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Nano Interactive

@nanointeractive.bsky.social
52 followers 188 following 29 posts

Nano is a leader in intent-driven planning and targeting, without IDs. Nano understands consumer intent through data modelling, AI and panel research. It drives reach, accuracy & performance without profiling. www.nanointeractive.com

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Nano Interactive @nanointeractive.bsky.social · 07/04/2025
To Meet Future Potential of AI, Advertising Must First Address the Present 🌅 New post from Nano's David Henry ⬇️ nanointeractive.com/to-meet-futu...
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Nano Interactive @nanointeractive.bsky.social · 24/03/2025
“It shouldn’t feel challenging or expensive for brands to explore post-cookie strategies.” Discover how intent-based advertising offers scale, accuracy and transparency - without relying on personal data. Read the full feature in Raconteur www.raconteur.net/technology/b...
raconteur.net
Beyond ID: future-proof advertising in a privacy-first world - Raconteur
Digital advertising is at a crossroads. With 70% of UK adults now actively masking their online identities and 52% saying they prefer brands that avoid using personal data for advertising, traditional...
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Nano Interactive @nanointeractive.bsky.social · 19/03/2025
New Post: Why For #Travel Advertisers, Intent Targeting is Now the Path of Least Resistance www.nanointeractive.com/for-travel-a...
Why For Travel Advertisers, Intent Targeting is Now the Path of Least Resistance
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Nano Interactive @nanointeractive.bsky.social · 18/03/2025
@indexexchange.bsky.social and Nano Partner to Deliver ID-free Intent Targeting at Scale "An ideal partner as we advance privacy-first advertising solutions." - @beckmatt.bsky.social Find out more: www.nanointeractive.com/indexexchang...
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Nano Interactive @nanointeractive.bsky.social · 03/03/2025
Why Data Minimization Is A Very Big Deal For Ad Tech @adexchanger.com
adexchanger.com
Why Data Minimization Is A Very Big Deal For Ad Tech | AdExchanger
A concept known as data minimization – only collecting what’s strictly necessary – is becoming a key tenet of privacy legislation.
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Nano Interactive @nanointeractive.bsky.social · 11/02/2025
Please welcome Data Sales Lead David Henry to the Nano team 🎉 David says: “I’m happy to be joining Nano, especially at this key moment of change in advertising. The need for new, future-proof solutions to signal loss is clearer than ever."
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Nano Interactive @nanointeractive.bsky.social · 10/02/2025
Nano's Samantha Hsieh features in a new piece on @thedrum.bsky.social from IAB, with specific focus on our work with Circana for Heineken. www.thedrum.com/open-mic/con...
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Nano Interactive @nanointeractive.bsky.social · 05/02/2025
Explaining the ad industry (and Nano's own) journey from contextual to intent targeting 🎯💡. www.linkedin.com/feed/update/...
linkedin.com
Nano Interactive on LinkedIn: The Journey from Context to Intent
Explaining the ad industry (and Nano's own) journey from contextual to intent targeting 🎯💡. Prefer to read in article form? See 🔗 in comments for our…
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Nano Interactive @nanointeractive.bsky.social · 03/02/2025
>70% of US teenagers concerned about gen AI privacy and transparency measures, according to Common Sense Media research.
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Nano Interactive @nanointeractive.bsky.social · 28/01/2025
In honour of hashtag#dataprivacyday 2025, a collection of quotes, headlines and case studies marking our own journey over the past year. Will privacy move forwards or back in 2025? And for you, does 'forward' and 'back' mean more or fewer consumer protections? 😳 www.linkedin.com/feed/update/...
linkedin.com
Nano Interactive on LinkedIn: Data Privacy Day - Nano in 2024 recap
In honour of #dataprivacyday 2025, a collection of quotes, headlines and case studies marking our own journey over the past year.   Featuring Vanessa…
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Nano Interactive @nanointeractive.bsky.social · 27/01/2025
From People-Based, to a People-Centric Future for Advertising 🌅 Our own Ryan Lee features in the all new @exchangewire.bsky.social Industry Review 2025 - www.linkedin.com/feed/update/... 🤔 "Chrome’s cookie drama... what did we actually learn from ad tech’s most talked about on-off breakup?"
linkedin.com
Nano Interactive on LinkedIn: From People-Based to People-Centric Advertising
From People-Based, to a People-Centric Future for Advertising 🌅 Nano's Trading Director Ryan Lee features in the all new ExchangeWire Industry Review 2025 -…
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Reposted by Nano Interactive
John Still @jwjstill.bsky.social · 24/01/2025
Great to get the thoughts of so many brilliant contributors, and nice to put pen to paper with my own thoughts on DEI and brand purpose. #adtech #media #DEI
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Nano Interactive @nanointeractive.bsky.social · 22/01/2025
What was all the fuss about online advertising in the first place? One word - D A T A More specifically... having access to data that other media can’t reach. Online meant having access to data that would help advertisers understand people’s intent online, even as it was being expressed.
