iiinova — where your digital self keeps evolving

Reposted by Pete Dyson

Pete Dyson - Bicycle Mayor for Bath, UK @bicyclemayorbath.bsky.social · 03/07/2026

Compelling speech from Guy Hodgson yesterday @bath-bicyclist.bsky.social, and when Council Leader Kevin Guy accidently thanks 'Councillor Hodgson' he makes our point perfectly.....when moving at speed, us humans easily make mistakes! That's why... bath20mphcity.org

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The Centre for Climate Change and Social Transformations (CAST) @cast-centre.bsky.social · 30/04/2026

We were proud to see CAST affiliate, Pete Dyson, a leading behavioural scientist and transport expert, give evidence to MPs on the Transport Select Committee on how better integrated transport systems could shape travel behaviour across the UK 🚌 Read the full news story from the University of Bath👇

bath.ac.uk

Transport expert Pete Dyson gives evidence to Parliament’s Transport Select Committee

Transport and sustainability research from the University of Bath was debated by MPs as part of the Select Committee Inquiry.

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Prof. Ian Walker @ianwalker.bsky.social · 03/03/2026

As I was made to wait 2.5 minutes to cross a road this morning, let's again do the maths simple.ghost.io/lets-do-the-...

A diagram showing how a 2 minute delay to an active travel trip reduces the accessible area from a 15-minute trip by 25%

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Laura Laker @lauralaker.bsky.social · 09/12/2025

I’m very proud to have been part of this report with @pactsuk.bsky.social and @sarahcoombesmp.bsky.social on the serious and growing problem of Ghost Plates. The past couple of months have been incredibly eye-opening, to say the least: transportsafetyappg.org.uk/inquiries/ve...

transportsafetyappg.org.uk

Ghosts on the Road – Tackling the rise in illegal registration plates - APPG

Ghosts on the Road – Tackling the rise in illegal registration plates The All Party Parliamentary Group for Transport (APPGTS)...

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Pete Dyson @petedyson.bsky.social · 26/11/2025

Updated based on today's Budget. I explain how the charge 'splits the difference', it is consistent (not confusing) to offer a grant while also introducing a fee to balance cost of usage, and how it has opened the door to increasing fuel duty in 2026. www.linkedin.com/pulse/3p-per...

linkedin.com

How does the 3p-per-mile EV charge split the difference?

This article was drafted pre-UK Budget announcement, then updated based on Budget details announced on Wednesday 26th November 2025. An abridged version of this article will be published in Local Tran...

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Pete Dyson @petedyson.bsky.social · 18/11/2025

Here's my analysis of the 3p-per-mile EV charge, already proposed ahead next week's UK budget. The policy has strengths of simplicity and fairness, two countries already do it, so I review the potential debate around charging equity and vehicle efficiency. www.linkedin.com/pulse/3p-per...

linkedin.com

Will the 3p-per-mile EV charge split the difference?

In this article I offer commentary ahead of the UK Budget on Thursday 27th November, previewing the context, behavioural change principles and implications of this potential new policy. If the policy ...

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Saskia Heijltjes @saskiaheijltjes.bsky.social · 10/09/2025

Bath’s streets are better when filled with bikes and laughter! 🚲🥳 Join our next Kidical Mass family cycle ride at 2pm on Sat (13 September) - starting at Orange Grove. www.facebook.com/events/79625...

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Pete Dyson @petedyson.bsky.social · 25/07/2025

This is welcome news for EV transition, but the ratio of EVs to chargers is a key metric for prospective owners. In the UK, the number of EV is also increasing fast (in 2025, roughly +450,000 which is +33% YoY), so I made to chart to show ratio over time. www.transportxtra.com/publications...

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Pete Dyson @petedyson.bsky.social · 25/06/2025

Indeed, less discussed among policymakers and politicians, but common place in day-to-day frustrations (when an obscenely loud vehicle passes by) and bigger life choices (like where to live). Sustainable transport sorely needs more widely popular policies, designing/regulating/policing noise 👍

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Stephen Frost @sfrost.bsky.social · 24/06/2025

One of the less discussed impacts of transport. “Noise pollution is often overlooked, considered just an annoyance of everyday life. However, long-term impacts of noise on our health and environment are widespread and significant. Children are also particularly vulnerable to the effects of noise…”

theguardian.com

Noise pollution harms health of millions across Europe, report finds

About 110 million people suffer stress and sleep disturbance that lead to tens of thousands of early deaths

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Pete Dyson @petedyson.bsky.social · 17/06/2025

