iiinova — where your digital self keeps evolving

Sophie Logan @marketingsoph.bsky.social · 05/10/2026

It’s @brightonseo.com week 🥳 I’ll be working at the Brighton Centre all week, moderating two tracks on Thursday (GEO/AEO & Organic Social) and also moderating our keynote on Friday. It's going to be a busy one! Anything non event related can wait until next week. See you there! 👋

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Sophie Logan @marketingsoph.bsky.social · 29/09/2026

Hero Conf UK has a new home! From April 2027, we’re heading to the Hilton Brighton Metropole for a brand new standalone Hero Conf, dedicated entirely to PPC and Paid Social. Get your ticket before prices rise on the 30th September: ppchero.com/hero-conf-uk...

Sophie Logan @marketingsoph.bsky.social · 27/09/2026

I had a fantastic time on Friday speaking and moderating the panel at PPC.London! Congratulations to Martin and the team for a fantastic first event. You can check out my deck here: speakerdeck.com/marketingsop...

Sophie Logan @marketingsoph.bsky.social · 25/09/2026

Thank you to everyone who joined me for my PPC.London talk! If you'd like a copy of my deck - Your B2B PPC Strategy Isn’t Working - Let’s Fix It - please head over to Speaker Deck: speakerdeck.com/marketingsop... Now to enjoy the rest of the days talks and moderate this afternoons panel!

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Sophie Logan @marketingsoph.bsky.social · 21/09/2026

I'm back from an incredible week in San Diego at @brightonseo.com & @heroconf.com US! It's going to take me a while to process just how special the trip and event was. As well as catch up on emails... No rest for the wicked though, it's t-minus 17 days until our next UK event. Let's go!

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Sophie Logan @marketingsoph.bsky.social · 10/09/2026

In just over 2 weeks time I'll be speaking at PPC.London! This is a practitioner lead conference, and perfect for anyone looking to get stuck into the nitty gritty details of running PPC accounts in 2026. Grab your ticket today: ppc.london

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Sophie Logan @marketingsoph.bsky.social · 03/09/2026

The spam recruitment emails have finally nailed my interests.

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Sophie Logan @marketingsoph.bsky.social · 28/08/2026

There's less than 3 week to go until brightonSEO and Hero Conf US in San Diego, so it's only right that Sean Stone and I had a chat about the most important topic - what food I need to try whilst I'm there. Thank you Sean for having me on the pod! Give the episode a watch here: lnkd.in/enav5ZSj

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Sophie Logan @marketingsoph.bsky.social · 25/08/2026

Are you a podcast or content creator heading to @brightonseo.com and @heroconf.com US next month? We’re offering slot to use our free recording space at our event and we still have a few slots available. If you’d like more information or to reserve a slot, please send me a message!

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Sophie Logan @marketingsoph.bsky.social · 17/08/2026

Have you been thinking about pitching to speak at an event, but aren't sure where to start? On Friday I joined Dre on the 'SEO Video Show' and gave my insights into how we choose speakers and what makes a pitch stand out. Give it a watch! www.youtube.com/watch?v=PIqS...

youtube.com

Sophie Logan 🎤 What makes a GREAT conference talk?

YouTube video by SEO Video Show

Sophie Logan @marketingsoph.bsky.social · 13/08/2026

Tomorrow, I'll be on the SEO Video Show, where I'll be talking about what makes a great talk pitch, how we build our event agendas and how to make your talk one which the audience can't forget. Join us live: www.youtube.com/live/PIqScTw...

youtube.com

Sophie Logan 🎤 What makes a GREAT conference talk?

Enterprise AEO Platform https://tryprofound.com - Learn answer engi...

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Sophie Logan @marketingsoph.bsky.social · 05/08/2026

My latest @searchengineland.bsky.social article - How to troubleshoot automated bidding in Google Ads - is live! Automated bidding can be a game changer, but you've got to make sure the configuration and signals are right! searchengineland.com/troubleshoot...

searchengineland.com

How to troubleshoot automated bidding in Google Ads

Poor data, conversion tracking, and campaign settings can derail automated bidding. Learn what to check and when manual bidding can help.

