iiinova — where your digital self keeps evolving

My absolutely bonkers Marvel or DC Comics business plan; take a couple hundred million of that movie money or that CEO money and make all digital/webcomics free. 100% subsidized. Pay the best writers, artists, and creators. Spare no expense. Play the long game and get everyone hooked forever.

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Perazza @ronperazza.com · 3h

That library you built up with Marvel will now be over with a Webtoon but I’m sure the Terms of Service will explain what happens in this or that unforeseen eventuality. Good luck!

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Perazza @ronperazza.com · 3h

I’m sure Marvel did the math for the licensing deal vs. the staff, production, and maintenance costs to conclude that licensing is more profitable.

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Perazza @ronperazza.com · 3h

This is kind of an incredible move. They’re getting rid of their own app and licensing out the entire business to Webtoon. www.marvel.com/unlimited?sr...

marvel.com

Marvel Unlimited | Sunset | Marvel

Marvel.com is the official website of Marvel Entertainment! Browse official Marvel movies, characters, comics, TV shows, videos, & more.

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Butt Praxis @buttpraxis.bsky.social · 27/09/2026

I will vote, make calls, knock doors, take up arms for whoever destroys the online gambling industry

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Perazza @ronperazza.com · 03/10/2026

This week @epi.org, where I work, marks 40 years of using data & research to fight corporate power, propaganda, and the right-wing agenda. The @prospect.org has a nice write-up by Robert Kuttner, one of our founders: prospect.org?p=145786 It’s hard work to counter bullshit with facts! Please share!

prospect.org

Happy Anniversary, EPI - The American Prospect

Forty years of altering conventional economic assumptions with meticulous research and action

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Perazza @ronperazza.com · 03/10/2026

prospect.org

Happy Anniversary, EPI - The American Prospect

Forty years of altering conventional economic assumptions with meticulous research and action

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James F. McGrath (ReligionProf) @religionprof.bsky.social · 03/10/2026

A fascinating reflection on the origin of agriculture, ancient religion, and modern equivalents. theunfinished671.substack.com/p/the-feast-...

theunfinished671.substack.com

The feast of MrBeast

How forty thousand children were sacrificed to an Egyptian grain-god in North Carolina

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Comic Book Yeti 🎃 @comicbookyeti.com · 21/09/2026

Just gonna leave this here for…reasons.

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Perazza @ronperazza.com · 16/09/2026

Absolutely bonkers that this existed at all let alone that it came directly from the mind of the president/publisher.

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Perazza @ronperazza.com · 07/09/2026

Back when I was running DC Creative Services, which included custom publishing, portfolio review, and ZUDA, we used to have people try to try to work around the system all the time; interrupt meetings, social events, snide “jokes” about this or that person. It’s amazing people think that works.

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Extremely Haunted @extremelyuncanny.com · 06/09/2026

Comics are weird

Dick Dillin illustrated panel from worlds finest 201 that had a giant Jor-el spanking Superman.
Jor-el: This will hurt ME more than it hurts, you son!
Superman: punish me, daddy! I DESERVE it!

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Jimmy Two Heads 💀🎃 @jimmytwohands.bsky.social · 31/08/2026

I know exactly why, poindexter. It’s because it looks cool as fuck

This 11,000-Year-Old Statue from Turkey Shows a Man Riding a Leopard.
Archaeologists Aren't Sure
Why
The strange sculpture reverses a recurring Stone Age motif of humans confronting dangerous predators.

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Perazza @ronperazza.com · 28/08/2026

Yeah, in think we’re on the same page there. DRM and the various exclusivity requirements were notbonky short sighted by publishers but just brutal for creators and readers alike.

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Perazza @ronperazza.com · 28/08/2026

Absolutely. And what you said about creators paying the passion tax while publishers scaled back eh at they offered to those creators is real!

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Perazza @ronperazza.com · 28/08/2026

And it’s interesting that given the chance to start from scratch, so to speak, the comics that were created specifically for digital were successful! Webcomics, the “turbo media” stuff, Marvel’s Dot Comics, Infinite Comics, ZUDA, webtoons, etc, etc.

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Perazza @ronperazza.com · 28/08/2026

I think this is largely true. Speaking about print-to-digital distribution only, I recall that at the time there weren’t quite as many conversations about how to adapt the technology to serve the comics as there were about how to adapt the comics to serve the technology. The product had to change.

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Perazza @ronperazza.com · 28/08/2026

Yeah, I think the same. I posted a few follow ups but basically the set up one company, with one technology, went all in, and it all went to shit. And now like 20 years later they trying to rebuild the sand game. Meanwhile comics as an art form has adapted wildly!

