Reposted by Matt Wright 🤞Dare Obasanjo @carnage4life.bsky.social · 06/09/2026Geoffrey Hinton admitted he was wrong that AI would replace radiologists. Healthcare demand is elastic, so cheaper/faster scan reading creates more scans, and radiologists do more than interpret images. What many people fail to consider is AI automating tasks is not the same as eliminating the job 1117026
Matt Wright 🤞 @honed.co · 14hDo you want to quickly check if ChatGPT is crawling an instance on your site? Great spot from @chris-green.net: use a passage prompt to enquire... 131
Matt Wright 🤞 @honed.co · 29/09/2026Google on how to automate the forensic investigation of “AI Slop”, with Scaled Abuse Forensics Examiner (SAFE): "A modular, hierarchical architecture comprising a root agent and specialised sub-agents, each tasked with a specific domain of synthetic forensics." storage.googleapis.com/gweb-researc... 020
Matt Wright 🤞 @honed.co · 25/09/2026If you monetise your website through ads then you should block AI Training bots, says Cloudflare. "Training replaces [visitors] with an answer [that] agents fetch... with nobody there to see the ads!" blog.cloudflare.com/accountable-... 000
Reposted by Matt Wright 🤞Preeti Gupta @ilovechoclates.bsky.social · 24/09/2026New reporting is in town in GSC: multimodal search performance report. According to Google, the data includes "searches with Lens, Circle to Search on Android, image uploads to Google Search..." and more I already see something on one of my sites. It is available globally now. 131
Reposted by Matt Wright 🤞John Mueller @johnmu.com · 24/09/2026If you have an image-heavy website, Search Console now reports on "multimodal" queries like when you take a photo w/Lens. No, you don't see the photo :-), but you can see which of your pages showed up & how often. I think it's pretty cool, but I am biased :-). developers.google.com/search/blog/...developers.google.comAnnouncing web multimodal Search performance reporting in Search Console | Google Search Central Blog | Google for Developers 6249
Reposted by Matt Wright 🤞Glenn Gabe @glenngabe.bsky.social · 24/09/2026Check it out now. It showed up this morning. Very cool addition in GSC -> Multimodal Search Type Filter In Google Search Console Performance Report And if you focus on health & medical, check it out soon. You might see a lot of clicks and impressions there. :) www.seroundtable.com/google-searc... 1112
Matt Wright 🤞 @honed.co · 23/09/2026What I find fascinating in GEO is that ranks which had meant no search traffic - now [can] equate to lucrative ChatGPT (e.t.c.) citations via fanouts... in other words hyper-relevant, but previously 'objectiveless' search ranks suddenly have this mindblowing functionality. 100
Reposted by Matt Wright 🤞Marie Haynes @mariehaynes.bsky.social · 23/09/2026I love okf and have built several very useful things with it. I think there are other things to pay attention to for search though right now, such as the Agentic Resource Discovery, WebMCP, and soon intelligent eyewear will bring loads of opportunities. 141
Matt Wright 🤞 @honed.co · 21/09/202611 votes in, and I wasn't quite expecting 30% to be quieter 😔 www.linkedin.com/posts/matdwr... 000
Matt Wright 🤞 @honed.co · 18/09/2026 "... effective climate communication needs to go beyond transmitting knowledge. Facts matter - but connecting them to emotions, values, compelling stories" www.linkedin.com/feed/update/... 010
Reposted by Matt Wright 🤞Cyrus Maxx @zyppy.com · 16/09/2026New: How do you “rank” in Google AI? What factors determine if Google’s AI answers recommend your brand or website? To find out, we asked 130+ search experts, many at the very top of their field, what moves the needle. signal.zyppy.com/p/google-ai-... Big thanks to all our contributors 🙏 061
