Nano Interactive @nanointeractive.bsky.social · 07/04/2025To Meet Future Potential of AI, Advertising Must First Address the Present 🌅 New post from Nano's David Henry ⬇️ nanointeractive.com/to-meet-futu... 000
Nano Interactive @nanointeractive.bsky.social · 24/03/2025“It shouldn’t feel challenging or expensive for brands to explore post-cookie strategies.” Discover how intent-based advertising offers scale, accuracy and transparency - without relying on personal data. Read the full feature in Raconteur www.raconteur.net/technology/b...raconteur.netBeyond ID: future-proof advertising in a privacy-first world - RaconteurDigital advertising is at a crossroads. With 70% of UK adults now actively masking their online identities and 52% saying they prefer brands that avoid using personal data for advertising, traditional... 000
Nano Interactive @nanointeractive.bsky.social · 19/03/2025New Post: Why For #Travel Advertisers, Intent Targeting is Now the Path of Least Resistance www.nanointeractive.com/for-travel-a... 000
Nano Interactive @nanointeractive.bsky.social · 18/03/2025@indexexchange.bsky.social and Nano Partner to Deliver ID-free Intent Targeting at Scale "An ideal partner as we advance privacy-first advertising solutions." - @beckmatt.bsky.social Find out more: www.nanointeractive.com/indexexchang... 000
Nano Interactive @nanointeractive.bsky.social · 03/03/2025Why Data Minimization Is A Very Big Deal For Ad Tech @adexchanger.comadexchanger.comWhy Data Minimization Is A Very Big Deal For Ad Tech | AdExchangerA concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy legislation. 000
Nano Interactive @nanointeractive.bsky.social · 11/02/2025Please welcome Data Sales Lead David Henry to the Nano team 🎉 David says: “I’m happy to be joining Nano, especially at this key moment of change in advertising. The need for new, future-proof solutions to signal loss is clearer than ever." 000
Nano Interactive @nanointeractive.bsky.social · 10/02/2025Nano's Samantha Hsieh features in a new piece on @thedrum.bsky.social from IAB, with specific focus on our work with Circana for Heineken. www.thedrum.com/open-mic/con... 000
Nano Interactive @nanointeractive.bsky.social · 05/02/2025Explaining the ad industry (and Nano's own) journey from contextual to intent targeting 🎯💡. www.linkedin.com/feed/update/...linkedin.comNano Interactive on LinkedIn: The Journey from Context to IntentExplaining the ad industry (and Nano's own) journey from contextual to intent targeting 🎯💡. Prefer to read in article form? See 🔗 in comments for our… 000
Nano Interactive @nanointeractive.bsky.social · 03/02/2025>70% of US teenagers concerned about gen AI privacy and transparency measures, according to Common Sense Media research. 100
Nano Interactive @nanointeractive.bsky.social · 28/01/2025In honour of hashtag#dataprivacyday 2025, a collection of quotes, headlines and case studies marking our own journey over the past year. Will privacy move forwards or back in 2025? And for you, does 'forward' and 'back' mean more or fewer consumer protections? 😳 www.linkedin.com/feed/update/...linkedin.comNano Interactive on LinkedIn: Data Privacy Day - Nano in 2024 recapIn honour of #dataprivacyday 2025, a collection of quotes, headlines and case studies marking our own journey over the past year. Featuring Vanessa… 000
Nano Interactive @nanointeractive.bsky.social · 27/01/2025From People-Based, to a People-Centric Future for Advertising 🌅 Our own Ryan Lee features in the all new @exchangewire.bsky.social Industry Review 2025 - www.linkedin.com/feed/update/... 🤔 "Chrome’s cookie drama... what did we actually learn from ad tech’s most talked about on-off breakup?"linkedin.comNano Interactive on LinkedIn: From People-Based to People-Centric AdvertisingFrom People-Based, to a People-Centric Future for Advertising 🌅 Nano's Trading Director Ryan Lee features in the all new ExchangeWire Industry Review 2025 -… 100
Reposted by Nano InteractiveJohn Still @jwjstill.bsky.social · 24/01/2025Great to get the thoughts of so many brilliant contributors, and nice to put pen to paper with my own thoughts on DEI and brand purpose. #adtech #media #DEI 011
Nano Interactive @nanointeractive.bsky.social · 22/01/2025What was all the fuss about online advertising in the first place? One word - D A T A More specifically... having access to data that other media can’t reach. Online meant having access to data that would help advertisers understand people’s intent online, even as it was being expressed. 100
Nano Interactive @nanointeractive.bsky.social · 15/01/2025Q: What do three-quarters of agency & brand leaders agree is a high or very high priority in 2025? 🔝A: Future-proofing your targeting and measurement strategy. 100
