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Madeleine Sugden

@madlinsudn.bsky.social
2.7K followers 1.9K following 2K posts

Digital Impact Consultant. Helps charities with digital comms, content strategy and other things that follow. One half of @RadioLento.

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Madeleine Sugden @madlinsudn.bsky.social · 06/10/2026
New look and tagline for @independentage.bsky.social.
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Madeleine Sugden @madlinsudn.bsky.social · 03/10/2026
Oo, thanks Nathan!
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Madeleine Sugden @madlinsudn.bsky.social · 02/10/2026
Thread of useful reads about the under-16s social media ban or #TokOff as I am calling it now.
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Madeleine Sugden @madlinsudn.bsky.social · 02/10/2026
Enjoying the responses to this. Breturn vs brejoin vs britin. So many options!
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Madeleine Sugden @madlinsudn.bsky.social · 02/10/2026
My lovely client @lymphomaaction.bsky.social are this week's BBC Radio 4 Appeal. Listen to Jacqueline share her experience of diagnosis and treatment for lymphoma and then the support she received via the helpline and Live your Life programme.
bbc.co.uk
BBC Radio 4 - Radio 4 Appeal, Lymphoma Action
Beneficiary Jacqueline Durban makes the Radio 4 Appeal on behalf of Lymphoma Action.
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Madeleine Sugden @madlinsudn.bsky.social · 01/10/2026
@age-uk.bsky.social have a tribute page too
estherrantzen.dedicationpage.org
Help Dame Esther Rantzen’s legacy live on
Everyone at Age UK was saddened to learn of the death of Dame Esther Rantzen. We would like to extend our condolences to her family, friends, and the countless people of all ages her tireless work has...
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Madeleine Sugden @madlinsudn.bsky.social · 30/09/2026
There are some lovely messages from people involved in Childline on the NSPCC's tribute page.
nspcc.dedicationpage.org
Join NSPCC in paying tribute to Dame Esther Rantzen
We are deeply saddened by the death of Childline's founder and president, Dame Esther Rantzen. In 1986, Childline was launched as a nationwide, 24/7 helpline. Childline provided a lifeline to chi...
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Madeleine Sugden @madlinsudn.bsky.social · 30/09/2026
Here's their statement and description of how Childline was formed.
nspcc.org.uk
NSPCC mourns the death of Esther Rantzen
As we mourn Dame Esther Rantzen , we’re celebrating the Childline founder’s incredible commitment to improving the lives of children.
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Madeleine Sugden @madlinsudn.bsky.social · 30/09/2026
Join NSPCC in paying tribute to Dame Esther Rantzen
nspcc.dedicationpage.org
Join NSPCC in paying tribute to Dame Esther Rantzen
We are deeply saddened by the death of Childline's founder and president, Dame Esther Rantzen. In 1986, Childline was launched as a nationwide, 24/7 helpline. Childline provided a lifeline to chi...
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Humanists UK @humanists.uk · 30/09/2026
Humanists UK mourns Dame Esther Rantzen (1940–2026) Esther was a great champion of human dignity. She approached her final years with the same fearless determination that defined her career of advocacy, using her own experience to shine a light on the suffering caused by our outdated laws.
Esther Rantzen smiling wearing a blue-and-red feathered fascinator and red coat, with headline text noting her years (1940–2026).
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Madeleine Sugden @madlinsudn.bsky.social · 30/09/2026
New post with news on the timeline of the under-16s social media ban + what it might mean for your charity and how you support young people.
madlinblog.wordpress.com
Under-16s social media ban – date announced
The date of the social media ban for under-16s has been confirmed. Plan now to support the young people and families in your community
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Madeleine Sugden @madlinsudn.bsky.social · 30/09/2026
Part-time advice and information officer job at @prtuk.bsky.social. 3-days. Hybrid. One day in London office. #CharityJob
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Madeleine Sugden @madlinsudn.bsky.social · 28/09/2026
Lisa Nandy announced that the social media ban for under-16s will come into force in March 2027.
bbc.co.uk
UK social media ban to begin in March 2027, Culture Secretary says
Lisa Nandy, the government minister responsible for introducing the ban, pointed to March as a start date although the government says detailed plans will be explained in Parliament by Christmas this ...
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Madeleine Sugden @madlinsudn.bsky.social · 28/09/2026
Previously the timeline was 'spring 2027'. Is your charity ready for this significant change to comms and service delivery for young people?
madlinblog.wordpress.com
Plan ahead for the under-16s social media ban
The ban is not just a social media comms issue for charities. It will have a much wider impact. Plan for the ban.
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Madeleine Sugden @madlinsudn.bsky.social · 28/09/2026
Lisa Nandy announced that the social media ban for under-16s will come into force in March 2027.
bbc.co.uk
UK social media ban to begin in March 2027, Culture Secretary says
Lisa Nandy, the government minister responsible for introducing the ban, pointed to March as a start date although the government says detailed plans will be explained in Parliament by Christmas this ...
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Madeleine Sugden @madlinsudn.bsky.social · 27/09/2026
27 Sept, Bangkok: "Nearly 4,900 people have been evacuated to shelters, with about 52,000 households affected by the floods".
theguardian.com
‘Our house was under water’: Bangkok floods force thousands into shelters as disaster declared
More than 300mm of rain fell in two days in parts of Thailand’s capital, inundating homes, shops and roads
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Media Trust @mediatrust.bsky.social · 25/09/2026
Good charity comms should be thoughtful and responsible 💙 Our three-part online webinar series explores what ethical comms looks like in practice, helping you build the skills and confidence. Book individual sessions or join the full series for a discounted rate: bit.ly/4fNn6pp
A group of people sat around, in a circle, talking and smiling
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Ed Hawkins @edhawkins.org · 25/09/2026
How hot & dry was your UK summer? Excellent interactive tool to explore how hot this summer was: www.bbc.co.uk/news/article...
bbc.co.uk
UK summer 2026: BBC postcode lookup shows how hot and dry it was
Most of us experienced drought and heatwaves - but temperatures and rainfall were not the same everywhere.
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Madeleine Sugden @madlinsudn.bsky.social · 25/09/2026
Look for the helpers.
madlinblog.wordpress.com
Good news round-up – autumn issue
A round-up of good news from charities and others – autumn 2026
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Madeleine Sugden @madlinsudn.bsky.social · 24/09/2026
Also #MacmillanCoffeeMorning. Is there one near you?
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Madeleine Sugden @madlinsudn.bsky.social · 24/09/2026
We all need more good news and to share it when we see it.
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Madeleine Sugden @madlinsudn.bsky.social · 24/09/2026
You are very welcome!
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Reposted by Madeleine Sugden
Media Trust @mediatrust.bsky.social · 24/09/2026
Your expertise could help a charity go further! 💙 From social media and storytelling to design and digital, share your skills with a charity that needs them. Join our Volunteer Platform and get #MatchedByMediaTrust: mediatrust.org/register
A cutout image of a mobile phone on a tripod, filming someone.

