Reposted by Martin Baxter
A committee of MPs has suggested we ditch the phrase Net Zero. I argue it is Net Zero's very success that has attracted opprobrium from assorted populists, fossil fuel interests and conspiracy theorists, yet it retains public support. Forwards, not back!
www.terrainfirma.co.uk/if-not-net-z...
terrainfirma.co.uk
If not Net Zero, then what? - Terra Infirma
When I produced my on-demand Net Zero for Business course three years ago, I suggested the snappiness of the phrase Net Zero was a double edged sword. It was both a totemic vision you could rally the ...