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Gareth Kane

@garethkane.bsky.social
260 followers 346 following 993 posts

Sustainable/Net Zero Business Advisor: strategy, engagement & CPD, author of 5 books (amzn.to/1ReaAwl) & podcaster (bit.ly/3Rpc4KQ).

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Gareth Kane @garethkane.bsky.social · 13h
How do we introduce clean technology and displace old dirty technology? Who better to discuss this on the pod than Prof Wayne Visser, pracademic and author of the forthcoming book, Technologies of Hope. Our conversation gave me hope! www.terrainfirma.co.uk/can-technolo...
terrainfirma.co.uk
Can Technology Save Us? with Prof Wayne Visser - Terra Infirma
There’s a chunk of the environmental movement that uses ‘techno-optimist’ as an insult. But, as it is high carbon technology that is causing most of our problems, swapping that out in favour of low ca...
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Gareth Kane @garethkane.bsky.social · 30/09/2026
Andy Burnham's conference speech yesterday was refreshingly honest about a whole load of issues, but one he swerved was North Sea Oil & Gas. Here's my take... www.terrainfirma.co.uk/andy-burnham...
terrainfirma.co.uk
Andy Burnham's Jackdaw/Rosebank Conundrum - Terra Infirma
For a man who said he was going to tell it like it is in his first leader’s conference speech yesterday, UK Prime Minister Andy Burnham dodged one big issue with a few weasel words, saying “we will be...
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Gareth Kane @garethkane.bsky.social · 29/09/2026
Snippet from last week's podcast episode where I cast my eye over the politics of Net Zero. Full episode here: www.terrainfirma.co.uk/orange-or-gr...
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Gareth Kane @garethkane.bsky.social · 28/09/2026
Missed John Healey's conference speech as I was travelling, but, scanning the text, there is barely any mention of energy, clean or dirty - hmmm... labourlist.org/2026/09/john...
labourlist.org
John Healey addresses party conference for first time as Chancellor - his speech in full - LabourList
John Healey sets out his economic vision as Chancellor, focusing on fiscal discipline, industrialisation and renewed hope for Britain.
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Gareth Kane @garethkane.bsky.social · 28/09/2026
Has the Net Zero Overton Window Shifted? www.terrainfirma.co.uk/how-the-net-...
terrainfirma.co.uk
Has the Net Zero Overton Window Shifted? - Terra Infirma
The ‘Overton window’ is political jargon for what is acceptable to talk about publicly at any one time. The window shifts around – in the 2005 UK General Election, the Conservative Party was pilloried...
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Gareth Kane @garethkane.bsky.social · 25/09/2026
UK PM Andy Burnham has an orange/green energy dilemma in the form of Messers Trump and Polanski. I dig into this and more in this week’s episode of the Net Zero Business Podcast. www.terrainfirma.co.uk/orange-or-gr...
terrainfirma.co.uk
Orange or Green? Burnham's Big Energy Dilemma - Terra Infirma
In the latest of our (usually) 4-weekly round up of news and views on Sustainability, I mull on the fact that not much has changed in the last 8 weeks, but that newish UK PM Andy Burnham’s energy poli...
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Gareth Kane @garethkane.bsky.social · 24/09/2026
Next month's webinar is a corker! It's all about how a simple change in *your* mindset can unlock #Sustainability performance in your organisation. And you can apply the ideas that resonate with you to your organisation using the supplied workbook (£). www.terrainfirma.co.uk/green-academ...
terrainfirma.co.uk
Secrets of the Pros: 12 Winning Sustainability Mindsets - Terra Infirma
For the last 20 years we have had the privilege to work with some of the best Sustainability professionals. We have noticed that their success didn’t come so much from intellect or charisma (although ...
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Gareth Kane @garethkane.bsky.social · 23/09/2026
Yesterday I heard about 'virtual MPANs' a new tech solution to allow EV owners to charge up without needing off street parking or running cables across the pavement. The anti-EV bores can strike that one off their list of grumbles. www.terrainfirma.co.uk/low-carbon-t...
terrainfirma.co.uk
Low Carbon Tech Keeps Surprising Me - In A Brilliant Way - Terra Infirma
Years ago I was at a climate dinner and found myself sitting beside the head of electric vehicles for one of the big car makes. I said “I’d love an EV, but I don’t have a driveway”. He shook his head ...
