iiinova — where your digital self keeps evolving

Martin Stepanek @techseovitals.com · 27/11/2025

🟣 Underrated #TechSEO Tip: Don't let visitors leave your website when they hit a 404 error page. Turn that page into a fresh start. Guide them to parts of your site they didn't even plan to visit.

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Martin Stepanek @techseovitals.com · 12/11/2025

Crawled but currently not indexed 🚨 It's not always a problem; sometimes it's actually a goal. In this case, it's a regional news website that also features articles from the previous decade that are no longer relevant to keep indexed. So Google naturally dropped them from the index.

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Martin Stepanek @techseovitals.com · 01/11/2025

Is this some new feature? I mean, I don't have a problem reading JSON, but most people yes 😅

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Martin Stepanek @techseovitals.com · 19/10/2025

I guess even Google sometimes needs a vacation for one day 😅 I see it across all sites #gsc

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Martin Stepanek @techseovitals.com · 04/09/2025

I found something surprising while auditing a site last month 🤯 Their cookie consent popup was adding 2.9 seconds to page load time. The math is easy… Every second of delay = 5% conversion loss For a $1M e-commerce site = $150,000 lost revenue from that 3-second lag 📉 #TechnicalSEO #GDPR 🧵 1/4

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Martin Stepanek @techseovitals.com · 28/08/2025

In a few days, I will talk about crawl budget from a different point of view within #seocharity live stream 🐾

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Martin Stepanek @techseovitals.com · 29/07/2025

Your best-performing content is generating zero revenue. Not because it's bad. Visitors just can't find your money pages from it. Imagine a retail store having no signs to point to their bestselling items. That’s what poor internal linking does to your high-converting pages. 🧵 1/6

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Martin Stepanek @techseovitals.com · 26/07/2025

Why are we still using full-page overlays with loading bars in 2025? 🤯 It's basically proof that the developer know almost nothing about SEO and web performance. If you need a loading bar to fix something as a web developer, then something is clearly wrong. 🧵 1/2

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Martin Stepanek @techseovitals.com · 24/07/2025

Great day at Google Search Central Deep Dive APAC 25 - Bangkok. Thanks! 💜 #searchcentralive #scldd25

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Martin Stepanek @techseovitals.com · 24/07/2025

I do website monitoring to all my clients. Guess whose sites went down for 12 hours unnoticed? 🤦‍♂️ Even I'm not immune to making stupid mistakes. A few days ago, a small bug fix auto-update was performed on one of my servers where I host only personal websites and apps. 🧵 1/3

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Martin Stepanek @techseovitals.com · 23/07/2025

🔔 Quick test: Take your phone right now and try buying something from your own website. Painful, right? When did you last check your website on mobile? And do you know why your mobile conversions are significantly lower compared to desktop? 🧵 1/3

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Martin Stepanek @techseovitals.com · 21/07/2025

Google won't tell you this, but PageSpeed Insights scores and real-world performance often don't match 🤫 #PageSpeed Insights is an amazing tool that can give you quick and useful information about your website. It even gives you a score for your website. 🧵 1/3

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Martin Stepanek @techseovitals.com · 18/07/2025

Your website loads slower than Netflix on dial-up, and you're wondering why nobody converts 😱 Do you remember how frustrating it is to wait for Netflix to load a movie when you're on a slow connection? Now imagine your website visitors feel the same way.

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Martin Stepanek @techseovitals.com · 17/07/2025

The best freelancers aren't selling their time. They're investing in their clients' futures 🤫 When I decided to start freelancing last year, I wanted to be different. Most freelancers are just service providers. After the service is delivered, everything ends. 🧵 1/2

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Martin Stepanek @techseovitals.com · 16/07/2025

Small tweaks on the checkout page can boost conversions by 10+% 📈 When you finally get a visitor to your website, it's terrible to let them leave right before the final step. Focus on making your checkout page and your entire website as fast as possible. 🧵 1/3

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Martin Stepanek @techseovitals.com · 15/07/2025

GDPR accidentally created a new way to kill your website's conversions 🤦‍♂️ Years ago, GDPR in the EU brought a new problem to the world of web performance. Cookie popups required by GDPR are often loaded as external JavaScript library. 🧵 1/3

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Martin Stepanek @techseovitals.com · 14/07/2025

The “modern“ web is actually more broken than it was 15 years ago 🤯 Over the last decade, we've had a significant problem across almost all websites on the internet. The problem is JavaScript. I'm not saying JavaScript alone is bad. It's actually an amazing helper. 🧵 1/3

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Martin Stepanek @techseovitals.com · 13/07/2025

How often do you encounter these annoying external activities that potentially drain your crawl budget? I recently spotted this in one of my client's GSC.

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Martin Stepanek @techseovitals.com · 12/07/2025

If you ignore Core Web Vitals, you're ignoring your visitors and customers! 🙅‍♂️ #SEO isn't in first place when I work with #CoreWebVitals. Why? Because they're mainly about #UserExperience. Motivation should be about how actual visitors feel on your website.

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Martin Stepanek @techseovitals.com · 11/07/2025

When I tell people they can boost conversions by over 15% without spending a euro on ads. They think I'm crazy 🤯 That's the power of #TechnicalSEO. Fixing indexation issues brings cash within the same month. Resolving #CoreWebVitals problems? It increases conversions the same day. 🧵 1/2

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Martin Stepanek @techseovitals.com · 10/07/2025

Remember thinking you'd never need to study again after high school or university? 😅 When I finished high school, I thought no more learning and could throw away all my books. Over a decade later, I can just say I was completely wrong about my stupid teenage self. 🧵 1/2

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Martin Stepanek @techseovitals.com · 09/07/2025

There are plenty of factors that can transform mobile user experience, but one stands out: #pagespeed 🐌 Just like swiping on TikTok, we'll visit another website offering a similar product. Google stats make it clear: over half of visitors abandon their visit if the loading time exceeds 3 seconds.