#MatchedByMediaTrust

Volunteer your Social Media Skills.

Your creativity could support a charity to develop a new strategy.
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Madeleine Sugden @madlinsudn.bsky.social · 24/09/2026
Includes good news from @breastcancernow.bsky.social @rnib.bsky.social @batconservation.bsky.social @reachvolunteering.org.uk @booktrust.org.uk @younglivesvscancer.bsky.social and more....
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Madeleine Sugden @madlinsudn.bsky.social · 23/09/2026
In case you need a good news boost. Here's my latest round-up of campaign, fundraising and impact successes. Stories you might have missed and comms inspiration.
madlinblog.wordpress.com
Good news round-up – autumn issue
A round-up of good news from charities and others – autumn 2026
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Madeleine Sugden @madlinsudn.bsky.social · 23/09/2026
#GiveLikeDolly day is coming on Friday.
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Madeleine Sugden @madlinsudn.bsky.social · 23/09/2026
How Discord is implementing their age verification process.
discord.com
Age Assurance on Discord: Vendors, Methods, and Your Data
To help Discord users have an experience appropriate for their age, we have implemented additional protections on teen accounts while maintaining the full Discord experience for adult users.
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Madeleine Sugden @madlinsudn.bsky.social · 22/09/2026
Great to see all the positive comms round this on LinkedIn this morning.
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Madeleine Sugden @madlinsudn.bsky.social · 22/09/2026
"We are very grateful to The William Grant Foundation, City Bridge Foundation, The Clothworkers Company, The Henry Smith Foundation, The Lloyds Bank Foundation, The Greater London Authority, This Day, People’s Postcode Lottery, and a generous private donor for moving so quickly to offer funding."
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Madeleine Sugden @madlinsudn.bsky.social · 22/09/2026
Amazing news from @reachvolunteering.org.uk! A funding package will enable them to "continue up to the end of 2028 and transform with confidence".
reachvolunteering.org.uk
Reach will remain open | Reach Volunteering
Reach Volunteering will remain open after funders unite to secure its immediate future.
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Madeleine Sugden @madlinsudn.bsky.social · 17/09/2026
Was always thus. 20 years ago when I worked at RNIB, people often thought we were birds or boats.
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Madeleine Sugden @madlinsudn.bsky.social · 17/09/2026
Is your charity thinking about the UK's ban?
madlinblog.wordpress.com
Plan ahead for the under-16s social media ban
The ban is not just a social media comms issue for charities. It will have a much wider impact. Plan for the ban.
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Reposted by Madeleine Sugden
Nicolas Hénin @nicolashenin.net · 17/09/2026
Nice campaign by the Norwegian Consumer Council about the declining lifespan of products. Enjoy!
181140936477
Madeleine Sugden @madlinsudn.bsky.social · 17/09/2026
News - EU moves closer to social media ban for under 13s Article includes useful map showing progress of bans across the world.
theguardian.com
EU moves closer to social media ban for under 13s
Ursula von der Leyen announces draft law to stop apps ‘depriving children of their childhood’
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Madeleine Sugden @madlinsudn.bsky.social · 15/09/2026
Trailer for the Ghosts film!
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Radio Lento @radiolento.bsky.social · 12/09/2026
Hello and a warm welcome to new followers. We're a podcast of sounds from quiet places. No ads. No AI. No music. No talking. Explore 300+ episodes from places across the UK and beyond. Find us here - Podbean - radiolento.podbean.com Apple Pod bit.ly/LentoAp YouTube - youtube.com/@RadioLento
the curve of a river in September, trees still green. on a sunny day. no one else around.
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Madeleine Sugden @madlinsudn.bsky.social · 12/09/2026
Found my old RNLI badges. Good to see that the open letter of support is now up to 137k signatures. > act.38degrees.org.uk/act/rnli-tha...
2 metal RNLI badges - one rectangular, one circular. Both showing a launched lifeboat.
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Just Fair @justfairuk.bsky.social · 10/09/2026
📢 We’re recruiting a new Director at Just Fair. Lead our talented team and help drive our mission to advance economic, social and cultural rights across the UK. ⏰ 28 hours | Home-based | £68–73k pro rata + benefits 📆 Deadline: 5 Oct, 9am ✏️ Apply: www.charityjob.co.uk/jobs/just-fa...
charityjob.co.uk
Director | Just Fair | CharityJob
Apply now for Director. , £68,000 - £73,000 per year (pro rata), find a career with meaning today