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Perazza @ronperazza.com · 28/08/2026

And when that digital distribution system collapsed, as it was doomed to do, the whole house of cards crashed. And now, literally decades later, with no real technological progress to show for it, comics (the art form) has continued to grow and adapt, leaving the publishers playing catch-up.

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Perazza @ronperazza.com · 28/08/2026

Further, by investing 100% in that one option, readers had little or no choice. They created a digital distribution monopoloy, based on a sub-par product, that mirrored the print distribution monopoly with the exception with print you actually owned the product you bought.

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Perazza @ronperazza.com · 28/08/2026

It seemed like easy money, and it probably was with the price being the same, but it was really just a boondoggle, like Motion Comics, that tried to sell you the idea that what you REALLY wanted was not the comic, as it was originally conceived and created, but a different experience entirely.

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Perazza @ronperazza.com · 28/08/2026

I’ve worked in comics for a long time. So this is with the benefit of hindsight, but I think comic book publishers going all-in on optimizing print-to-digital distribution for phones, with some sort of panel view, was a massive strategic mistake that ultimately set the publishers back by years.

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Cole Moore Odell @colemooreodell.bsky.social · 28/08/2026

this is all very normal

Comic panel from Johnny Thunder’s origin in Flash Comics #1. A trolley conductor tells a man “You can’t get on the with that lawn mower” while a 7-year/old Johnny says “Oh-better hide my monkey!”

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Perazza @ronperazza.com · 18/08/2026

Actually crazy that the administration has boiled their brains with right-wing propaganda, social media, & AI slop, dismantled agencies with expertise that didn’t match the online discourse, and are now incapable of functioning other than shithead rage & insults as realty doesn’t match their posts.

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Perazza @ronperazza.com · 16/08/2026

But with Doom, whatever his story might be, the (re)introduction of the X-Men, and whatever else happens, we’re expected to care simply because it exists, or because it’s next, or for the big names attached to it. It’s storytelling by spectacle, as if you’re just entitled to an audience.

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Perazza @ronperazza.com · 16/08/2026

Doomsday looks boring. Thanos’ story worked as an overarching threat because it was seeded into other stories, slowly revealed, until became THE story, in a classic Levitz Paradigm way, with A, B, & C plots overlapping. It’s one of the best methods of serialized superhero comic book storytelling!

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Perazza @ronperazza.com · 11/08/2026

Comics creators & readers: I love comics! Wouldn’t it be great to have a simple place to buy and own digital versions? Comics digital platforms: so what you’re saying is you want a walled garden of NFTs, DRM, and AI tools, right?

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Perazza @ronperazza.com · 10/08/2026

Using a non-algorithmic app like Bluesky makes attempting to use a relentlessly algorithmic app like Instagram or even LinkedIn absolutely impossible. Stop showing me random shit and just show me my shit!

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Perazza @ronperazza.com · 06/08/2026

Work stuff! I love this tool. We just launched it @epi.org. Put in your state/city and it shows what your taxes could have funded (how many teachers, nurses, Medicaid, SNAP programs…) instead of being used to fund Trump’s deportation agenda. www.epi.org/deportation-... Please help spread the word!

epi.org

The Cost of Deportations Calculator

The Trump administration is taking billions of _your_ taxpayer dollars to pay for mass deportations. The Cost of Deportations Calculator shows what could this money be used for instead.

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Perazza @ronperazza.com · 20/07/2026

And it's unreasonable to require potential fans to go back and watch them - even if they were good! And they weren't.

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Perazza @ronperazza.com · 20/07/2026

100%. Even more so now that they're bringing in the old X-Men movies. This is practically impenetrable for a casual moviegoer that likes Marvel.

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Perazza @ronperazza.com · 20/07/2026

The MCU has fallen into the same trap as the comics. It’s made entirely for super fans. Every emotional hook requires that you’ve immersed yourself in decades of lore. The meaning comes from being able to go “Ah ha! I know that!” at every clip. And the big kicker is a bearded guy from a decade ago.

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Perazza @ronperazza.com · 20/07/2026

The Avengers: Doomsday trailer looks pretty unexciting. Like standard formula stuff. Feels like they lost the juice.

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THAWK! @thawk79.bsky.social · 10/07/2026

Looking around like

From CAPTAIN MARVEL ADVENTURES #17. “I HATE EVERYBODY!
I HATE EVERYTHING IN THE WORLD!”

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Perazza @ronperazza.com · 10/07/2026

Yeah, it’s been a long time since I ran the talent search stuff at DC but it’s astounding how many people think that the cold pitch works. Like they’re the one!

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Perazza @ronperazza.com · 10/07/2026

Also, also! The best pitches usually include a stand-alone story, with a solid beginning, middle, and end. It starts and ends firmly within the status quo, and can slot easily into existing continuity. That is the world they live in. Can you make that engaging and interesting? That’s the job. 3/3

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