Matt Wright 🤞 @honed.co · 16/09/2026Click on the vertical ellipsis of any search result in Google and you can now 'remove a result'... @ferykaszoni.bsky.social eat your heart out! Alas, within this set of options you can 'Request a Refresh', so essentially request a recrawl of any URL outside of Google Search Console. Handy! 011
Reposted by Matt Wright 🤞Glenn Gabe @glenngabe.bsky.social · 16/09/2026One thing is for sure, all sites running ads (especially a lot of ads) should run their site's numbers asap. You know, like the site below with a 32% ad density. Yikes. :) developer.chrome.com/docs/ads 011
Reposted by Matt Wright 🤞Sitebulb @sitebulb.com · 16/09/20262026 Study: How Keywords in Business Names Impact Google Local Rankings and AI #seowhitespark.ca2026 Study: How Keywords in Business Names Impact Google Local Rankings and AIThis new data demonstrates the present impact of exact or partial-match keywords in your Google Business Profile title on visibility in Google’s local results. 121
Reposted by Matt Wright 🤞Ann Smarty @seosmarty.bsky.social · 01/09/2026Google’s /goto URLs in Search: What Does it Mean for SEO and GEO? open.substack.com/pub/annsmart...open.substack.comGoogle’s /goto URLs in Search: What Does it Mean for SEO and GEO?Google is gradually hiding linked URLs from organic listings. This will definitely impact our SEO data and will likely change GEO as well. Let's see what to prepare for! 211
Reposted by Matt Wright 🤞Glenn Gabe @glenngabe.bsky.social · 11/09/2026Remember, robots.txt files are by subdomain and protocol. You can find times where there are different robots.txt files across www, non-www, http, or https. I surfaced that during an audit this summer for the www version of a site (and the site resolves with non-www). The site owner had no idea. 272
Matt Wright 🤞 @honed.co · 11/09/2026💪 “The UK growth story is becoming harder to ignore. Households and businesses are still spending – despite the unfolding energy shock impacting disposable incomes.” Sanjay Raja, the chief UK economist at Deutsche Bank www.theguardian.com/business/202... 100
Reposted by Matt Wright 🤞Roger Montti @martinibuster.bsky.social · 10/09/2026Google DeepMind develops a new AI Search Ranking Model to replace current back-end ranking architectures. www.searchenginejournal.com/google-deepm...searchenginejournal.comGoogle DeepMind Develops New AI Search Ranking ModelGoogle DeepMind's Autoregressive Ranking is an AI system that can rank documents without the limitations of current systems. 222
Matt Wright 🤞 @honed.co · 10/09/2026🎓 Can you help!? I have been helping a post-grad student at Paris's 140 year old X-HEC university on all things GEO. The thesis research entails interviewing marketing leaders with an interest in AI visibility for brands. 110
Reposted by Matt Wright 🤞Cyrus Maxx @zyppy.com · 09/09/2026New: The 2026 Google Ranking Factors Expert Survey signal.zyppy.com/p/google-ran... We surveyed 131 top SEOs to score which factors most affect Google's organic search rankings. Together, the experts contributed over 13,000 data points and 100s of comments. Big thanks to the contributors!signal.zyppy.com2026 Google Ranking Factors Expert SurveyWe asked 131 SEOs, including some of the most respected in the industry, what factors are most important for ranking on Google in 2026. 1115
Reposted by Matt Wright 🤞Terry Van Horne AKA Webmaster T @terryvanhorne.bsky.social · 08/09/2026I only trust data in pruning content: 1. no links to the page 2. page doesn't rank 3. no incoming traffic 4. not a information page in conversion funnel (I ask sales and customer service for FAQ topics) IMO, if it doesn't fit those criteria there is nothing lost by pruning and replacing a page 131
Reposted by Matt Wright 🤞John Mueller @johnmu.com · 08/09/2026Is your website using antiquated HTML? 562
Matt Wright 🤞 @honed.co · 08/09/2026Noobs, trolling or irony?: I've just done a quick lead generation check, and most people looking for GEO don't appear to do so using ChatGPT, Gemini or Perplexity e.t.c. Interesting. 001
