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Madeleine Sugden

@madlinsudn.bsky.social
2.7K followers 1.9K following 2K posts

Digital Impact Consultant. Helps charities with digital comms, content strategy and other things that follow. One half of @RadioLento.

PostsRepliesMedia
Madeleine Sugden @madlinsudn.bsky.social · 7h
Thread of useful reads about the under-16s social media ban or #TokOff as I am calling it now.
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Madeleine Sugden @madlinsudn.bsky.social · 10h
Enjoying the responses to this. Breturn vs brejoin vs britin. So many options!
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Madeleine Sugden @madlinsudn.bsky.social · 11h
My lovely client @lymphomaaction.bsky.social are this week's BBC Radio 4 Appeal. Listen to Jacqueline share her experience of diagnosis and treatment for lymphoma and then the support she received via the helpline and Live your Life programme.
bbc.co.uk
BBC Radio 4 - Radio 4 Appeal, Lymphoma Action
Beneficiary Jacqueline Durban makes the Radio 4 Appeal on behalf of Lymphoma Action.
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Madeleine Sugden @madlinsudn.bsky.social · 30/09/2026
Join NSPCC in paying tribute to Dame Esther Rantzen
nspcc.dedicationpage.org
Join NSPCC in paying tribute to Dame Esther Rantzen
We are deeply saddened by the death of Childline's founder and president, Dame Esther Rantzen. In 1986, Childline was launched as a nationwide, 24/7 helpline. Childline provided a lifeline to chi...
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Humanists UK @humanists.uk · 30/09/2026
Humanists UK mourns Dame Esther Rantzen (1940–2026) Esther was a great champion of human dignity. She approached her final years with the same fearless determination that defined her career of advocacy, using her own experience to shine a light on the suffering caused by our outdated laws.
Esther Rantzen smiling wearing a blue-and-red feathered fascinator and red coat, with headline text noting her years (1940–2026).
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Madeleine Sugden @madlinsudn.bsky.social · 30/09/2026
New post with news on the timeline of the under-16s social media ban + what it might mean for your charity and how you support young people.
madlinblog.wordpress.com
Under-16s social media ban – date announced
The date of the social media ban for under-16s has been confirmed. Plan now to support the young people and families in your community
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Madeleine Sugden @madlinsudn.bsky.social · 30/09/2026
Part-time advice and information officer job at @prtuk.bsky.social. 3-days. Hybrid. One day in London office. #CharityJob
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Madeleine Sugden @madlinsudn.bsky.social · 28/09/2026
Lisa Nandy announced that the social media ban for under-16s will come into force in March 2027.
bbc.co.uk
UK social media ban to begin in March 2027, Culture Secretary says
Lisa Nandy, the government minister responsible for introducing the ban, pointed to March as a start date although the government says detailed plans will be explained in Parliament by Christmas this ...
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Madeleine Sugden @madlinsudn.bsky.social · 28/09/2026
Lisa Nandy announced that the social media ban for under-16s will come into force in March 2027.
bbc.co.uk
UK social media ban to begin in March 2027, Culture Secretary says
Lisa Nandy, the government minister responsible for introducing the ban, pointed to March as a start date although the government says detailed plans will be explained in Parliament by Christmas this ...
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Madeleine Sugden @madlinsudn.bsky.social · 27/09/2026
27 Sept, Bangkok: "Nearly 4,900 people have been evacuated to shelters, with about 52,000 households affected by the floods".
theguardian.com
‘Our house was under water’: Bangkok floods force thousands into shelters as disaster declared
More than 300mm of rain fell in two days in parts of Thailand’s capital, inundating homes, shops and roads
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Media Trust @mediatrust.bsky.social · 25/09/2026
Good charity comms should be thoughtful and responsible 💙 Our three-part online webinar series explores what ethical comms looks like in practice, helping you build the skills and confidence. Book individual sessions or join the full series for a discounted rate: bit.ly/4fNn6pp
A group of people sat around, in a circle, talking and smiling
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Ed Hawkins @edhawkins.org · 25/09/2026
How hot & dry was your UK summer? Excellent interactive tool to explore how hot this summer was: www.bbc.co.uk/news/article...
bbc.co.uk
UK summer 2026: BBC postcode lookup shows how hot and dry it was
Most of us experienced drought and heatwaves - but temperatures and rainfall were not the same everywhere.