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Gareth Kane @garethkane.bsky.social · 22/09/2026
Short extract from my podcast discussion with Sara Bell of RIISE: How to sell sustainable products using beauty – and horror! Full discussion here: www.terrainfirma.co.uk/can-vampires...
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Gareth Kane @garethkane.bsky.social · 21/09/2026
A committee of MPs has suggested we ditch the phrase Net Zero. I argue it is Net Zero's very success that has attracted opprobrium from assorted populists, fossil fuel interests and conspiracy theorists, yet it retains public support. Forwards, not back! www.terrainfirma.co.uk/if-not-net-z...
terrainfirma.co.uk
If not Net Zero, then what? - Terra Infirma
When I produced my on-demand Net Zero for Business course three years ago, I suggested the snappiness of the phrase Net Zero was a double edged sword. It was both a totemic vision you could rally the ...
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Gareth Kane @garethkane.bsky.social · 18/09/2026
On the pod, Sara Bell of RIISE who disrupted UK energy markets via the courts, founded a low carbon fashion marketplace and wrote a book on purpose-led success. Where do the vampires fit in to all this? Well you'll have to watch/listen to find out! www.terrainfirma.co.uk/can-vampires...
terrainfirma.co.uk
Can Vampires Sell Sustainability? with Sara Bell - Terra Infirma
OK, the title of this podcast episode could only ever cover a fraction of what I discuss with Sara Bell, a genuine disruptor in the world of Sustainability. She won a lengthy court case to open up the...
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Gareth Kane @garethkane.bsky.social · 17/09/2026
The Energy Economy is a Prisoner of Geography - the winners and losers in the energy transition will be determined by where they live garethkane.substack.com/p/the-energy...
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Gareth Kane @garethkane.bsky.social · 15/09/2026
In this clip, Iain Murray of CIPFA explains why the relationship between accountancy and sustainability is very much a two-way street. Full episode can be seen/heard here: www.terrainfirma.co.uk/accounting-f...
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Gareth Kane @garethkane.bsky.social · 14/09/2026
I'm starting the week with (another) rant – when business is largely built on trust, why do so many people act in such an untrustworthy way? www.terrainfirma.co.uk/to-me-busine...
terrainfirma.co.uk
To Me, Business is About Trust - Terra Infirma
Every so often a piece of spam (or pseudo-spam) catches my eye while my finger is hovering over the delete key. I don’t know whether it is AI that manages to tailor the message to me, or whether someo...
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Gareth Kane @garethkane.bsky.social · 11/09/2026
This week on the pod I talk to Iain Murray of CIPFA about the role of the accountancy profession in Sustainability, in particular when it comes to data and reporting, but coming back to the need to use this information to drive change. www.terrainfirma.co.uk/accounting-f...
terrainfirma.co.uk
Accounting for Sustainability with Iain Murray, CIPFA - Terra Infirma
This week I talk to Iain Murray of the Chartered Institute of Public Finance and Accountancy (CIPFA) about the role of the accountancy profession in Sustainability in general and reporting in particul...
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Gareth Kane @garethkane.bsky.social · 10/09/2026
My happenth on the JLR controversy - and lessons for the rest of the Net Zero transition... www.terrainfirma.co.uk/lessons-from...
terrainfirma.co.uk
Lessons from the JLR saga... - Terra Infirma
Another week, another massive media bust up over Net Zero, only this time it isn’t actually about Net Zero. The announcement by the iconic British car marque Jaguar Land Rover that it was cutting 4000...
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Gareth Kane @garethkane.bsky.social · 09/09/2026
What's holding you back on Net Zero? For most of us, the answer is 'fear'... us19.campaign-archive.com?u=d9f19eeeab...
us19.campaign-archive.com
What's holding you back on Net Zero?
As I always say, the biggest barrier to Sustainability is just 6 inches wide, the space between our ears.
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Gareth Kane @garethkane.bsky.social · 09/09/2026
Sustainability at #PMQs (difficult second album edition) - I summarise the environmental content of the UK Parliament's big weekly set piece. 🛎️ for clichés, irritations etc.
