Reposted by SWEET POTATO PIE🥧
Daft Punk built one of music's biggest careers by refusing to explain themselves, ever, right down to how they announced their own breakup. What that silence actually taught the rest of the industry - music and in business: zurl.co/RjSmO
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What Daft Punk Can Teach You About Mystery As A Marketing Technique - That Eric Alper
Most people trying to build a following do the opposite of what Daft Punk did. They over-share. They post constantly, explain everything, and make sure the audience knows exactly who they are at all times. Daft Punk built one of the most successful and influential careers in modern music by doing almost none of that, […]