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Madeleine Sugden @madlinsudn.bsky.social · 25/09/2026
Look for the helpers.
madlinblog.wordpress.com
Good news round-up – autumn issue
A round-up of good news from charities and others – autumn 2026
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Media Trust @mediatrust.bsky.social · 24/09/2026
Your expertise could help a charity go further! 💙 From social media and storytelling to design and digital, share your skills with a charity that needs them. Join our Volunteer Platform and get #MatchedByMediaTrust: mediatrust.org/register
A cutout image of a mobile phone on a tripod, filming someone.

#MatchedByMediaTrust

Volunteer your Social Media Skills.

Your creativity could support a charity to develop a new strategy.
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Madeleine Sugden @madlinsudn.bsky.social · 23/09/2026
In case you need a good news boost. Here's my latest round-up of campaign, fundraising and impact successes. Stories you might have missed and comms inspiration.
madlinblog.wordpress.com
Good news round-up – autumn issue
A round-up of good news from charities and others – autumn 2026
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Madeleine Sugden @madlinsudn.bsky.social · 23/09/2026
#GiveLikeDolly day is coming on Friday.
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Madeleine Sugden @madlinsudn.bsky.social · 23/09/2026
How Discord is implementing their age verification process.
discord.com
Age Assurance on Discord: Vendors, Methods, and Your Data
To help Discord users have an experience appropriate for their age, we have implemented additional protections on teen accounts while maintaining the full Discord experience for adult users.
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Madeleine Sugden @madlinsudn.bsky.social · 22/09/2026
Amazing news from @reachvolunteering.org.uk! A funding package will enable them to "continue up to the end of 2028 and transform with confidence".
reachvolunteering.org.uk
Reach will remain open | Reach Volunteering
Reach Volunteering will remain open after funders unite to secure its immediate future.
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Madeleine Sugden @madlinsudn.bsky.social · 17/09/2026
Was always thus. 20 years ago when I worked at RNIB, people often thought we were birds or boats.
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Nicolas Hénin @nicolashenin.net · 17/09/2026
Nice campaign by the Norwegian Consumer Council about the declining lifespan of products. Enjoy!
180140506470
Madeleine Sugden @madlinsudn.bsky.social · 17/09/2026
News - EU moves closer to social media ban for under 13s Article includes useful map showing progress of bans across the world.
theguardian.com
EU moves closer to social media ban for under 13s
Ursula von der Leyen announces draft law to stop apps ‘depriving children of their childhood’
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Madeleine Sugden @madlinsudn.bsky.social · 15/09/2026
Trailer for the Ghosts film!
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Radio Lento @radiolento.bsky.social · 12/09/2026
Hello and a warm welcome to new followers. We're a podcast of sounds from quiet places. No ads. No AI. No music. No talking. Explore 300+ episodes from places across the UK and beyond. Find us here - Podbean - radiolento.podbean.com Apple Pod bit.ly/LentoAp YouTube - youtube.com/@RadioLento
the curve of a river in September, trees still green. on a sunny day. no one else around.
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Madeleine Sugden @madlinsudn.bsky.social · 12/09/2026
Found my old RNLI badges. Good to see that the open letter of support is now up to 137k signatures. > act.38degrees.org.uk/act/rnli-tha...
2 metal RNLI badges - one rectangular, one circular. Both showing a launched lifeboat.
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Just Fair @justfairuk.bsky.social · 10/09/2026
📢 We’re recruiting a new Director at Just Fair. Lead our talented team and help drive our mission to advance economic, social and cultural rights across the UK. ⏰ 28 hours | Home-based | £68–73k pro rata + benefits 📆 Deadline: 5 Oct, 9am ✏️ Apply: www.charityjob.co.uk/jobs/just-fa...
charityjob.co.uk
Director | Just Fair | CharityJob
Apply now for Director. , £68,000 - £73,000 per year (pro rata), find a career with meaning today
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CharityComms @charitycomms.bsky.social · 11/09/2026
Wellbeing at work isn't a solo effort. It's a team one. From spotting signs in a colleague to building a culture where wellbeing is openly discussed, our guide covers it all – with valuable advice and resources from across the sector. Take a look or bookmark for later: bit.ly/4mWUz2D
bit.ly
A wellbeing guide for comms professionals
Taking care of our mental health should not be something that falls down the list of priorities, especially when working in the ‘always on’ culture of comms...