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Sophie Logan @marketingsoph.bsky.social · 30/07/2026

Want to know how you can write for PPC Hero? Our door is always open for contributor pitches and I would love to get some new voices onto our blog! I'm looking for contributors across all types of PPC content. For more info, please check out: ppchero.com/become-a-ppc...

ppchero.com

Want to Become a PPC Hero Author? - PPC Hero

You're interested in writing for PPC Hero, and we're excited to work with you!

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Sophie Logan @marketingsoph.bsky.social · 28/07/2026

Have you joined the Hero Conf WhatsApp group? (Yes. This is still what goes through my head whenever I say WhatsApp....) The group regularly discusses: industry trends, speaking opportunities, events and recommendations! You can join here: lnkd.in/eWfhKhwB

static.klipy.com

Man Screaming Whassuppp

ALT: Man Screaming Whassuppp

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Sophie Logan @marketingsoph.bsky.social · 23/07/2026

Love a post-event photo gallery! 📸 - PerformanceMCR Mark Crayden (June 2026)

Sophie Logan @marketingsoph.bsky.social · 14/07/2026

Have you heard the news? @heroconf.com UK has a new home! In April 2027, Hero Conf will move to its own dedicated venue at the Hilton Brighton Metropole. It's been out absolute pleasure to bring back Hero Conf to the UK and we are so excited about this expansion: ppchero.com/hero-conf-uk...

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Sophie Logan @marketingsoph.bsky.social · 08/07/2026

I had a good chat with the lovely @lisarockssem.bsky.social and confessed my honest opinions about AI, the PPC industry and how things are much different for smaller B2B accounts. Head over to YouTube and give it a watch - www.youtube.com/watch?v=OsQq...

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Sophie Logan @marketingsoph.bsky.social · 07/07/2026

Community > AI Feeling lost working in Search Marketing in the age of AI. Or looking to grow your network? Learn how communities can support you & help you to grow your career: www.youtube.com/watch?v=v44Q... Thank you to @previsibleseo.bsky.social for having my on the Voice of Search podcast!

youtube.com

The SEO Career Advantage No One Talks About

YouTube video by Previsible

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Sophie Logan @marketingsoph.bsky.social · 06/07/2026

People in the UK want a day off work because they wanted to stay up late to watch a football match. Some are even saying it should have been a Bank Holiday. Everyone is sharing AI photos from the TS wedding as if they are real. It's going to be 34°C in the UK this week. WHAT IS GOING ON?!?!

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Sophie Logan @marketingsoph.bsky.social · 03/07/2026

I'm VERY excited to announce that I'll be speaking at @heroconf.com San Diego in September, talking about the role of PPC in modern B2B marketing strategies. I can't wait to get out there, finally meet some of you and represent the world of B2B on the Hero Conf stage! ppchero.com/hero-conf-sa...

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Sophie Logan @marketingsoph.bsky.social · 30/06/2026

We're excited to introduce The Search Power List: 100 Most Influential SEOs in the USA! The list celebrating 100 individuals helping to shape the future of search through innovation, leadership and impact: brightonseo.com/events/san-d... Thank you for all you do for the SEO community!

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Reposted by Sophie Logan

Nikki Pilkington @nikkipilkington.bsky.social · 29/06/2026

STOP TRYING TO MANSPLAIN TO ME ON MY LINKEDIN POSTS!

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Sophie Logan @marketingsoph.bsky.social · 26/06/2026

Remember those shiny star stickers you'd get at school? Sometimes chasing a 'gold star' score for PPC can do more damage that good... I really enjoyed getting to discuss this from a B2B angle with @lisarockssem.bsky.social on AI, Ads and Beyond. Give it a watch: www.youtube.com/watch?v=OsQq...

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Sophie Logan @marketingsoph.bsky.social · 25/06/2026

It was a scorcher in Manchester at PerformanceMCR! Thank you to everyone who resisted the urge for a mid afternoon beer and joined me for my talk on PPC for B2B. It's always so lovely speaking with so many of you who work on B2B accounts, and sharing those common experiences and feelings 🫶

Sophie Logan @marketingsoph.bsky.social · 16/06/2026

The fabulous Akvile DeFazio is hosting the very first 'Social Ad AKademy: First Click Meetup' on the first morning of @heroconf.com San Diego! This is a lovely way for attendees to meet each other, have a coffee and start the conference in style. For more info: www.akvertise.com/join-us-at-h...

