Google Analytics has launched customizable Dashboards that bring key metrics and visualizations into one report.

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.

Masterclass gratuita com Daniel Guinezi (Uncover) e Thiago la Torre (Marketing Drops). Uma introdução prática ao Marketing Mix Modeling.

Discover the best times to post Instagram Reels to boost likes, views & comments. Data-backed tips for creators & influencers across all niches

The test allows advertisers to trigger private messages when users comment with selected keywords on promoted Instagram posts.

A proven 5-step method to use AI fan-out queries to improve your visibility in SEO and AI search

The marketing technology driving proven revenue impact in advertising and media.

The change comes a year after YouTube applied the same approach to counting views on Shorts videos.

New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.

Algorithmic changes have pushed brands to spend more of their influencer budgets on budding creators with tiny followings.

Building trust in the AI age

Alternative title: Taste is having the conviction to do something the algorithm wouldn't

O que os melhores usuários de IA do mundo fazem que quase ninguém ainda entendeu.

Quase 60% do conteúdo do feed "Para Você" de uma conta nova é "AI Slop", concluiu um estudo da Kapwing, empresa especializada em mídia para redes sociais. Publicado no começo do mês, o relatório anali...

Estudo inédito da Globo mapeia a relação do brasileiro com a própria identidade cultural

You only need one page to plant disinformation about competitors on AI, new Hard Numbers research finds.

YouTube video by Vende Digital

New research from Kapwing reveals that nearly 60% of TikToks served to new users and children are AI slop. But which categories and tags are the worst affected — and what does this landscape look like...

Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.

Google is adding a direct Google Business Profile connection and Business notebooks to the Gemini app, rolling out this month.

OpenAI is allowing retail advertisers connect shoppers with relevant products without manually building ads for each item.

Google’s AI answers keep more users on-platform, with AI Overviews reducing CTRs and AI Mode could soon accelerate the trend.

CEO Matthew Prince expected bots to outnumber humans by 2027. New Cloudflare data shows that the milestone has already arrived.

Descubra como o ChatGPT é usado principalmente para fins pessoais, e não profissionais, revelando insights surpreendentes sobre a verdadeira adoção da IA.

Europe’s young adults will be more likely to be watching the World Cup rather than the latest viral dance craze.

This is my first time writing an article in English, and I thought why not start with something that genuinely made me think differently. Many experts are already saying that this year marks a foundat...

O que funciona no TikTok? Analisamos 2.314.756 publicações e 92 mil contas. Baixe o estudo grátis e descubra dados estratégicos para crescer.

A new global study reveals a profound convergence in attitudes and behaviours across all age groups, challenging the long-held belief in significant generational differences. This demands a fundamenta...

Opinião do colunista - A IA não matou o SEO, ela o tornou vital: modelos usam o Google como fonte. O foco agora é autoridade e estrutura, sem atalhos.

WooCommerce stores can now sell products directly from YouTube videos, making those videos a direct path to purchase.

Additional features include premium stickers and ringtones, custom icons and new chat sorting options.

A Meta, dona de plataformas como Facebook, Instagram e WhatsApp, deve virar em breve a maior empresa do mundo em receita gerada por anúncios digitais. A previsão é uma estimativa do Emarketer, que lev...

If it's just the right amount of necessary kindness, it's not really kindness. It's pleasantness. If the people in our circle begin to experience behavior that's kinder than necessary, the expectations for what's necessary will ratchet forward, making everything more pleasant. And... being kind is a lovely way to spend your day.

Who uses Instagram every day? Instagram demographics will help you build a strategy that works — and reach your social marketing goals.

Share of Ear from Edison Research has chronicled Spotify's rise in popularity, now reaching 25% of Americans 13+ daily.