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Gareth Kane @garethkane.bsky.social · 08/09/2026
👀
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Gareth Kane @garethkane.bsky.social · 08/09/2026
Here's a clip from my conversation with Killian Daly about how 'hourly matching' of renewables and consumption ensures 'green tariffs' are as green as they claim. Full episode here: www.terrainfirma.co.uk/how-green-is...
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Gareth Kane @garethkane.bsky.social · 07/09/2026
A quote from a Gloria Steinem obituary this weekend got me thinking about the nature of change - after all that's what my mission is all about! www.terrainfirma.co.uk/was-gloria-s...
terrainfirma.co.uk
Was Gloria Steinem Right About Change? - Terra Infirma
Reading the obituaries of pioneering feminist Gloria Steinem this weekend, one quote stuck out to me: “The truth will set you free, but first it will piss you off.” As someone whose career is largely ...
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Gareth Kane @garethkane.bsky.social · 04/09/2026
There was me thinking Scope 2 emissions were the easiest part of your carbon footprint to calculate and manage. Then Killian Daly of EnergyTag came on the pod and blew my mind by explaining how annual grid intensity figure are not up to the job. www.terrainfirma.co.uk/how-green-is...
terrainfirma.co.uk
How Green is Your Green Electricity Tariff Really? with Killian Daly, Energy Tag - Terra Infirma
Like most, I thought Scope 2 emissions were the easiest to calculate – take your power bill and multiply the number of units by the national carbon intensity factor for the grid. Simple? So I thought ...
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Gareth Kane @garethkane.bsky.social · 03/09/2026
Are you suffering from first week of September syndrome? All those big ambitions you dreamt up over the holidays getting lost in mailbox clearing and the kids' back to school logistics? Here's my way to unlock progress - I use it with my clients all the time... www.terrainfirma.co.uk/how-to-unsti...
terrainfirma.co.uk
How to unstick when you are stuck - Terra Infirma
I usually find the first week of September to be a crushing collision with reality. Holidays for me are often a time of reflection and inspiration and I usually can’t wait to get back to my desk and G...
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Gareth Kane @garethkane.bsky.social · 02/09/2026
Sustainability at #PMQs (Burn'em, baby, Burnham edition): I'll summarise any Sustainability content from Burnham's first go at PMQs - will Jackdaw and Rosebank feature, or just the inevitable Qs about constituency railway stations? Irritations get an ironic 🛎️.
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Gareth Kane @garethkane.bsky.social · 01/09/2026
Starting September with a rant! www.terrainfirma.co.uk/arghhhhhhh-w...
terrainfirma.co.uk
Arghhhhhhh! Why I struggle to listen to media debates about Net Zero - Terra Infirma
I’m getting to the stage of grumpy old manhood that I start avoiding radio/podcast debates about Net Zero before I burst a blood vessel or throw something. I mean, if you’re paid to be a pundit, surel...
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Gareth Kane @garethkane.bsky.social · 28/08/2026
Turns out I could be "The Most Impactful Sustainable Supply Chain Expert To Watch In 2026” for just $1500 - there was me thinking these things were about merit...
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Gareth Kane @garethkane.bsky.social · 28/08/2026
Time for our final Words of Wisdom compilation podcast episode, this time looking at Sustainability innovation and innovators. Featuring the combined wisdom of Nick Brown, Derrick Emsley, Frédéric Dalsace, Lauren Juliff and Jeremy Leggett - enjoy! www.terrainfirma.co.uk/13751-2/
terrainfirma.co.uk
Words of Wisdom: The Sustainability Innovators - Terra Infirma
It’s the holiday season again, so we’ve paused the queue of new interviews and have been reflecting back on emerging themes from the last 12 months’ episodes. Here’s the last one of the series looking...
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Gareth Kane @garethkane.bsky.social · 26/08/2026
Shameless plug for next week's NZBA webinar – effective green comms and marketing, without the greenwash www.terrainfirma.co.uk/green-academ...
terrainfirma.co.uk
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Gareth Kane @garethkane.bsky.social · 25/08/2026
Lies, damn lies and statistics: how data gets cherry-picked in the carbon culture wars. www.terrainfirma.co.uk/how-data-get...
