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Rand Fishkin

@randfish.bsky.social
4.4K followers 71 following 1K posts

Cofounder of SparkToro, Alertmouse, & Snackbar Studio. Geraldine's husband.

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Reposted by Rand Fishkin
Clarissa Motta @claricmotta.bsky.social · 03/07/2026
@randfish.bsky.social always insightful and necessary! #vendedigital #b2bgrowth
youtube.com
Your Buyers Aren’t Clicking Anymore: Overcoming the New B2B Visibility Crisis
YouTube video by Vende Digital
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Rand Fishkin @randfish.bsky.social · 03/06/2026
This is a phenomenal game. If you loved classic CRPGs (Planescape, BG2, et al.), this is not just a love letter, it's a sprawling, hilarious, deeply enjoyable, unique experience.
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Rand Fishkin @randfish.bsky.social · 24/04/2026
The rest is incredibly problematic and misogynist, so... I guess even a stopped clock?
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Rand Fishkin @randfish.bsky.social · 26/03/2026
Take my hand and we'll make it I swear 🔥
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Rand Fishkin @randfish.bsky.social · 26/03/2026
I'm so excited that I now own some!
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Reposted by Rand Fishkin
Steve McLeod @steveofmcleod.com · 25/03/2026
My friends at Balsamiq have taken a bold new direction, switching from being a wireframing tool to an AI prototyping tool.
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Balsamiq @balsamiq.bsky.social · 25/03/2026
NEW: AI prototyping + the Balsamiq MCP server, now in Balsamiq Cloud. It's the product building workflow that puts your users first:
New AI prototyping + Balsamiq MCP server
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Reposted by Rand Fishkin
Darren Shaw @whitespark.ca · 10/03/2026
The statistic that 90% of searches happen on Google is outdated. The real number is more like 73% according to new research by @randfish.bsky.social. @clairecarlile.bsky.social and I talk about Rand’s findings and more in today’s podcast episode. Watch the full episode below!
youtu.be
Contact Page Improvement, Bing vs ChatGPT, Google Posts Masterclass |E23 The Whitespark Local Update
YouTube video by Whitespark
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Rand Fishkin @randfish.bsky.social · 21/03/2026
But, The people who drink it...
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Aleyda Solis @aleyda.bsky.social · 29/01/2026
👀 Interesting research from @randfish.bsky.social sharing how AIs are highly inconsistent when recommending brands or products: Does this means that AI tracking is useless? No! The key is what Rand mentions at the end: ...
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Rand Fishkin @randfish.bsky.social · 29/01/2026
Obligatory
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Rand Fishkin @randfish.bsky.social · 29/01/2026
It can work but it's a lot of work And 99% of the time the juice ain't worth the squeeze. Overnight salting in the fridge on the other hand... Ooooo baby
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Rand Fishkin @randfish.bsky.social · 29/01/2026
🤜🤛💯
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Rand Fishkin @randfish.bsky.social · 29/01/2026
Much appreciated. Andy!
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Rand Fishkin @randfish.bsky.social · 29/01/2026
I strongly urge you to read the report! 😅
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Rand Fishkin @randfish.bsky.social · 29/01/2026
I mean, they deliver answers every time. It's just a question of whether a randomized list, in a random order , from a set of potential sources is what you're seeking
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Matt Wright 🤞 @honed.co · 28/01/2026
"AIs almost never give the same list of brands/recs in the same order"... from new research by @randfish.bsky.social "...any tool that gives a “ranking position in AI” is full of baloney": sparktoro.com/blog/new-res...
sparktoro.com
NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility - SparkToro
The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.
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Rand Fishkin @randfish.bsky.social · 28/01/2026
NEW research: sparktoro.com/blog/new-res... If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real answers 🧐
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Rand Fishkin @randfish.bsky.social · 26/01/2026
Exactly this. Hypocrisy is one of their most cherished principles. They somehow do not feel embarrassed or shamed by having different standards for the same act based on who committed it. I'm not sure there is a way to reason with such a proud lack of consistency.
