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Ryan Barwick

@ryanbarwick.bsky.social
1.4K followers 1.7K following 39 posts

Reporter. Covering dealmaking for Axios.

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Ryan Barwick @ryanbarwick.bsky.social · 15/10/2025
💄🚨Scoop: Estée Lauder is trying to sell cosmetic brand Too Faced. Estée bought Too Faced for $1.45 billion back on 2016. The pitch comes as Unilever, Coty, and Kenvue are all offloading their beauty assets. www.axios.com/pro/merger-d...
axios.com
Scoop: Estée Lauder to bring Too Faced to market
Breakups are coming for the beauty segment as consumers adjust.
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Ryan Barwick @ryanbarwick.bsky.social · 14/03/2025
Meanwhile, Substack said this week that it had surpassed 5 million paid subscribers
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Ryan Barwick @ryanbarwick.bsky.social · 14/03/2025
🐝Scoop: Beehiiv is launching a new tool that'll help creators sell their ads directly to advertisers, with rate cards, invoices, and software to place ads. The company is on pace to make $35 million in revenue this year. Programmatic ads could come in 2025. www.marketingbrew.com/stories/2025...
marketingbrew.com
Newsletters continue to take off—and so do their ad tools
Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.
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Ryan Barwick @ryanbarwick.bsky.social · 11/03/2025
hmmm
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Ryan Barwick @ryanbarwick.bsky.social · 07/02/2025
adtech news: Blackburn and Blumenthal have written letters to CEOs of Google, Amazon, Integral Ad Science, DoubleVerify, MRC, and TAG over concerns raised in a new report that found advertisers funding child sexual abuse materials (CSAM). www.blackburn.senate.gov/2025/2/issue...
blackburn.senate.gov
Blackburn, Blumenthal Probe Amazon & Google After New Report Reveals They Placed Ads on Website that Hosts Child Sexual Abuse Material
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Reposted by Ryan Barwick
Will Oremus @willoremus.com · 07/02/2025
Scoop by @joemenn.bsky.social: "Security officials in the UK have demanded that Apple create a back door allowing them to retrieve all the content any Apple user worldwide has uploaded to the cloud, people familiar w/ the matter told The Washington Post." www.washingtonpost.com/technology/2...
washingtonpost.com
U.K. orders Apple to let it spy on users’ encrypted accounts
Secret order requires blanket access to protected cloud backups around the world, which if implemented would undermine Apple’s privacy pledge to its users.
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Ryan Barwick @ryanbarwick.bsky.social · 10/12/2024
Lol
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Ryan Barwick @ryanbarwick.bsky.social · 09/12/2024
New: Meta is planning a crackdown on health data. Meta reps have been warning advertisers about an update to its data policy. The shift comes nearly two years after the FTC brought a case against BetterHelp for sharing health data with the platform. www.marketingbrew.com/stories/2024...
marketingbrew.com
Meta plans crackdown on health-related user data
The changes, which come amid ongoing scrutiny of Meta ad tools, could be “catastrophic” for certain advertisers, one marketer said.
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Ryan Barwick @ryanbarwick.bsky.social · 04/12/2024
murders row of annoying
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Ryan Barwick @ryanbarwick.bsky.social · 03/12/2024
New this AM: The FTC cracks down on two location data brokers, gravy analytics and Mobilewalla, claiming they sold location data related to....you guessed it....sensitive locations like health clinics.
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Reposted by Ryan Barwick
Tonya Riley @tonyariley.bsky.social · 02/12/2024
NEW: a communications firm that counts 750,000 users from law enforcement and federal agencies including the FBI and NYPD reported a breach of user PII last week. It's now facing a class action lawsuit. news.bloomberglaw.com/privacy-and-...
news.bloomberglaw.com
Law Enforcement Communications Breach Exposed Data, Suit Says
Communications provider Datamaxx Applied Technologies Inc. was negligent in failing to protect the personally identifiable data of law enforcement officers from cybercriminals, according to a proposed...
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Ryan Barwick @ryanbarwick.bsky.social · 26/11/2024
Google is “once, twice, three times a monopolist,” per DOJ in closing arguments www.marketingbrew.com/stories/2024...
marketingbrew.com
Google, DOJ tussle one more time over ad tech
In closing arguments, the DOJ claimed that Google is “once, twice, three times a monopolist.”
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Reposted by Ryan Barwick
Douglas Farrar @douglasfarrar.bsky.social · 25/11/2024