Hero Conf @heroconf.com · 16/06/2026

Reposted by Sophie Logan

The talks end. The PPC debates don't. Our Hero Conf WhatsApp community is a place for paid search and paid social marketers to ask questions, share ideas, swap opportunities and stay connected between events. Join the conversation: chat.whatsapp.com/EP2o1uKLuxU8...

chat.whatsapp.com

brightonSEO - Community

WhatsApp Group Invite

Sophie Logan @marketingsoph.bsky.social · 11/06/2026

In less than 2 weeks, I’ll be stepping off a plane from my holiday & heading to speak at Performance MCR! That may be accurate representation of how I look on the day... If you work in performance marketing then this is where you need to be on June 24th: www.performancemcr.com

Sophie Logan @marketingsoph.bsky.social · 09/06/2026

The perfect sofa laptop stand. 🐶

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Sophie Logan @marketingsoph.bsky.social · 02/06/2026

We're putting the finishing touches to the brightonSEO & Hero Conf US agenda. But one thing I'd still love to see more of? Female speakers! We're committed to making our stage reflect the diversity of the industry, and we'd love to hear from more US-based speakers: brightonseo.com/speaker-pitch

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Sophie Logan @marketingsoph.bsky.social · 27/05/2026

It's not always obvious what content I'm behind, but there will be signs... 🐶

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brightonSEO @brightonseo.com · 27/05/2026

Our ballot opens in one week... From 3-5 June, you’ll have 48 hours to throw your name into the ring for a free ticket to #brightonSEO UK, 8-9 October. Get the ballot dates in your calendar for your chance to join thousands of search marketers by the sea! www.addevent.com/event/29m1q9...

Sophie Logan @marketingsoph.bsky.social · 26/05/2026

A very good time was had at HiveMCR 2026 on Friday! Thank you @whitworthseo.bsky.social for such a fantastic event, complete with talks, panels, popcorn, comedians, fire dancing and lots of freebies. 🐝

Sophie Logan @marketingsoph.bsky.social · 14/05/2026

Who else is heading to HiveMCR next week? SEO talks and panels, a comedy show, live music AND the weather looks like it's going to be beaut. @whitworthseo.bsky.social has even promised candy floss... 👀 Drop me a message if you want to catch up!

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Sophie Logan @marketingsoph.bsky.social · 12/05/2026

I just want to use my passwords!

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Reposted by Sophie Logan

Majestic @majestic.com · 09/05/2026

Sophie Logan (@marketingsoph.bsky.social) explains that slide decks are a lasting reference that audiences photograph and share long after an event, so you must invest heavily in professional design and clear content, your deck is what cement your authority once you leave the stage. maj.to/48e8hte

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brightonSEO @brightonseo.com · 08/05/2026

How does #brightonSEO support its speakers? @marketingsoph.bsky.social joined the Demand-Genius podcast to talk about everything from what makes a strong speaker pitch, to how we help people feel confident on stage, and what makes an event memorable. Listen here: open.spotify.com/episode/16Wk...

Sophie Logan @marketingsoph.bsky.social · 07/05/2026

Check out the @majestic.com SEO podcast for our discussion on how to speak at SEO conference, for tips on how to pitch, how to prep and how to put together a great deck: blog.majestic.com/training/how...

blog.majestic.com

How to Speak at SEO Conferences

A live webinar on "How to Speak at SEO Sonferences" with Gemma Houghton, Katarina Dahlin, Sophie Logan, Marcus Tandler and Adrijana Vujadin.

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Sophie Logan @marketingsoph.bsky.social · 05/05/2026

Thank you to every single person involved with last weeks @brightonseo.com & @heroconf.com! From the incredible speakers, to the wonderful attendees & generous sponsors - everyone helped make it a truly remarkable event that I will never forget. ❤️

Sophie Logan @marketingsoph.bsky.social · 01/05/2026

Hero Conf day 2 is in full swing! 🫶

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Sophie Logan @marketingsoph.bsky.social · 30/04/2026

This is Steven. I’m taking snaps of Steven with speakers and attendees this week at @brightonseo.com and @heroconf.com for a photo montage. Grab me if you want a snap!

Sophie Logan @marketingsoph.bsky.social · 29/04/2026

👀 Hero Conf UK kicks off tomorrow at 9.30am!