iiinova — where your digital self keeps evolving

Nathan Thomas @nathanthomas456.bsky.social · 05/05/2026

I had a great time sitting down with Rio and Brett for their Signal & Noise Podcast during Possible. We talked all things supply side, data, identity, gaming and much more (maybe also some anecdotes around music). Have a listen and drop some comments here or Youtube! www.youtube.com/watch?v=fOH-...

youtube.com

Transparency Theater in Programmatic: Nathan Thomas on SPO, Hidden Fees & the AdTech Black Box

YouTube video by Signal & Noise

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Nathan Thomas @nathanthomas456.bsky.social · 13/04/2026

Everyone will clearly know that this picture is fake because the drink in my hand would be a dirty Martini. In any case, really excited for Possible. Looking forward to some great sessions and seeing colleagues & partners. Hit me up to chat Gaming, 1P Data, DOOH, DACH demand and more. #POSSIBLE2026

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Nathan Thomas @nathanthomas456.bsky.social · 27/01/2026

From the nine circles of publisher hell to @adtechgod.com's monetization heaven: I had a great time talking all things Supply Side, 1P Data, Curation and more. Listen on your Podcast platform of choice, hit me with comments, and let me know how I can help you navigate AdTech! Link in Comment!

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Nathan Thomas @nathanthomas456.bsky.social · 22/10/2025

Kicking off a busy next few days where I'll be leaving sunny Florida to set-up my (temporary) shop in NYC. First up on the agenda this Thursday 10/23 will be the Permutive Summit. Excited to meet various colleagues and dive deep into AI and Agentic Advertising, 1P Data and Identity, Curation etc.

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Nathan Thomas @nathanthomas456.bsky.social · 20/10/2025

Excited to attend @marketecture.tv Live next week. Let's chat all things AdTech, Curation, 1P Data & DMPs, Ad & Yield Ops, Publisher Monetization, Child Directed Advertising and where Agentic Advertising could go! And of course, can't miss the @adtechgod.com happy hour!

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Nathan Thomas @nathanthomas456.bsky.social · 20/08/2025

In the middle of work, I realized that I just passed 6 months of going solo & starting my own AdTech consulting business. While not all sunshine & rose, it's been an incredible start so far. Thanks to all my current and future clients, let's talk 1P Data, Curation, AdOps, YieldOps, COPPA & more!

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Nathan Thomas @nathanthomas456.bsky.social · 23/04/2025

Pool or POSSIBLE next week? Maybe both?! Excited to be back this year and looking forward to meeting up with clients and colleagues. Hit me up if we haven't scheduled some face time yet. Would love to talk Ad Ops, Yield Ops, 1P Data, Child Directed Advertising, Curation and much more!

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Nathan Thomas @nathanthomas456.bsky.social · 14/04/2025

Excited to be back at Possible in sunny Florida! Please message me to set some time and talk all things AdTech, Programmatic, Curation, exclusive 1st Party Data and more. Would love to chat and discuss how I can help you with advisory, consulting and fractional leadership services!

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Nathan Thomas @nathanthomas456.bsky.social · 03/04/2025

Ad spend in gaming environments still lags. Ever since I began my online advertising career in 2008 at Playwire we had to constantly evangelize our inventory, trying to convince non-endemic brands why they should advertise with us. Fast forward 17 years, and the industry is still behind.

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Nathan Thomas @nathanthomas456.bsky.social · 06/03/2025

Excited to announce that I will be attending @marketecture.tv's Live Conference in New York 3/17! Looking forward to great sessions and seeing all my fellow AdTech colleagues (and of course paying respect to @adtechgod.com ). Please reach out to schedule some face to face time while I am in NYC!

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Nathan Thomas @nathanthomas456.bsky.social · 18/02/2025

To my AdTech people- who will be at RampUP next week? Would love to connect! Ping me.

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Nathan Thomas @nathanthomas456.bsky.social · 11/02/2025

Excited to announce the launch of www.thomasmediaconsulting.com, where I provide consulting and fractional leadership services to help businesses navigate key AdTech areas, including Publisher Monetization, Digital Campaign Management, Yield Operations, 1P Data Management etc. Message me for more!

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Nathan Thomas @nathanthomas456.bsky.social · 06/02/2025

Custom bidding algorithms are great, so is publisher 1P data, but what I find interesting with Nodals is that they are taking a different experimental approach in essentially living outside of the established SSP to DSP ecosystem (for now). www.adexchanger.com/ai/nodals-ai...

adexchanger.com

Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech | AdExchanger

Aly Nurmohamed is keenly aware of the problems faced by advertisers and publishers now that advertising IDs and data signals no longer tie them together. He spent a decade at Criteo, exiting as Global...

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Nathan Thomas @nathanthomas456.bsky.social · 06/02/2025

Publishers look at this data from Seer Interactive. They analyzed the impact of Google's AI Overviews on search results and respective CTRs. The impact is astounding. During one sample month organic CTR drops from ~4% to ~0.6% when an AI Overview is shown. www.seerinteractive.com/insights/ctr...

seerinteractive.com

Google AIO Impact - SEO & PPC CTRs at all time low

AI Overviews impact search CTRs differently, based on query type and AIO presence. Learn how to adapt your SEO and paid ad strategies effectively.

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Nathan Thomas @nathanthomas456.bsky.social · 16/01/2025

We need to do better on the open web. Just clicked to read an article about the new switch console and this is what my eyes have to deal with.

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Nathan Thomas @nathanthomas456.bsky.social · 15/01/2025

Congrats to the team at Sincera on the acquisition by TTD. I've always admired their exceptional metadata. The potential to merge Sincera’s rich supply-side data with TTDs massive buy-side data is truly exciting. This integration could fill a critical gap in reporting and analysis for publishers.

adexchanger.com

The Trade Desk Is Acquiring Advertising Metadata Startup Sincera | AdExchanger

The Trade Desk announced its plan to buy Sincera, a startup that aggregates and supplies metadata to ad tech companies.

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Nathan Thomas @nathanthomas456.bsky.social · 31/12/2024

2024 has been one of the most memorable years of my life. From getting married in Puerto Rico to taking my first-ever sabbatical after 16 years at Playwire, I am beyond grateful for the incredible experiences this year has brought. Wishing everyone a Happy NYE and an amazing start to 2025!

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Nathan Thomas @nathanthomas456.bsky.social · 16/12/2024

You ever sit around and randomly think of an old ad server (or other AdTech) platform? Just had to think of LiveRail... Ahead of its time as a video ad server / SSP. A real shame what happened to it after the Facebook acquisition.

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Nathan Thomas @nathanthomas456.bsky.social · 10/12/2024

Another article on curation, but this time with some insightful perspectives on Data & Taxonomies that caught my eye. Totally agree that publishers need different data taxonomies (from more to less granular) depending on the sales channel where they are offered www.adexchanger.com/programmatic...

adexchanger.com

Permutive’s CEO Breaks Down The Programmatic Market Dynamics Driving Curation | AdExchanger

DSPs are biased toward impressions that have an identifier attached, so SSPs are using curated deal IDs as a stand-in for third-party cookies.

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Nathan Thomas @nathanthomas456.bsky.social · 03/12/2024

So far it does seem like most AdTech related conversations are still happening on X, and/or the algorithm here isn't good/trained enough yet to show me relevant conversations.

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Nathan Thomas @nathanthomas456.bsky.social · 29/11/2024

Christmas in Florida be like… First decoration up!

Blow up Hawaiian themed Santa riding a Flamingo

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