Google Marketing Live (GML) is Google's annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It's where

Google Marketing Live (GML) is Google's annual flagship event for advertisers, offering a preview into their roadmap for the year ahead. It's where

How can you craft effective creative by leveraging the psychology of advertising to make your target audience desire your product?

There’s no better moment than now to start shaping your first-party data PPC strategy.

Instagram Reels went from "cool new feature" to the heartbeat of the app in just a few years. Shortform video is now how people explore, learn, and decide

Discover how privacy-first PPC and GA4 help you build trust, protect data, and track performance ethically. No cookies, just smarter insights!

Diversification isn’t a luxury in PPC. Explore a practical roadmap for using Microsoft Ads to boost performance and ROI alongside Google.

Diversification isn’t a luxury in PPC. Explore a practical roadmap for using Microsoft Ads to boost performance and ROI alongside Google.

In this article, I’ll explore three major ways fraudsters exploit paid advertising - impersonation fraud, brand bidding, and phishing ads - and how marketers

Long tail keywords are search terms which may be individually low volume but added together can drive a lot of traffic while being far more cost-effective.

This is the second in a series of articles by regular PPC Hero contributor - and Hero Conf speaker, Lisa Raehsler - in which we put some of the most

The rapid expansion of Overviews, the new Google AI Mode, and the placement of paid ads within AI-generated summaries are altering the relationship between paid and organic search.

Paid social social campaigns is the combination or art and science. A killer creative that makes cut through is just as important as strategic targeting.

Manual bidding strategies in PPC still matter, especially for lead gen, brand safety, and campaign control. Learn when to skip PMax and Advantage+ for better results.

So, here’s the real question: who should manage it? Your internal team? Or a feed management agency that eats this stuff for breakfast?

Despite the benefits and opportunities it offers, advertisers are still struggling to maximise the benefits of Google Ads Performance Max campaign format.

The introduction of AI and Machine Learning doesn't mean the job of paid media manager has become redundant - in fact, they're needed more than ever.

Optimising your product feed can achieve higher shopping ad visibility and deliverability. Holly Kelly provides shares practical tips to improve your feed quality.

How Google ads' store visit tracking feature can drive footfall to Your local business through search and performance max setup

The isolation of data can limit marketing potential, while integrated data sets can drive informed media planning, creative development, and strategic decisions

Marketers know that SEO and PPC fuel growth—but how do you prove it in hard numbers? Without measurement, it’s tough to secure budget, and show real ROI.

The term paid search strategy gets thrown around liberally, but if you were to ask ten PPC professionals what it means, you'd get ten different answers.

Google’s Performance Max (PMax) campaign type is still not as well understood as it needs to be. Here are best practices to boost results with performance max

With knowledge, anyone can be good at PPC account management. To be awesome takes understanding. Sophie Logan reveals what you need to understand to be at the top

The fact that so much of the meaningful change in Performance Max has come over the past 12 (or even 6) months is a testament to Google’s power and wealth of

This link will take you to a page that’s not on LinkedIn

Concerns about search cannibalisation are one of the main sources of PPC scepticism among clients. Is it possible to show that PPC and SEO need not conflict?

Bot traffic is not a new challenge for marketers, but the rise of AI has allowed it to take on sophisticated shapes. Google may not combat it, but you can.

For sustainable performance, as long as you have the budget, you have to consider the full funnel and adapt your tactics and strategy accordingly.

This is where Pinterest Ads come in.

Epic learning & networking event for paid advertising professionals

Boost your agency's revenue with these 9 proven strategies to sell more clients on PPC and drive better results

The keyword will soon be surpassed in advertising importance by audiences in Google Ads. Here's all you need to know to stay on top of audiences in 2025.

The keyword will soon be surpassed in advertising importance by audiences in Google Ads. Here's all you need to know to stay on top of audiences in 2025.

This article digs into those hidden conversion killers, exposing three critical areas:

Cross-channel attribution isn't about chasing every click; it's about asking the right questions. What's really driving growth?

AI-powered ad copy tools are transforming copywriting by enabling marketers to craft compelling ads faster, at scale. But how do you retain the human element?

To maximize budget, you need to focus on more than ad copy and targeting – your Google Ads account structure plays a critical role in advertising efficiency.