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Ipsos in the UK

@ipsosintheuk.bsky.social
1.4K followers 97 following 500 posts

Leader in market research in the UK, part of @ipsosgroup.bsky.social. Follow us for the latest insights 📊 Visit our website for more www.ipsos.com/en-uk

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Ipsos in the UK @ipsosintheuk.bsky.social · 6h
It's the sound of the underground 🚆 9 in 10 (88%) Brits say listening to music or watching videos out loud is unacceptable on public transport! But 22% say it's alright to take a phone call 📲👉 tinyurl.com/3rv83pcv
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Ipsos in the UK @ipsosintheuk.bsky.social · 25/09/2026
See it. Say it. Sorted? 95% of Brits say littering is unacceptable on public transport, followed by vaping (89%) and playing music or videos out loud (88%). Are there worse offences? 👀
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Ipsos in the UK @ipsosintheuk.bsky.social · 23/09/2026
Most capable PM? 35% of Brits say Burnham 👉 tinyurl.com/35hrhzc6
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Ipsos in the UK @ipsosintheuk.bsky.social · 22/09/2026
Join us in Liverpool! We're bringing together fresh insights from qualitative research with young voters, and an expert panel, to answer how do Labour get Gen Z voters on side and keep them as we move towards the next general election? 👉 tinyurl.com/y4c2nnyc
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Ipsos in the UK @ipsosintheuk.bsky.social · 22/09/2026
Amid renewed public discussion about Harry and Meghan's relationship with the UK and the wider Royal Family, public favourability remain broadly stable. 👑 ❤️ 49% have a favourable view of The Royal Family (+2ppts since Oct '25), while 24% have an unfavourable view 👉 tinyurl.com/54cf9vt8
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Ipsos in the UK @ipsosintheuk.bsky.social · 21/09/2026
Burnham compared to past PMs 📜 2 months into the PM role, Burnham’s satisfaction ratings don’t stand out by historic standards. Cameron, May, Blair and Major all had clear majorities satisfied by this point.
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Ipsos in the UK @ipsosintheuk.bsky.social · 20/09/2026
NEW headline voting intention from Ipsos 📊Labour have a 4 point lead, ahead of their Party Conference. 📊Labour (-1), Reform UK (-2) and the Lib Dems (-1) all see a small drop since last month. 📊Whereas the Conservatives (+3) and the Greens (+1) both see a slight increase since August.
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Ipsos in the UK @ipsosintheuk.bsky.social · 19/09/2026
Brits may not agree on every Royal - but most agree on one thing: the monarchy is here to stay. 👑 83% think Britain will still have a monarchy in 10 years, while Catherine and William remain the most favoured members of the Royal Family (65%) 👉 tinyurl.com/54cf9vt8
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Ipsos in the UK @ipsosintheuk.bsky.social · 18/09/2026
Only 35% of Britons believe Artificial Intelligence is having a positive impact on the world, compared with 49% who disagree. More coming soon in our Ipsos Global Trends report 🌎👉 tinyurl.com/4ptphvr6
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Ipsos in the UK @ipsosintheuk.bsky.social · 16/09/2026
Would Brits welcome Harry and Meghan back? The public is largely indifferent (48%), but younger generations are more supportive. 👑 38% think it would be a good thing if Harry and Meghan were to reconcile with other members of the Royal Family 👉 tinyurl.com/54cf9vt8
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Ipsos in the UK @ipsosintheuk.bsky.social · 15/09/2026
62% of British adults fear that technical progress is ‘destroying our lives’. This is +7ppt since 2025 and the highest score recorded since Ipsos first asked the question in 1997. More coming soon in our Ipsos Global trends report 👉 tinyurl.com/4ptphvr6
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Ipsos in the UK @ipsosintheuk.bsky.social · 11/09/2026
75% think Britain is getting worse as a place to live - only slightly down from the record breaking 80% in November 2025. ☂️ Only 6% believe its getting better!
