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Sami Niemelä

@saminiemela.bsky.social
294 followers 170 following 38 posts

Head of Design at In Parallel and a MBA student. Previously: Co-founder @Nordkapp, board of directors @ixda, mid 00's @nokia design alumni. also 👉🏼 @samin Th/IG saminiemela.com

PostsRepliesMedia
Sami Niemelä @saminiemela.bsky.social · 06/04/2026
Is the design process dead as some claim? Far from it. To me, the design process has always been mostly symbolic. Design's actual job — coherence and differentiation — is the part no tool can automate, only amplify or expose.
medium.com
Processing Design
There’s been quite a bit of talk recently about how design process is dead because of AI. The argument goes something like this: we used to…
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Sami Niemelä @saminiemela.bsky.social · 05/11/2025
Is Deezer still running?
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Sami Niemelä @saminiemela.bsky.social · 14/01/2025
Petyin kovasti että hardiksen arvioinnista jäi nyt puuttumaan ergonomia- ja materiaalitestit.
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Sami Niemelä @saminiemela.bsky.social · 14/01/2025
Frame on todella hyvä. Mattapintainen, ja ilman taustavaloa oleva ruutu sulautuu huoneeseen erinomaisesti. Ei tarvi enää aina sitä mustaa suorakulmioo kromireunoilla.
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Sami Niemelä @saminiemela.bsky.social · 14/01/2025
mites käyttöliittymät? niissä on isoin laatuero nykyään.
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Sami Niemelä @saminiemela.bsky.social · 14/01/2025
Frameissa + monissa muissa Samsungin malleissa on jo pitkään ollut alusta lähtien toi keskusyksikkö, tosin piuhoilla. Todella kätevä, ohentaa itse ruutua huomattavasti.
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Sami Niemelä @saminiemela.bsky.social · 11/01/2025
Apple also pays sub-1000 streams so there’s that
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News Eye @newseye.bsky.social · 09/01/2025
These extraordinary photos of the LA fires have been shared widely on social media, often without crediting the photographer. These are all the work of Ethan Swope, an LA-based photojournalist working for AP. You can follow his remarkable reporting here👇 www.instagram.com/ethanswopeph...
A street is orange from flames and you can see the high winds in the palm trees. Sparks fly down the streetA fire truck is engulfed in parks and flames are seen on the hill. The entire photo is red and orange from the fireA fireman with a hose runs across the front of a house in flames in the backgroundThe inside of a house is a ball of flames. The only visible thing inside is a burning Christmas tree
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Reposted by Sami Niemelä
nilay patel @reckless.bsky.social · 11/01/2025
free speech baby
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Rusty Foster @rusty.todayintabs.com · 11/01/2025
Holy shit @lopatto.bsky.social www.theverge.com/2025/1/10/24...
This is a compelling demonstration that jujitsu and MMA training (or hunting pigs in Hawaii or making your neck real thick or whatever) isn't going to help you act aggressive if you're constitutionally bitchmade.
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Sami Niemelä @saminiemela.bsky.social · 11/01/2025
Oh and then there is the $250M/y to Joe Rogan…
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Sami Niemelä @saminiemela.bsky.social · 10/01/2025
Oh, and: www.cnn.com/2024/12/21/p...
cnn.com
How CEOs are trying to be like Musk and curry favor with Trump | CNN Politics
When Spotify CEO Daniel Ek spoke by phone with Donald Trump, he came prepared.
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Sami Niemelä @saminiemela.bsky.social · 10/01/2025
Well…1M from Cook is like a nominal 1€ tip from you or me 🙂 Spotify app gets worse and worse, their artist pay is the worst, audio quality, algoritms…
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Hadas Weiss @hadas.bsky.social · 10/01/2025
if i was really hungry this wouldn't stop me
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Sami Niemelä @saminiemela.bsky.social · 10/01/2025
Just canceled my Spotify Premium and moving onto Apple Music instead. This as a last screen feels passive aggressive. Yeah, no, this relationship went sour some time ago.
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Sami Niemelä @saminiemela.bsky.social · 09/01/2025
Täytyy myöntää et kiinalaiset on kyllä kovia tässä "unhinged all-in" -muotoilussa
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Sami Niemelä @saminiemela.bsky.social · 08/01/2025
LA is one of my favorite cities in the world. I have fond memories visiting ArtCenter campuses in Pasadena. Really loved the vibe. Would have loved to visit JPL next door. My heart goes out to everyone affected by the wildfires. Stay safe, and let’s hope for the best.
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Sami Niemelä @saminiemela.bsky.social · 08/01/2025
Full circle, eh
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Sami Niemelä @saminiemela.bsky.social · 08/01/2025
So this is the place, after all. Hi.
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Sami Niemelä @saminiemela.bsky.social · 17/11/2024
Hard follow for Dan, friends
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Sami Niemelä @saminiemela.bsky.social · 14/11/2024
Time to exit stealth — this is what I have been part of as Hesd of Design since last April. We are on a mission to address one of the biggest challenges organizations face: turning a strategic visions into real, impactful results in real time, and all the time.
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Ketan Joshi @ketanjoshi.co · 24/10/2023
"Documents detailing one scheme Apple has backed through a conservation fund show that the majority of the newly planted trees are chopped down to be sold as timber in little more than a decade" Unsurprisingly, Apple's "carbon neutral" watch is landing them in hot water: www.ft.com/content/9039...
ft.com
Apple’s ‘carbon neutral’ claims come under scrutiny
iPhone maker flags credentials of its latest Watch products as EU seeks to clamp down on ‘greenwashing’
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Sami Niemelä @saminiemela.bsky.social · 24/10/2023
