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ExchangeWire

@exchangewire.bsky.social
171 followers 335 following 555 posts

Bringing you the latest news from #adtech #media #martech #ecommerce and more | Home of the MadTech Podcast and MadTech Daily Podcast | www.exchangewire.com

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ExchangeWire @exchangewire.bsky.social · 02/03/2026
Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola. www.exchangewire.com/blog/2026/02...
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Matt Weston Outpaces Teammates as Britain’s Most-Read-About 2026 Winter Olympian - ExchangeWire.com
Winter Olympics double-gold medalist Matt Weston has won significantly more readership attention than his fellow Team GB athletes, according to Taboola.
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ExchangeWire @exchangewire.bsky.social · 02/03/2026
Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness into its Marketing Mix Model (MMM), unifying all key campaign metrics within a single platform. www.exchangewire.com/blog/2026/02...
exchangewire.com
Mortar AI & DAIVID Partner to Integrate Creative Effectiveness into MMM - ExchangeWire.com
Mortar AI, the marketing intelligence platform for modern marketers, has partnered with creative data provider DAIVID to integrate creative effectiveness
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ExchangeWire @exchangewire.bsky.social · 02/03/2026
Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH) advertising industry. www.exchangewire.com/blog/2026/02...
exchangewire.com
Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member - ExchangeWire.com
Shinka has officially signed up to become a member of the World Out of Home Organisation (WOO), the leading global association for the out-of-home (OOH)
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ExchangeWire @exchangewire.bsky.social · 27/02/2026
In this episode of The MadTech Podcast, COO Lindsay Rowntree and co-founder & advisor Ciaran O’Kane look into Ofcom's regulation of video-on-demand platforms, backlash over in-game ads on the Six Nations debut, and Walmart’s AI-powered shopping assistant, Sparky. www.exchangewire.com/ew-podcast/e...
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ExchangeWire @exchangewire.bsky.social · 19/02/2026
EQ Dry connected with modern parents through empathy-led storytelling, delivering an omnichannel campaign with Teads and UM that reinforced the brand as a trusted choice for comfort and care. www.exchangewire.com/blog/2026/02...
exchangewire.com
EQ Dry & Teads Redefine Diaper Marketing with a Campaign That Wins Hearts & Attention - ExchangeWire.com
In a category where brand loyalty is often built on emotion as much as efficacy, EQ Dry found a way to connect deeply with modern parents — through
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ExchangeWire @exchangewire.bsky.social · 19/02/2026
Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital, with NY-based Aperiam Ventures joining as a co-investor. www.exchangewire.com/blog/2026/02...
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Bedrock Platform Closes Seed Extension Round Led by FirstPartyCapital, with Aperiam Ventures Joining as Co-Investor - ExchangeWire.com
Bedrock Platform today (19th February, 2026) announced the successful close of its seed extension funding round, led by London-based First Party Capital,
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ExchangeWire @exchangewire.bsky.social · 19/02/2026
Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion www.exchangewire.com/blog/2026/02...
exchangewire.com
Jon Nash & Danny Moggs Join UK Ad Tech Firm 59A to Drive North American Expansion - ExchangeWire.com
59A has been operating in the USA for 3 years, but Jon and Danny will now provide in-market support to deliver its custom algorithm service to more USA
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ExchangeWire @exchangewire.bsky.social · 19/02/2026
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent collection for its clients. www.exchangewire.com/blog/2026/02...
exchangewire.com
MM Creative Agency Optimises its Clients’ Consent Management in the Netherlands with Axeptio - ExchangeWire.com
Axeptio, a consent management platform (CMP), is supporting MM Creative Agency, a digital agency based in the Netherlands, in optimising consent
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ExchangeWire @exchangewire.bsky.social · 19/02/2026
In this episode of A Coffee With... Camilla Child, director of commercial strategic growth at The Telegraph, joins ExchangeWire's head of content, John Still, over a cappuccino to chat publishing and first-party data. www.exchangewire.com/video-interv...
