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PPC Hero

@ppchero.com
149 followers 82 following 49 posts

A website dedicated to paid search and paid social advertising from the team behind brightonSEO and @HeroConf

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PPC Hero @ppchero.com · 13/07/2026
📣 BIG NEWS. Hero Conf UK is getting its very own space for 2027. For two days, the Hilton Brighton will be home to all things PPC, paid social and performance marketing. To celebrate, we're launching with a special introductory ticket price of £150. Book your place: ppchero.com/hero-conf-uk...
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PPC Hero @ppchero.com · 29/04/2025
We've all now been working with AI as part of our account management processes that it's time for an honest assessment of its value to our industry. Borys Vasylchuk methodically weighs up the strengths and weaknesses of AI in PPC. Is it Magic or Overrated? www.ppchero.com/the-role-of-...
An abstracct illustration of a magician pulling a rabbit out of a hat
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PPC Hero @ppchero.com · 03/04/2025
Why is the PPC industry still divided over Performance Max? Despite being a couple of years old, opinion within our industry remains divided over the relative merits of Performance Max. Mark Sansum of outbloom considers the arguments on each side. www.ppchero.com/why-is-the-p...
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PPC Hero @ppchero.com · 27/03/2025
New at PPC Hero! Why Contextual Advertising is the Future of YouTube Shorts YouTube shorts is the hot new property in the advertising space. But as well as opportunities it presents some unusual challenges that some are struggling to overcome. www.ppchero.com/why-contextu...
An abstract illustration of a robot wearing shorts
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PPC Hero @ppchero.com · 25/03/2025
New at PPC Hero! 5 Tried-And-Tested Ways to Increase Conversions from Your SaaS PPC www.ppchero.com/5-tried-and-...
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PPC Hero @ppchero.com · 07/03/2025
For advertisers, geo-targeting ensures your message lands in the right place at the right time. But issues like IP inaccuracies, platform restrictions, and scant local search data can trip even the sharpest campaigns. How can VPNs supercharge your PPC strategy? www.ppchero.com/how-can-vpns...
an abstract editorial image of a globe with dots on it representing a network effect
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PPC Hero @ppchero.com · 24/01/2025
Product feed optimization has always been more a manual experience than it ought to be. Fortunately the future is here and the solution is AI-powered. Let the computers do the donkey work. New at PPC Hero. www.ppchero.com/ai-powered-f...
An abstract AI generated illustration of a wind turbine
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