Bikes go a long way, if our minds and bodies let them 😀. Cycling non stop from London to Edinburgh in 17hrs was a personal challenge, also fundraising for a local charity. In this case not a scalable mode of transport, but shows what's possible at a human scale! 🚲 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🏴󠁧󠁢󠁳󠁣󠁴󠁿 ☀️ share.google/ybbfT4KMW1Zz...

share.google

Cycling from London to Edinburgh, fundraising for Milestone's Trust

Help Pete Dyson raise money to support Milestones Trust

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Pete Dyson @petedyson.bsky.social · 05/06/2025

I discussed developments in cycling safety and active travel more generally. Thanks to RWK Goodman for hosting us: a barrister, a lawyer and a BYCS bicycle mayor for Bath :)

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Harry Rutter @harryrutter.bsky.social · 12/05/2025

Excellent @who.int webinar launching their impressive new toolkit for promoting walking and cycling. www.who.int/publications... Great to hear mention of the WHO HEAT tool during the discussion. www.who.int/tools/heat-f...

Screenshot showing Prof Fiona Bull from WHO describing the seven policy action areas in the toolkit:

1. Integrate walking and cycling into all relevant policies Embed walking and cycling objectives across transport, health, environment, education, and tourism policies. Establish clear, measurable targets and crossgovernment coordination mechanisms.

2. Provide safe and connected walking and cycling networks Develop well-connected, well-maintained infrastructure that links homes to key destinations (e.g. schools, transit, workplaces). Integrate green spaces and apply inclusive and sustainable urban design principles.

3. Design inclusive and safe streets for all Use human-centred design principles to create streets that accommodate all users, including pedestrians and cyclists of all ages and abilities. Implement safe system approach to improve road safety including best practice legislation to reduce speed limits where necessary.

4. Improve safe road user behaviour Enforce speed limits, tackle distracted and impaired driving, and promote safe use by all road users.

5. Protect and prioritize walking and cycling Create, maintain and protect allocation of road space to walking and cycling, implement pedestrian zones, and enforce parking regulations.

6. Facilitate integrated transport options Ensure walking and cycling are part of a seamless transport experience through integration with public transport and shared mobility services.

7. Promote and incentivize walking and cycling Create a culture of walking and cycling through communication campaigns, events, financial incentives, and workplace and school programmes.

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Reposted by Pete Dyson

Thomas Ableman @freewheeling.info · 19/12/2024

@petedyson.bsky.social told me why a focus on rigid metrics risks distracting us from the things that users most care about, and how groupthink threatens the quality of our decision-making. He’s passionate that behavioural science has much more to offer the transport. bit.ly/3VIlvIr

bit.ly

Pete Dyson on Transport for Humans — Freewheeling

Pete Dyson is the author of Transport for Humans. In this episode, he explains why our focus on rigid metrics risks distracting us from the things that users most care about, and how groupthink thre...

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Jake Reynolds @jakereynolds.bsky.social · 09/12/2024

Net Zero hinges on transformational behavior change ✅ But, do nations have behavioral policy in place? ❌ NEW analysis keeps receipts. It maps: 🚶‍♀️ Key green behavior domains 🚗🏠🥗 🏛️ Across the policies of the top 20 emitters Stunning snapshot @worldresources.bsky.social 🔗 tinyurl.com/mr3z762c

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Pete Dyson @petedyson.bsky.social · 07/12/2024

Storms are a reminder the UK maintains a live digital map (One.Network) of road closures that affect vehicle traffic, feeding into sat-navs for re-routing. If walking and cycling really is national infrastructure, I wish we could replicate this for pavements, footways, paths (esp rivers/canals). 🙏

one.network

Causeway one.network

One platform to plan, monitor, communicate and analyse traffic disruptions.

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Diane Coyle @dianecoyle1859.bsky.social · 05/12/2024

I love this @financialtimes.com article - too much efficiency is inefficient: “The truth about efficiency” on.ft.com/3OEQvoI by Guru Madhavan

on.ft.com

The truth about efficiency

As our immune systems demonstrate, we need built-in redundancies to function during crisis

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Pete Dyson @petedyson.bsky.social · 03/12/2024

Bus stops ought to grab our collective attention, which is why I enjoyed contributing Campaign for Better Transport report (not yet on BSky). It's worth read, full of colour, evidence and testimony showing the good, bad and potentially brilliant designs. www.linkedin.com/feed/update/...

linkedin.com

Campaign for Better Transport on LinkedIn: We've launched our new report Better Bus Stops: Creating a National Bus…