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Ipsos in the UK @ipsosintheuk.bsky.social · 11/09/2026
62% now agree that "technical progress is destroying our lives" and only 35% say AI is having a positive impact on the world (-7ppts since 2025). As the public debate over the safety of AI rages, Britain is among the least optimistic about AI in our upcoming Ipsos Global Trends report. 🇬🇧
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Ipsos in the UK @ipsosintheuk.bsky.social · 10/09/2026
Top 3 issues for Britons when deciding their GE vote: 1. Healthcare / NHS / Hospitals (61%) 🩺 2. Inflation / rising cost of living (58%) 💷 3. Immigration (48%) 🛂 👉 tinyurl.com/7jwe8twn
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Ipsos in the UK @ipsosintheuk.bsky.social · 09/09/2026
Image of the party leaders according to the British Public 🖼️
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Ipsos in the UK @ipsosintheuk.bsky.social · 07/09/2026
August leaderboard 📊Burnham Bounce: 40% are favourable towards Andy Burnham (+8 from July). 📊Brits are more than twice as likely to be unfavourable towards Farage (54%) as favourable (26%). (Fieldwork August 21-27)
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Ipsos in the UK @ipsosintheuk.bsky.social · 07/09/2026
NEW Ipsos Issues Index: August 2026 👉 tinyurl.com/399z4r9c 🔝 4 in 10 (42%) continue to see immigration as one of the most important issues facing the country, while concern about climate change and the environment is +5pts since July to 13%.
tinyurl.com
Immigration remains Britain’s biggest issue as concern about climate change and the environment rises
The August 2026 Ipsos Issues Index shows that immigration continues to be seen as the biggest issue facing Britain. Forty-two per cent of Britons name immigration as an important issue facing the country, relatively unchanged since last month.
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Ipsos in the UK @ipsosintheuk.bsky.social · 04/09/2026
Across 30 countries, people are most likely to name crime & violence as their top concern at 32%. 29% say rising prices is the main issue - but for Britain, Spain, The Netherlands, Ireland & Germany, immigration control tops the list 🔝 More detail👉 www.ipsos.com/en/what-worries-world
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Ipsos in the UK @ipsosintheuk.bsky.social · 04/09/2026
Join us at the Reform Party Conference to unpack where the electorate stands on Reform UK. Here's a sneak peek 👀 🪪 65% of right-leaning voters are considering the party. 📊 But only 21% of Brits currently view Reform UK as ready for government. How can they turn it around? Find out at 10:30!
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Ipsos in the UK @ipsosintheuk.bsky.social · 03/09/2026
What do voters really want from Reform? We're heading to the Reform party Conference to present exclusive polling and dissect what matters most to voters right now. Panellists: Trinh Tu, Llŷr Powell MS, Keiran Pedley, Natasha Clark & Lucy Harris. Join us! 🗓️ 4 Sept | 10:30–11:35 📍 Union Room
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Ipsos in the UK @ipsosintheuk.bsky.social · 29/08/2026
The nation has chosen 🍫 Chocolate wins as the nation's favourite, with 61% choosing it over cheese (35%) 🧀
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Ipsos in the UK @ipsosintheuk.bsky.social · 28/08/2026
Nothing like exclusive opinion polls to start your day ☕📊 Heading to Birmingham next week? Kick off the conference with exclusive insights into what voters actually want - delivered to you by Britain's longest-running pollster. 4 Sept, 10:30-12:00, Union Room
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Ipsos in the UK @ipsosintheuk.bsky.social · 27/08/2026
Schools back next week! And parents couldn't be happier, with 65% saying they're excited for their kids to go back to school. 🗺️Londoners are the most excited (80%) followed by Southerners (70%) and Scots (67%). 👨And men are more excited for the new term than women - 74% men, 58% women.
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Ipsos in the UK @ipsosintheuk.bsky.social · 26/08/2026
Ipsos polling finds there is support for companies and brands promoting LGBT+ rights - but it's not as widespread as it was five years ago. Article from BBC 📰👉 www.bbc.co.uk/news/articles/cj63jyl…
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Ipsos in the UK @ipsosintheuk.bsky.social · 22/08/2026
Feeling peckish? Breakfast may be the most important meal of the day, but it's not Brit's favourite! That spot is reserved for dinner, with 6 in 10 (62%) naming the evening meal as their favourite 🍝
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Ipsos in the UK @ipsosintheuk.bsky.social · 19/08/2026
45% of Brits back personal tax cuts even if it means spending less on public services (up from 36% in February '26) 💸 particularly among Conservative and Reform voters. 32% want to see higher spending 👇
ipsos.com
Share of Britons backing personal tax cuts grows, particularly among Conservative and Reform voters
New polling data from Ipsos in the UK, conducted 23–24 July 2026, reveals a shift in public sentiment toward fiscal priorities.
