iiinova — where your digital self keeps evolving

Breast Cancer Now @breastcancernow.bsky.social · 01/10/2026

Today marks the start of Breast Cancer Awareness Month. Whether you're living with breast cancer, adjusting to life after treatment, supporting someone you love, or remembering someone you've lost, we're here for you.

Sending love to those who... Have recently been diagnosed. Are living with metastatic breast cancer. Are going through treatment. Have lost someone to breast cancer. Are caring for a loved one. Are dealing with life after cancer. Are worried about symptoms. Are waiting on test results. Find Breast cancer awareness month tough.

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Breast Cancer Now @breastcancernow.bsky.social · 01/10/2026

Check your breasts. It could save your life. 📢 Anyone can get breast cancer, and 1 in 7 women in the UK will develop it in their lifetime. So get into the habit of checking yourself regularly. It's as simple as TLC. Touch your breasts Look for changes Check anything new or unusual with a GP

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Breast Cancer Now @breastcancernow.bsky.social · 25/09/2026

In this week’s podcast episode, Laura speaks to Dani Binnington about the impact of a cancer-induced menopause and how significantly the menopause, especially after cancer, can affect so many aspects of life. Listen or watch now. www.youtube.com/watch?v=RDcgAjUKc-k

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Breast Cancer Now @breastcancernow.bsky.social · 24/09/2026

Walk it. Wear it. Shop it. Do it pink. With October quickly approaching, this Breast Cancer Awareness Month we’re bringing together the power of science, support and action to help change the future of breast cancer. Together, we can make a difference for people affected by breast cancer.

Breast Cancer Now @breastcancernow.bsky.social · 24/09/2026

This World Cancer Research Day, we’re celebrating the discoveries helping to change breast cancer. Now. 🔬 Breast cancer is far from a done deal. But research is how we’ll change that. Swipe to see how we’re making change happen.

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Breast Cancer Now @breastcancernow.bsky.social · 22/09/2026

“I never needed an excuse to wear pink, but this might be the best one yet!” Wear It Pink is one of the biggest fundraising events in the UK. Sign up today and on 23 October, wear pink, raise money and help us change the future of breast cancer. breastcancernow.org/wear-it-pink...

Breast Cancer Now @breastcancernow.bsky.social · 19/09/2026

Together with @metupuk.bsky.social and @make2ndscount.bsky.social, we’ve written to government representatives in Wales and Northern Ireland to urge them to act quickly to make Enhertu available for use for those with HER2-low metastatic breast cancer on the NHS across these nations.

Dear Ministers,

We're writing to you you following the National Institute for Health and Care Excellence (NICE)'s landmark decision to approve Enhertu, a life-extending treatment for people with HER2-low metastatic breast cancer.

Since Enhertu was rejected by nice in 2024, we've campaigned tirelessly for this decision, alongside incredible women who need access to this groundbreaking treatment. And we need to see action.

Can you confirm that you will be working to make sure this is available across Wales and Norther Ireland urgently?

Breast Cancer Now @breastcancernow.bsky.social · 18/09/2026

Enhertu is being talked about everywhere thanks to you... in newspapers... on the radio... and on TV. 📰📻📺

Breast Cancer Now @breastcancernow.bsky.social · 18/09/2026

After 2 years of relentless campaigning, we’re thrilled that NICE has finally recommended Enhertu for NHS use in England for people with HER2-low metastatic breast cancer. But for many of the amazing women who have stood alongside us and fought for this very moment, this wait was too long.

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Breast Cancer Now @breastcancernow.bsky.social · 17/09/2026

"Waves of tears of happiness, tears of sadness for the people that aren't here to celebrate with us" 💔 Kathryn, who has campaigned so hard for this moment, shares what today's Enhertu announcement from NICE means to her, living with HER2-low metastatic breast cancer.

Breast Cancer Now @breastcancernow.bsky.social · 17/09/2026

This moment is for everyone living with metastatic breast cancer. This is for the amazing campaigners who continued to make their voices heard. This is for the women who stood alongside us and fought for this very moment, but who haven’t lived to see this day. This victory is for all of you.

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Breast Cancer Now @breastcancernow.bsky.social · 17/09/2026

Thousands of signatures. Thousands of emails. Thousands of people given the hope of more time. Thanks to you, people with HER2-low metastatic breast cancer in England will have access to Enhertu.