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RNIB Connect Radio @rnibradio.bsky.social · 11/09/2026
Positive book news🤗 Gruffalo Granny dropped yesterday and different accessible formats, including braille, large print, and audio were made available on release date. Meaning blind and partially sighted children can enjoy the story straight away. Learn more from Charlee at RNIB. #BookSky #Gruffalo
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Madeleine Sugden @madlinsudn.bsky.social · 11/09/2026
The bottom of the World Trade Centre, New York in April 2001.
black and white photo of the metal lines on the outside of the World Trade Centre in New York. The glass reflects a different building opposite.
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Madeleine Sugden @madlinsudn.bsky.social · 11/09/2026
Remembering 9/11. Here's a new Imperial War Museum film of the photographs of Bill Biggart who set out that day to document what was happening, and lost his life when the second tower collapsed.
youtu.be
Capturing 9/11: Bill Biggart's Final Images
YouTube video by Imperial War Museums
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Madeleine Sugden @madlinsudn.bsky.social · 10/09/2026
Is the under-16s social media ban on your radar as something to think about soon? My latest post looks at the timeline and considers how you might need to plan for the ban.
madlinblog.wordpress.com
Plan ahead for the under-16s social media ban
The ban is not just a social media comms issue for charities. It will have a much wider impact. Plan for the ban.
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CharityComms @charitycomms.bsky.social · 10/09/2026
Today’s #CCSocialMedia event explored what the proposed UK social media ban for under-16s could mean for charities. Here are some headlines from the conversation. We'd love to hear what insights stood out to you. Share your key takeaways in the comments or tag us in your posts.
Set against a white background, three light pink boxes list three key takeaways from the event that read: 1. Madeleine Sugden shared a practical look at what charities can do at different points as more information about the proposed ban develops, from gathering information and mapping stakeholders to preparing content and stress-testing the strategies. 2. The experiences and views of young people will be key to understanding the impact of the ban, with Madeleine highlighting the value of finding out what they’re thinking and worrying about to help shape charities’ approaches. 3. Our members shared ideas for maintaining connections with young people as the digital landscape changes, including youth steering and advisory groups, face-to-face engagement, alternative channels and working with organisations that already have strong youth networks.
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Madeleine Sugden @madlinsudn.bsky.social · 10/09/2026
Is the under-16s social media ban on your radar as something to think about soon? My latest post looks at the timeline and considers how you might need to plan for the ban.
madlinblog.wordpress.com
Plan ahead for the under-16s social media ban
The ban is not just a social media comms issue for charities. It will have a much wider impact. Plan for the ban.
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Madeleine Sugden @madlinsudn.bsky.social · 09/09/2026
62k people have signed an open letter of support to the RNLI.
act.38degrees.org.uk
An open letter in support of the volunteers and staff at the RNLI
This is a disgrace. Brave RNLI volunteers being called scum for risking their lives to save others at sea is just plain wrong. So I've signed an open letter of thanks for the RNLI letting them know th...
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Madeleine Sugden @madlinsudn.bsky.social · 08/09/2026
Suicide prevention charity - Papyrus - to close.
bbc.co.uk
Papyrus suicide prevention charity in administration
The 3 Dads Walking, who raised £1.5m for Papyrus, say it is "very difficult to accept" its closure.
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Madeleine Sugden @madlinsudn.bsky.social · 08/09/2026
A good day to look for some new (Christmas tree) decorations. Support the RNLI. 🐧
shop.rnli.org
Christmas Decorations | RNLI Shop
Dress to impress – and help good causes at the same time. These tasteful Christmas decorations will bring waves of festive cheer to your tree.
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Tits McGee @scientits.bsky.social · 07/09/2026
You should read this thread of Lee's, but this isn't just a Meta issue and could affect lots of people It got missed during this hot summer, but on 2nd August, the next phase of transparency obligations under the EU's AI Act came into force Meaning a lot of AI-content *must* be labelled...
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Living Streets @livingstreets.bsky.social · 07/09/2026
This #RememberACharityWeek, think about the future you'd like to leave behind. ❤️ We've teamed up with Farewill to offer Living Streets supporters a free will-writing service. Your will could help create safer, healthier streets. Write yours: bitly.livingstreets.org.uk/4dm2Qe6
A child in roller skates holds hands with an adult while using a residential street, with parked cars and other children in the background.
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Madeleine Sugden @madlinsudn.bsky.social · 06/09/2026
Brighton people - this is on Tuesday (8th). Don't miss!
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Blood Cancer UK @bloodcanceruk.bsky.social · 04/09/2026
Today is World Leukaemia Day ❤️ Leukaemia is a type of blood cancer that affects the cells made in your bone marrow. It can affect people of all ages.
