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sam torres 🧜🏼‍♀️

@theseomermaid.com
855 followers 216 following 73 posts
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 05/02/2026
The first session, ‘Analyse’, was absolutely fantastic. If you’re not here, you’ll definitely want to get a recording ticket so you can access these incredible talks. Cheers to the speakers! @crystalontheweb.bsky.social Tina Reis & @zoeburke.bsky.social #WTSFest
Zoe Burke presenting on her framework for creating content that really engages and performs. Tine Reis presenting about data storytelling and securing stakeholder buy-in. Crystal Carter presenting on AI agents and the agentic web.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 06/11/2025
Time to make shirts that say “data goblin”. Who’s in? #Mozcon @lilyray.nyc
Lily Ray presenting at Mozcon 2025 NYC
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Gray Dot Co @thegray.company · 01/07/2025
ICYMI @tory.thegray.co and @sam.thegray.co pulled from their combined years of experience optimizing SEO for JavaScript-powered sites across different frameworks to create a super in-depth guide to diagnosing JavaScript issues 💙 Click the link in the comments to get started diagnosing ⬇️
Mapping site symptoms to JavaScript issues. What you see: Some or all of your pages aren't on Google. Common issues: Google can't discover URLs, JS is changing critical indexation signals, contextual <head> elements are missing or misplaced.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 01/07/2025
Honestly I think this is great. We're fortunate to work with media publishers, and it's shocking how few tools are available to protect their business when it's all about eyeballs and subscriptions to premium content. I also understand it's about evolving, but I think more options are needed.
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Tory Gray @tory.thegray.co · 03/06/2025
PSA for JavaScript SEO: "Replace" is not a real redirect. Looking at you, Nuxt router Replace() method! 👀 (But also, ya'll, it's "not recommended" in their documentation for a reason.)
Screenshot of Nuxt's documentation for URL Routing, where a there's advice for routing users around a website based on a browser's History API. On this list they reference a method called &quot;replace()&quot; which is not recommended in the documentation.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 28/05/2025
Love, love, love @areejabuali.bsky.social and @womenintechseo.bsky.social 💙 💙 💙 Happy 6th birthday!!! 🎂 🎉 🥳
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 21/05/2025
🥳 🥰 💙
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 19/05/2025
📣 This Wednesday! 📣 Join me for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!
mkedmc.org
‍Panic to Precision: Mastering SEO Traffic Recovery‍ w/Sam Torres - May 2025 - Meeting @ The Clubhouse | MKE DMC
- Learn when to worry and how to respond.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 14/05/2025
📣 Next week! Join me for Panic to Precision: Mastering SEO Traffic Recovery‍. Secure your seat for May 21, 2025 now!
mkedmc.org
‍Panic to Precision: Mastering SEO Traffic Recovery‍ w/Sam Torres - May 2025 - Meeting @ The Clubhouse | MKE DMC
- Learn when to worry and how to respond.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 14/05/2025
It feels strange to me how much more I’m on LinkedIn now compared to 5 years ago. But almost feels like I have to? Oh — I’m still gonna use the em dash cause it’s fun. Am I using it correctly? No idea.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 12/05/2025
Do you know how to tell when a drop in organic traffic signals technical issues vs. content problems? I break down how to identify these patterns and more with @previsibleseo.bsky.social COO Tyson Stockton. Listen to “How to Approach Traffic Drops” on the Voices of Search podcast here: ⬇️
voicesofsearch.com
More Sudden Traffic Drops Caused By Technical Issues Or Content-related Problems? | Voices Of Search
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Women in Tech SEO Community @womenintechseo.bsky.social · 07/05/2025
📧 Today's 98th ( 😮 ) edition of #WTSNewsletter featured: ✔️ 5 brilliant pieces by brilliant members ✔️ WTSInterview: Nicole Lee ✔️ [Webinar] SEO for LLMs: Adapting to the AI-First Web by @sitebulb.com ✔️ 3 days of connection & growth in Berlin & more - Catch up here ⬇ mailchi.mp/womenintechs...
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 07/05/2025
Definitely one of my fave tools for JS testing!
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Sitebulb @sitebulb.com · 05/05/2025
Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo... Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.
sitebulb.com
Free JavaScript SEO Training Course | Sitebulb
This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.
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Gray Dot Co @thegray.company · 28/04/2025
#SEOFOMO surveyed over 200 SEOs about the state of ecommerce SEO. The results are now in, with commentary from top SEO professionals! Check out question 21 for insights from our founder and CEO, @tory.thegray.co (Thank you @aleyda.bsky.social for including us!) Check out the results here ⬇️
hub.seofomo.co
SEOFOMO Ecommerce SEO in 2025 Survey - Stats & Trends
+200 SEOs working with Ecommerce sites took the survey and the results are now in! What's the state of Ecommerce SEO? Let's go through them.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 23/04/2025
Take the survey here ➡️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
3h7wlgxbe40.typeform.com
How does your company stack up in SEO Product Management?
Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 23/04/2025
🚨The free SEO Product Management survey from @thegray.company and @sitebulb.com is closing end of day today🚨 This is your last chance to get instant, actionable steps to take your SEO product management program to the next level! 🚀 Take the survey now! Survey link in the comments ⬇️
SEO Product Management, Sitebulb logo and Gray Dot Co logo. How does your SEO Product Management program measure up? Take the quiz to get an instant SEO PM score for your business. From Beginning to Advanced, find out next steps for improvement.
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Gray Dot Co @thegray.company · 22/04/2025
🚨Our SEO Product Management survey with @sitebulb.com is closing tomorrow! Don't miss your chance to identify gaps in your SEO product management program and take it to the next level 🌟 Take the survey now! Survey link in the comments ⬇️
Top image: Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting." Bottom image: One person sitting in an office thinking with the text "What we actually look like."
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 15/04/2025
Take the survey here ➡️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
3h7wlgxbe40.typeform.com
How does your company stack up in SEO Product Management?
Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 15/04/2025
🚨 Less than 25% of people who have taken the free SEO Product Management survey from @thegray.company and @sitebulb.com so far say that the SEO tickets in their backlog are fully groomed. How ready-to-go is your backlog? Take the survey yourself and find out now! Survey link in the comments ⬇️
Top image: Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting." Bottom image: One person sitting in an office thinking with the text "What we actually look like."
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 10/04/2025
I’m gonna need yall to ship me your current round of swag. So. Good!
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 10/04/2025
The FOMO is real. Sending so much love to all of you!!!
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Gray Dot Co @thegray.company · 10/04/2025
As always, Chima Mmeje brings the facts 🔥 💙🔥 💙
moz.com
I’ve Had It! We Need to Stop the Fearmongering and “SEO Is Dead” Narrative
Is SEO really dead or are fearmongers twisting data to fit their narrative? Chima Mmeje debunks myths and reveals what actually works to dominate search in 2025
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 08/04/2025
Quiz link ➡️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
3h7wlgxbe40.typeform.com
How does your company stack up in SEO Product Management?
Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 08/04/2025
Not sure if you even need an SEO Product Management program? This survey is for you too!
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 01/04/2025
Take the survey here ➡️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
3h7wlgxbe40.typeform.com
How does your company stack up in SEO Product Management?
Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 01/04/2025
How does your SEO Product Management program measure up to your competition? 🤔 This comprehensive survey from @sitebulb.com and @thegray.company will help you find out and give you tips for improvement if needed! Take the survey now! Link in comments ⬇️
Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting."One person sitting in an office thinking with the text "What we actually look like."
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Gray Dot Co @thegray.company · 26/03/2025
In this article for @sejournal.bsky.social , @tory.thegray.co and @sam.thegray.co show you how to track marketing performance effectively and gain the clarity to track progress, scale insights, and make informed decisions with confidence. Read the article here ⬇️
searchenginejournal.com
How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment
The marketing measurement plan is a powerful framework that helps businesses map the inputs for accurate, strategically aligned data.
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 26/03/2025
How does your SEO Product Management program measure up to your competition? 🤔 Take this comprehensive survey from @sitebulb.com and @thegray.company to find out! Take the survey now! ⬇️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
SEO Product Management, Sitebulb logo and Gray Dot Co logo. How does your SEO Product Management program measure up? Take the quiz to get an instant SEO PM score for your business. From Beginning to Advanced, find out next steps for improvement.
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Gray Dot Co @thegray.company · 24/03/2025
Is your SEO Product Management program the best it can be? 🤔 Are you sure? 👀 Take this comprehensive survey to: ✅ Self-assess your current program's performance ✅ Define key gaps for improvement ✅ Take your program to the next level 🌟 Take the survey now! ➡️ 3h7wlgxbe40.typeform.com/to/ZZev0nZP
Six people meeting around a table in an office setting with the text "What we think we look like during an SEO sprint planning meeting."One person sitting in an office thinking with the text "What we actually look like."
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Women in Tech SEO Community @womenintechseo.bsky.social · 20/03/2025
📧 This week's #WTSNewsletter went out yesterday, featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ A free webinar STAT ✔️ Our latest WTSKnowledge piece ✔️ Updates on all WTSFests plus pitching opportunities for Philadelphia & Melbourne mailchi.mp/womenintechs...
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Gray Dot Co @thegray.company · 17/03/2025
This Wednesday, @semrushofficial.bsky.social's Women in Tech meetup will discuss all things SEO, ORM & Sales. Reserve your spot for free!
eventbrite.com
Mastering SEO, ORM & Sales
Our Women in Tech meetup will discuss all things related to women's experiences by leading professionals in the industry.
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Jack Chambers-Ward @jlwchambers.bsky.social · 12/03/2025
If you want to get into technical SEO, here are some wise words of advice from @sam.thegray.co & @tory.thegray.co from @thegray.company on this week's episode of Search with Candour ⬇️ The full episode is out now on YouTube, Spotify, Apple Podcasts and everywhere you listen to podcasts.
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Women in Tech SEO Community @womenintechseo.bsky.social · 13/03/2025
📧 This week's #WTSNewsletter went out yesterday, featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ Our latest WTSInterview with Louisa Clark ✔️ Different ways to help support our community ✔️ Updates on all WTSFests --- Catch up on this week's edition here ⬇ mailchi.mp/womenintechs...
