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Nano Interactive

@nanointeractive.bsky.social

Nano is a leader in intent-driven planning and targeting, without IDs. Nano understands consumer intent through data modelling, AI and panel research. It drives reach, accuracy & performance without profiling. www.nanointeractive.com

Posts Replies Media

Nano Interactive @nanointeractive.bsky.social · 07/04/2025

To Meet Future Potential of AI, Advertising Must First Address the Present 🌅 New post from Nano's David Henry ⬇️ nanointeractive.com/to-meet-futu...

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Nano Interactive @nanointeractive.bsky.social · 19/03/2025

New Post: Why For #Travel Advertisers, Intent Targeting is Now the Path of Least Resistance www.nanointeractive.com/for-travel-a...

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Nano Interactive @nanointeractive.bsky.social · 18/03/2025

@indexexchange.bsky.social and Nano Partner to Deliver ID-free Intent Targeting at Scale "An ideal partner as we advance privacy-first advertising solutions." - @beckmatt.bsky.social Find out more: www.nanointeractive.com/indexexchang...

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Nano Interactive @nanointeractive.bsky.social · 11/02/2025

Please welcome Data Sales Lead David Henry to the Nano team 🎉 David says: “I’m happy to be joining Nano, especially at this key moment of change in advertising. The need for new, future-proof solutions to signal loss is clearer than ever."

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Nano Interactive @nanointeractive.bsky.social · 10/02/2025

Nano's Samantha Hsieh features in a new piece on @thedrum.bsky.social from IAB, with specific focus on our work with Circana for Heineken. www.thedrum.com/open-mic/con...

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Nano Interactive @nanointeractive.bsky.social · 03/02/2025

>70% of US teenagers concerned about gen AI privacy and transparency measures, according to Common Sense Media research.

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Nano Interactive @nanointeractive.bsky.social · 22/01/2025

Genuine alternatives to people-based approaches have emerged... All include something old, trusted and established in media circles…With something new, innovative and cutting edge. From attention to MMM, DR without ID to panel data, Intent Personas to AI.

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Nano Interactive @nanointeractive.bsky.social · 22/01/2025

...But then signal loss became the overriding market trend. And Google Chrome’s on-off cookie breakup is just the latest, most prominent example. Safari started blocking cookies already five years ago. But signal sunset also brings the promise of a new dawn...🌌🌅

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Nano Interactive @nanointeractive.bsky.social · 22/01/2025

What was all the fuss about online advertising in the first place? One word - D A T A More specifically... having access to data that other media can’t reach. Online meant having access to data that would help advertisers understand people’s intent online, even as it was being expressed.

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Nano Interactive @nanointeractive.bsky.social · 15/01/2025

😡 2024 saw a never-ending back and forth over Chrome cookies, costing advertisers dear in time, focus and revenue. 😡💥 2025 began with more of the same, Google opening its doors to a tactic it previously said it would block. How do advertisers future-proof their business? Is it even possible?

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Nano Interactive @nanointeractive.bsky.social · 15/01/2025

Q: What do three-quarters of agency & brand leaders agree is a high or very high priority in 2025? 🔝A: Future-proofing your targeting and measurement strategy.

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