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Madeleine Sugden @madlinsudn.bsky.social · 03/09/2026
@oxfamgb.bsky.social's first State of Style report explores how Britain's shopping habits are reshaping our relationship with clothing, and the hidden environmental and social costs of buying more and wearing less. Read it here: www.oxfam.org.uk/get-involved...
oxfam.org.uk
Oxfam GB | The State of Style 2026
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Olly Benson @ollybenson.uk · 03/09/2026
Strong words from Charterpath on what @reachvolunteering.org.uk closing down means for the sector, and wider society.
charterpath.org.uk
Reach Volunteering is closing. We should all be worried about this.
An open letter to funders, policymakers and business leadersThe closure of Reach Volunteering is devastating news for the charity sector. And it is something we should all be worried about.Because Rea...
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CharityComms @charitycomms.bsky.social · 02/09/2026
How do you demonstrate the impact of your comms work? Join us for our seminar on 8 October, where we’ll explore how to measure and communicate the value of comms, moving beyond vanity metrics and making the case for your work. Book your place here: bit.ly/3TGH7a3
bit.ly
Seminar: Demonstrating Comms Impact
This event is free for all CharityComms members and will explore practical ways to connect communications activity to meaningful outcomes, whatever the size or structure of your organisation.
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Madeleine Sugden @madlinsudn.bsky.social · 02/09/2026
Hybrid (2 days a week in the London Bridge office) #CharityJob at @wearesettle.org. Senior External Engagement Manager
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Madeleine Sugden @madlinsudn.bsky.social · 01/09/2026
So sorry to hear that @reachvolunteering.org.uk is closing after 45 years of connecting charities and skilled volunteers. Here's their statement, released today.
reachvolunteering.org.uk
Reach is closing | Reach Volunteering
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Madeleine Sugden @madlinsudn.bsky.social · 28/08/2026
Hear @doctorow.pluralistic.net speaking in person with @carolecadwalla.bsky.social at this event in Brighton on 8 Sept. Still tickets left.
brightondome.org
Cory Doctorow / Talks / What's On - Brighton Dome
Join celebrated author and technology critic Cory Doctorow in conversation with award-winning journalist Carole Cadwalladr
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Madeleine Sugden @madlinsudn.bsky.social · 27/08/2026
Want to do something useful after watching the horrific flash flooding videos from #Nepal? Here are some links from UK charities working there. This information page from British Red Cross includes an explainer and who to call if you are concerned about loved ones who might be there.
redcross.org.uk
Nepal flash floods: hundreds missing | British Red Cross
Hundreds of people are missing after devastating flash floods in Nepal's Rasuwa district near the Nepal-Tibet border. Find out what happened and our response.
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Disasters Emergency Committee @decappeal.bsky.social · 19/08/2026
This #WorldHumanitarianDay marks 60 years since the first DEC appeal launched. In 1966, an earthquake in Varto, Turkey, killed over 2,300 people. The DEC appeal raised £560,000. Since then, DEC charities and partners have supported millions worldwide. www.dec.org.uk/world-humani...
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Madeleine Sugden @madlinsudn.bsky.social · 14/08/2026
Been away over the summer? Here's links to my recent blog posts you might have missed. 1. Practical actions for the AI search era – how to drive traffic to your website Includes loads of examples to give you an ideas boost.
madlinblog.wordpress.com
Practical actions for the AI search era – how to drive traffic to your website
Tips and examples to help drive traffic to your website despite the growth of AI search.
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Radio Lento @radiolento.bsky.social · 14/08/2026
300 episodes - woop! 🥳 Sound on [AD= someone rubs a party streamer along the long body of a walrus (not sure why) and then puts it in its mouth. The walrus blows the streamer making a good noise (for a longer time than a human would) and then does a huffing noise with its mouth.]
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Madeleine Sugden @madlinsudn.bsky.social · 02/08/2026
The arts and culture must be part of the PM's new 10-year plan. I've signed @campaignforthearts.org's petition urging @andyburnham.bsky.social to revitalise the arts – to revitalise the whole nation Sign here: www.campaignforthearts.org/petitions/10-year-plan/
campaignforthearts.org
Prime Minister – put the arts in your 10-year plan for the UK | Campaign for the Arts
Sign our petition urging the UK Government to build a country where the arts are available from childhood, accessible to all and thriving everywhere.
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