terrainfirma.co.uk
How data gets cherry-picked in the carbon culture wars - Terra Infirma
Across the world, men average 5 inches taller than women, but the distribution bell curves overlap (see above). This means you can get cases which defy those average figures, for example, the average Dutch woman and the average Japanese man are roughly the same height. But nobody in their right mind would extrapolate this fact […]
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Gareth Kane @garethkane.bsky.social · 24/08/2026
OK, I promise this is the last blog inspired by my holiday in Iceland, but it was a very inspiring trip where nature was king... www.terrainfirma.co.uk/after-the-ic...
terrainfirma.co.uk
After the ice, the fire - a third reflection on Iceland - Terra Infirma
I’m back at my desk in Terra Infirma Towers post-Icelandic holiday, but it was an experience that won’t leave me quickly, so you’re getting another blog on the subject. Last week I wrote about our tri...
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Gareth Kane @garethkane.bsky.social · 21/08/2026
Our third Words of Wisdom compilation episode of the pod for 2026 is all about people. And we hear from four very wise people: Marcelle McManus, Ketan Joshi, Emily Coon and Richard Lupo - Enjoy! www.terrainfirma.co.uk/words-of-wis...
terrainfirma.co.uk
Words of Wisdom: Putting People at the Heart of Sustainability - Terra Infirma
It’s the holiday season again, so as usual we’re pausing the queue of new interviews and reflecting back on emerging themes from the last 12 months’ episodes. This week we’re looking at the no 1 issue...
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Gareth Kane @garethkane.bsky.social · 20/08/2026
I’m having a…
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Gareth Kane @garethkane.bsky.social · 20/08/2026
What a 💩 argument – and I mean that in a good way!
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Gareth Kane @garethkane.bsky.social · 19/08/2026
garethkane.substack.com/p/do-your-ca...
garethkane.substack.com
Do your carbon claims pass the sniff test?
If you visit Iceland, which you should, the most visceral manifestation of its clean energy system hits you in the nostrils every time you turn on the shower.
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Gareth Kane @garethkane.bsky.social · 18/08/2026
This month’s edition of the Low Carbon Agenda - greenhushing us19.campaign-archive.com?u=d9f19eeeab...
us19.campaign-archive.com
Is "Greenhushing" Really A Bad Thing?
Should we deliver Sustainability quietly in the background or shout from the rooftops?
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Gareth Kane @garethkane.bsky.social · 17/08/2026
That decoupling is unfortunately a successful achievement by the fossil fuel lobby. We need to reinstate the connection in the narrative…
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Gareth Kane @garethkane.bsky.social · 17/08/2026
My second missive from the land of ice and fire is inspired by a walk inside a glacier - a constantly churning, changing, challenging beast - but is it alive? www.terrainfirma.co.uk/are-glaciers...
terrainfirma.co.uk
Are Glaciers Alive? More Icelandic Tales - Terra Infirma
If you’re going to go inside a glacier, what kind of bus do you catch? A bus converted out of a NATO missile launcher, that’s what. These beasts have eight huge studded Tonka truck tyres, each with it...
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Reposted by Gareth Kane
Leo Hickman @leohickman.carbonbrief.org · 14/08/2026
This is fine... "Britain on fire" "Heatwave devastation" "Inferno" "Houses burn and train derails on hottest day" "Rampant wildfires engulf streets of family homes" "Record 2.5m trips to A&E" "Temps hit 38.1C as fifth heatwave peaks" "Britain in meltdown"
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Gareth Kane @garethkane.bsky.social · 14/08/2026
The second Words of Wisdom podcast compilation of August 2026 is on decarbonising transport - everything from international shipping to micromobility. It features the combined wisdom of Jordan Marsden, Philip Fjeld, Ollie Taylor and Laura Elms… www.terrainfirma.co.uk/words-of-wis...
terrainfirma.co.uk
Words of Wisdom: Decarbonising Transport - Terra Infirma
It’s the holiday season again, so as usual we’re pausing the queue of new interviews and reflecting back on emerging themes from the last 12 months’ episodes. This week we’re looking at the key topic ...