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ExchangeWire @exchangewire.bsky.social · 18/02/2026
Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad networks are shifting from aggregation to curation. www.exchangewire.com/blog/2026/02...
exchangewire.com
Limelight Inc.’s Annual Report Charts Ad Networks’ Move from Aggregation to Curation - ExchangeWire.com
Limelight Inc.’s latest annual report, Progress and Possibility: State of Ad Networks, Digital Publishing and AdTech 2026, delves into how successful ad
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ExchangeWire @exchangewire.bsky.social · 18/02/2026
Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into social and messenger advertising environments, including Telegram and Meta platforms. www.exchangewire.com/blog/2026/02...
exchangewire.com
Adtelligent Group Invests Majority Stake in AdSales to Expand Social & Messenger  Advertising - ExchangeWire.com
Adtelligent Group has acquired a majority stake in AdSales, strengthening its demand-side platform (DSP) capabilities and accelerating its expansion into
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ExchangeWire @exchangewire.bsky.social · 18/02/2026
Last week on our quiz edition of The MadTech Podcast, Grainne Reid was joined by Lindsay Rowntree and John Still to discuss the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising. www.exchangewire.com/ew-podcast/e...
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ExchangeWire @exchangewire.bsky.social · 18/02/2026
Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven audio advertising campaigns that maximise brand performance. www.exchangewire.com/blog/2026/02...
exchangewire.com
Audion Launches First AI Agent Built to Deliver Tangible Outcomes in Digital Audio Advertising - ExchangeWire.com
Audion, a global digital audio specialist, has launched 'Audion AI', the first artificial intelligence (AI) solution designed to deliver outcome-driven
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ExchangeWire @exchangewire.bsky.social · 18/02/2026
Teads has announced a new collaboration with Samsung Ads to introduce connected TV (CTV) homescreen display and video advertising across key Asia-Pacific markets, including Malaysia, the Philippines, Thailand, Vietnam, Hong Kong, Taiwan, and Indonesia. www.exchangewire.com/blog/2026/02...
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ExchangeWire @exchangewire.bsky.social · 18/02/2026
Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, announced it is now utilising Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. www.exchangewire.com/blog/2026/02...
exchangewire.com
Index Marketplaces Accelerates: Index Exchange Adds Data Vendor Ecosystem to Power Sell-Side Audience Activation - ExchangeWire.com
Cocie AI, one of the first companies purpose-built for CTV contextual intelligence, today (17th February, 2026) announced it is now utilising Index
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ExchangeWire @exchangewire.bsky.social · 18/02/2026
Happydemics, a global brand lift and ad measurement company, has partnered with Vistar Media, to deliver highly accurate measurement metrics for digital out-of-home (DOOH) campaigns. www.exchangewire.com/blog/2026/02...
exchangewire.com
Happydemics Partners with Vistar Media to Enhance DOOH Brand Measurement - ExchangeWire.com
Happydemics, global brand lift and ad measurement company, has partnered with Vistar Media, the leading global provider of technology solutions for
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ExchangeWire @exchangewire.bsky.social · 13/02/2026
In this quiz edition of The MadTech Podcast, Grainne Reid is joined by Lindsay Rowntree and John Still. They look into the changing TV and streaming landscape, tolerances for fraudulent ads (and insects in chocolate), and open web versus mobile advertising. www.exchangewire.com/ew-podcast/e...
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ExchangeWire @exchangewire.bsky.social · 13/02/2026
xpln.ai, the ad attention measurement and optimisation technology company, announced a global integration with Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. www.exchangewire.com/blog/2026/02...
exchangewire.com
xpln.ai Enables Attention‑Driven Programmatic Buying Via Index Exchange - ExchangeWire.com
xpln.ai, the ad attention measurement and optimisation technology company, today (12th February, 2026) announced a global integration with Index
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ExchangeWire @exchangewire.bsky.social · 12/02/2026
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the appointment of Natalie Fisher-Brown as regional vice president, EMEA buyer development. www.exchangewire.com/blog/2026/02...
exchangewire.com
OpenX Strengthens EMEA Leadership with Appointment of Natalie Fisher-Brown - ExchangeWire.com
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (11th February, 2026) announced the appointment of Natalie
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ExchangeWire @exchangewire.bsky.social · 12/02/2026
New data from Kinetiq and DAIVID reveals which Super Bowl LX advertisers managed to extend their impact beyond game night. www.exchangewire.com/blog/2026/02...
exchangewire.com
Which Super Bowl LX Ads Are Still Winning After the Final Whistle? - ExchangeWire.com
Super Bowl ads may cost USD$8m (£5.8m) for just 30 seconds, but only a handful earn attention after the final whistle. New data from Kinetiq, the
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ExchangeWire @exchangewire.bsky.social · 11/02/2026
On last week’s MadTech Podcast, Grainne Reid spoke with Lindsay Rowntree and John Still about Amazon Ads’ Model Context Protocol, OpenAI’s ChatGPT ad minimum spend, and Google ending its YouTube vs. TV/streaming comparison initiative. www.exchangewire.com/ew-podcast/e...
