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Lucy von Sturmer

@lucyvonsturmer.bsky.social
120 followers 64 following 26 posts

Founder of Creatives for Climate and CEO of The Humblebrag. Unapologetic feminist hellbent on driving climate justice in the creative industries. Also a mom. Very tired.

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Reposted by Lucy von Sturmer
Creatives for Climate @creatives4climate.bsky.social · 26/03/2025
As some agencies dial back on sustainability commitments, others are doubling down! We're here to support and champion the frontrunners - with all agencies in our alliance upskilling staff in #antigreenwash training. Shout out @luckygenerals.bsky.social for taking action with us! Learn more 👇
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Ketan Joshi @ketanjoshi.co · 21/03/2025
There are still a lot of orgs in the climate space that see it as rude, or improper, or insensitive to just come out say: do not bomb children. Do not bomb hospitals. Do not erase families from existence. Do not obliterate cities. It is wrong to kill. @oilchange.bsky.social is not one
oilchange.org
Statement of Solidarity with Palestine in Light of Israel’s Deadly Airstrikes on Gaza
Israel has killed more than 400 Palestinian people in the deadliest 24 hours in the Gaza strip since 2023, in violation of its own ceasefire agreement. Oil Change International expresses deep…
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Amy Westervelt @amywestervelt.bsky.social · 19/03/2025
This is a corporate attempt to put an end to climate protest and *particularly* to Indigenous led climate protest. Massive 1A assault. Pretty shocking that our little outlet was one of maybe 3 or 4 that had a reporter there every day of the trial (one of the others was a fake newspaper 🙃)
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Reposted by Lucy von Sturmer
Creatives for Climate @creatives4climate.bsky.social · 16/03/2025
👉 The UN Chief has called for a ban on fossil fuel advertising. He called coal, oil and gas corporations the “godfathers of climate chaos” who had distorted the truth and deceived the public for decades. So what's holding back change!? We set to find out. Take a look 👇 youtu.be/o0Fg5WHXynE?...
youtu.be
Creatives for Climate NGO Presents: The Greenwash Swatch
YouTube video by Creatives for Climate
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Omnicrisis @sybren.bsky.social · 14/03/2025
29 Maart: Amsterdam 05 April: Den Haag
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 14/03/2025
I find leading a remote team challenging - so when some of us can get together in person, it’s overly joyous and exciting! Grateful for this energy this week in Amsterdam 💫 @creatives4climate.bsky.social
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 14/03/2025
This is a direct action campaign I can get behind! There are 100+ Tesla Takedown actions happening globally this weekend! Find your local action. ⚡Sell your Teslas, dump your stock, join the picket lines. actionnetwork.org/event_campai... @ketanjoshi.co @tolmeia.bsky.social
actionnetwork.org
Join me at the TeslaTakedown
The #TeslaTakedown movement is growing! Join us for an event in our community—or find one of more than 100 events every week across the country. And if there's not one near you, it's easy to sign up t...
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 12/03/2025
I was LITERALLY too busy spread between tasks today that I forgot to finish a sentence in a really important email. A colleague said “don’t worry - it’s giving male CEO in his 60s energy” and it made me giggle all afternoon.
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Reposted by Lucy von Sturmer
Amy Westervelt @amywestervelt.bsky.social · 07/03/2025
man, fuck all these holidays for women and mothers, give us rights.
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 06/03/2025
International Women’s Day and pink washing It’s time for big polluters to come out and fly out the flag for their female leadership while pillaging the earth’s natural resources and robbing all of humanity of a liveable future. Nice one SHELL And nice enabler - EQUALS Amsterdam’!
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 05/03/2025
A little snippet of my most recent talk with @creatives4climate.bsky.social at the Art Directors Club Europe 🌍
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Reposted by Lucy von Sturmer
Eloise Gibson @eloisegibson.bsky.social · 05/03/2025
A top government minister personally added a fossil fuel lobbyist to the shortlist of candidates to help govern the country's main energy-saving agency. Simeon Brown then overrode official advice to appoint the lobbyist to the role. www.rnz.co.nz/news/environ...
rnz.co.nz
