If search is changing faster than anyone can fathom, PMax is giving it a run for its money.
The last year has seen so many updates that Google Ads' now flagship product is almost unrecognizable.
But what have those changes been and how do they affect advertisers?
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Performance Max’s Biggest Updates… and What They Mean for Advertisers - PPC Hero
The fact that so much of the meaningful change in Performance Max has come over the past 12 (or even 6) months is a testament to Google’s power and wealth of