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Ipsos in the UK @ipsosintheuk.bsky.social · 14/08/2026
Farage received a strong majority in the Clacton by-election yesterday increasing his total votes from the 2024 election. But public satisfaction with the Reform UK leader has been slowly declining. 🔵June 2025 - 34% satisfied, 49% dissatisfied. 🔵 August 2026 - 23% satisfied, 61% dissatisfied.
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Ipsos in the UK @ipsosintheuk.bsky.social · 13/08/2026
What did you wear to work today? ☀️ Some items - from flip flops to vest tops to shorts - might be controversial! More in BBC News 👇📰 www.bbc.co.uk/news/articles/cre4938…
bbc.co.uk
Shorts, strappy tops, sandals: Should you wear them in the office?
Here's how to style for success while keeping your cool - and where you and your boss stand on your wardrobe.
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Ipsos in the UK @ipsosintheuk.bsky.social · 13/08/2026
Half of Brits say they like Andy Burnham (50%). He's considerably more liked than other party leaders and more liked than the Labour party itself - liked by only 30%.
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Ipsos in the UK @ipsosintheuk.bsky.social · 12/08/2026
Brits are feeling the heat 🥵 and over 1/3 feel that Labour hasn't done a good job on climate change. Rachel Brisley spoke to BBC Radio 4 about the public's thoughts on climate change🎙️
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Ipsos in the UK @ipsosintheuk.bsky.social · 10/08/2026
Why have Reform UK's fortunes taken a turn? Gideon Skinner explains🎙️
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Ipsos in the UK @ipsosintheuk.bsky.social · 10/08/2026
Andy Burnham extends his lead on who Britons think would make the most capable PM. 36% think he would make the most capable Prime Minister, +6ppts from June.
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Ipsos in the UK @ipsosintheuk.bsky.social · 09/08/2026
NEW headline voting intention from Ipsos 📊For the first time this year, Labour lead Reform. 📊Labour have risen 4 points to 28%, since June. 📊Little change for the Conservatives, Green Party and Lib Dems.
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Ipsos in the UK @ipsosintheuk.bsky.social · 06/08/2026
Nearly half of Brits (46%) think Burnham will look after renters, young people and immigrants/asylum seekers. They don’t, however, think he’ll be looking out for the interests of homeowners as much as Badenoch or Farage.
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Ipsos in the UK @ipsosintheuk.bsky.social · 04/08/2026
New cabinet, new favourability ratings 📊 Burnham is the only Labour politician we polled who has a net positive favourability rating (+1). 2026 leavers Reeves (-41) and Starmer (-30) receive the lowest net ratings.
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Ipsos in the UK @ipsosintheuk.bsky.social · 03/08/2026
July's leaderboard📊   Burnham tops the charts on favourability with a net score of +1. Count Binface features in the leaderboard for July, with 25% favourable towards the intergalactic space warrior. Farage also sits on 25% favourable, followed by Starmer on 22%.
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Ipsos in the UK @ipsosintheuk.bsky.social · 30/07/2026
"More people today believe in opinion polls than believe in God…"🤔 @alexbgd.bsky.social spoke to @mattchorley.bsky.social for Poll Position 🗳️ Believe in God 2026: 38% 1989: 76% Believe in opinion polls 2026: 56% 1989: 56% How have Brits' beliefs changed since the 80s?👉 t.co/tjOjfMcSYL
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Ipsos in the UK @ipsosintheuk.bsky.social · 30/07/2026
Three General Elections, a pandemic, inflation crisis and rising geopolitical tensions have all left their mark on what Brits see as the biggest issues facing the country. The latest in over fifty years of our Ipsos issues index 👉 tinyurl.com/yn6jeps3
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Ipsos in the UK @ipsosintheuk.bsky.social · 29/07/2026
Immigration continues to be seen as the top concern facing Britain. 4 in 10 (43%) see immigration as an important issue (+4ppts since June) - the highest percentage recorded this year. The economy follows at 30% (-7ppts) 👉 tinyurl.com/yn6jeps3
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Ipsos in the UK @ipsosintheuk.bsky.social · 29/07/2026
Brits have hit their limit ☀️🌡️ A quarter (25%) say any temperature above 30°C is too hot, while 17% draw the line at 25°C.
