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Sam Bradley

@sammbradley.bsky.social
201 followers 301 following 66 posts

i report on marketing for digiday and make a cool magazine called Counterpoint. he/him

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Reposted by Sam Bradley
Gregorios Kythreotis @eteogreg.bsky.social · 23/09/2026
It’s Sable’s 5th Anniversary! I’ve written some reflections on what the game means to me, and to celebrate I’m delighted to announce that @lostincult.co.uk are reprinting the Sable Design Works Find out more here: www.eteogames.com/sable-turns-...
eteogames.com
Sable Turns Five with a Design Works Reprint
Reflecting on the Five-Year Anniversary of Sable, and announcing a reprint of the Sable Design Works art book.
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Sam Bradley @sammbradley.bsky.social · 29/07/2026
don quixote to sancho panza:
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Phil Lewis @phillewis.bsky.social · 04/06/2026
Scientists found yeast growing inside the guts of a frozen mummy for thousands of years. They used it to create a “very, very good” sourdough bread.
cbsnews.com
Scientists find yeast in frozen mummy's guts, use it to make sourdough bread
More than 5,300 years ago, Oetzi the Iceman was strolling through the Alps on the border of Austria and Italy when he was killed by an arrow in the back.
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Nitish Pahwa @nitishpahwa.com · 22/04/2026
well *that* is a lede www.newyorker.com/news/the-led...
When Tekashi 6ix9ine, the rapper and former gang member, finished serving a three-month sentence at Brooklyn’s Metropolitan Detention Center, he left carrying a peculiar souvenir. He showed it off to two friends who were waiting outside the jail to collect him: it was a homemade SpongeBob SquarePants figurine with a jagged series of lines—not unlike a heartbeat monitor, or a mountain range—scribbled on it. This was, 6ix9ine explained, the autograph of Nicolás Maduro, the President of Venezuela. The signature was also dated, in Spanish, “2.º Abril.”

“Look, one of one,” 6ix9ine said, holding up the SpongeBob, which, he later explained, another inmate had meticulously crafted, folding six hundred pieces of paper and sewing them together, over the course of two weeks. “Maduro signed it,” he said, proudly, before adding, “Venezuela forever.”
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Postcard From The Past @pastpostcard.bsky.social · 14/12/2025
Look after each other.
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Tal Lavin @swordsjew.bsky.social · 10/12/2025
always thinking about herbert ponting's terra nova expedition photographs
a striking view of 2 men and a ship, viewed through a teardrop shaped opening in a cave of ice
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Jeff VanderMeer @jeffvandermeer.bsky.social · 09/12/2025
Really thrilled to learn that due to a huge outpouring of public support, Argonaut Books in the Edinburgh area will not have to compete with a Waterstones planned for around the corner. Kudos to Waterstones for listening and everyone on insta for being vocal. One of my very favorite UK bookstores.
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Ed Zitron @edzitron.com · 04/11/2025
is that good
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Kim Kelly @kimkelly.bsky.social · 21/08/2025
things were better when the computer lived in its own specific room and you only went in there sometimes
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Will Oremus @willoremus.com · 18/08/2025
Headlines Used to Have One Sentence. Not Anymore.
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Ed Zitron @edzitron.com · 18/08/2025
I forgot about this for a while but the Bryce Elder "Sam Altman's kitchen" piece may be one of my favourite things I've read in business or tech history. www.ft.com/content/b180...
Maybe it’s useful to know that Altman uses a knife that’s showy but incohesive and wrong for the job; he wastes huge amounts of money on olive oil that he uses recklessly; and he has an automated coffee machine that claims to save labour while doing the exact opposite because it can’t be trusted. His kitchen is a catalogue of inefficiency, incomprehension, and waste. If that’s any indication of how he runs the company, insolvency cannot be considered too unrealistic a threat.
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Helen Pidd @helenpidd.bsky.social · 20/07/2025
Is manchester becoming too much like london? Come with me on a trip around a high rise city of OnlyFans creators, £6 pints and ever richer overseas students www.theguardian.com/uk-news/2025...
theguardian.com
‘All those posh apartments. It’s a playground for the rich’: is Manchester turning into London?
£6 a pint, £199 a month for gym membership, £1,200 to rent a studio flat? The Guardian’s former North of England editor asks if the city she’s worked in for 12 years is changing for the better – or wo...
