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Ruth Stokes

@ruthstokeswords.bsky.social
116 followers 92 following 36 posts

Senior content designer working in the charity sector. May also post about nature and other nice stuff. A former editor at The Guardian and author. She/her.

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Ruth Stokes @ruthstokeswords.bsky.social · 12/08/2025
Toddler likes song. Toddler plays song repeatedly for days. Parent’s brain is mush and they know nothing before Moana and nothing after. Everything is Moana. Send help.
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The Museum of English Rural Life (MERL) @themerl.bsky.social · 08/08/2025
those damned outdoor pigs can't keep getting away with this
A book titled "Outdoor Pigs: How to Make them Pay."
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Rich Prowse @richprowse.bsky.social · 29/06/2025
Just launched Sensemakers, a new essay series on Medium. If you work in the messy middle (between what organisations think their users want and what they actually need), this is for you. medium.com/sensemakers/... #Leadership #UX #ContentStrategy #ContentDesign #UXWriting
medium.com
Welcome to the messy middle: An introduction to Sensemakers
I’ve been putting off writing this introduction. Not because I don’t know what to say, but because what I want to say isn’t the neat origin…
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RNIB @rnib.bsky.social · 19/06/2025
We want to hear from blind and partially sighted people about the areas of your life you feel you need support and support you’ve received in the past. Grab a cuppa and fill out our survey: ylive.online-host.solutions/ASP/P027306/...
“Today’s to do list. Play games with Benji (my guide dog), coffee, cake and a wee treat, complete RNIB’s new survey.’ The to do list is written on what looks like a scrap of paper pulled out from a note book.
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Ruth Stokes @ruthstokeswords.bsky.social · 17/06/2025
Evening run through a nature reserve. Not too shabby!
Board walk in a nature reserve with long green grass and trees either side, against a sunny blue sky.
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Richard Smyth @rsmythfreelance.bsky.social · 12/06/2025
Just going to tell you now that this local news story is in no way as luridly exciting as you might hope.
Headline: Garden centre no longer hosting event after 'quite a few things' came to light
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CharityComms @charitycomms.bsky.social · 12/06/2025
Just under a month to go until our #CharityContent Conference on 10 July, and we’ve added even more to the agenda. Join us for a full day of content strategies, principles, systems and skills that will help you scale content across your organisation: bit.ly/3Fjmj1p
Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Dolly Garland, content design lead at Meta. To the left is a yellow banner with the talk title: How the tech sector has embraced content design and what charities can learn. Speaker card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a headshot of Corrine Clark, freelance content specialist. To the left is a yellow banner with the talk title: Creating social media content that resonates. Advice surgery card for our Charity Content Conference on building better content, with a blue background, white grid lines and a colourful block with a Pixeled Eggs logo. To the left is a yellow post-it note with text that reads: with the talk title: Unlock your website’s potential with a complimentary 1:1 advice surgery with the CEO and Creative Director at Pixeled Eggs, available with your conference ticket. The session will focus on website strategy, content design and organic SEO.
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Ruth Stokes @ruthstokeswords.bsky.social · 10/06/2025
Just back from camping, climbing and walking in the Peak District. The van and bell tent combo is absolute winner.
Bell tent, camper van and two camping chairs in a field in the Peak District. The sun is pushing through the clouds in the sky.
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Content Design London @contentdesign.london · 09/05/2025
Our senior content designer Rachel Edwards is presenting at Growing in Content 2025. You can join Rachel's talk "During trauma, after trauma, and returning to trauma" next Tuesday 13 May: 3.50pm - 4.30pm BST. Register for free to attend using the link below⬇️ buff.ly/qy1ZPDu
A graphic with yellow background and black text for Rachel Edward's talk 'During trauma, after trauma, and returning to trauma' at the Growing in Content 2025 conference. There is a photo of Rachel. She has grey long hair and is wearing black rimmed glasses. She is smiling and wearing a red scarf.
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Ruth Stokes @ruthstokeswords.bsky.social · 09/05/2025
In the face of so much bad stuff, I’m really appreciating The Daily Climate good news page right now www.dailyclimate.org/good-news/
dailyclimate.org
Good news on The Daily Climate's site
We push good journalism and science into public discussion and public policy on environmental health issues, including climate change
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Ruth Stokes @ruthstokeswords.bsky.social · 07/05/2025
Some useful links here for writing and designing clear and accessible content.
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Ruth Stokes @ruthstokeswords.bsky.social · 07/05/2025
Went to a kick-off session for a charity content strategy working group yesterday. So good to meet other content people in real life and hear experiences. I have some notes that I’m thinking over. Thank you @wjdesign.bsky.social for bringing us together.
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Nia Campbell @niacampbell.bsky.social · 22/01/2025
Cardiff pals, can anyone help? Gall unrhyw un helpu?
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Ruth Stokes @ruthstokeswords.bsky.social · 20/12/2024
Morning. Here’s a terrifying interpretation of a snowman from my daughter #festive
Toddler’s snowman picture made of cotton wool, sparkles and googly eyes half way down the face under the pointy nose, as if melting.
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Ruth Stokes @ruthstokeswords.bsky.social · 12/12/2024
I am looking after my neighbour’s two tortoises while she’s away. They’re hibernating in the fridge. They’ve got a shelf each. I did not know this was a thing but I find it amazing.
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Forgotten Poets @forgottenpoets.bsky.social · 10/12/2024
"I don't think I'm allowed to kill something because I am frightened." —Nikki Giovanni 💔 #poem #poems #poetry
I killed a spider
Not a murderous brown recluse
Nor even a black widow
And if the truth were told this
Was only a small spider
Sort of papery spider
Who should have run
When I picked up the book
But she didn't
And she scared me
And I smashed her