Enhertu approved. We did it People across England can now access Enhertu. Thanks to you.

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Breast Cancer Now @breastcancernow.bsky.social · 15/09/2026

After finding a lump in her breast, Taona was diagnosed with hormone receptive, HER2 positive, Invasive Ductal Carcinoma. She is now supporting us by walking 100 miles to raise money for life-saving science and life-changing support. Inspired? Sign up now. bit.ly/46JMskd

A selfie of Taona in hospital. She is wearing a patterned head scarf, black glasses and a sage green shirt. She's smiling at the camera.

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Breast Cancer Now @breastcancernow.bsky.social · 11/09/2026

“We’re always like, there’s no silly questions. Breast Cancer Now is here for you.” - Jane If you’ve just been diagnosed with breast cancer and have questions, this episode is a good place to start getting answers. 🎙️ Listen or watch now. www.youtube.com/watch?v=0g4jAP_lrac

Breast Cancer Now @breastcancernow.bsky.social · 10/09/2026

After his breast cancer diagnosis, Reuben wants to do everything he can to raise awareness of male breast cancer. That’s why he’s taking part in Wear It Pink. Join him this October and help us change the future of breast cancer. Now. breastcancernow.org/wear-it-pink...

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Breast Cancer Now @breastcancernow.bsky.social · 08/09/2026

Great news! The SMC has recommended both elascestrant, and capivasertib with fulvestrant for use on the NHS in Scotland for eligible metastatic breast cancer patients: breastcancernow.org/about-us/med...

breastcancernow.org

We respond to SMC decision recommending elacestrant & capivasertib with fulvestrant

Melanie Sturtevant, associate director of policy, evidence and influencing at Breast Cancer Now, said:

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Breast Cancer Now @breastcancernow.bsky.social · 07/09/2026

Last call for bucket collectors 📢 Are you free 3 or 4 October? Sign up to our Asda Tickled Pink bucket collection in your local superstore and help change the future of breast cancer! breastcancernow.org/get-involved...

Breast Cancer Now @breastcancernow.bsky.social · 03/09/2026

Will you ask your MP, MSP or MS to Wear It Pink this year? Every year we host Wear It Pink events in Westminster, Holyrood and the Senedd. After 2 elections and a change in Prime Minister, this one will count more than ever. Find your email template for each nation below 👇

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Breast Cancer Now @breastcancernow.bsky.social · 02/09/2026

By sharing their valuable insights, our Breast Cancer Voices have helped improve our understanding of the challenges faced by people living with metastatic breast cancer. breastcancernow.org/about-us/resear…

“It’s getting me down. I can’t walk the way I used to... I just can’t walk at all sometimes”

“I can’t go out and do the things I used to, everything’s just so difficult”

“My world has definitely gotten a lot smaller... I had to cancel a dentist appointment as I’m housebound. It’s a word that I hadn’t thought of and didn’t want to use, but that’s what I am now. Housebound.”

“I’ve just learned to take each day as it comes. I still go out once a week to do my shopping when I’m feeling fine. I could do it online, but I don’t want to do that. I want to go out, I want my independence. Even if it’s just a short trip, it’s still important to me to keep doing something, to feel like I’m not giving up”

Breast Cancer Now @breastcancernow.bsky.social · 28/08/2026

“You having a mother, a sister, and a daughter who had been through this... How does that make you feel as a person who hasn’t had cancer?” - Laura, to her mum Christine This week Laura’s mum, Christine Price, joins us to talk their family’s history with breast cancer. youtu.be/3CaaIE5wku8?...

Breast Cancer Now @breastcancernow.bsky.social · 25/08/2026

While on her honeymoon, age 33, Christine was diagnosed with triple negative breast cancer. She flew home to fertility treatments, chemotherapy, surgery and radiotherapy. Breast cancer is far from a done deal. Join us, and we will make change happen for everyone affected by breast cancer.