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Martin Stepanek @techseovitals.com · 08/07/2025

I just shared the most important things to do for multilingual websites in my recent newsletter episode 🤫 If you want to know more about them, you can still subscribe and read it ⤵️ newsletter.techseovitals.com/posts/multi...

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Martin Stepanek @techseovitals.com · 08/07/2025

I just found 4 versions of each page on a client's website 🤦‍♂️ That trailing slash at the end of a URL might seem trivial. But if you don't have your canonical tags set up correctly, it'll create tons of duplicate content. 🧵 1/3

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Martin Stepanek @techseovitals.com · 04/07/2025

🟣 Quick #Performance Tip The hidden cost of slow loading images is driving your customers away before they even see your products. 🧵 1/4

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Martin Stepanek @techseovitals.com · 02/07/2025

🟣 Quick #TechnicalSEO Tip Your most valuable SEO tool is probably sitting unused in your dashboard right now. 🧵 1/4

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Martin Stepanek @techseovitals.com · 30/06/2025

🟣 Quick #TechnicalSEO Tip Poor Core Web Vitals are not just metrics. They represent visitors abandoning your website in real time. 🧵 1/5

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Martin Stepanek @techseovitals.com · 29/06/2025

🟣 Did you know that Core Web Vitals have a high impact on conversions and positive user experience?

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Martin Stepanek @techseovitals.com · 27/06/2025

🟣 Quick #Performance Tip Waiting for pages to load is costing you customers. 🧵 1/4

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Martin Stepanek @techseovitals.com · 26/06/2025

🟣 Did you know that product pages with high-quality images convert 80% better?

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Martin Stepanek @techseovitals.com · 26/06/2025

Starting with technical SEO and web performance after the design is finished is too late 🚨 I've often had to fix dozens of significant issues after the design and website were already coded, simply because nobody considered SEO during the initial planning phase. 🧵

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Martin Stepanek @techseovitals.com · 25/06/2025

🟣 Quick #TechnicalSEO Tip Vague link anchors and titles are costing you ranking opportunities. 🧵 1/4

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Martin Stepanek @techseovitals.com · 24/06/2025

🟣 Do you know what to focus on when optimizing the mobile experience?

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Martin Stepanek @techseovitals.com · 23/06/2025

🟣 Quick #TechnicalSEO Tip The most expensive website mistakes occur before anyone writes a single line of code. Technical SEO and web performance considerations should be integrated into your website design process from the beginning. 🧵 1/3

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Martin Stepanek @techseovitals.com · 20/06/2025

🟣 Quick #TechnicalSEO Tip The PageSpeed Insights obsession distracts you from what truly matters. Many businesses focus too much on achieving a perfect score while their Core Web Vitals, which Google actually uses for ranking, remain inadequate. 🧵 1/3

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Martin Stepanek @techseovitals.com · 20/06/2025

🟣 LLMs like GPT or Gemini Are trained on massive amount of data captured during specific time periods, unlike...

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Martin Stepanek @techseovitals.com · 19/06/2025

🟣 Lets look at the common reasons businesses remain invisible online

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Martin Stepanek @techseovitals.com · 18/06/2025

🟣 Quick #Performance Tip Plugins are the reason why your WordPress is slow, not WordPress alone. 🧵 1/4

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Martin Stepanek @techseovitals.com · 18/06/2025

🟣 When you search using ChatGPT, it is essentially using Bing's index to find results

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Martin Stepanek @techseovitals.com · 17/06/2025

🟣 If Your website is not good enough for Google or Bing to be indexed and ranked. It will unlikely show up in AI search results either.

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Martin Stepanek @techseovitals.com · 16/06/2025

🟣 Quick #TechnicalSEO Tip Redirect chains silently kill conversions. While you focus on content optimization and link building, these hidden loops drain your crawl budget and test visitor patience. 🧵 1/3

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Martin Stepanek @techseovitals.com · 13/06/2025

🟣 Quick #Performance Tip Your website is losing visitors while you collect data that you barely use. 🧵 1/3

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Martin Stepanek @techseovitals.com · 12/06/2025

🟣 Internal linking is the king of technical SEO

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Martin Stepanek @techseovitals.com · 11/06/2025

🟣 Quick #TechnicalSEO Tip Don't let a single tag wipe out your entire website. I've seen countless sites vanish from Google simply because someone forgot to remove a "noindex" tag after transitioning from development to production. 🧵 1/3

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Martin Stepanek @techseovitals.com · 11/06/2025

Thank you so much, Mark! 🙏 I really appreciate your support!

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Martin Stepanek @techseovitals.com · 10/06/2025

🟣 SEO is only powerful when you don't overlook any of its parts

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Martin Stepanek @techseovitals.com · 09/06/2025

🟣 Quick #TechnicalSEO Tip Google can't rank what it can't see, and it only looks at your mobile website. Many businesses still design websites primarily for desktop users. 🧵 1/5

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Martin Stepanek @techseovitals.com · 06/06/2025

🟣 Back in 2006, Amazon ran an experiment that changed how we think about website speed

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Martin Stepanek @techseovitals.com · 06/06/2025

🟣 Quick #Accessibility Tip Website accessibility isn't just a bonus feature. It's rapidly becoming essential for businesses of all sizes and also a legal requirement. 🧵 1/4

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