iiinova — where your digital self keeps evolving

Sean Barber (@searchwithsean.bsky.social) warns that AI overviews can combine sources into confident but fundamentally wrong answers that can cause real-world harm. maj.to/4gTIZ8h

A photo of Sean Barber with the quote "AI overviews and AI mode are pulling information from sources they never used to and combining them into these Frankenstein-type results. It looks like a confident, trustworthy answer, but when you really dig into it, you see it’s fundamentally wrong and can cause real‑world harm."

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Majestic @majestic.com · 6h

Are you using AI in the WRONG way? Join us in 30 mins when David Bain will be joined by Rejoice Ojiaku, @sequinsnsearch.bsky.social, Eli Schwartz and Sante Achille to break down the biggest AI mistakes we see in SEO today, and share how you can avoid making them. maj.to/47aViHD

A promotional image for a webinar on "The wrong way to use AI in SEO" with images of the host, David Bain, and guests Rejoice Ojiaku, Giulia Panozzo, Eli Schwartz, and Sante Achille.

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Majestic @majestic.com · 10h

Sean Barber (@searchwithsean.bsky.social) explains that AI search tracking is still evolving, and tools like Profound can help identify negative semantic impacts, while manual research and customer feedback can provide additional insights. maj.to/4gTIZ8h

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Majestic @majestic.com · 06/10/2026

Ahmed Bhula (@ahmedbhula.bsky.social) explains that AI and automation tools now enable smaller agencies and freelancers to deliver large-scale campaigns that were once only possible for the biggest agencies. maj.to/4r38x5G

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Majestic @majestic.com · 06/10/2026

Brandon Leibowitz recommends supporting your main service or product page with additional related content because the more you cover a topic, the more authority and relevance you build for that keyword. maj.to/45CFddD

A photo of Brandon Leibowitz with the quote "Don't just create a page for your service or your product, create pages that support that content and support that main page. The more content that you put out on your website that supports that one keyword, the more relevant you become to that search, the more authority you have."

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Majestic @majestic.com · 06/10/2026

Ahmed Bhula (@ahmedbhula.bsky.social) explains that AI saves hours per project by freeing up time for higher-value work like storytelling and strategy, but always needs human refinement. maj.to/4r38x5G

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Majestic @majestic.com · 06/10/2026

Brandon Leibowitz recommends starting your SEO content research with Google's People Also Ask and autocomplete features, as these highlight high-volume, relevant phrases that boost visibility across search, AI, and voice platforms. maj.to/45CFddD

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Majestic @majestic.com · 05/10/2026

Isa Lavahun encourages you to put experts at the front and centre of your content and your campaigns because people and search engines want credible voices, and that’s exactly what your experts represent. maj.to/4abzSeI

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Majestic @majestic.com · 05/10/2026

Isa Lavahun encourages you to build authority through real, expert-led content because credible, experience-based voices are your true competitive edge in an AI-driven world. maj.to/4abzSeI

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Majestic @majestic.com · 05/10/2026

Valentina Stragliotto shares that users increasingly begin their journey on social media or AI models before turning to search engines, meaning the path to purchase is now spread across multiple platforms. maj.to/4aguNSa

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Majestic @majestic.com · 05/10/2026

Valentina Stragliotto believes that SEOs must now collaborate on social media strategy, as social content increasingly ranks in search engines and can drive cross-channel traffic to your site. maj.to/4aguNSa

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Majestic @majestic.com · 04/10/2026

New to SEO? Nick Musica explains that the three core elements - technical, on-page, and off-page - are essential to learn and remain the foundation of search visibility. maj.to/4qWslr6

A photo of Nick Musica with the quote "For folks new to the game (and there seems to be a lot of them, given the chatter on LinkedIn about what actually is SEO and what drives visibility), these three elements of SEO (technical, on-page, and off-page) are very important for everyone to remember or to learn."

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Majestic @majestic.com · 04/10/2026

Nick Musica believes that PR has always mattered, but now its value is amplified by citations and links that drive GEO, echoing the long-standing importance of off-page SEO signals. maj.to/4qWslr6

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Majestic @majestic.com · 04/10/2026

Greg Gifford (@greggifford.bsky.social) explains that people have lost track of the fact that, as marketers, we're here to solve customers' problems, not churn out content for the sake of content, or create content just for Google or AI. maj.to/4abzQU8

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Majestic @majestic.com · 04/10/2026

Greg Gifford (@greggifford.bsky.social) encourages you to win with authentic human insight and real experiences that machines can’t replicate, instead of recycling generic information. maj.to/4abzQU8