When you run a workshop after a bad night’s sleep and use ”Limited Language Model” to describe LLMs #freudianslip 😅
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
Quite effective I’d imagine, that one 😄
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
Lapsivapaina viikkoina mulla on sitten aikuisten juttuja. Niitä voi tehdä just siihen tahtiin kuin itse haluaa. Monesti aika hitaasti. Joskus hyvin vähän, joskus taas junalla Lappiin 😄
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Elli @mrsseppala.bsky.social · 20/10/2023
Palestiinalaisten aktiviteetit eivät kestä päivänvaloa mutta ei se silti oikeuta kansanmurhaan Israelin puolelta.
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
My partner, being aware of me being quite opinionated on things, was amused the last two times I’ve had my name/face on press have been 1) this 2) me gonzo free skiing at local dockland after a major dump last winter Maybe the third time will be again something of substance 😂 END
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
I decided immediately that yes absolutely I will visit the old school to pick up the reward - a tee - they promised. It will be a three hour drive but for sure a fun to visit and see what else has changed. 9/x
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
Saturday morning I noticed someone had tried to reach me for a few times, and it was Iltalehti journalist looking for to write a lighthearted story for the weekend. Of course I said yes, being fairly amused myself. 8/x www.iltalehti.fi/kotimaa/a/d2...
iltalehti.fi
Luokan patterin alta löytyi outo paperikäärö Mäntässä – Paljastui viiltävä kuitti 29 vuod...
Lukiolaispojat pitivät kielistudiota epäsiistinä ja piilottivat luokkaan siivoustestin keväällä 1994.
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
Obviously I chimed in at the School social media, claiming the t-shirt they promised as a reward. Yeah. The class function had been renovated but probably not throughout enough to find the note. It’s now a dedicated media class apparently. I really hope they clean it now 😅 7/x
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
Our class are planning a 30-year (yikes) reunion and someone shared the School FB post there wondering who might this be. Few names were thrown to the game but no answers. Someone pinged me. It took me few seconds to remember what the hell was this about but yes it was my initials for sure 😃 6/x
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
iirc we completely forgot about this soon. Might have been slightly disappointed the note wasn’t called out. Someone had probably just binned it we thought. Well, until last week. 5/x
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
Obviously, we were not having any of it. As arrogant late teens don’t 😆 We decided to test it. We made a note (conveniently on a paper both sides splattered with 5-point tic-tac-toe, rolled it and stashed it under the radiator feet. Thinking it’s not there next week anymore. 4/x
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
My friend Aki and myself had had a discussion about the state of things with the teacher previously, and were dismissed and slightly defensive. “This is normal, they clean this every week, you are just so messy” 3/x
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
29 years ago I was at the second grade of senior high school. If my memory serves me correctly it was a German class at the studio. It was *filthy*. And we were probably bored. 2/x
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
So here’s a funny story from a week ago. I got interviewed by one of the major newspapers about a school prank I made 29 years ago. As it turns out, the prank was discovered just a week ago 😄Here’s how it went down: 1/x
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Sami Niemelä @saminiemela.bsky.social · 19/10/2023
Klassikko! 😄
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Sami Niemelä @saminiemela.bsky.social · 19/10/2023
Copy/Paste but change what the bunny is holding. (\_/) ( •_•) / >🥐 Le bunny is hungry
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Sami Niemelä @saminiemela.bsky.social · 19/10/2023
Brilliant as ever
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Reposted by Sami Niemelä
Gabe Bullard @gbullard.bsky.social · 11/10/2023
Six months after leaving Twitter…not a lot has changed for NPR. My latest: niemanreports.org/articles/npr...
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Sami Niemelä @saminiemela.bsky.social · 05/08/2023
Still for a few hours, Pinkbike and GT Bicycles are streaming their amazing documentary of the origins of freeride mountain biking, for free. Do watch it. www.pinkbike.com/news/nothings-for-…
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Sami Niemelä @saminiemela.bsky.social · 01/08/2023
Definitely chaotic good. Also, hi Peter 👋🏼
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Sami Niemelä @saminiemela.bsky.social · 29/07/2023
Still not even available in the EU
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Anil Dash @anildash.com · 27/07/2023
The idea of Biden doing a presidential briefing to discuss the existence of aliens is like an SNL skit that someone would write in 1994. It’s unfathomable that we might actually get to see it.
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Sami Niemelä @saminiemela.bsky.social · 27/07/2023
Whew. What a week. First the new research about ocean currents. Then the possible Korean room temperature super conductor, and finally… aliens. And it’s thursday.
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rands @rands.bsky.social · 25/07/2023
Elon Musk’s master plan is to turn Elon or Musk into a verb that means “Wasted $40B”. For example, “I think Toyota just Eloned… or Musked.” Either work.
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Rohita Kadambi @rohitakadambi.bsky.social · 04/07/2023
Having 15,000 followers on Tw*tter but 20 (?) on here makes me feel like a cab driver who was a doctor in their home country that got politically destabilized by the CIA.
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Sami Niemelä @saminiemela.bsky.social · 07/07/2023
Hello world 2.0
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