To close the gap between digital audio ad spend and audience engagement, platforms want to get more deeply embedded in omnichannel campaign planning tools.

Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday.

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Amazon preempted its Monday evening upfronts presentation by announcing the launch of a new ad product called Dynamic TV Creative.

The Trade Desk made $689 million in Q1 2026, up 12% from the period last year, while its net income and profit margin dipped slightly to $40 million and 6%, respectively, according to its quarterly ea...

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

Mula's AI content recommendations help On3 keep its engagement and RPS consistent amid traffic drop-offs and the growing scarcity of online attention.

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester.

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

If you want to know what privacy regulators think about online advertising, it’s not a mystery. Just listen to what they’re saying.

The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.

Local media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.

An new CIMM paper demonstrates that differences in media quality matter and that tying media value to short-term outcomes perpetuates industry challenges.

Hotel chain Red Roof is using Zeta's new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.

Customers don't need perfection. But they do need to know that a brand will make it right when something goes wrong.

The age-old question for streaming TV advertisers is how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr.,...

Publishers are exploring automation through agentic AI such as sales agents who actively make decisions in the auction.

NBCU made Olympics inventory available in 7 DSPs and Comcast’s Universal Ads platform. It also used AI for creative review and optimization.

Crossplay is NYT's first two-player game, and marks the first time that users will see ads within the game experience itself.

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.