I don't think
I'm allowed

To kill something

Because I am

Frightened.
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Kerry Lyons @kerry1yons.bsky.social · 09/12/2024
Do you know what a pouch of Douglas is? If you don't, find out in my short advent blog. It could come in useful one day... www.ithoughtaboutthatalot.com/2024/my-pouch-of-douglas #endometriosis
ithoughtaboutthatalot.com
In 2024, I thought a lot about my pouch of Douglas – I thought a lot about that
A new anonymous essay published every day in December in the countdown to Christmas.
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Ruth Stokes @ruthstokeswords.bsky.social · 05/12/2024
This is such a useful explanation (with video tutorial) of how to use analytics to help understand where your service content isn’t working 💡
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Ruth Stokes @ruthstokeswords.bsky.social · 05/12/2024
So far since being here I am getting a lot of joy from this daily bird posts from @levparikian.bsky.social
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Jane Ruffino @janeruffino.bsky.social · 04/12/2024
Hi folks! I’m planning my 2025 and I’ve set a goal to sell 5 workshops. One is sold already. Can you help me sell 4 more? Pls share or interact with this post and help a small, immigrant woman-run business survive this wild time! www.linkedin.com/posts/jane-r...
linkedin.com
Jane Ruffino on LinkedIn: Do you have budget to use up for 2024*, or are you planning your needs for…
Do you have budget to use up for 2024*, or are you planning your needs for 2025? I've got some new workshops, some that I've run before, and some that I'm…
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Ruth Stokes @ruthstokeswords.bsky.social · 04/12/2024
- reducing stress for those navigating confusing support systems And lots of other things. I'm very appreciative of Ray for making time and sharing his experiences. There's much more we know we need to do (and test) but this is a good start!  3/3
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Ruth Stokes @ruthstokeswords.bsky.social · 04/12/2024
Some of the things we've since been reflecting on include: - the challenges some people face just to get to an appointment - language that seems flippant when talking about money - making sure people don't feel like a burden when asking for help 2/3
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Ruth Stokes @ruthstokeswords.bsky.social · 04/12/2024
A few weeks ago, @raynewman.bsky.social spoke to our team about user-centred design for people on low incomes. He drew on both his experience in content design and of living in poverty. His talk has started some important conversations on our support service. 1/3
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