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Rand Fishkin @randfish.bsky.social · 15/01/2026
Just keep being you. I want lots of things for this city, but mostly I want people to believe in and trust you as a leader and have the good grace to give you time. I'm certain you'll do great things. 🤜🤛
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Reposted by Rand Fishkin
Andrew Bohrer @andrewbohrer.bsky.social · 12/01/2026
“Hello, can I interest you in some times?” “Oh, no thank you. I’ve had enough of these unprecedented times.” “Don’t, worry, we only provide precedented times.” “In that case, I’ll take some.” “Alright then, here are your precedented times. By the way, the precedent is 1933 Germany. No refunds.”
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James Whatley @whatleydude.com · 12/01/2026
Pricing is marketing and this is excellent marketing.
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Rand Fishkin @randfish.bsky.social · 12/01/2026
Read this to my wife over breakfast and we both enjoyed the F out of it
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Rand Fishkin @randfish.bsky.social · 07/01/2026
NEW post: sparktoro.com/blog/the-5-b... I made 5 predictions for the marketing world in 2026 based on these 5 big trends we're seeing. Feel free to fight with me in the comments AFTER you've read the piece 😉
sparktoro.com
The 5 Big Trends that Will Dominate Marketing in 2026 - SparkToro
I find most end-of-year prediction and crystal ball-gazing listicles to be trash. They don't prove their assertions, use anecdotes rather than data at
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Rand Fishkin @randfish.bsky.social · 30/12/2025
www.getflack.com/p/responding... Great analogy "Imagine a thermostat for your credibility. If you’re above their setpoint, people feel you’re overrated and want to bring you down; if you’re below it, people feel you’re underrated and want to build you up."
getflack.com
When someone says they hate your product with a burning passion
How to reset the thermostat, and CodeRabbit as a case study
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Reposted by Rand Fishkin
Andrew Bohrer @andrewbohrer.bsky.social · 22/12/2025
Tip 50% or better for the next eight days. Make a reservation for a restaurant in January. Buy a round for the neighborhood bar. Be a hero.
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Rand Fishkin @randfish.bsky.social · 19/12/2025
"It's Holocaust $#*&" Exactly. Love these two.
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Reposted by Rand Fishkin
Ross Hudgens @rosshudgens.bsky.social · 18/12/2025
Want a quick way to (potentially) pay for gifts? Take our survey! We're looking for responses to our 2026 trends report to fully capture the state of the market. Two responders will be selected for a $500 Amazon gift card. Survey only takes ~3 minutes: docs.google.com/forms/d/e/1F...
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Rand Fishkin @randfish.bsky.social · 18/12/2025
Yes! Hopefully they do it again next year as we're getting close to launch 🤗 thanks Steve
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Reposted by Rand Fishkin
Andrew Bohrer @andrewbohrer.bsky.social · 18/12/2025
A nonviolent, fascinating, but still a “firearms in America related story.” Nothing bad happens, but skip it if you don’t want to read about guns. It starts with trying to legally and ethically dispose of a gun.
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Rand Fishkin @randfish.bsky.social · 18/12/2025
You can enjoy whatever it is machines create that mimics art, but we both know it is not the same. And if you don't care, then... you don't get it. Which is fine, you don't have to. There are plenty more important things to worry about.
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Rand Fishkin @randfish.bsky.social · 17/12/2025
www.nubero.ch/blog/017/ never expected to enjoy a piece like this as much as I did (which was a lot!)
nubero.ch
More Than Skin Deep – A Polemic on the Importance of Beauty
The Nuberodesign Blog
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Rand Fishkin @randfish.bsky.social · 17/12/2025
I wonder if younger folks read takes like this and think "I don't care about whether AI or artists made it, just gimme the content," aftermath.site/ai-pendleton... Or are they, too, sad for what we're about to lose.
aftermath.site
Adventure Time Creator on AI: ‘We’re Cooked’
Pendleton Ward sees his fellow Cartoon Network all-stars’ new Adult Swim special, The Elephant, as “the last squirts of human creativity.”