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Reposted by Gareth Kane
Ketan Joshi @ketanjoshi.co · 14/08/2026
Whole thread is great but this is really the key point for me: their goal is get one tiny, infeasible"example" reactor working. This pushes SMRs deeper into the 'greenwashing habitable zone' because they can point to a real thing
a map of greenwashing techno-solutions
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Gareth Kane @garethkane.bsky.social · 11/08/2026
So I’ve been in Iceland just four days and, unsurprisingly, it’s the geothermal energy that has grabbed my attention…. www.terrainfirma.co.uk/hot-rocks-ro...
terrainfirma.co.uk
Hot Rocks Rock: Initial Thoughts on Iceland - Terra Infirma
So, I’m in Iceland with the family, ostensibly for the eclipse, although the weather ain’t looking great for tomorrow’s spectacle. Actually, it’s been a bit of a rough start to the trip with the railw...
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Gareth Kane @garethkane.bsky.social · 07/08/2026
It’s August - I’m off on my hols, so here’s a compilation of words of wisdom from my guests on the economics of Net Zero www.terrainfirma.co.uk/words-of-wis...
terrainfirma.co.uk
Words of Wisdom: The Economics of Net Zero - Terra Infirma
It’s the holiday season again, so as usual we’re pausing the queue of new interviews and reflecting back on emerging themes from the last 12 months’ episodes. This week we’re looking at economics, inc...
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Gareth Kane @garethkane.bsky.social · 05/08/2026
In the heady late-2010s, a huge number of the UK's local authorities set themselves Net Zero by 2030 targets. With the deadline looming, none of those targets are going to be met. As an ex-insider, here's my diagnosis and prescription... open.substack.com/pub/garethka...
open.substack.com
The Looming Town Hall Carbon Crunch
As 2030 hoves into view, what about all those Net Zero targets?
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Gareth Kane @garethkane.bsky.social · 04/08/2026
On the pod, Emily Coon and I talked a lot about so-called soft skills (or "badass skills" in Emily's words) for some time. But this clip was particularly mellifluous music to my ears: making people part of the solution which I believe is the secret sauce of making change happen.
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Gareth Kane @garethkane.bsky.social · 03/08/2026
🎶 It was twenty years ago today... 🎶 Two decades ago, I launched myself into the glorious unpredictability of self employment after years in big public sector organisations. Today's blog considers some of the ups and downs in the interim... www.terrainfirma.co.uk/20-years-of-...
terrainfirma.co.uk
20 Years of Terra Infirma Ltd! - Terra Infirma
It was 20 years ago this week that I took the leap into the unknown and started my first and only company – the very one you see before you. This leap was given added frisson when, the day after I han...
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Gareth Kane @garethkane.bsky.social · 01/08/2026
Sustainability in Three Venn Diagrams (but not the one you’re thinking of) - check out my first Substack post. open.substack.com/pub/garethka...
open.substack.com
Sustainability in Three Venn Diagrams
(But not the one you're thinking of!)
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Gareth Kane @garethkane.bsky.social · 31/07/2026
I have a real problem responding to invitations to tender as my instinct is usually "you don't want to do it like that - this works better" which goes down like a bucket of cold sick when it comes to the tender evaluation process.
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Gareth Kane @garethkane.bsky.social · 31/07/2026
Two of my fav topics for a Friday: Net Zero and Beer! On this week's pod episode, I talk to Emily Coon of St Austell Brewery, one of the leading young voices on Sustainability. Enjoy! www.terrainfirma.co.uk/only-here-fo...
terrainfirma.co.uk
Only Here for the Sustainable Beer with Emily Coon, St Austell Brewery - Terra Infirma
This week on the pod, I talk to Emily Coon, one of the leading young voices on Sustainability, about two of my favourite topics: Net Zero and beer. But the most serious point we discuss is the way tha...
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Reposted by Gareth Kane
James Murray @james-bg.bsky.social · 30/07/2026
This can't be right, I thought we were told just this week that renewables didn't work. www.businessgreen.com/news/4533681...
businessgreen.com
Renewables met a record 52 per cent of UK power demand in 2025
Record output from offshore wind and solar saw the share of electricity provided by renewables jump yet again, the latest government statistics confirm
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Gareth Kane @garethkane.bsky.social · 30/07/2026
Frustrated with climate/Net Zero denial? Here’s what works… www.terrainfirma.co.uk/frustrated-w...
terrainfirma.co.uk
Frustrated with climate denial? Here's what works... - Terra Infirma
As front pages are dominated by apocalyptic images of fire and drought at home and abroad, we are getting a masterclass in denial, not least the deliciously tin-eared Times headline/picture juxtaposit...
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