The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

Google said new privacy technology makes it safe for advertisers to use IP addresses, setting off a debate in ad tech land.

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While Omnicom and IPG aim to become central players in the data and identity arms race, they face inherent limitations by being part of a holding company model.

Politicians, the media and the internet at large continue to say California residents can't leave the state fast enough. But it's not true.

Many advertisers are still working to understand the “nuts and bolts” of AI, Gupta said.