We've launched our new report Better Bus Stops: Creating a National Bus Stop Standard today. The report, which is supported by Trueform Manufacturing &…

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Pete Dyson @petedyson.bsky.social · 28/11/2024

Promising to see Transport For Humans included in today's announcement for a national integrated transport strategy from DfT SoS Louise Haigh MP. In about 6-9 months time we'll see what big and small actions burst forth. Call for ideas is 👌 Speech: lnkd.in/e_NFHm8r NITS details: lnkd.in/ewz4_qct

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Greg Marsden @gregmarsden-leeds.bsky.social · 25/11/2024

Hi - will be posting here on matters related to transport, climate change and energy, transport policy, social equity and generally interesting stuff I pick up on the way. You can see more about my current work here: in-fuze.org.uk and here www.edrc.ac.uk/research/pla...

in-fuze.org.uk

Call home - INFUZE

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Pete Dyson @petedyson.bsky.social · 14/11/2024

I used @blueark.app to transfer all my historical posts from Twitter/X to BlueSky. The service charged $5 but I think it's worth keeping that content and it went to a decent cause. It's a more long-term solution, I think.

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Thomas Ableman @freewheeling.info · 18/10/2024

Pete Dyson is the author of Transport for Humans, a book with influential readers. Louise Haigh took it out of the House of Commons library and enjoyed it. I’m not surprised: it is essential for anyone involved in the transport and mobility sector. Here’s why www.freewheeling.info/the-freewhee...

freewheeling.info

Pete Dyson on Transport for Humans — Freewheeling

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Pete Dyson @petedyson.bsky.social · 20/08/2024

Promising to hear the wider case for walking and cycling investment being made by @LouHaigh www.theguardian.com/politics/articl… and for behavioural sciences to support road safety initiatives too....

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Pete Dyson @petedyson.bsky.social · 13/06/2024

They've arrived! What do all the UK election manifestos have to say on *transport*? I've scoured every document so you don't have to... 🧵1/5 PDF summary available here: 1drv.ms/b/s!AqjIakkhfv1XgcsqPtk8pV1…

1drv.ms

Microsoft OneDrive

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Pete Dyson @petedyson.bsky.social · 17/11/2023

I published an article in Local Transport Today about the language used in travel behavior change. 'Carrots and sticks' has strengths, but also many weaknesses. Time to fill the gaps with alternatives. Free to read here - (just make a free account) tapas.network/44/dyson.php

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Pete Dyson @petedyson.bsky.social · 20/09/2023

Well, so much for hybrids being a 'bridging' technology. Sad to see the 2030 debate descend into 'fossil' vs.' electric'. Clarifying hybrids could be available after 2030 would have eased anxiety a great deal. Shame, this ZEV plan was sound but not read. ...

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Pete Dyson @petedyson.bsky.social · 02/08/2023

Based on the current UK commitment, when do you think is the *last day* a new petrol or diesel car can be sold in the UK?

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Pete Dyson @petedyson.bsky.social · 27/07/2023

Delighted to be appointed Bicycle Mayor Of Bath. An independent position coordinated by @BYCS_org across 120 cities. I'll be taking over the reins (/bars?) from @SaskiaHeijltjes. Representing cycling in all its forms. Lots to do. Ideas for Bath welcome.

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Pete Dyson @petedyson.bsky.social · 03/06/2023

The warmth and concision of this Irish Ferries radio advert is something to behold. Very much transport for humans. From experience, that Holyhead-Dublin ferry is a real melting pot of cultures, crying out for a TV documentary.

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Pete Dyson @petedyson.bsky.social · 02/05/2023

Could do better with cycle parking, @FullyChargedShw at @Farnborough_Int conference centre. Left dreaming of a covered area with proper bike racks. It can be done.

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Pete Dyson @petedyson.bsky.social · 03/01/2023

Worth a listen, especially for the interaction between individual-level and system-level change. And how people are motivated differently. www.bbc.co.uk/sounds/play/m001gkq8?…

bbc.co.uk

Rethink - Rethink Climate - Behaviour and communication -...

What lifestyle habits are we prepared to give up to stop ...

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Pete Dyson @petedyson.bsky.social · 06/12/2022

I wondered how to keep Transport For Humans moving along - reach more people around the world and collect presentations, articles and thoughts from @rorysutherland and I in one place. One answer is this new website: www.transportforhumans.com Enjoy!