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Ipsos in the UK @ipsosintheuk.bsky.social · 28/07/2026
With stamp duty, council tax and property in the news - how have Britain's aspirations of home ownership changed? 🏠2026 - 67% aspire to own their own home. 🚗1991 - 37% aspired to own their own home. 👉 t.co/7qgcHmwk8I
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Ipsos in the UK @ipsosintheuk.bsky.social · 27/07/2026
"The new Prime Minister is wise to focus on the cost of living." Our new report finds that only 53% of Britons are satisfied with their standard of living today, compared with 72% in 1989. @keiranpedley.bsky.social writes for @politicshome.bsky.social 👇 tinyurl.com/49f5x5dm
politicshome.com
The tone of Burnham's first week has met voters where they are
The new Prime Minister is wise to focus on the cost of living. That is the issue that will define his premiership.
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Ipsos in the UK @ipsosintheuk.bsky.social · 25/07/2026
Think you know how much Britons' attitudes have shifted since the 80s and 90s? Take our quiz to find out if you're a Tangled Walkman, Wi-Fi Surfer, or the Ultimate Time Traveller… 👉 www.ipsos.com/en-uk/test-your-knowl…
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Ipsos in the UK @ipsosintheuk.bsky.social · 24/07/2026
Are you on trend with your summer holiday reading? ☀️ From thrillers and crime to romantasy and sci-fi, we asked which genres Brits are most likely to read for pleasure 📖
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Ipsos in the UK @ipsosintheuk.bsky.social · 23/07/2026
The ultimate reading companion to We British. Guaranteed to make 4 decades of data sound 100% catchier. Read the report 📔 tinyurl.com/WeBritish2026 Listen to the playlist 🎧 tinyurl.com/WeBritishPlaylist
tinyurl.com
WE BRITISH: From Walkmans to Wi-Fi to What?
The ultimate reading companion to We British. Guaranteed to make 4 decades of data sound 100% catchier.
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Ipsos in the UK @ipsosintheuk.bsky.social · 22/07/2026
A lot has changed since the 80s and 90s, including our travel plans, diets and aspirations. We've tracked 40 years of Ipsos trend data to see what's changed, what hasn't and what's next. Gideon Skinner spoke to Times Radio about our latest report 👉 t.co/7qgcHmwk8I
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Ipsos in the UK @ipsosintheuk.bsky.social · 22/07/2026
WE BRITISH: From Walkmans to Wi-Fi to What?🎧📲 We’ve analysed 40 years of Ipsos data to explore how British society, culture, and public expectations have evolved over the decades. What's next for Britain? Read our report to find out 👉 tinyurl.com/WeBritish2026
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Ipsos in the UK @ipsosintheuk.bsky.social · 20/07/2026
From the Falklands War in 1982 to an England vs Argentina world cup semi-final in 2026 - how has Britain changed since the 1980s? The Times and Sunday Times gives you a sneak peek into our upcoming report 👀 Read the full article here 👉 tinyurl.com/mwz2nydz
t.co
We’re gloomier and less royalist: how the British have changed
As Andy Burnham enters No 10, the polling company Ipsos has compared our attitudes today with the 1980s. Have we lost our mojo?
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Ipsos in the UK @ipsosintheuk.bsky.social · 16/07/2026
73% say the investigation should continue even if Farage wins the Clacton by-election 📊👉 tinyurl.com/5n8er7mc
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Ipsos in the UK @ipsosintheuk.bsky.social · 16/07/2026
Just under half (45%) of Brits think Andy Burnham should be based in London, should he become the next Prime Minister. 35% think he should split his time between London and Manchester 👉 tinyurl.com/2r6a5yav
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