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Majestic @majestic.com · 03/10/2026

Katherine Nwanorue believes that SEOs and marketers have always prioritised multimodal content by repurposing it across several mediums, starting with a blog post and then turning it into videos and infographics. maj.to/4abzPj2

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Majestic @majestic.com · 03/10/2026

Katherine Nwanorue explains that for multimodal AI search, it's important to make images machine-readable and structure key content visually, focusing efforts on high-value pages that already trigger AI features. maj.to/4abzPj2

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Majestic @majestic.com · 03/10/2026

Irina Papuc explains that your customer is the 'hero' and it's your job to make life a little bit easier for them by going back to the absolute bare essentials and figuring out what pain points you are trying to solve by being genuinely helpful. maj.to/3O9SmEW

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Majestic @majestic.com · 03/10/2026

Irina Papuc explains that you should enrich your blog content with visuals such as diagrams, infographics, and videos, as both AI and humans respond better to diverse, meaningful formats. maj.to/3O9SmEW

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Majestic @majestic.com · 02/10/2026

Desmond Boateng advises that, for any business that works with products, instead of using plain product photos, they should use contextual photos with different settings based on AI. maj.to/4rDsekw

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Majestic @majestic.com · 02/10/2026

Myriam Jessier (@myriam.dopamine.builders) encourages SEOs to ensure their brand and products are machine-readable, as we're increasingly dealing with multimodal search. maj.to/4abzMnm

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Majestic @majestic.com · 02/10/2026

Desmond Boateng advocates for auditing your visuals, testing AI-generated image variations on key pages, and, if performance improves, automating creation and publishing through connected workflows. maj.to/4rDsekw

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Majestic @majestic.com · 02/10/2026

Myriam Jessier (@myriam.dopamine.builders) believes that SEO is changing in many ways, which means that in 2026, the goal is to ensure that your brand and products are machine-readable, because we're dealing with multimodal search now. maj.to/4abzMnm

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Majestic @majestic.com · 01/10/2026

Kirsty McLellan recommends designing pages that are clear, digestible, and action-oriented to help balance human needs and AI by answering the right questions, not every possible one. maj.to/465IulM

A photo of Kirsty McLellan with the quote "A user needs a page that they land on that is digestible. It's easy to find the right information. There's a clear next step. When we're trying to design for AI and humans, it's finding that balance. We have to answer the right questions, not all of the questions."

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Majestic @majestic.com · 01/10/2026

Tory Gray (@tory.thegray.co) encourages SEOs to prioritise building a meaningful, lasting brand by investing in community tactics that support both SEO and growth across LLM platforms. maj.to/4abzLji

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Majestic @majestic.com · 01/10/2026

Tory Gray (@tory.thegray.co) believes that brands should take a strategic SEO-style approach and audit how LLMs crawl sites to identify any missing rendered content to help prioritise their efforts. maj.to/4abzLji

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Majestic @majestic.com · 01/10/2026

Kirsty McLellan explains that tools like Contentsquare provide behavioural insights beyond GA, revealing how users interact with, navigate, and exit pages, so you can refine content and improve performance. maj.to/465IulM

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Majestic @majestic.com · 30/09/2026

Carlos Manuel Sánchez Donate shares that while pursuing advanced strategies, you shouldn't overlook the sitemap, as it remains a fundamental element of effective SEO despite new technologies. maj.to/4zXsYGb

A photo of Carlos Manuel Sánchez Donate with the quote "Sometimes we try to focus on the more advanced things or the new things. Sometimes the basic things, the things that we learned some time ago, are still working nowadays. Despite you try to improve with the new things, don’t forget the sitemap. It will be the key thing."

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Majestic @majestic.com · 30/09/2026

Carlos Manuel Sánchez Donate explains that relying solely on traditional search engines for sitemap submission is outdated; as new AI platforms emerge, sitemaps must be explicitly shared across all channels. maj.to/4zXsYGb

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Majestic @majestic.com · 29/09/2026

Jon Mest recommends getting your customers to give you a testimonial you can use on your website to promote your brand, because it provides social proof that your brand is doing very well, from a real human customer who can attest to it. maj.to/4aipDVS

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Majestic @majestic.com · 29/09/2026

Jon Mest recommends asking AI tools where they source trusted reviews for brands like yours and focusing on those platforms (even the unexpected ones) to ensure your brand is authentically represented there. maj.to/4aipDVS

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Majestic @majestic.com · 28/09/2026

Chris Meabe believes that Reddit offers a fast path to ranking for difficult keywords, and its current SERP dominance provides an underappreciated opportunity to gain visibility without excessive effort. maj.to/4aplGiu