Breast Cancer Now @breastcancernow.bsky.social · 21/08/2026

In last weeks episode, Ashley discussed her own breast cancer diagnosis and about leading the development of the National Cancer Plan for England and why patient's experiences are essential for creating cancer policy. Listen or watch now. www.youtube.com/watch?v=IR_fwFc04gM…

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Breast Cancer Now @breastcancernow.bsky.social · 21/08/2026

New research from Dr Isaac Garcia-Murillas at the Institute of Cancer Research, London has shown that a new type of ‘tissue-free’ blood test could provide a cheaper, more accessible way to predict breast cancer recurrence. breastcancernow.org/about-us/res...

New Research

New, cheaper blood test could help detect breast cancer recurrence earlier

What was the aim?

A liquid biopsy is a highly sensitive blood test can spot breast cancer coming back months before it becomes visible on hospital scans.

Right now, these tests aren’t suitable for everyone, because you need detailed information about the tumour to develop a blood test tailored to the person.

In this study, they wanted to find out if a new ‘tissue-free’ liquid biopsy could provide a cheaper, more accessible way to predict breast cancer recurrence earlier.

What did they find?

They found that detecting cancer DNA in the blood was a strong sign that breast cancer was likely to return.

On average, these blood tests picked up signs of recurrence around 8 months before the cancer appeared on a scan.

And the new ‘tissue-free’ test worked just as well as more complex tests that rely on information gathered from tumour biopsies.

What does this mean?

This research could help make blood tests to detect breast cancer recurrence available to more people in the future.

If future studies show that acting on these warning signs can help stop cancer progressing, doctors could give extra treatment earlier, and stop the disease before it spreads.

Bringing us another step closer to personalised follow-up care for people living beyond breast cancer.

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Breast Cancer Now @breastcancernow.bsky.social · 19/08/2026

When Kayleigh first discovered a lump, she thought it was just scar tissue at first from a recent boob job. She was then diagnosed with primary breast cancer, and later with stage 4 (metastatic) breast cancer.

Hi, I’m Kayleigh. I’m 37. And I have stage 4 (metastatic) breast cancer like Lucy Davis - I’m not going to get old.

I was diagnosed with primary breast cancer in 2017, after finding a lump. I’d had a boob job, so they thought it was just scar tissue at first.

I underwent a mastectomy, chemotherapy, ovarian shutdown, and radiotherapy. For years I’d thought I’d beaten it.

Last year my secondary diagnosis happened by accident. While being tested for a different condition, they discovered the cancer had spread to my liver and spine.

Breast Cancer Now @breastcancernow.bsky.social · 19/08/2026

When Becky first found a lump she had no idea what would come next. She now tries ‘to find small positives in each day, even on the days that feel dark and overwhelming.’ Whatever breast cancer brings, we're here. Find the support you need: breastcancernow.org/all-services

Hi, I’m Becky. I am a 36-year-old mum of 6-year-old twins and a nurse. And I was diagnosed with triple positive breast cancer in 2025.

I found my lump initially in the shower after randomly deciding to do a check. I am so glad I did as scans showed I had 5 tumours in total.

I had chemotherapy and targeted therapy followed by a single mastectomy and node clearance to my armpit. I have faced PICC line sepsis, and attendances to A&E for possible infections.

I do not recognise myself anymore at times and I have struggled with my appearance changing which I didn't think I would. I have been completely broken at times.

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Breast Cancer Now @breastcancernow.bsky.social · 14/08/2026

“Those of us with metastatic disease, we often think, 'They can’t cure us, so they don’t bother counting us anymore'. If we don’t know how many people have got metastatic breast cancer, how can we make sure that we’ve got the services that we need?”

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Breast Cancer Now @breastcancernow.bsky.social · 10/08/2026

Just some of the words our Tickled Pink bucket collectors have used to describe their experience! Grab a friend and join us on 3 or 4 October in your local Asda superstore. breastcancernow.org/get-involved/do…

“I met so many lovely people who shared their personal stories about how breast cancer has affected their lives. Being able to listen and connect but also share my own journey made the day very meaningful.”

“I feel proud to have raised money for Tickled Pink and to help raise awareness in my local community.”

“I really recommend signing up to be a part of the bucket collection, you’ll have lots of fun and raise money for two amazing breast cancer charities.”

Come and join the fun on 3 and 4 October at your local Asda superstore and help raise funds for Breast Cancer Now and Coppafeel!