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Madeleine Sugden @madlinsudn.bsky.social · 11/09/2026
Precious days indeed.
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Madeleine Sugden @madlinsudn.bsky.social · 11/09/2026
How lovely. Looking forward to your baby-sized public transport challenges. When mine were little we had lots of mini adventures.
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Madeleine Sugden @madlinsudn.bsky.social · 11/09/2026
Some of his photos have gone on display at the IWM. Watched this moving video this morning.
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CharityComms @charitycomms.bsky.social · 11/09/2026
Wellbeing at work isn't a solo effort. It's a team one. From spotting signs in a colleague to building a culture where wellbeing is openly discussed, our guide covers it all – with valuable advice and resources from across the sector. Take a look or bookmark for later: bit.ly/4mWUz2D
bit.ly
A wellbeing guide for comms professionals
Taking care of our mental health should not be something that falls down the list of priorities, especially when working in the ‘always on’ culture of comms...
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RNIB Connect Radio @rnibradio.bsky.social · 11/09/2026
Positive book news🤗 Gruffalo Granny dropped yesterday and different accessible formats, including braille, large print, and audio were made available on release date. Meaning blind and partially sighted children can enjoy the story straight away. Learn more from Charlee at RNIB. #BookSky #Gruffalo
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Madeleine Sugden @madlinsudn.bsky.social · 11/09/2026
The bottom of the World Trade Centre, New York in April 2001.
black and white photo of the metal lines on the outside of the World Trade Centre in New York. The glass reflects a different building opposite.
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Madeleine Sugden @madlinsudn.bsky.social · 11/09/2026
Remembering 9/11. Here's a new Imperial War Museum film of the photographs of Bill Biggart who set out that day to document what was happening, and lost his life when the second tower collapsed.
youtu.be
Capturing 9/11: Bill Biggart's Final Images
YouTube video by Imperial War Museums
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Madeleine Sugden @madlinsudn.bsky.social · 10/09/2026
Is the under-16s social media ban on your radar as something to think about soon? My latest post looks at the timeline and considers how you might need to plan for the ban.
madlinblog.wordpress.com
Plan ahead for the under-16s social media ban
The ban is not just a social media comms issue for charities. It will have a much wider impact. Plan for the ban.
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Madeleine Sugden @madlinsudn.bsky.social · 11/09/2026
Thanks for inviting me to speak on this. It was a really interesting session with lots of food for thought for the next six months or so until the ban starts.
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CharityComms @charitycomms.bsky.social · 10/09/2026
Today’s #CCSocialMedia event explored what the proposed UK social media ban for under-16s could mean for charities. Here are some headlines from the conversation. We'd love to hear what insights stood out to you. Share your key takeaways in the comments or tag us in your posts.
Set against a white background, three light pink boxes list three key takeaways from the event that read: 1. Madeleine Sugden shared a practical look at what charities can do at different points as more information about the proposed ban develops, from gathering information and mapping stakeholders to preparing content and stress-testing the strategies. 2. The experiences and views of young people will be key to understanding the impact of the ban, with Madeleine highlighting the value of finding out what they’re thinking and worrying about to help shape charities’ approaches. 3. Our members shared ideas for maintaining connections with young people as the digital landscape changes, including youth steering and advisory groups, face-to-face engagement, alternative channels and working with organisations that already have strong youth networks.
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Madeleine Sugden @madlinsudn.bsky.social · 10/09/2026
Is the under-16s social media ban on your radar as something to think about soon? My latest post looks at the timeline and considers how you might need to plan for the ban.
madlinblog.wordpress.com
Plan ahead for the under-16s social media ban
The ban is not just a social media comms issue for charities. It will have a much wider impact. Plan for the ban.
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Madeleine Sugden @madlinsudn.bsky.social · 09/09/2026
Sorry to have missed it. cc @brighthink.bsky.social
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