A piece by @ryanbarwick.bsky.social in which advertisers argue that they are just like "arms dealers" who have weapons but aren't involved in how those weapons are used against your privacy. “That might be a gruesome analogy, but it’s pretty apt,” ummmm.... www.marketingbrew.com/stories/2024...
marketingbrew.com
How Lina Khan’s FTC changed the advertising industry
Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.
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Ryan Barwick @ryanbarwick.bsky.social · 22/11/2024
Walmart is cruising into the holiday season right now, but it still has ways to go before it touches Amazon's advertising market share. www.marketingbrew.com/stories/2024...
marketingbrew.com
Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say
Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform this holiday season.
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Ryan Barwick @ryanbarwick.bsky.social · 21/11/2024
I talked to the guy behind those Coca-Cola Christmas ads described as "soulless garbage," and "creepy." Get used to it, he told me. www.marketingbrew.com/stories/2024...
marketingbrew.com
Inside the making of one of Coca-Cola’s controversial holiday commercials
Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried.
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Ryan Barwick @ryanbarwick.bsky.social · 20/11/2024
New from me: How Lina Khan and the FTC tried to reel in adtech and data collection, often for the first time. www.marketingbrew.com/stories/2024...
marketingbrew.com
How Lina Khan’s FTC changed the advertising industry
Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.
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Reposted by Ryan Barwick
Will Oremus @willoremus.com · 19/11/2024
after 10 years of big social media telling us no one wants posts that link out to other websites, it turns out it was really just the big social media companies that didn't want that
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Ryan Barwick @ryanbarwick.bsky.social · 19/11/2024
Walmart's ad business in the US slowed just a hair, from 30% last quarter to 26% in Q3. Didn't break out size but last year it was roughly $3.4 billion
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Ryan Barwick @ryanbarwick.bsky.social · 18/11/2024
New York Magazine has been on a tear lately, but I fear we've jumped the shark with the "ranking of NYC sauces" www.grubstreet.com/article/best...
grubstreet.com
The City’s Best Sauce
New York’s salsas, dressings, and dips have never been brighter, bolder, or more varied. Here are 22 spots where you’ll want to order extra.
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Ryan Barwick @ryanbarwick.bsky.social · 18/11/2024
was asked to come up with some end of year pitches and I immediately aged like the guys who pick the wrong grail in last crusade
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Ryan Barwick @ryanbarwick.bsky.social · 14/11/2024
lol
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Ryan Barwick @ryanbarwick.bsky.social · 14/11/2024
it's very funny that they're just gonna call this "Haul," which is what my dad would say when he needed me to "haul my bullshit back to my room" www.cnbc.com/2024/11/13/a...
cnbc.com
Amazon debuts discount store with everything under $20 to take on Temu and Shein
Called "Amazon Haul," the storefront is accessible through the company's mobile app, and it promises "crazy low prices" on a plethora of goods.
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Reposted by Ryan Barwick
Ben Yagoda @byagoda.bsky.social · 12/11/2024
“Baby bump” made it in America but I’m doubtful about “mum chums” because rhyme.
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Ryan Barwick @ryanbarwick.bsky.social · 12/11/2024
Bluesky is failing the ultimate metric by which I measure social media platforms—finding insane content for the group chat. Step it up.
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Ryan Barwick @ryanbarwick.bsky.social · 12/11/2024
bluesky is chill but i really miss the philly sports freaks who tweet stuff like "i will cut my foot off for devonta smith"
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Ryan Barwick @ryanbarwick.bsky.social · 12/11/2024
Instead of charging a fee, Meta will offer EU citizens Facebook and Instagram without personalized ads. Instead, ads will be based on the content users are scrolling. www.wsj.com/tech/meta-to...
wsj.com
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Ryan Barwick @ryanbarwick.bsky.social · 12/11/2024
Cities built giant convention centers for conferences, only for them to lose money. I did not know this! "Most of the 175 convention centers across the country operate at a loss" www.nytimes.com/2024/11/11/b...
nytimes.com
Why Are Cities Still Spending Big on Convention Centers?
Cities are spending more than ever to land the biggest events, but companies have long pulled back on spending for annual conferences and attendance has dwindled.
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Ryan Barwick @ryanbarwick.bsky.social · 11/11/2024
okay, guess I'm gonna earnestly try and figure this thing out.
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