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Majestic @majestic.com · 28/09/2026

Chris Meabe explains that, just as with building a blog for SEO, you should aim to consistently contribute to relevant communities (even cross-posting from your accounts) to establish a presence. maj.to/4aplGiu

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Majestic @majestic.com · 26/09/2026

Richard George recommends analysing SERPs, competitors, and various data points to inform your SEO strategy and drive performance, rather than simply creating more content. maj.to/4r4krMN

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Majestic @majestic.com · 26/09/2026

Richard George explains why you should analyse your content's performance to identify what to keep, kill/redirect, or merge, so you can streamline your site and prioritise your high-value content. maj.to/4r4krMN

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Majestic @majestic.com · 25/09/2026

Andrew Stubbs explains that you should understand your audience’s questions and structure your website to directly address them. maj.to/4r31sSL

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Majestic @majestic.com · 25/09/2026

Andrew Stubbs recommends focusing on structuring content for AI citations and references, as users increasingly rely on AI engines (such as ChatGPT and Claude) for recommendations and information. maj.to/4r31sSL

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Majestic @majestic.com · 24/09/2026

Christopher Hofman Laursen recommends supplementing external insights with your own data and experimentation to determine what’s working for your specific situation. maj.to/4aeOBFF

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Majestic @majestic.com · 24/09/2026

Christopher Hofman Laursen wants you to focus on data-driven insights and avoid falling into the trap of interpreting everything through your own lens. maj.to/4aeOBFF

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Majestic @majestic.com · 23/09/2026

Are you using AI in the WRONG way? In this upcoming free webinar, David Bain will be joined by Rejoice Ojiaku, @sequinsnsearch.bsky.social, and Sante Achille to break down the biggest AI mistakes we see in SEO today, and share how you can avoid making them. maj.to/47aViHD

A promo image for a webinar about the WRONG way to use AI with photos of the host, David Bain, and the panel of experts, Rejoice Ojiaku, Giulia Panozzo, and Sante Achille.

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Majestic @majestic.com · 23/09/2026

Jenna Hannon explains that since AI models don't share keyword data, AEO relies on understanding customer buying processes and targeting solution-focused questions. maj.to/44iRsuI

A photo of Jenna Hannon with the quote "Unlike SEO, there’s no keyword data for AEO—AI models don’t release what questions are being asked. So you’re back at marketing 101: understand your customer and their buying process. Focus on questions where an AI would respond with a solution, not just informational answers."

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Majestic @majestic.com · 23/09/2026

Jenna Hannon explains that AI search, like SEO, prioritises conversions as the ultimate goal, and that metrics such as AI visibility and mentions should be used as leading indicators to gauge progress. maj.to/44iRsuI

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Majestic @majestic.com · 22/09/2026

Gianluca Fiorelli (@gfiorelli1.bsky.social) explains that to be visible, you must be visible along the entire customer and search journey, and have the most effective mentions and search snippets. maj.to/4ahV6Yn

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Majestic @majestic.com · 22/09/2026

Gianluca Fiorelli (@gfiorelli1.bsky.social) encourages you to target the entire customer journey with “micro-moments” (I want to go, buy, know) and cluster content around these specific needs & deliver preferred formats for better user signals & rankings. maj.to/4ahV6Yn

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Majestic @majestic.com · 21/09/2026

Becky Simms explains that you can stay ahead of search shifts by understanding user behaviour by focusing on evolving intent and where users are actually searching. maj.to/4bAJmm9

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Majestic @majestic.com · 21/09/2026

Becky Simms encourages you to think about the full marketing strategy and how important that is to the search journey and to being found wherever people are searching, because SEO is much bigger than Google. maj.to/4bAJmm9

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Majestic @majestic.com · 20/09/2026

João Pereira encourages you to think about your brand, think about the values of your brand, and mirror that – not only on your website, but everywhere where you have an online presence. maj.to/3LZ1hIK

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Majestic @majestic.com · 20/09/2026

João Pereira encourages you to leverage affordable insights from ads & social, as AdSense and social media campaigns can offer valuable audience data that's ideal for startups or those lacking robust analytics. maj.to/3LZ1hIK

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Majestic @majestic.com · 19/09/2026

Eli Schwartz explains that user research often reveals flawed assumptions, leading companies to misalign their marketing with actual customer priorities (such as valuing quality over price). maj.to/4bXvNNV

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Majestic @majestic.com · 19/09/2026

Eli Schwartz wants you to step outside the marketer’s mindset and become the customer to understand how they’d actually discover & purchase your product and map out their journey. maj.to/4bXvNNV

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