Matt Wright 🤞 @honed.co · 08/09/2026Best to always have a plan for your owned media... In crypto they have the saying, not your keys - not your coins. www.bbc.co.uk/news/article...bbc.co.ukInstagram users face ransom demands over fake copyright claimsUsers say they are losing money or risk having their accounts suspended because Meta struggles to identify scammers. 000
Matt Wright 🤞 @honed.co · 28/08/2026Expert: Kids are missing out on the benefits of nursery rhymes in todays modern world! Kids: Able to sing every damn word of a grime song whilst Daddy drives home 😜 youtu.be/oFqVvjq6BGM?...youtu.beDave - Clash (ft. Stormzy)YouTube video by Santan Dave 010
Matt Wright 🤞 @honed.co · 28/08/2026"The chicken will always think the farmer will forever feed it, until one day the farmer chops it's head off" youtu.be/71UMaGDyj-8?...youtu.beThe US will default, just not how you thinkYouTube video by Econoclasts 100
Matt Wright 🤞 @honed.co · 26/08/2026🤓 When you see others knuckling down on tactical, factory-line scaling (such as AI content), don't be so quick to rush towards it huh. www.searchenginejournal.com/reports-indi... 130
Reposted by Matt Wright 🤞Majestic @majestic.com · 25/08/2026Simon Cox (@simoncox.com) wants you to step back from the hype and focus on foundational elements like brand, technical SEO, and high-quality content to build a strong online presence. maj.to/3YQjv1U 0105
Matt Wright 🤞 @honed.co · 21/08/2026I did a little Twitter/X reccy, and after years of using that platform, the Goebbels algorithm simply ignores any lefty preference it may have detected from my interactions... Andrew Tate is apparently more fitting for all 😨 020
Matt Wright 🤞 @honed.co · 19/08/2026I just want to copy a URL into Confluence, Trello and Slack unaltered 😭.... warts and all, even after changing your setting to allow so haha 😅 020
Matt Wright 🤞 @honed.co · 19/08/2026ChatGPT does seem to do better at making it's mind up on recommendations - based on simple learnings, sometimes merely from single pages that Google would otherwise ignore or discredit. 100
Reposted by Matt Wright 🤞Barry Adams 📰 @polemicdigital.com · 19/08/2026How to Audit Publisher Websites in 2026 www.leadershipinseo.com/p/how-to-aud...leadershipinseo.comHow to Audit Publisher Websites in 2026SEO has evolved. You're optimising for presence, accuracy, efficiency and quality. So your audit needs to evolve in line with people and bots. 001
Matt Wright 🤞 @honed.co · 19/08/2026Sometimes I wish for an on-page aspect that is slightly less powerful than noindex... like a page priority element in sitemaps. This would be useful so as to not prevent indexing and crawling, but control page weightings, and therefore any cannibalism in ranks. 000
Matt Wright 🤞 @honed.co · 19/08/2026On societal cohesion: "diversity is being invited to the party, inclusion is being asked to dance" www.bbc.co.uk/sounds/play/...bbc.co.ukCommon Ground - Language - BBC SoundsHow much does speaking the same language matter for cohesion and integration? 000
Matt Wright 🤞 @honed.co · 18/08/2026Interesting enough interview with SEO agency founder, Harry Sanders of StudioHawk www.bbc.co.uk/sounds/play/...bbc.co.ukBusiness Daily - Founders: From sleeping under a bridge to SEO success in the age of AI - BBC SoundsHarry Sanders built StudioHawk into an SEO agency serving Fujifilm and New Balance 010
Reposted by Matt Wright 🤞Chris Green SEO @chris-green.net · 18/08/2026True to form, Gianluca’s work needs a coffee or two whilst reading, but these takeaways are solid: - Understand the consensus in your area. - Identify specific areas where you add value - original data, first-hand experience, expert commentary, or new analysis. 🧵 6/8advancedwebranking.comThe Consensus-Information Gain Axis (Why it governs visibility in classic and AI search)Learn why balancing consensus and information gain drives SEO and AI search visibility, and how to create content that earns rankings, trust, and citations. 111
