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Sheena Campbell

@sheenacampbell.bsky.social
72 followers 190 following 34 posts

Freelance writer, editor, trainer and social media manager working with clients in the charity and health information sectors. Special interest in health literacy and clear, accessible communications. All views my own.

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Reposted by Sheena Campbell
Pete West-Oram @peterwest-oram.bsky.social · 27/04/2026
There is a very real possibility that this turns into my dog's PR account.
Labrador/Spaniel cross, sitting on grass, wearing a green harness.
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Sheena Campbell @sheenacampbell.bsky.social · 21/04/2026
So incredibly proud of my amazing partner Pete. What a huge achievement. #GlobalHealth
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Sheena Campbell @sheenacampbell.bsky.social · 19/04/2026
Our gorgeous girl Pika exploring the beach for the first time.
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Sheena Campbell @sheenacampbell.bsky.social · 27/01/2026
And we're off! Heading to Birmingham ready for Macmillan Live tomorrow. I'll be representing @pifonline.bsky.social at the event. My presentation is all about #misinformation – and how we can tackle it. Hopefully this awful weather doesn't cause too many delays! #CancerInformation #MacLive
A book, water bottle, headphones and train ticket on a train table.
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Reposted by Sheena Campbell
Royal College of Anaesthetists @rcoanews.bsky.social · 19/01/2026
This #HealthInformationWeek, Patient Information Forum has launched a series of Trusted Health Information collections in partnership with NHS England. Our epidural anaesthetics – risks & side effects resources have been added to the collection 🙌 View them here 👉 ow.ly/4xyh50XZEEy
The Patient Information Forum (PIF) has launched a series of Trusted Health Information collections in partnership with NHS England.
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Sheena Campbell @sheenacampbell.bsky.social · 19/01/2026
It's been an honour to curate these collections for PIF and NHS England. Today's collection includes fantastic resources from Tommy's, NCT, @rcoanews.bsky.social, @mind.org.uk, BEAMS and EasyPeasy. Remember – always look for the #PIFTick when searching for trusted health information. #HIW2026
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Sheena Campbell @sheenacampbell.bsky.social · 03/01/2026
PIF has been working to highlight the impact of AI overviews on #HealthInformation for the past year. It is brilliant to see our concerns highlighted alongside several of our members in this @theguardian.com article 👇
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Reposted by Sheena Campbell
Patient Information Forum @pifonline.bsky.social · 27/11/2025
Social media can be a great way to find health information, but there are risks when using and sharing content. Our updated guide for the public gives tips on how to find trusted health information on social media. Download at piftick.org.uk/guide/how-to... #PIFTICK #HealthInformation
A bright blue background. In the top left text reads: How to find trusted health information on social media. In the top right is the PIF TICK logo. In the bottom left is a cut out of a poster about social media. To the right, text reads: PIF tips include: look beyond likes, look for trusted channels, who shared this, look for trust marks
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Reposted by Sheena Campbell
Self-Care Forum @selfcareforum.bsky.social · 18/11/2025
Read our chair @helendon-rn.bsky.social's blog on the Gov.uk website explaining the importance of awareness weeks like #SelfCareWeek & creating environments that support better choices. bit.ly/47GGzG3 @mrsbosanquet.bsky.social @jamiewaterall.bsky.social @krjacks.bsky.social @adewilliams.bsky.social
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Sheena Campbell @sheenacampbell.bsky.social · 06/11/2025
This free webinar is open for anyone to attend during #SelfCareWeek. There's a great line up of speakers including: - Peter Smith, President, @selfcareforum.bsky.social - Dr Knut Schroeder, GP and Founder of Expert Self Care - Lucy Packer, Service Transformation Lead, @bloodcanceruk.bsky.social
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Sheena Campbell @sheenacampbell.bsky.social · 31/10/2025
AI search summaries are something we have been talking about a lot at @pifonline.bsky.social recently. It was great to chat to @zoeamar.bsky.social for this @charitycomms.bsky.social article about the issues charities are facing – and how they can respond.
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Sheena Campbell @sheenacampbell.bsky.social · 21/10/2025
An interesting perspective on what growth looks like in charity communications 👇
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Sheena Campbell @sheenacampbell.bsky.social · 16/10/2025