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Sam Bradley @sammbradley.bsky.social · 16/07/2025
wrote about rising YouTube ad spend by brands with @krystalscanlon.bsky.social on @digidaymedia.bsky.social digiday.com/marketing/go...
digiday.com
Google’s YouTube overtures gain traction among marketers refocusing on brand investments
YouTube is benefitting from prevailing winds propelling marketers toward brand spending.
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Sam Bradley @sammbradley.bsky.social · 08/07/2025
so delighted the ‪@filmhouseedinburgh.bsky.social‬ is open again. caught Perfect Days a weekend ago (and then went down the road to watch Tornado); very tempted to go and see Throne of Blood on saturday www.filmhouse.org.uk/movie/throne...
filmhouse.org.uk
Throne of Blood
Accompanying the 4K restoration of Kurosawa's retelling of Shakespeare's King Lear, Ran, we have two more of the Japanese master's Shakespearean masterpieces returning to Filmhouse this month. Akira K...
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Sam Bradley @sammbradley.bsky.social · 08/07/2025
been writing about zero click search a bit recently, inc this one about ad agencies trying to adapt digiday.com/marketing/ag...
digiday.com
Agencies create specialist units to help marketers' solve for AI search gatekeepers
Wpromote, Kepler and Jellyfish practices aim to illuminate impact of black box LLMs on brands.
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Sam Bradley @sammbradley.bsky.social · 28/06/2025
got stupidly sunburned today in the pentlands. red kites and buzzards enjoying the updrafts though
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Sam Bradley @sammbradley.bsky.social · 28/06/2025
busy week in which I very responsibly but very boringly stopped writing a “FTC won’t let me be” headline before I could be tempted to put it into the @digidaymedia.bsky.social cms digiday.com/media-buying...
digiday.com
Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.
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Sam Bradley @sammbradley.bsky.social · 28/06/2025
good cover
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Sam Bradley @sammbradley.bsky.social · 23/06/2025
back in the saddle at @digidaymedia.bsky.social after a week in porto, with a piece on billboards activated by humidity and rising temperatures digiday.com/marketing/sp...
digiday.com
Sprite’s heat-activated digital billboards suggest a future spot for OOH in the media mix
Brands like Arla and Sprite are investing in dynamic digital out-of-home work, due to its efficiency and proximity to purchase.
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Sam Bradley @sammbradley.bsky.social · 11/03/2025
5. the real crime is cishet norms 4. my ordinary life is very literary 3. the real horror is living in the countryside 2. outer space is terrible for your mental wellbeing 1. driving and listening to the velvet underground
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Sam Bradley @sammbradley.bsky.social · 16/01/2025
when i was about 15, i stayed over at a friend’s house. we ordered pizza and rented inland empire from blockbuster. thought we were getting a crime flick. nope! what a picture!
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Sam Bradley @sammbradley.bsky.social · 16/01/2025
from the top of west kip, on sunday. spotted a pair of merlin falcons and a hare in the snow
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Ian Martin @ianmartin.bsky.social · 19/12/2024
Sophie Smith's piece in the LRB on the rape trial, and on men in general, is chillingly, vividly brilliant. Via @helenbarrett.bsky.social www.lrb.co.uk/the-paper/v4...
lrb.co.uk
Sophie Smith · Sleeping Women: On the Pelicot trial
Gisèle Pelicot doesn’t conceive of her now ex-husband or the other men who raped her as ‘bad apples’, aberrations...
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Beth Fertig @bethfertig.bsky.social · 21/12/2024
The NYT was a wonderful “Lives They Lived” section today. I never expected to see such a beautiful obit for a sea otter! Pretty cool. www.nytimes.com/interactive/...
nytimes.com
Rosa, the Orphaned Sea Otter Who Became a Foster Mom to 15 Pups
Despite never having had offspring of her own, she was an instinctive caregiver.
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MR H⭕TD⭕G @360barking.bsky.social · 21/12/2024
GRIM
“Our point of view is that everything that you post across any platform is now part of someone else’s training set,” Smyth said. “Every asset that an advertiser creates is now a brief to someone else’s model.”
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Sam Bradley @sammbradley.bsky.social · 20/12/2024
here’s my last story of the working year, reported with @martyswant.bsky.social it’s about the companies selling tools that purport to monitor what chatgpt is saying about brands behind their back digiday.com/marketing/ma...
digiday.com
Marketers have a new audience to worry about — large language models
Tech firms are creating new ways to understand how large language models perceive their brands.
