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Sami Niemelä

@saminiemela.bsky.social
294 followers 170 following 38 posts

Head of Design at In Parallel and a MBA student. Previously: Co-founder @Nordkapp, board of directors @ixda, mid 00's @nokia design alumni. also 👉🏼 @samin Th/IG saminiemela.com

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Sami Niemelä @saminiemela.bsky.social · 06/04/2026
Is the design process dead as some claim? Far from it. To me, the design process has always been mostly symbolic. Design's actual job — coherence and differentiation — is the part no tool can automate, only amplify or expose.
medium.com
Processing Design
There’s been quite a bit of talk recently about how design process is dead because of AI. The argument goes something like this: we used to…
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Reposted by Sami Niemelä
News Eye @newseye.bsky.social · 09/01/2025
These extraordinary photos of the LA fires have been shared widely on social media, often without crediting the photographer. These are all the work of Ethan Swope, an LA-based photojournalist working for AP. You can follow his remarkable reporting here👇 www.instagram.com/ethanswopeph...
A street is orange from flames and you can see the high winds in the palm trees. Sparks fly down the streetA fire truck is engulfed in parks and flames are seen on the hill. The entire photo is red and orange from the fireA fireman with a hose runs across the front of a house in flames in the backgroundThe inside of a house is a ball of flames. The only visible thing inside is a burning Christmas tree
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nilay patel @reckless.bsky.social · 11/01/2025
free speech baby
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Rusty Foster @rusty.todayintabs.com · 11/01/2025
Holy shit @lopatto.bsky.social www.theverge.com/2025/1/10/24...
This is a compelling demonstration that jujitsu and MMA training (or hunting pigs in Hawaii or making your neck real thick or whatever) isn't going to help you act aggressive if you're constitutionally bitchmade.
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Hadas Weiss @hadas.bsky.social · 10/01/2025
if i was really hungry this wouldn't stop me
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Sami Niemelä @saminiemela.bsky.social · 10/01/2025
Just canceled my Spotify Premium and moving onto Apple Music instead. This as a last screen feels passive aggressive. Yeah, no, this relationship went sour some time ago.
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Sami Niemelä @saminiemela.bsky.social · 08/01/2025
LA is one of my favorite cities in the world. I have fond memories visiting ArtCenter campuses in Pasadena. Really loved the vibe. Would have loved to visit JPL next door. My heart goes out to everyone affected by the wildfires. Stay safe, and let’s hope for the best.
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Sami Niemelä @saminiemela.bsky.social · 08/01/2025
So this is the place, after all. Hi.
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Sami Niemelä @saminiemela.bsky.social · 17/11/2024
Hard follow for Dan, friends
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Sami Niemelä @saminiemela.bsky.social · 14/11/2024
Time to exit stealth — this is what I have been part of as Hesd of Design since last April. We are on a mission to address one of the biggest challenges organizations face: turning a strategic visions into real, impactful results in real time, and all the time.
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Ketan Joshi @ketanjoshi.co · 24/10/2023
"Documents detailing one scheme Apple has backed through a conservation fund show that the majority of the newly planted trees are chopped down to be sold as timber in little more than a decade" Unsurprisingly, Apple's "carbon neutral" watch is landing them in hot water: www.ft.com/content/9039...
ft.com
Apple’s ‘carbon neutral’ claims come under scrutiny
iPhone maker flags credentials of its latest Watch products as EU seeks to clamp down on ‘greenwashing’
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Sami Niemelä @saminiemela.bsky.social · 24/10/2023
When you run a workshop after a bad night’s sleep and use ”Limited Language Model” to describe LLMs #freudianslip 😅
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Elli @mrsseppala.bsky.social · 20/10/2023
Palestiinalaisten aktiviteetit eivät kestä päivänvaloa mutta ei se silti oikeuta kansanmurhaan Israelin puolelta.
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Sami Niemelä @saminiemela.bsky.social · 20/10/2023
So here’s a funny story from a week ago. I got interviewed by one of the major newspapers about a school prank I made 29 years ago. As it turns out, the prank was discovered just a week ago 😄Here’s how it went down: 1/x
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Sami Niemelä @saminiemela.bsky.social · 19/10/2023
Copy/Paste but change what the bunny is holding. (\_/) ( •_•) / >🥐 Le bunny is hungry
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Gabe Bullard @gbullard.bsky.social · 11/10/2023
Six months after leaving Twitter…not a lot has changed for NPR. My latest: niemanreports.org/articles/npr...
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Sami Niemelä @saminiemela.bsky.social · 05/08/2023
Still for a few hours, Pinkbike and GT Bicycles are streaming their amazing documentary of the origins of freeride mountain biking, for free. Do watch it. www.pinkbike.com/news/nothings-for-…
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Sami Niemelä @saminiemela.bsky.social · 01/08/2023
Definitely chaotic good. Also, hi Peter 👋🏼
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Anil Dash @anildash.com · 27/07/2023
The idea of Biden doing a presidential briefing to discuss the existence of aliens is like an SNL skit that someone would write in 1994. It’s unfathomable that we might actually get to see it.
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Sami Niemelä @saminiemela.bsky.social · 27/07/2023
Whew. What a week. First the new research about ocean currents. Then the possible Korean room temperature super conductor, and finally… aliens. And it’s thursday.
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rands @rands.bsky.social · 25/07/2023
Elon Musk’s master plan is to turn Elon or Musk into a verb that means “Wasted $40B”. For example, “I think Toyota just Eloned… or Musked.” Either work.
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Rohita Kadambi @rohitakadambi.bsky.social · 04/07/2023
Having 15,000 followers on Tw*tter but 20 (?) on here makes me feel like a cab driver who was a doctor in their home country that got politically destabilized by the CIA.
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Sami Niemelä @saminiemela.bsky.social · 07/07/2023
Hello world 2.0
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