Breast Cancer Now @breastcancernow.bsky.social · 07/08/2026

Thank you Asda Tickled Pink for helping us be there for people like Moke 💗 breastcancernow.org/all-services/mo…

Hi, I’m Moke. After finishing treatment for triple negative breast cancer, I realised that recovery is about much more than the end of chemotherapy and radiotherapy - it is about learning to embrace life again.

Moving Forward helped me focus on living well rather than simply recovering. It reminded me that I was not alone.

Meeting others who truly understood the journey created a safe and supportive environment where we could share experiences, encourage one another and look ahead with hope.

Moke’s journey is exactly why Moving Forward matters.

This year we’re celebrating 3 decades of our partnership with Asda Tickled Pink, who fully fund our Moving Forward courses.

Thank you Asda Tickled Pink for helping us be there for people like Moke.

Breast Cancer Now @breastcancernow.bsky.social · 06/08/2026

Tamara opens up to Laura about the emotional weight of having to explain her cancer and her behaviour to the people around her. She also explores the stigma and mistrust that surrounds cancer in Black communities. Listen or watch now. www.youtube.com/watch?v=5FOS...

Breast Cancer Now @breastcancernow.bsky.social · 05/08/2026

“Because I am living proof that life after cancer, though different, can be beautiful.” - Dawn Join Wear It Pink this October and help make change happen. Now. breastcancernow.org/wear-it-pink/si…

Hi, I'm Dawn. I'm a wife, a mother of 3 beautiful children, and a woman who has fought battles I never imagined I could survive.

In 2018, I was told the words no one ever wants to hear: 'You have breast cancer'. What followed were months that tested every ounce of strength I had.

My husband, children and friends became my anchors when I couldn't find my own strength.

We took part in Wear It pink at work. It was an amazing day and awesome to see the support showed by everyone that got involved. Our manager even had his head and beard shaved! For anyone considering taking part this year, my top tip would be to just enjoy the day. And make it fun!

Breast Cancer Now @breastcancernow.bsky.social · 04/08/2026

Did you spot our chief scientific officer Simon Vincent on BBC Breakfast this morning? He spoke about how new research has found that NICE referral criteria used by GPs can miss up to 95% of women under 50 who go on to develop breast cancer within 10 years.

chief scientific officer Simon Vincent and our case study Natasha on the red BBC Breakfast sofa

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Breast Cancer Now @breastcancernow.bsky.social · 30/07/2026

Could this be a new way to target triple negative breast cancer? We usually think of copper as something found in coins, pipes or wires. But inside the body, copper could be helping triple negative breast cancer cells grow and spread. breastcancernow.org/our-research...

Breast Cancer Now @breastcancernow.bsky.social · 29/07/2026

Our new report, Wales demands change, outlines how the Welsh Government can deliver the change that people urgently need. Will you ask your MSs to help us change the future of breast cancer in Wales? action.breastcancernow.org/email-yo…

Hi, my name's Julie, and in 2022 a routine mammogram revealed a tumour buried so deep in my breast that I couldn't feel it myself.

Although I was diagnoses in November, my treatment didn't begin until February, well beyond the Welsh Government target for cancer treatment timelines.

That delay created enormous stress during what was already one of the most frightening times of my life.

Breast Cancer Now @breastcancernow.bsky.social · 28/07/2026

In our latest podcast episode, Pretti shared misconceptions around breast cancer in the South Asian community. She also discusses how sharing her story through social media has helped create a supportive community. Listen or watch now. www.youtube.com/watch?v=iSPi...

Breast Cancer Now @breastcancernow.bsky.social · 24/07/2026

Enhertu is a drug that could extend the lives of thousands of people with HER2-low metastatic breast cancer. But it was rejected for use on the NHS in 2024 for being too expensive. Give us #EnhertuNow. Sign the petition now. action.breastcancernow.org/sign-petitio...

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Breast Cancer Now @breastcancernow.bsky.social · 23/07/2026

Today we're sending a message. To Daiichi Sankyo, AstraZeneca, NHS England and NICE. 📢 People with HER2-low metastatic breast cancer have been waiting too long. They urgently need a deal to make Enhertu available on the NHS. Give us #EnhertuNow. action.breastcancernow.org/sign-petitio...

