Your marketing happens online, but what if your conversions take place offline, in real bricks and mortar buildings? How do you connect the view (or the click) with the sale?
Hannah Zora Strong takes you through the set-up and management of store visit tracking.
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Store Visit Tracking: How to Use Google Ads to Drive Footfall to Your Local Business - PPC Hero
How Google ads' store visit tracking feature can drive footfall to Your local business through search and performance max setup