This #HealthLiteracyMonth I want to highlight why we need to make #HealthInformation more accessible. Each of the data points in the infographic are included in indvidual posts in the thread below, along with their references. I've also highlighted some useful #HealthLiteracy resources.
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Sheena Campbell @sheenacampbell.bsky.social · 07/10/2025
Fantastic to see the new PIF TICK site live. The relaunch includes: - A new search function. - Health topic pages. - Improved accessibility. The changes are the result of months of workshops, user testing and work from the PIF team. Huge thanks to everyone who shared their expertise and experience.
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Sheena Campbell @sheenacampbell.bsky.social · 22/08/2025
#AI is having a massive affect on the charity sector. I spoke to @zoeamar.bsky.social about the work @pifonline.bsky.social is doing, alongside @mariecurieuk.bsky.social and Macmillan Cancer Support, to improve the saefty of AI search summaries. 👇
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Sheena Campbell @sheenacampbell.bsky.social · 07/08/2025
Amazing to see the PIF TICK mentioned in the same article as the one and only Olivia Colman! Hopefully this collaboration will help raise awareness of the amazing information and support produced by Epilepsy Action. www.film-news.co.uk/news/Undergr... #HealthInformation #PIFTick #Epilepsy
film-news.co.uk
Olivia Colman launches one-of-a-kind merch with charity Epilepsy Action
Academy Award-winning actress Olivia Colman (The Crown, Paddington in Peru, The Roses) has debuted her new merchandise
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Sheena Campbell @sheenacampbell.bsky.social · 24/06/2025
It was an honour to be part of the selection panel for Reading Well for Families and to attend today’s launch. Some of my favourite takeaways: * Books can provide a script for feelings we are not yet able to articulate. * If you have ever read something that made you feel less alone, recommend it.
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Sheena Campbell @sheenacampbell.bsky.social · 23/06/2025
Research by @pifonline.bsky.social, @selfcareforum.bsky.social and the PCI found people are keen to take greater responsibility for their health but they consistently struggle to gain trusted, appropriate, personalised information and advice. Today's joint statement sets out how to change that 👇
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Sheena Campbell @sheenacampbell.bsky.social · 29/05/2025
Everyone should have access to trusted #HealthInformation. A new short film by @pifonline.bsky.social and @ipsosintheuk.bsky.social highlights the impact of health #misinformation and how we can tackle it. Check it out below 👇
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Sheena Campbell @sheenacampbell.bsky.social · 23/05/2025
Another inspiring day with the PIF membership. #Misinformation is a huge challenge. But, by working together, we can make a difference and help everyone access trusted #HealthInformation. #PIFTick #PIFTick5
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Sheena Campbell @sheenacampbell.bsky.social · 19/05/2025
It's been amazing to see the #PIFTick grow over the past 5 years. There are now more than 150 certified Trusted Information Creators covering a huge range of health topics. Now, more than ever, we need to help people find trusted #HealthInformation.
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Sheena Campbell @sheenacampbell.bsky.social · 15/05/2025
Always fun to meet up with the rest of the @pifonline.bsky.social team.
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Sheena Campbell @sheenacampbell.bsky.social · 12/05/2025
It was great to work on the first #PIFTick health collection. Huge thanks to everyone who submitted resources on #WomensHealth.
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Sheena Campbell @sheenacampbell.bsky.social · 13/03/2025
Had a great time working with the public health team at Westminster this week. Lots of really thoughtful discussions and great engagement with the activities. #PublicHealth
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Sheena Campbell @sheenacampbell.bsky.social · 10/03/2025
It was such a great experience recording this podcast with Laura. The way we talk about numbers in #HealthInformation matters. It can either exclude users or help them make informed decisions. @pifonline.bsky.social has lots more useful guidance at pifonline.org.uk/resources/
pifonline.org.uk
Resource Hub - Patient Information Forum
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Sheena Campbell @sheenacampbell.bsky.social · 07/03/2025
Hi everyone. I'm a former journo now working freelance in the health and charity sectors. I'm communications manager at @pifonline.bsky.social and press officer at @cpresussex.bsky.social. Just moved over from that other platform and looking forward to connecting with you all.
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