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Breast Cancer Now @breastcancernow.bsky.social · 22/07/2026

“When I heard the word ‘cancer’, I sobbed. The rest was a blur! “I fully support Wear It Pink and am extremely passionate about it." Like Adeanna, you can help change the future of breast cancer. Join Wear It Pink this October and help make change happen. Now.

A group image at Adeanna's wear it pink event

Adeanna and another person at her jazzercise wear it pink event, they are holding biscuits over their boobs.

Breast Cancer Now @breastcancernow.bsky.social · 20/07/2026

Applications for The Show 2027 are officially open. Now. If you're living with or beyond breast cancer, this is your chance to step into the spotlight, share your story, and help raise awareness. Applications are open until Monday 7 September. breastcancernow.org/get-involved...

Breast Cancer Now @breastcancernow.bsky.social · 17/07/2026

“You get something like cancer in the South Asian community, its disease, its shame, people don’t talk about it...its not easy to navigate that as well as then the uncertainty of a cancer diagnosis.” - Pretti

Breast Cancer Now @breastcancernow.bsky.social · 15/07/2026

Our new report, Scotland demands change, outlines how we’ll work with the Scottish Government to help deliver the change that people urgently need. And ultimately, help save more lives from breast cancer. breastcancernow.org/get-involved...

breastcancernow.org

Working with the Scottish parliament to change the future of breast cancer in Scotland

Read how you can help change the future of breast cancer in Scotland.

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Breast Cancer Now @breastcancernow.bsky.social · 13/07/2026

New research we’ve commissioned has revealed the public backlash at the current postcode lottery around access to life-extending cancer drugs. And it's shown 82% of UK adults believe the drug Enhertu, for HER2-low metastatic breast cancer, should be made available to those who need it on the NHS.

82% of UK adults believe the life-extending breast cancer drug Enhertu should be made available to those who need it on the NHS.

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Breast Cancer Now @breastcancernow.bsky.social · 10/07/2026

Counting down to kick off? Have we got a line up for you! Meet the star players driving breast cancer research forward⚽ We’re funding some of the world’s best science now, so no one dies of breast cancer in the future. But we can only do it with your support. breastcancernow.org/our-research...

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Breast Cancer Now @breastcancernow.bsky.social · 09/07/2026

Asda Tickled Pink funds everything from the research we do, to the support we provide and the nurses picking up the phones on our helpline too. Thank you Asda Tickled Pink! You're incredible - we couldn't do it without you 💖

An image of Sally at her graduation. Hi, I'm Sally. 30 years ago I qualified as a nurse, and I could never have imagined all that the years since would hold.

A newspaper cut out. Most of my career has been in cancer care, and the changes I’ve seen in that time have been extraordinary. Through all of it one thing has stayed constant, people still need evidence based trusted information and support.

Our Breast Cancer Now nursing team. So it really does feel special that Tickled Pink was born in 1996 too - the same year I qualified. They've stood by Breast Cancer Now for 30 years, fuelling incredible progress. Their funds support the helpline I work on, and they directly fund 2 of our nurses picking up the phones too.

A staff portrait of Sally now. Happy anniversary Tickled Pink - thank you for everything you do for Breast Cancer Now! We can't wait to see what the next 30 years can bring!

Breast Cancer Now @breastcancernow.bsky.social · 08/07/2026

“As well as fundraising, I find that Afternoon Tea is a great platform to raise awareness of breast health and breast checking, which is really important to me.” - Valerie

Val and 7 friends at her Afternoon Tea in her backyard. She is wearing her iconic pink wig, her friends are wearing summery outfits with a touch of pink and raising glasses in a toast.

Breast Cancer Now @breastcancernow.bsky.social · 03/07/2026

On this weeks podcast episode we’re joined by Naomi, who discusses how she discovered she carries a BRCA2 gene mutation and Josh from jneticsuk who explains what BRCA means and how genetic testing works. Listen or watch now. www.youtube.com/watch?v=7NbH...

Breast Cancer Now @breastcancernow.bsky.social · 01/07/2026

Over 60,000 people have backed our Enhertu Now campaign. Now we need your MP to back it too. Email them today and ask them to show their support and help get this life-extending drug to the people who need it. action.breastcancernow.org/enhertu-now-...