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ExchangeWire @exchangewire.bsky.social · 11/02/2026
Pubstack has published the UK edition of its State of Programmatic 2025, highlighting a market where volume growth no longer protects value. www.exchangewire.com/blog/2026/02...
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ExchangeWire @exchangewire.bsky.social · 11/02/2026
Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK. www.exchangewire.com/blog/2026/02...
exchangewire.com
Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence - ExchangeWire.com
Displayce, a pioneering technology suite specialising in out-of-home (OOH) advertising, announces the appointment of Matt Hamill as head of sales UK.
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ExchangeWire @exchangewire.bsky.social · 11/02/2026
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, announced the launch of Pulse Hub, a new offering designed to help brands connect with high-value consumers in the right context across the open web. www.exchangewire.com/blog/2026/02...
exchangewire.com
Opti Digital Launches Pulse Hub to Help Brands Reach High-Value Audiences Across the Open Web - ExchangeWire.com
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (10th February, 2026) announced the launch of Pulse Hub, a
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ExchangeWire @exchangewire.bsky.social · 11/02/2026
Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's newly launched HorizonOS. www.exchangewire.com/blog/2026/02...
exchangewire.com
Intent IQ integrates Identity-Driven Performance at Scale in Horizon Media's Newly Launched HorizonOS - ExchangeWire.com
Intent IQ, a leader in next-generation identity technology, announced the company will integrate identity-driven performance at scale in Horizon Media's
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ExchangeWire @exchangewire.bsky.social · 11/02/2026
Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from creative intelligence platform DAIVID. www.exchangewire.com/blog/2026/02...
exchangewire.com
Rocket's "America Needs Neighbours Like You" Tops Chart of The Most Emotionally Engaging Ads of Super Bowl 2026 - ExchangeWire.com
Rocket Mortgage's "America Needs Neighbours Like You" has been crowned the most emotionally engaging ad of Super Bowl 2026, according to new data from
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ExchangeWire @exchangewire.bsky.social · 10/02/2026
Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, focused on supply control and DSP launch. www.exchangewire.com/blog/2026/02...
exchangewire.com
Blasto Ad Tech Ecosystem Releases 2025 Results Focused on Supply Control & DSP Launch - ExchangeWire.com
Blasto, a global programmatic advertising ecosystem, has reported its 2025 operational results, outlining platform developments across demand-side
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ExchangeWire @exchangewire.bsky.social · 10/02/2026
As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to transparent, independently verified campaign measurement. www.exchangewire.com/blog/2026/02...
exchangewire.com
Kargo Raises the Bar on Campaign Measurement in India with Independent Validation from Adelaide & Lifesight - ExchangeWire.com
As digital advertising in India faces growing scrutiny, Kargo, the only media marketplace with 100% premium supply, is reinforcing its commitment to
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ExchangeWire @exchangewire.bsky.social · 10/02/2026
New insights from global data and technology company, Experian, and Reward, show that health and wellbeing spending has shifted from a seasonal January behaviour to a consistent, all-year-round protected part of household budgets. www.exchangewire.com/blog/2026/02...
exchangewire.com
Experian: "New Year, New Me" Is Now a Year-Round Wellness Mindset - ExchangeWire.com
New insights from global data and technology company, Experian, and Reward, global leader in customer engagement and commerce media, shows that health and
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ExchangeWire @exchangewire.bsky.social · 06/02/2026
In this episode of The MadTech Podcast, ExchangeWire’s head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content, to discuss three shifts across the AI, advertising, and digital media landscapes. www.exchangewire.com/ew-podcast/e...