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sarah jeong @sarahjeong.bsky.social · 04/12/2024
6 hours under martial law: a drunk scene report from Seoul www.theverge.com/24312920/mar...
theverge.com
6 hours under martial law in Seoul
On the ground from the protests outside the National Assembly building
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Sam Bradley @sammbradley.bsky.social · 22/11/2024
beep beep! i wrote about what brands are up to at the las vegas gp digiday.com/marketing/at...
digiday.com
At the Las Vegas Grand Prix, Mastercard joins a pack of consumer brands flocking to Formula One
For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.
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Jerad Walker @jeradwalker.bsky.social · 22/11/2024
A chicken in every pot, a car in every garage, a Kelce on every tv…
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Sam Bradley @sammbradley.bsky.social · 16/11/2024
wouldn’t normally post baked goods on main, but i made it to lannan today before they closed and had a genuinely excellent date bun
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Sam Bradley @sammbradley.bsky.social · 09/11/2024
balerno-glencorse-currie, with a macaroni pie at the loganlea angler’s caf
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Jerad Walker @jeradwalker.bsky.social · 07/11/2024
SS Bluesky choose your flag
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Sam Bradley @sammbradley.bsky.social · 25/10/2024
wrote about harry kane’s app digiday.com/marketing/en...
digiday.com
England soccer star's new app is latest push by athletes to gain more control over media and brand careers
Following Portuguese soccer star Cristiano Ronaldo's moves on YouTube, England soccer captain Harry Kane has launched a messaging app aimed at soccer fans.
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Sam Bradley @sammbradley.bsky.social · 19/10/2024
loch katrine from ben a’an. not quite coat weather yet
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Sam Bradley @sammbradley.bsky.social · 17/10/2024
castrol thinks that women are performing oil changes to a much greater degree than previously recognised. the next step? basketball, naturally digiday.com/marketing/as...
digiday.com
As breakthrough WNBA season nears close, entry of brands new to basketball could be lasting legacy
The WNBA has proven a draw for sponsors previously strangers to basketball such as dating app Bumble, over-the-counter birth control brand Opill and most recently, automobile lubricant-maker Castrol.
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Sam Bradley @sammbradley.bsky.social · 17/10/2024
bricks make (in) houses digiday.com/marketing/le...
digiday.com
Lego considers bringing more media in-house after appointing Publicis One to handle global media
Lego is recruiting to boost in-house media capabilities.
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Sam Bradley @sammbradley.bsky.social · 09/10/2024
you don’t have to be in new york to report on new york digiday.com/marketing/ad...
digiday.com
Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously
Brands see sportspeople as a means of reaching engaged, focused fan communities – particularly amid rising interest in women’s sports, college sports and an expanding name, image and likeness (NIL) in...
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Sam Bradley @sammbradley.bsky.social · 31/05/2024
definitely midge szn in the trossachs
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Sam Bradley @sammbradley.bsky.social · 23/04/2024
oh yeah
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Sam Bradley @sammbradley.bsky.social · 13/04/2024
loch long and beann íme earlier this week - summit full of cloud, but snow still on the ground
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Sam Bradley @sammbradley.bsky.social · 10/04/2024
monkey man. what a picture!
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Sam Bradley @sammbradley.bsky.social · 28/03/2024
hungover, barely slept, only been outside once in the last three days but I have arrived at the Sphere
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Sam Bradley @sammbradley.bsky.social · 15/02/2024
waverley-queen st in february: fallow deer and fog above the fields
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Pascal Jacquemain @jacquep.bsky.social · 05/12/2023
West Yorkshire railway station cat dies from terminal illness www.railadvent.co.uk/2023/12/west...
railadvent.co.uk
West Yorkshire railway station cat dies from terminal illness
Some sad news to bring you today, as Huddersfield station’s resident station cat, Felix, has died after the discovery of a terminal illness.
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Sam Bradley @sammbradley.bsky.social · 06/11/2023
probably last one of the year. balerno-kitchen moss-north esk reservoir-green law-balerno
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Sam Bradley @sammbradley.bsky.social · 06/11/2023
stealing from a friend but whatever: favourite first time watches oct 24/ killers of the flower moon / the raid 2 / the founder
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Sam Bradley @sammbradley.bsky.social · 24/10/2023
so the magazine I run with Bethany is almost printed and will soon be shipping (like first week of Nov) and it's going to look very cool
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🌙Evil Sonny Ross🌞 @sonnyross.bsky.social · 05/10/2023
if this makes AI people mad it's not because of the message it's because I had an idea and drew it
An illustration of a handshake between a human and a fucked up AI monstrosity with the caption " you want us to respect art that wasn't worth the effort to draw?"
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Sam Bradley @sammbradley.bsky.social · 04/10/2023
here's some really good books I read lately
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