iiinova — where your digital self keeps evolving

sam torres 🧜🏼‍♀️ @theseomermaid.com · 05/02/2026

The first session, ‘Analyse’, was absolutely fantastic. If you’re not here, you’ll definitely want to get a recording ticket so you can access these incredible talks. Cheers to the speakers! @crystalontheweb.bsky.social Tina Reis & @zoeburke.bsky.social #WTSFest

Zoe Burke presenting on her framework for creating content that really engages and performs.

Tine Reis presenting about data storytelling and securing stakeholder buy-in.

Crystal Carter presenting on AI agents and the agentic web.

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 06/11/2025

Time to make shirts that say “data goblin”. Who’s in? #Mozcon @lilyray.nyc

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Gray Dot Co @thegray.company · 01/07/2025

ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️

Mapping site symptoms to JavaScript issues. What you see: Some or all of your pages aren't on Google. Common issues: Google can't discover URLs, JS is changing critical indexation signals, contextual <head> elements are missing or misplaced.

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 01/07/2025

Honestly I think this is great. We're fortunate to work with media publishers, and it's shocking how few tools are available to protect their business when it's all about eyeballs and subscriptions to premium content. I also understand it's about evolving, but I think more options are needed.

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Tory Gray @tory.thegray.co · 03/06/2025

PSA for JavaScript SEO: "Replace" is not a real redirect. Looking at you, Nuxt router Replace() method! 👀 (But also, ya'll, it's "not recommended" in their documentation for a reason.)

Screenshot of Nuxt's documentation for URL Routing, where a there's advice for routing users around a website based on a browser's History API. On this list they reference a method called "replace()" which is not recommended in the documentation.

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 28/05/2025

Love, love, love @areejabuali.bsky.social and @womenintechseo.bsky.social 💙 💙 💙 Happy 6th birthday!!! 🎂 🎉 🥳

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 14/05/2025

It feels strange to me how much more I’m on LinkedIn now compared to 5 years ago. But almost feels like I have to? Oh — I’m still gonna use the em dash cause it’s fun. Am I using it correctly? No idea.

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 12/05/2025

Do you know how to tell when a drop in organic traffic signals technical issues vs. content problems? I break down how to identify these patterns and more with @previsibleseo.bsky.social COO Tyson Stockton. Listen to “How to Approach Traffic Drops” on the Voices of Search podcast here: ⬇️

voicesofsearch.com

More Sudden Traffic Drops Caused By Technical Issues Or Content-related Problems? | Voices Of Search

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Women in Tech SEO Community @womenintechseo.bsky.social · 07/05/2025

📧 Today's 98th ( 😮 ) edition of #WTSNewsletter featured: ✔️ 5 brilliant pieces by brilliant members ✔️ WTSInterview: Nicole Lee ✔️ [Webinar] SEO for LLMs: Adapting to the AI-First Web by @sitebulb.com ✔️ 3 days of connection & growth in Berlin & more - Catch up here ⬇ mailchi.mp/womenintechs...

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 07/05/2025

Definitely one of my fave tools for JS testing!

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Sitebulb @sitebulb.com · 05/05/2025

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

sitebulb.com

Free JavaScript SEO Training Course | Sitebulb

This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

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Gray Dot Co @thegray.company · 28/04/2025

#SEOFOMO surveyed over 200 SEOs about the state of ecommerce SEO. The results are now in, with commentary from top SEO professionals! Check out question 21 for insights from our founder and CEO, @tory.thegray.co (Thank you @aleyda.bsky.social for including us!) Check out the results here ⬇️

hub.seofomo.co

SEOFOMO Ecommerce SEO in 2025 Survey - Stats & Trends

+200 SEOs working with Ecommerce sites took the survey and the results are now in! What's the state of Ecommerce SEO? Let's go through them.

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 23/04/2025

🚨The free SEO Product Management survey from @thegray.company and @sitebulb.com is closing end of day today🚨 This is your last chance to get instant, actionable steps to take your SEO product management program to the next level! 🚀 Take the survey now! Survey link in the comments ⬇️

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Gray Dot Co @thegray.company · 22/04/2025

🚨Our SEO Product Management survey with @sitebulb.com is closing tomorrow! Don't miss your chance to identify gaps in your SEO product management program and take it to the next level 🌟 Take the survey now! Survey link in the comments ⬇️

Top image: Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting." Bottom image: One person sitting in an office thinking with the text "What we actually look like."

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 15/04/2025

🚨 Less than 25% of people who have taken the free SEO Product Management survey from @thegray.company and @sitebulb.com so far say that the SEO tickets in their backlog are fully groomed. How ready-to-go is your backlog? Take the survey yourself and find out now! Survey link in the comments ⬇️

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 10/04/2025

I’m gonna need yall to ship me your current round of swag. So. Good!

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 10/04/2025

The FOMO is real. Sending so much love to all of you!!!

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 08/04/2025

Not sure if you even need an SEO Product Management program? This survey is for you too!

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 01/04/2025

How does your SEO Product Management program measure up to your competition? 🤔 This comprehensive survey from @sitebulb.com and @thegray.company will help you find out and give you tips for improvement if needed! Take the survey now! Link in comments ⬇️

Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting."

One person sitting in an office thinking with the text "What we actually look like."