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ExchangeWire @exchangewire.bsky.social · 06/02/2026
In this Trader Talk TV episode, Oz Etzioni, CEO & co-founder of Clinch, joins us at the legendary whiteboard to discuss orchestration, the connection between creative and media, and how the two pillars can be optimised to drive better outcomes. www.exchangewire.com/tradertalk/2...
exchangewire.com
Clinch's Oz Etzioni on Driving Better Outcomes With Orchestration
Clinch co-founder & CEO, Oz Etzioni, joins Lindsay Rowntree to discuss orchestration, outcomes, and the connection between creative and media.
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ExchangeWire @exchangewire.bsky.social · 06/02/2026
DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative Media Measurement (CIMM) 2026 Startup Programme following a rigorous review process. www.exchangewire.com/blog/2026/02...
exchangewire.com
DAIVID Chosen for CIMM’s Inaugural Startup Programme Supporting the Future of Media Measurement - ExchangeWire.com
DAIVID, the advertising industry’s most reliable and scalable source of creative data, has been named an inaugural member of the Coalition for Innovative
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ExchangeWire @exchangewire.bsky.social · 05/02/2026
Eyal Betzalel named COO of Overwolf Ads to support gaming media empire expansion. www.exchangewire.com/blog/2026/02...
exchangewire.com
Eyal Betzalel Named COO of Overwolf Ads to Support Gaming Media Empire Expansion - ExchangeWire.com
Overwolf Ads, a world-leading ad tech gaming platform empowering brands and advertisers to reach over 113 million monthly gamers across hundreds of the
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ExchangeWire @exchangewire.bsky.social · 05/02/2026
Spyrosoft AdTech, a software development company specialising in advertising technology (ad tech) solutions, announced the appointment of Piotr Korzeniowski, effective February 2026. www.exchangewire.com/blog/2026/02...
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ExchangeWire @exchangewire.bsky.social · 05/02/2026
SWYM.AI, a next-generation AI platform, announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, the omnichannel SSP platform and Butler/Till, the leading independent, women-led, employee-owned marketing agency. www.exchangewire.com/blog/2026/02...
exchangewire.com
Butler/Till, SWYM.ai, & OpenX Reduced CPA 57% for National Health & Wellness Brand - ExchangeWire.com
SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes announced a 57% CPA reduction for a major health and
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ExchangeWire @exchangewire.bsky.social · 05/02/2026
In this episode of A Coffee With... Meena Miles, director of global ad ops at The Independent, joins us to discuss the importance of quality metrics, understanding audience value, and shifting consumer habits towards quick media consumption. www.exchangewire.com/video-interv...
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ExchangeWire @exchangewire.bsky.social · 04/02/2026
Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC) feature. www.exchangewire.com/blog/2026/02...
exchangewire.com
Axeptio Launches Global Privacy Control (GPC) Support to Strengthen Compliance with US Privacy Regulations - ExchangeWire.com
Axeptio, a consent management platform used by more than 80,000 websites worldwide, has announced the launch of its new Global Privacy Control (GPC)
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ExchangeWire @exchangewire.bsky.social · 04/02/2026
Intent IQ, a privacy-first identity resolution company, announced a partnership with Raptive to deploy Intent IQ’s Bid Enhancement offering across Raptive’s publisher network. www.exchangewire.com/blog/2026/02...
exchangewire.com
Raptive Partners with Intent IQ to Improve Publisher Monetisation  & Advertiser Reach - ExchangeWire.com
Intent IQ, a privacy-first identity resolution company, today  (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ’s Bid
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ExchangeWire @exchangewire.bsky.social · 04/02/2026
MarkApp announced the launch of MarkDash, its centralised reporting and partner operations platform designed to deliver real-time visibility, actionable insights, and operational control across programmatic advertising workflows. www.exchangewire.com/blog/2026/02...
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ExchangeWire @exchangewire.bsky.social · 30/01/2026
In this special episode of The MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by Mazen Mroueh, head of performance product & operations & retail media at Publicis Media in Dubai, to talk about the new phase of retail media. www.exchangewire.com/ew-podcast/p...
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ExchangeWire @exchangewire.bsky.social · 30/01/2026
xpln.ai, the next-generation attention measurement solution, announced its official expansion into North America with its first US leadership hire. Gina Cavallo has been named chief revenue officer, US. www.exchangewire.com/blog/2026/01...