Simeon Brown appointed prominent oil and gas lobbyist to energy savings board against official advice
A top government minister personally added a fossil fuel lobbyist to the shortlist of candidates to help govern the country's main energy-saving agency.
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 05/03/2025
It’s depressing that my home country of Aotearoa is following the US - Reaching new levels of corruption to protect corporate interests, in today’s news: 📣 Appointing an oil and gas spokesperson to the government’s energy-saving ministry amp.rnz.co.nz/article/284e... @amywestervelt.bsky.social
amp.rnz.co.nz
Simeon Brown appointed prominent oil and gas lobbyist to energy savings board against official advice
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 27/02/2025
FAIR - and incredibly important to remember and distinguish👇🏼
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 25/02/2025
Okay wow every single slide here was incredibly useful
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 25/02/2025
Okay wow every single slide here was incredibly useful
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Reposted by Lucy von Sturmer
David Ho @davidho.bsky.social · 23/02/2025
Google, Microsoft, and Meta's increasing use of data centers has resulted in increased air pollution from extensive fossil fuel energy consumption and associated public health costs related to treating cancers, asthma, and other similar issues, valued at over $5.4 billion in the past five years.
ft.com
Pollution from Big Tech’s data centre boom costs US public health $5.4bn
Research suggests the price of treating illnesses related to building of computing infrastructure in the US is on the rise
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Mary Annaïse Heglar @maryannaise.bsky.social · 24/02/2025
When I used to cyberbully BP on Ye Olde Site, people used to tell me to lay off because they were "the better" of the oil companies. Well, what do you say to this? www.theguardian.com/business/202...
theguardian.com
BP expected to scrap renewables target in shift back to fossil fuels
Goal of increasing renewable energy generation 20-fold to be ditched, shareholders to be told this week
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 25/02/2025
Brilliant new toolkit from @envdefensefund.bsky.social on corporate climate action: netzeroaction.org/resource/unl...
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 25/02/2025
This article proves that the 'net zero' economy is BOOMING! The energy transition is not just good for the climate. It is the economic opportunity of the century. We need more stories like this! Because - change - is - happening! www.theguardian.com/environment/...
theguardian.com
Britain’s net zero economy is booming, CBI says
Green sector growing at triple the rate of the UK economy, providing high-wage jobs and increasing energy security
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Creatives for Climate @creatives4climate.bsky.social · 24/02/2025
How it feels delivering climate aligned work to mission-driven agencies! Yep we're working to prove the business case for taking climate action and are supporting brands to find the right creative partner, at no cost. Have a brief for us? It's that simple! www.creativesforclimate.co/for-partners
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 24/02/2025
I've been thinking a lot about structural inequality within the climate movement, and thought I would share some fun facts today 👋 Let's start with access to funding: Globally, just 3% of philanthropic environmental funding supports women's environmental activism. www.unepfi.org/themes/clima...
unepfi.org
Gender, climate and finance: How financing female-led businesses can lead the way to a net-zero future for people and the planet
In the third and final blog post in our series on Gender, Climate and Finance, we shift our focus to financial institutions that are leading the way to a net-zero carbon future through investments in....
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Brian Merchant @bcmerchant.bsky.social · 18/02/2025
There are lots of great tech writers out there. My mission is to center the countless among us getting squeezed by big tech—and those pushing back. The artists and writers facing down AI in their workplaces. The federal tech workers taking on Musk and DOGE. The gig workers organizing against Uber.
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Reposted by Lucy von Sturmer
Ketan Joshi @ketanjoshi.co · 20/02/2025
Saving you a click: they aren't trained to hunt fossil fuel company CEOs
Scientists want to release 160 wolves in Scotland to help UK hit net zero target
Wolves could have a significantly first-of-its-kind study