Matt Wright 🤞 @honed.co · 18/08/2026Google Search Console's standalone generative AI reports are no fun! Where's the queries... 210
Reposted by Matt Wright 🤞Barry Adams 📰 @polemicdigital.com · 17/08/2026AI is eating your journalism. Here are the 11 tools you can use to take back control www.journalism.co.uk/ai-is-eating...journalism.co.ukAI is eating your journalism. Here are the 11 tools you can use to take back controlNews organisations are moving from moaning about AI scraping to building an infrastructure for control, measurement and payment. This is your practical guide to Pay Per Crawl, licensing marketplaces,… 021
Reposted by Matt Wright 🤞Lily Ray 😏 @lilyray.nyc · 17/08/2026New on my Substack: I spent the past few months watching how ChatGPT's fan-out queries have been evolving and paying close attention to the awesome research being done in our space on this topic. Check out my theories on why they’re changing: open.substack.com/pub/lilyrayn...lilyraynyc.substack.com 2112
Reposted by Matt Wright 🤞Glenn Gabe @glenngabe.bsky.social · 13/08/2026Also, Gemini is getting over a dozen new connected apps, including Granola, Otter.ai, Wix, OpenTable (UK), Ticketmaster, Pandora, Thumbtack, Zocdoc, and more. 9to5google.com/2026/08/13/g...9to5google.comGemini is getting over a dozen new connected apps – here's the listGoogle is adding over a dozen new connected apps to Gemini, with the list including some useful integrations. 111
Matt Wright 🤞 @honed.co · 12/08/2026Content publishers need to consider this aspect from Claude, to protect their interests: "When a supported Claude model generates text, it weaves an imperceptible watermark directly into the text itself." support.claude.com/en/articles/...support.claude.comHow Claude marks AI-generated content | Claude Help Center 011
Reposted by Matt Wright 🤞Ann Smarty @seosmarty.bsky.social · 11/08/2026LLM Consensus: What Most AI Visibility Strategies Are Missing open.substack.com/pub/annsmart...open.substack.comLLM Consensus: What Most AI Visibility Strategies Are MissingMany SEO agencies are trying to sell tactics to build LLM visibility. RUN! 211
Matt Wright 🤞 @honed.co · 11/08/2026"Self-promotional content seems most useful when AI has a gap in its understanding: your brand belongs in a specific category, but AI doesn’t consistently mention it there yet." ahrefs.com/blog/self-pr... 010
Matt Wright 🤞 @honed.co · 11/08/2026Good point from @chrislever.bsky.social: "...can we really assume [with prompt trackers] that traffic is always treated exactly the same as genuine human behaviour?"... adding another layer of prompt tracking mistrust 😜 000
Matt Wright 🤞 @honed.co · 07/08/2026I use Ahrefs pretty much for one thing, and one thing only. Inbound link checks. Yet the subscription fee feels daft, and Majestic is not what it used to be for speed of detection... I felt. Ahrefs have a great knowledge of inbound links. But is it worth the money? Should I try Moz again e.t.c.? 100
Reposted by Matt Wright 🤞Glenn Gabe @glenngabe.bsky.social · 07/08/2026Whoa, Cloudflare is launching AI visibility reporting (for free I believe). For companies providing those services and tracking, this is a huge heads-up. You can sign up for the beta today ('Register interest'). See below: blog.cloudflare.com/aeo/blog.cloudflare.comFrom ranking to recommended: get your site ready to thrive in the age of AI agentsMore than half of requests now come from machines, not people. Agent Readiness shows how well agents can discover and read your site, while Answer Engine Optimization tracks how often AI assistants re... 451
Matt Wright 🤞 @honed.co · 07/08/2026If AI companies need more revenue, then why the hell not open a paid for AI Console that tells verified brands and businesses how their company or people are being mentioned in chats 😜 Judging by all our frustrations, we'd pay. 120