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Marie Martens

@mariemartens.me
945 followers 201 following 64 posts

Bootstrapping @tally.so, the simplest way to create forms since 2020. Sharing our journey with you every step of the way. More thoughts on → blog.tally.so

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Marie Martens @mariemartens.me · 22/09/2026
You raise, you build, you grow, you exit. That's the startup script. We're trying to write a different one: @tally.so just reached $6M ARR, bootstrapped and product-led, with a team of 10 and over 2.5 million users. Here's what happened on the road from $5M to $6M, including what went wrong.
blog.tally.so
6 years in, $6 million far
Six years ago I wouldn't have believed you if you told me we'd build a product-led business used by over 2 million people, with a team of 10. Yet here we are.
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Marie Martens @mariemartens.me · 04/05/2026
Over 5 years in building @tally.so, and we just crossed $5M ARR 🥹 ✅ Still bootstrapped ✅ Still a tiny team (10 now) ✅ Still growing organically ✅ Still obsessively listening to users Full recap: blog.tally.so/the-road-fro...
blog.tally.so
The road from $4M to $5M ARR
Five years in, a team of 11, and still fully bootstrapped.
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Marie Martens @mariemartens.me · 09/02/2026
When I see Claude enter Slack and fix bugs, I can’t help but think about how much has changed since we launched @tally.so 5 years ago (and which world my 2- and 5-year-old will grow up in). Feels pretty special to be building right now with a small powerhouse team.
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Marie Martens @mariemartens.me · 08/07/2025
Sneak peek! Create your @tally.so forms from a simple prompt 🤯
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Marie Martens @mariemartens.me · 12/06/2025
@tally.so crossed a milestone we once only dreamed of: $3 million in annual recurring revenue, 5 months ahead of schedule, with a little help from AI-powered search 🚀 Full story on our blog as usual: blog.tally.so/from-2-to-3m...
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Reposted by Marie Martens
Tally Forms @tally.so · 05/05/2025
We're still buzzing from our first meet up last week, here in Ghent with Next Play. We got to meet so many incredible builders, and dive into building Tally. A huge thank you to everyone who joined us, you made it magic. 💛
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Marie Martens @mariemartens.me · 24/02/2025
We did it 🥹 $2M ARR, bootstrapped, team of 5. In 2020, we asked: ❌ Why are forms boring & expensive? ❌ Why do they look bad? What if: ✅ Forms could be fun and budget-friendly? ✅ We built an independent company? So proud of this @tally.so milestone—latest update here: blog.tally.so/we-crossed-2...
blog.tally.so
We crossed $2M ARR with a Bootstrapped Team of 5
Two million in ARR with a full-time team of five—it still feels surreal. It’s been a journey of relentless execution, tough prioritization, and a whole lot of learning. Here’s a look at what’s happeni...
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Marie Martens @mariemartens.me · 31/01/2025
Users discovering @tally.so via AI tools 📈🤖
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Marie Martens @mariemartens.me · 16/01/2025
Running our annual satisfaction survey for @tally.so. We’re focusing on: • NPS score • Papercuts: The little things we can improve • Key Benefits: What users love most about Tally Can’t wait to dive into the results—will report back soon! 🫡
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Marie Martens @mariemartens.me · 09/01/2025
Our tiny @tally.so team built a product that’s now used by 500,000 people 🤯 That’s more people than there are zebras in the world 🦓 (thank you ChatGPT) or enough to sell out 10,000 movie theaters! Absolutely mind-blowing. Thank you to everyone who’s part of this journey!
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Reposted by Marie Martens
Tally Forms @tally.so · 22/12/2024
As we wrap up 2024, we're grateful to 500,000 of you who make Tally possible! We grew to a team of 4, moved into our first office, and met so many of you at events. In 2025 we’ll double down on our mission: making forms simple, yet powerful. Thank you for being part of our journey! 🎉 Team Tally
Three dark haired men and one dark haired woman in an orange office hall, looking up towards the camera.
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Marie Martens @mariemartens.me · 16/12/2024
💡 How did you come up with the idea? 🔎 Where did you find your first users? 🚀 How did you launch? 🛠️ How do you streamline operations? Here's an in-depth case study by @milestones.so on Tally’s journey—from idea validation to launch, first revenue, and scaling up to 450,000 users.
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Marie Martens @mariemartens.me · 03/12/2024
4 years in and we're finally big enough for an actual team picture 😆👋 @filipminev.com @wouterds.be @tally.so
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Marie Martens @mariemartens.me · 26/11/2024
Priorities while bootstrapping your business: custom t-shirts for every member of the @tally.so team 👀
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Marie Martens @mariemartens.me · 20/11/2024
We bootstrapped @tally.so to $150K MRR with a team of 4. How? By doing less, but better. More insights on our blog 💌 blog.tally.so/bootstrapping-to-150k-mrr-by-doing-less-better/
blog.tally.so
Bootstrapping to $150K MRR by doing less, better.
We embarked on a mission to make form-building fun, beautiful, and free. And here we are, almost 4 years, 400,000 users, and $150K MRR later. Time to reflect!
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