Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico.

‘Maybe ChatGPT is a different kind of a place’: OpenAI is still suggesting that advertisers should use test budgets, and nothing else — yet.

To bring in smaller advertisers to its ChatGPT ads pilot, OpenAI has also dropped its $50,000 minimum spend requirement, as CPA is on the way.

The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube's "audio-first" inventory in the U.S.

The move to introduce CPCs come as the platform looks to hire its first Advertising Marketing Science Lead.

While the pilot CPM started out at $60, advertisers are now seeing that price drop to as low as $25, just nine weeks into the test.

The AI platform is selectively enabling its pixel for some advertisers in the pilot as it continues to test and iterate its capability.

OpenAI’s ads manager is being tested. Here’s what it can (and can’t) do yet, and how much work it still needs.

The AI platform launched the ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.

Digiday talked to people who've known him throughout his career to find out exactly why OpenAI believe he's the right person for the job.

VP, GM of global business solutions Khartoon Weiss is leaving the company on Friday, according to a memo shared with clients.

Meta advertisers have had a week to sit with the news that they’ll be picking up the tab for the DST. So far, the reaction has been unease.

OpenAI's Pentagon deal sparked uproar among users who were against it. Anthropic's refusal was seen by users as a trustworthy alternative.

OpenAI may be cosying up to vendors to get its ads business off the ground, but the real goal is for OpenAI to own the stack itself.

Meta's updates bring it more in line with third-party tools. While advertisers welcome them, they won’t necessarily lead to budget increases.

OpenAI has the ad inventory. Criteo has relationships with advertisers. This is the deck that shows how they’re using them.

Gary Vaynerchuk built his empire selling to CMOs. Now he says chief financial officers are getting it faster.

The tech company is pitching a new agency team to independent agencies, dubbed the Agency Growth Collective.

In its latest pitch deck document, Amazon is using its DSP to make the case that it's premium streaming inventory access is worth the check.

YouTube is balancing wanting to be premium TV, the short-form powerhouse and a creator economy engine all at once.

X is using the World Cup Draw Day as an early proving ground for a broader strategy to reassert its creator content around live events.

Reddit joins Meta, Google, TikTok, et al, which have each launched similar products to target SMBs, and secure more consistent revenue.

It's no secret the company wants advertisers to see its demand-side platform as the backbone for buying across the open web.

While marketers are happy to continue committing ad dollars for now, they are thinking twice about their 2026 budgets.

Details are still under wraps, but CEO Linda Yaccarino revealed the news on a call yesterday with both current and prospective clients.

80 marketers showed up at X’s New York HQ for the session.

If the numbers are true, then X has already surpassed Pinterest and Reddit.

The social network is going back to its roots, pushing real-time conversations — and more importantly advertisers' ability to target the ones they deem suitable.

Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity.

The rumor mill is in full force despite ByteDance stating it would rather shut down the app in the U.S. than sell it.

If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform's pitch deck.

The move would make Threads Meta's latest bit of ad real estate venue just over a year after its launch.

Marketers say they can't recall a worse time to run ads on the platform.

Could this be the turning point everyone's been waiting for?

Some of TikTok’s advertisers are considering whether advertising puts them at risk.

A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat”, marketers have been left none the wiser as to whether this is going to ladder up into...

U.S. lawmakers moved a step closer to banning the app after a vote on Wednesday in the House of Representatives. If ratified, the bill would make it illegal to distribute or host TikTok in the U.S.

A number of marketers are frustrated that they aren't getting the premium service they believe they're shelling out for.

The app’s executives are working hard to persuade marketers that it's the prime destination for their ad dollars — pre-game, during and post-game.

With a big year ahead, Digiday caught up with Reddit’s Jen Wong and Jim Squires to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel...

Perhaps, if X's ads business were faring better, it might have been more enthusiastic about undergoing an audit.

It's 12 months into Musk's tumultuous tenure as X's owner and marketers still face challenges on the platform.

TikTok is capitalizing on its hashtag communities to win over more ad dollars as the holiday season kicks off.

Pinterest has always seen itself as a full funnel platform, but now it really wants marketers to do the same.