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 10/03/2025
@tory.thegray.co and I sat down with @jlwchambers.bsky.social of @withcandour.co.uk to chat all about JavaScript and its impact on website migrations! Check out the full podcast episode now ⬇️
youtube.com
JavaScript and Website Migrations with Sam Torres & Tory Gray
YouTube video by Candour Agency
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Women in Tech SEO Community @womenintechseo.bsky.social · 05/03/2025
📧 This week's #WTSNewsletter went out yesterday, featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ Our founder Areej AbuAli’s newly launched book ✔️ Our latest WTSKnowledge written by Eleanor Brett ✔️ Different ways to help fund our community ✔️ Updates on all WTSFests mailchi.mp/womenintechs...
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Women in Tech SEO Community @womenintechseo.bsky.social · 26/02/2025
📧 This week's #WTSNewsletter just went out featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ 50% off the Pro plan of our brilliant WTSNewsletter Sponsor Ranking Raccoon ✔️ Our latest WTSInterview ✔️ Recording tickets for WTSFest London ✔️ Updates on all WTSFests mailchi.mp/womenintechs...
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Tory Gray @tory.thegray.co · 24/02/2025
Before we celebrate the spike in interest in "SEO Agencies" on Google Trends.... check out the related topics and queries. Some fishy stuff is going on there, ya'll: - What do home warranty, flower delivery and CRM etc companies have to do with SEO? ...
Screenshot of page 2 of related queries to &quot;SEO agency&quot; for the US. Item 6 is CRM Monday, 7 is seo services primelis, 8 is flower delivery chicago proflowers, 9 is fba shipping rapid express freight, and 10 is professionsal seo agency primelis with a green check emojiScreenshot of the Related Topics in Google Trends for the query 
 "seo agency" - with odd and related results in bothScreenshot of Google Trends for the query SEO Agency in the US over the last 5 years. Traffic is apparently spiking up the highest it's been since late 2021/early 2022
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 17/02/2025
In case you missed it live, you can see the full webinar with @tory.thegray.co, @markwilliamscook.com, @whitworthseo.bsky.social, @hellemans.me for TechSEO North now! ⬇️
youtube.com
How the Google Exploit can Help SEOs
YouTube video by TechSEO North
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Women in Tech SEO Community @womenintechseo.bsky.social · 12/02/2025
📧 This week's #WTSNewsletter just went out featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ An introduction to our brilliant WTSNewsletter Sponsor Junction Jack ✔️ Our latest WTSInterview ✔️ The last tickets for WTSFest London --- Catch up here ⬇ mailchi.mp/womenintechs...
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Women in Tech SEO Community @womenintechseo.bsky.social · 10/02/2025
@zipsprout.bsky.social is helping us raise money through their new platform, Survey for Good - designed for content marketers to gather data & support orgs important to them. It's simple.. 1 Click our custom link: survey.alchemer.com/s3/8148497/8... 2 Fill out link building survey 3 WTS get $10
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Women in Tech SEO Community @womenintechseo.bsky.social · 05/02/2025
📧 This week's #WTSNewsletter just went out featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ Our latest WTSKnowledge article ✔️ Our WTSFest Berlin speakers ✔️ A survey from @zipsprout.bsky.social that sends $5 to our community ✔️ Updates on all WTSFests mailchi.mp/womenintechs...
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Gray Dot Co @thegray.company · 03/02/2025
Join @tory.thegray.co this Thursday 🎉 February 6th, 2025 at 4 pm GMT/11 am EST for the first TechSEO North Webinar of 2025!
linkedin.com
TechSEO North on LinkedIn: #webinar #announcement #techseonorth #seo
We are excited to announce our line-up for our first TechSEONorth Webinar of 2025, sponsored by Oncrawl. On Thursday, 6th February 2025 at 4 pm GMT. The…
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 29/01/2025
omg thank YOU! I read this (can't remember where) and I was like, well I have no idea what that means. Something to look up later. Now I don't have to! Also 😭
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Women in Tech SEO Community @womenintechseo.bsky.social · 29/01/2025
​​📧 This week's WTSNewsletter just went out featuring: ✔️ 5 Brilliant pieces we loved this week ✔️ An introduction to our WTSNewsletter Sponsor Junction Jack ✔️ Our latest WTSKnowledge article ✔️ A survey from Zipsprout ✔️ Updates on all WTSFests ✔️ Our latest WTSInterview mailchi.mp/womenintechs...
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Tory Gray @tory.thegray.co · 28/01/2025
When @aleyda.bsky.social and @danaditomaso.com‬ are involved, you know the insights are going to be 🔥🔥🔥
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 28/01/2025
yay!
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 27/01/2025
Anybody else get off a client call and immediately think (or even say out loud to yourself) "why am I so weird?!"
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sam torres 🧜🏼‍♀️ @theseomermaid.com · 27/01/2025
I'd also say a quick read of the Wikipedia page, or if you want the in-depth details, go to the RDR fandom page and you'll get all you need. Is super fun - and I'm with you on the horses.
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