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Nano Interactive @nanointeractive.bsky.social · 15/01/2025
Q: What do three-quarters of agency & brand leaders agree is a high or very high priority in 2025? 🔝A: Future-proofing your targeting and measurement strategy.
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Nano Interactive @nanointeractive.bsky.social · 15/01/2025
Catch up on our latest case study, for The HEINEKEN Company withCircana, as intent targeting + point of sale data brings 3x target ROI. Full case study in @campaignuk.bsky.social. www.linkedin.com/feed/update/...
linkedin.com
Nano Interactive on LinkedIn: Nano Heineken Campaign for Fosters Shandy
Don't despair at signal loss - new solutions are emerging, combining cutting-edge technology with established, tried and tested techniques. Don't believe us?…
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Nano Interactive @nanointeractive.bsky.social · 08/01/2025
From a cookieless, to an ID-less future? 💡🪩 In partnership with @newdigitalage.bsky.social & @justinpearse.bsky.social, we hosted a roundtable with senior agency & brand marketers to discuss the opportunities & challenges around ID-less targeting and measurement. newdigitalage.co/strategy/rou...
newdigitalage.co
Roundtable recap: making the transition to an ‘ID-less’ future - New Digital Age
Are we still headed for a ‘cookieless’ or even ‘ID-less’ future despite Google’s backtracking on third-party cookie deprecation? NDA, in partnership with Nano Interactive, recently hosted a roundtable...
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Nano Interactive @nanointeractive.bsky.social · 11/12/2024
New Case Study in @campaignuk.bsky.social: How Heineken delivered 3x sales uplift for Fosters Shandy without cookies or other IDs. www.campaignlive.co.uk/article/no-c...
campaignlive.co.uk
No cookies, no problem for Heineken
A successful campaign for Foster’s Shandy shows the future of performance measurement is in safe hands, says Nano Interactive’s Director of Marketing, Vanessa O’Connell.
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Nano Interactive @nanointeractive.bsky.social · 04/12/2024
Established approach + Innovation = Future-Proof ✨📈 Cookie coverage will plateau at 13% worldwide. The good news is there are already multiple examples of robust solutions, already in market, and in many cases even improving on how things were done before. www.linkedin.com/feed/update/...
linkedin.com
Nano Interactive on LinkedIn: Old + New Elements in Future-Proof Products
Established approach + Innovation = Future-Proof ✨📈 Cookie coverage will plateau at 13% worldwide. Replacement signals from IP addresses, to link decoration,…
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Nano Interactive @nanointeractive.bsky.social · 27/11/2024
*New* Insights Guide to New Year Resolutions 🏃🏽‍♀️😰 Including the following snippet: 🏃🏽‍♀️Gen Z 's resolutions evenly split between financial, physical health, career improvements and mental health Read the report in full ⬇️ www.linkedin.com/feed/update/...
linkedin.com
Nano Interactive on LinkedIn: New Year's Resolutions Research from Nano
*New* Insights Guide to New Year's Resolutions 🏃🏽‍♀️😰 Including findings from Nano's own Intent Personas Panel research: 🏃🏽‍♀️69% of people paneled said…
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Nano Interactive @nanointeractive.bsky.social · 25/11/2024
How Nano works and what makes us experts in ID-free targeting - @niallmoody.bsky.social on the Havas Embracing a Cookieless Future Podcast. www.linkedin.com/feed/update/...
linkedin.com
Nano Interactive on LinkedIn: How Nano works, and what makes us experts in ID-free targeting. Niall…
How Nano works, and what makes us experts in ID-free targeting. Niall Moody in conversation, taken from the Havas Media Network podcast Embracing a Cookieless…
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Nano Interactive @nanointeractive.bsky.social · 21/11/2024
A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss Audience Targeting Product Allows Host of Brands and Agencies to Scale Campaigns – without Cookies, IDs or Profiling Consumers www.exchangewire.com/blog/2024/11...
exchangewire.com
A Year from Launch, Nano Marks the Release of 60+ Intent Personas to Help Buyers Combat Signal Loss  - ExchangeWire.com
Nano, a leader in intent-driven planning and targeting, has announced that it has reached more than 60 Intent Personas on its proprietary LIIFT™ platform, Nano, a leader in intent-driven planning and ...
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Nano Interactive @nanointeractive.bsky.social · 20/11/2024
New interview with @beckmatt.bsky.social "if we’re just talking about Google/Chrome, we’re not seeing the wood for the trees. It’s just one example of the far wider, irreversible trend of signal loss"
equativ.com
Q&A: Breaking Down Intent Targeting With Nano Interactive - Equativ
In this Q&A, we spoke with Nano Interactive about intent targeting and the benefits of our partnership.
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Nano Interactive @nanointeractive.bsky.social · 18/11/2024
Our CRO Niall spoke on a Havas podcast about how to reach audiences without 🍪🍪🍪 open.spotify.com/show/1RgvVgH...
open.spotify.com
Embracing A Cookieless Future
Podcast · Havas Media Network · A series of webinars running throughout the year, discussing the ever-changing and evolving Cookieless landscape in media, in the lead up to the deprecation of third-pa...
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Nano Interactive @nanointeractive.bsky.social · 18/11/2024
Hello world 🌎
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