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Rand Fishkin @randfish.bsky.social · 17/12/2025
I'm going to share a dark secret with all of you. My Kindle reading habits are those of a thirsty, middle-aged white lady who cannot get enough romantasy. And apparently this gentleman is my type? ¯\_(ツ)_/¯
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Rand Fishkin @randfish.bsky.social · 16/12/2025
Well deserved! 🤜🤛💯
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Rand Fishkin @randfish.bsky.social · 14/12/2025
www.reddit.com/r/NewsStarWo... Seems to me like the solution is what Uniqlo does -- put all the items on the counter and the computer instantly tells you how much you owe and what you're buying. No need to scan.
reddit.com
From the NewsStarWorld community on Reddit: TheStreet: Amazon solves Walmart, Target, and Kroger’s shoplifting problem.
Posted by coinfanking - 48 votes and 49 comments
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Rand Fishkin @randfish.bsky.social · 13/12/2025
@markjohnstone.bsky.social - feel like this is up your alley
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Reposted by Rand Fishkin
Max Berger @maxberger.bsky.social · 13/12/2025
A new study of the last 50 years of US pop music shows “a significant increase in stress-related language, alongside declines in positive sentiment and lyrical complexity.”
nature.com
Societal crises disrupt long-term increases in stress, negativity, and simplicity in US Billboard song lyrics from 1973 to 2023 - Scientific Reports
Scientific Reports - Societal crises disrupt long-term increases in stress, negativity, and simplicity in US Billboard song lyrics from 1973 to 2023
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Rand Fishkin @randfish.bsky.social · 13/12/2025
This "generation" (an arbitrary set of birth years which the media has labeled with a catchy name despite no evidence of statistical differences between them and the years preceding or following) sucks
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Rand Fishkin @randfish.bsky.social · 13/12/2025
The greatest gift the holiday season has to offer
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Rand Fishkin @randfish.bsky.social · 12/12/2025
Crushing it
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Reposted by Rand Fishkin
Ryan Jones @ryanjonesseo.bsky.social · 12/12/2025
The Results: 📈 +309% average click difference vs control 📊 +4.32% impressions for the test group
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Rand Fishkin @randfish.bsky.social · 12/12/2025
It's just so frustrating that you can't self-host the video and have to use YouTube to achieve this. The Google nepotism is 🙄🙄🙄
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Rand Fishkin @randfish.bsky.social · 11/12/2025
🤜🤛💯☺️ thanks!
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Rand Fishkin @randfish.bsky.social · 11/12/2025
Today, I read the most important AI post of the year: sparktoro.com/blog/never-a... It's from @britneymuller.bsky.social. The topic: Why you cannot ask an AI how or why it gave you a particular response. Because it will lie to you 👇
sparktoro.com
Never Ask an AI Tool How It Came Up with That Answer - SparkToro
This post on LinkedIn by Britney Muller is, IMHO, the most important short piece on AI you'll read this year. It's so critical to understand what she's
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Rand Fishkin @randfish.bsky.social · 11/12/2025
Huh... I'm gonna try 'em! Thank you Margie!!
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Rand Fishkin @randfish.bsky.social · 05/12/2025
Direct is def the best kind
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Wil Reynolds @wilreynolds.bsky.social · 04/12/2025
What this makes me think: We're winning more with humans, Direct, Social, and Referral for the most part indicate that the content we are putting out is getting progressively more eyeballs, more shares, etc. Meaning we are DEFINITELY creating human value and HOPEFULLY algorithmic value too.
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Rand Fishkin @randfish.bsky.social · 02/12/2025
G and I love that diner! Almost booked the hotel just to have it as our breakfast spot
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Rand Fishkin @randfish.bsky.social · 02/12/2025
NEW post: sparktoro.com/blog/the-202... Thanks to the tireless work of @paddymoogan.bsky.social, our survey of 200+ digital agency owners is now live featuring answers to critical questions about the field's health, growth, and threats. 👇
sparktoro.com
The 2025 State of Digital Agencies: it's still rough out there, but slowly improving; and is AI really a threat? - SparkToro
Introduction from Rand: I care deeply about the consulting world in digital marketing. These people are my friends, my colleagues, my fellow speakers, and
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