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Pete Dyson @petedyson.bsky.social · 08/08/2022

US climate bill makes big claims. Two sources analyse the expected emissions impact, but neither shows a breakdown of relative contribution of various bill sections (EVs/homes/energy). Left wondering, do we just trust, clap and hope? 👏🤷

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Pete Dyson @petedyson.bsky.social · 22/07/2022

Brilliant trip to Broadcasting House with @rorysutherland for BBC Radio 4. 'Transport For Humans' will be 30min episode of 'The Spark', a wonderful series by @helenlewis. Out in October, so still time for some summer reading ;) www.amazon.co.uk/dp/1913019357

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Pete Dyson @petedyson.bsky.social · 17/07/2022

Back in summer 1926, the London Underground was advertised as place to *escape* the heat. Since then, friction from trains has gradually warmed the tunnels. Some solutions to diminish and harness that heat......

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Pete Dyson @petedyson.bsky.social · 08/07/2022

Proud to have raced Challenge Roth on Sunday, Europe’s biggest ironman distance triathlon with 4000 athletes. Finishing in 8hrs23mins placed me 12th/40 in the Pro Mens field. I’m a ‘full-time triathlete’ in that I have a full-time job. Thread on what it takes🧵1/10

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Pete Dyson @petedyson.bsky.social · 28/05/2022

Hopefully a new genre of 'big map theatre' is emerging, I thought 'Straight Line Crazy' was a brilliant dramatisation of big concepts in urbanism, transport, society and politics. Definitely recommend. Also features Voldemort for three more weeks....

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Pete Dyson @petedyson.bsky.social · 08/05/2022

Quick analysis of the Ironman World Championship results. Pro men and pro women prize winners have very different distributions at St George, yet didn't at Kona. Something to think about @bbculp @TriRating @tri247

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Pete Dyson @petedyson.bsky.social · 06/05/2022

Impressed to hear the most recent IPCC Report* cited on Thought For The Day on Radio 4's Today programme. @Vishvapani Bloomfield is on point. *specifically Chapter 5 on societal and behavioural change www.bbc.co.uk/programmes/p0c58z1h

bbc.co.uk

BBC Radio 4 - Thought for the Day, Vishvapani

06 MAY 22

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Pete Dyson @petedyson.bsky.social · 25/04/2022

Something captivating about combining cycling, railways and re-purposing old infrastructure. For me, 'Gatten Go' in Japan is a pinnacle transport for humans attraction. One for @Wheels4Well to bring to the UK? www.youtube.com/watch?v=FbR6oK4kudw

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Pete Dyson @petedyson.bsky.social · 04/04/2022

Today's IPCC report = alarming + empowering Some good news I spotted, evidence is showing 'positive spillover effect' occurred when developed countries took a leading role to decarbonise, developing countries reduced emissions intensity too. #ipcc #cooperation

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Pete Dyson @petedyson.bsky.social · 31/03/2022

If you haven't had time to read Transport For Humans yet, this new book review by @lonrec is a lovingly detailed way to start. Hope it stimulates more sales than it replaces ;) www.londonreconnections.com/2022/nu…

londonreconnections.com

Nudging public transport - Transport for Humans Book Revi...

The leading source for independent news and analysis abou...

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Pete Dyson @petedyson.bsky.social · 06/03/2022

How tube lines got their colours - youtu.be/K9tMIuCjv0oa a fascinating mix of psychology, history, engineering and speculation. E.g. Central Line given bold red to reinforce its visual 'left right' dominance. More on this in Transport For Humans with @rorysutherland

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Pete Dyson @petedyson.bsky.social · 24/12/2021

Transport For Humans Advent Day 24.... Our closing sentences cover the Overview Effect; the planetary shift in perspective reported by astronauts seeing the bigger picture. On that note, good luck to the people launching and unfolding JWTS 🤞 🚀 🛰 🌌

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Pete Dyson @petedyson.bsky.social · 23/12/2021

Transport For Humans - Advent Day 23.....a brighter future sees a healthier balanced diet of transport options, people able to travel in more ways. 🐝🌻🌹💐🌺🐝

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Pete Dyson @petedyson.bsky.social · 22/12/2021

Transport Advent - Day 22....nearing the end, just time to indulge in the conclusion as a desert. Crossroads and mountains are why behavioural science is needed for the way ahead.

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Pete Dyson @petedyson.bsky.social · 21/12/2021

Transport For Humans - Advent Day 21.....marking this year's shortest day with some big thinking. Quote from the end of Chapter 2 www.amazon.co.uk/dp/1913019357

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