Nano Interactive @nanointeractive.bsky.social · 15/01/2025Catch up on our latest case study, for The HEINEKEN Company withCircana, as intent targeting + point of sale data brings 3x target ROI. Full case study in @campaignuk.bsky.social. www.linkedin.com/feed/update/...linkedin.comNano Interactive on LinkedIn: Nano Heineken Campaign for Fosters ShandyDon't despair at signal loss - new solutions are emerging, combining cutting-edge technology with established, tried and tested techniques. Don't believe us?… 000
Nano Interactive @nanointeractive.bsky.social · 08/01/2025From a cookieless, to an ID-less future? 💡🪩 In partnership with @newdigitalage.bsky.social & @justinpearse.bsky.social, we hosted a roundtable with senior agency & brand marketers to discuss the opportunities & challenges around ID-less targeting and measurement. newdigitalage.co/strategy/rou...newdigitalage.coRoundtable recap: making the transition to an ‘ID-less’ future - New Digital AgeAre we still headed for a ‘cookieless’ or even ‘ID-less’ future despite Google’s backtracking on third-party cookie deprecation? NDA, in partnership with Nano Interactive, recently hosted a roundtable... 002
Nano Interactive @nanointeractive.bsky.social · 11/12/2024New Case Study in @campaignuk.bsky.social: How Heineken delivered 3x sales uplift for Fosters Shandy without cookies or other IDs. www.campaignlive.co.uk/article/no-c...campaignlive.co.ukNo cookies, no problem for HeinekenA successful campaign for Foster’s Shandy shows the future of performance measurement is in safe hands, says Nano Interactive’s Director of Marketing, Vanessa O’Connell. 000
Nano Interactive @nanointeractive.bsky.social · 04/12/2024Established approach + Innovation = Future-Proof ✨📈 Cookie coverage will plateau at 13% worldwide. The good news is there are already multiple examples of robust solutions, already in market, and in many cases even improving on how things were done before. www.linkedin.com/feed/update/...linkedin.comNano Interactive on LinkedIn: Old + New Elements in Future-Proof ProductsEstablished approach + Innovation = Future-Proof ✨📈 Cookie coverage will plateau at 13% worldwide. Replacement signals from IP addresses, to link decoration,… 000
Nano Interactive @nanointeractive.bsky.social · 27/11/2024*New* Insights Guide to New Year Resolutions 🏃🏽♀️😰 Including the following snippet: 🏃🏽♀️Gen Z 's resolutions evenly split between financial, physical health, career improvements and mental health Read the report in full ⬇️ www.linkedin.com/feed/update/...linkedin.comNano Interactive on LinkedIn: New Year's Resolutions Research from Nano*New* Insights Guide to New Year's Resolutions 🏃🏽♀️😰 Including findings from Nano's own Intent Personas Panel research: 🏃🏽♀️69% of people paneled said… 000
Nano Interactive @nanointeractive.bsky.social · 25/11/2024How Nano works and what makes us experts in ID-free targeting - @niallmoody.bsky.social on the Havas Embracing a Cookieless Future Podcast. www.linkedin.com/feed/update/...linkedin.comNano Interactive on LinkedIn: How Nano works, and what makes us experts in ID-free targeting. Niall…How Nano works, and what makes us experts in ID-free targeting. Niall Moody in conversation, taken from the Havas Media Network podcast Embracing a Cookieless… 001
Nano Interactive @nanointeractive.bsky.social · 21/11/2024A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss Audience Targeting Product Allows Host of Brands and Agencies to Scale Campaigns – without Cookies, IDs or Profiling Consumers www.exchangewire.com/blog/2024/11...exchangewire.comA Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss - ExchangeWire.comNano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, Nano, a leader in intent-driven planning and ... 100
Nano Interactive @nanointeractive.bsky.social · 20/11/2024New interview with @beckmatt.bsky.social "if we’re just talking about Google/Chrome, we’re not seeing the wood for the trees. It’s just one example of the far wider, irreversible trend of signal loss"equativ.comQ&A: Breaking Down Intent Targeting With Nano Interactive - EquativIn this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership. 011
Nano Interactive @nanointeractive.bsky.social · 18/11/2024Our CRO Niall spoke on a Havas podcast about how to reach audiences without 🍪🍪🍪 open.spotify.com/show/1RgvVgH...open.spotify.comEmbracing A Cookieless FuturePodcast · Havas Media Network · A series of webinars running throughout the year, discussing the ever-changing and evolving Cookieless landscape in media, in the lead up to the deprecation of third-pa... 000