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Gray Dot Co @thegray.company · 26/03/2025

In this article for @sejournal.bsky.social , @tory.thegray.co and @sam.thegray.co show you how to track marketing performance effectively and gain the clarity to track progress, scale insights, and make informed decisions with confidence. Read the article here ⬇️

searchenginejournal.com

How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment

The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 26/03/2025

How does your SEO Product Management program measure up to your competition? 🤔 Take this comprehensive survey from @sitebulb.com and @thegray.company to find out! Take the survey now! ⬇️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP

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Gray Dot Co @thegray.company · 24/03/2025

Is your SEO Product Management program the best it can be? 🤔 Are you sure? 👀 Take this comprehensive survey to: ✅ Self-assess your current program's performance ✅ Define key gaps for improvement ✅ Take your program to the next level 🌟 Take the survey now! ➡️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP

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Women in Tech SEO Community @womenintechseo.bsky.social · 20/03/2025

📧 This week's #WTSNewsletter went out yesterday, featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ A free webinar STAT ✔️ Our latest WTSKnowledge piece ✔️ Updates on all WTSFests plus pitching opportunities for Philadelphia & Melbourne mailchi.mp/womenintechs...

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Gray Dot Co @thegray.company · 17/03/2025

This Wednesday, @semrushofficial.bsky.social's Women in Tech meetup will discuss all things SEO, ORM & Sales. Reserve your spot for free!

eventbrite.com

Mastering SEO, ORM & Sales

Our Women in Tech meetup will discuss all things related to women's experiences by leading professionals in the industry.

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Jack Chambers-Ward @jlwchambers.bsky.social · 12/03/2025

If you want to get into technical SEO, here are some wise words of advice from @sam.thegray.co & @tory.thegray.co from @thegray.company on this week's episode of Search with Candour ⬇️ The full episode is out now on YouTube, Spotify, Apple Podcasts and everywhere you listen to podcasts.

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Women in Tech SEO Community @womenintechseo.bsky.social · 13/03/2025

📧 This week's #WTSNewsletter went out yesterday, featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ Our latest WTSInterview with Louisa Clark ✔️ Different ways to help support our community ✔️ Updates on all WTSFests --- Catch up on this week's edition here ⬇ mailchi.mp/womenintechs...

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Women in Tech SEO Community @womenintechseo.bsky.social · 05/03/2025

📧 This week's #WTSNewsletter went out yesterday, featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ Our founder Areej AbuAli’s newly launched book ✔️ Our latest WTSKnowledge written by Eleanor Brett ✔️ Different ways to help fund our community ✔️ Updates on all WTSFests mailchi.mp/womenintechs...

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Women in Tech SEO Community @womenintechseo.bsky.social · 26/02/2025

📧 This week's #WTSNewsletter just went out featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ 50% off the Pro plan of our brilliant WTSNewsletter Sponsor Ranking Raccoon ✔️ Our latest WTSInterview ✔️ Recording tickets for WTSFest London ✔️ Updates on all WTSFests mailchi.mp/womenintechs...

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Tory Gray @tory.thegray.co · 24/02/2025

Before we celebrate the spike in interest in "SEO Agencies" on Google Trends.... check out the related topics and queries. Some fishy stuff is going on there, ya'll: - What do home warranty, flower delivery and CRM etc companies have to do with SEO? ...

Screenshot of page 2 of related queries to "SEO agency" for the US. Item 6 is CRM Monday, 7 is seo services primelis, 8 is flower delivery chicago proflowers, 9 is fba shipping rapid express freight, and 10 is professionsal seo agency primelis with a green check emoji

Screenshot of the Related Topics in Google Trends for the query
"seo agency" - with odd and related results in both

Screenshot of Google Trends for the query SEO Agency in the US over the last 5 years. Traffic is apparently spiking up the highest it's been since late 2021/early 2022

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Women in Tech SEO Community @womenintechseo.bsky.social · 12/02/2025

📧 This week's #WTSNewsletter just went out featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ An introduction to our brilliant WTSNewsletter Sponsor Junction Jack ✔️ Our latest WTSInterview ✔️ The last tickets for WTSFest London --- Catch up here ⬇ mailchi.mp/womenintechs...

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Women in Tech SEO Community @womenintechseo.bsky.social · 10/02/2025

@zipsprout.bsky.social is helping us raise money through their new platform, Survey for Good - designed for content marketers to gather data & support orgs important to them. It's simple.. 1 Click our custom link: survey.alchemer.com/s3/8148497/8... 2 Fill out link building survey 3 WTS get $10

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Women in Tech SEO Community @womenintechseo.bsky.social · 05/02/2025

📧 This week's #WTSNewsletter just went out featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ Our latest WTSKnowledge article ✔️ Our WTSFest Berlin speakers ✔️ A survey from @zipsprout.bsky.social that sends $5 to our community ✔️ Updates on all WTSFests mailchi.mp/womenintechs...

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 29/01/2025

omg thank YOU! I read this (can't remember where) and I was like, well I have no idea what that means. Something to look up later. Now I don't have to! Also 😭

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Women in Tech SEO Community @womenintechseo.bsky.social · 29/01/2025

📧 This week's WTSNewsletter just went out featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ An introduction to our WTSNewsletter Sponsor Junction Jack ✔️ Our latest WTSKnowledge article ✔️ A survey from Zipsprout ✔️ Updates on all WTSFests ✔️ Our latest WTSInterview mailchi.mp/womenintechs...

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Tory Gray @tory.thegray.co · 28/01/2025

When @aleyda.bsky.social and @danaditomaso.com‬ are involved, you know the insights are going to be 🔥🔥🔥

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 27/01/2025

Anybody else get off a client call and immediately think (or even say out loud to yourself) "why am I so weird?!"

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sam torres 🧜🏼‍♀️ @theseomermaid.com · 27/01/2025

I'd also say a quick read of the Wikipedia page, or if you want the in-depth details, go to the RDR fandom page and you'll get all you need. Is super fun - and I'm with you on the horses.

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