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ExchangeWire @exchangewire.bsky.social · 29/01/2026
Taboola, a global leader in delivering performance at scale for advertisers, announced the findings of a major field study conducted in collaboration with researchers at Columbia University and several other institutions. www.exchangewire.com/blog/2026/01...
exchangewire.com
Taboola & Columbia University Research Shows GenAI Ads Perform Just as Well as Human-Made Content - ExchangeWire.com
Taboola, a global leader in delivering performance at scale for advertisers, announced the findings of a major field study conducted in collaboration with
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ExchangeWire @exchangewire.bsky.social · 29/01/2026
Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help small and medium-sized businesses get on TV for the first time, by dramatically reducing the cost, time, and complexity of TV ad creation. www.exchangewire.com/blog/2026/01...
exchangewire.com
Sky Media & DAIVID Launch AI-Powered TV Advertising Toolkit for SMEs - ExchangeWire.com
Sky Media and creative data provider DAIVID have launched a new AI-powered creative advertising toolkit designed to help small and medium-sized businesses
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ExchangeWire @exchangewire.bsky.social · 29/01/2026
Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence solution built to help brands and agencies analyse, plan, and act on real-time cultural trends. www.exchangewire.com/blog/2026/01...
exchangewire.com
Silverpush Releases Trend Intelligence Platform to Transform Real-Time Trends into Contextual Signals for Advertising - ExchangeWire.com
Silverpush, the contextual intelligence company, announced the launch of the Silverpush Trend Intelligence Platform, a new contextual intelligence
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ExchangeWire @exchangewire.bsky.social · 29/01/2026
AdPlayer.Pro, an international provider of digital video ad technologies, has released the company’s Q4 2025 results, highlighting the release of new features and format variations across its core products. www.exchangewire.com/blog/2026/01...
exchangewire.com
AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q4 2025 Results, Outlines Roadmap for 2026 - ExchangeWire.com
AdPlayer.Pro, an international provider of digital video ad technologies, has released the company’s Q4 2025 results, highlighting the release of new
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ExchangeWire @exchangewire.bsky.social · 29/01/2026
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced the promotion of three leaders across strategy, marketplace quality, and product. www.exchangewire.com/blog/2026/01...
exchangewire.com
OpenX Elevates Key Leaders Across Strategy, Marketplace Quality, & Product - ExchangeWire.com
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (28th January, 2026) announced the promotion of three
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ExchangeWire @exchangewire.bsky.social · 29/01/2026
Kevel, the leading retail media technology provider, announced its steadfast commitment to the Asia-Pacific (APAC) region with its expansion into Australia and the appointment of Chris Woodworth as regional director, APAC. www.exchangewire.com/blog/2026/01...
exchangewire.com
Kevel Expands Global Footprint into Australia with Appointment of Chris Woodworth - ExchangeWire.com
Kevel, the leading retail media technology provider, today (28th January, 2026) announced its steadfast commitment to the Asia-Pacific (APAC) region with
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ExchangeWire @exchangewire.bsky.social · 28/01/2026
Thrad, the leading advertising infrastructure provider for the AI ecosystem, has officially been named the new sponsor of the Adtech AI Chat group. www.exchangewire.com/blog/2026/01...
exchangewire.com
Thrad Announced as Official Sponsor of Adtech AI Chat Group to Drive Conversations on Paid Ads in LLMs - ExchangeWire.com
Thrad, the leading advertising infrastructure provider for the AI ecosystem, has officially been named the new sponsor of the Adtech AI Chat group. This
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ExchangeWire @exchangewire.bsky.social · 28/01/2026
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th January, 2026) announced a successful collaboration with Flightradar24, the world’s leading flight tracking platform, through its Demand Hub. www.exchangewire.com/blog/2026/01...
exchangewire.com
Flightradar24 Unlocks Incremental Revenue with Opti Digital Demand Hub - ExchangeWire.com
Opti Digital, the leading ad tech company specialising in publisher revenue optimisation, today (28th January, 2026) announced a successful collaboration
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ExchangeWire @exchangewire.bsky.social · 28/01/2026
Vevo, the world’s leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention measurement to advertisers across Vevo’s distribution on connected TV (CTV), mobile, and desktop. www.exchangewire.com/blog/2026/01...
exchangewire.com
Vevo Partners with Adelaide to Launch 'Attention Guaranteed' - ExchangeWire.com
Vevo, the world’s leading music video network, announced a partnership with attention measurement company Adelaide to bring outcome-driven attention
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