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Reposted by Lucy von Sturmer
Creatives for Climate @creatives4climate.bsky.social · 19/02/2025
Creatives consistently express the need for meaningful peer-to-peer learning spaces where they can connect, collaborate, and up-skill alongside values-aligned peers - especially when seeking to apply their talents for positive impact.
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Melissa Jun Rowley @melissarowley.bsky.social · 19/02/2025
Misinformation spreads 6x faster than factual news. But fact checking isn’t enough. People dont change their minds because they got fact checked into submission. They change when they see themselves in a new story. open.substack.com/pub/melissaj...
open.substack.com
Simply Responding to Climate Denial Won’t Save Us, Telling a New Story Might
How to Beat the Misinformation Machine Without Playing by Its Rules
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Global Investigative Journalism Network @gijn.org · 16/02/2025
In this chapter, award-winning investigative journalist @amywestervelt.bsky.social examines some of the fossil fuel industry’s claims that obstructed climate action, and offers tips for investigating. She also explains how to debunk false claims without amplifying them: twp.ai/1RWeyM
twp.ai
Guide to Investigating Fossil Fuels: Greenwashing
This chapter examines some of the fossil fuel industry’s claims and strategies that obstruct climate action, and offer tips for vetting and investigating them.
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CAAD_Coalition @caadcoalition.bsky.social · 17/02/2025
Curious about climate disinformation? Wondering what we can do about it? Join a webinar this Wednesday, where experts will join @caadcoalition.bsky.social to discuss how Big Tech and Big Carbon are making Big Disinfo a Big Problem. 🔗 Register here:
buff.ly
Welcome! You are invited to join a webinar: Techno-Feudalism & Climate Disinformation Webinar. After registering, you will receive a confirmation email about joining the webinar.
Climate Action Against Disinformation would like to invite you to Techno-Feudalism: Big Carbon and Big Tech’s Disinfo, a webinar on Wednesday about how Big Tech and Big Carbon’s team-up makes…
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Reposted by Lucy von Sturmer
Creatives for Climate @creatives4climate.bsky.social · 17/02/2025
For decades, big polluters have relied on 'creativity' to build their social license. But as the climate crisis escalates - public support for creatives ‘selling out the planet’ is eroding fast. Our CEO shares why NOW is the time for ethical agencies to shine: www.creativebrief.com/bite/voices/...
creativebrief.com
Ethical creatives and agencies: it’s your time to shine | Creativebrief
With brands refusing to work with agencies linked to fossil fuel companies the industry is at a tipping point, writes Creatives for Climate’s Lucy von Sturmer.
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 17/02/2025
"Turning the tide on deep-seated interests beholden to big polluters won’t be easy, but the momentum of our collective movement is growing. We are in a David vs. Goliath battle, but remember: David wins." My thoughts on the rise of the ethical agency 👇 ✅ www.creativebrief.com/bite/voices/...
creativebrief.com
Ethical creatives and agencies: it’s your time to shine | Creativebrief
With brands refusing to work with agencies linked to fossil fuel companies the industry is at a tipping point, writes Creatives for Climate’s Lucy von Sturmer.
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Creatives for Climate @creatives4climate.bsky.social · 12/02/2025
Meet two new members of our Advisory, the expert team of recognised climate leaders supporting us in the road ahead. 🙌 ✨ Melissa Jun Rowley, CEO of Warrior Love Productions, Climate Justice Columnist, Filmmaker ✨ Harriet Kingaby, Co-chair, Conscious Advertising Network tinyurl.com/mueyjz82
tinyurl.com
Meet our new Advisors — Creatives for Climate
Creatives for Climate Advisory Board
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Reposted by Lucy von Sturmer
Urvi @theurv.com · 12/02/2025
Drawing of the day:
Pen drawing of a newspaper with the headline IT IS A COUP!

Underneath it says 

The newspapers won't say it plainly but Musk and Trump are ignoring the courts, congress, and the constitution...
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Reposted by Lucy von Sturmer
Rishika Pardikar @rishpardikar.bsky.social · 12/02/2025
Countries are now expected to submit the third round of nationally determined contributions (NDCs) i.e. country action plans under the Paris Agreement. Good time to understand target-setting like what '1.5°C-aligned NDC' means drilled.media/news/1.5-ali...
drilled.media
New Research: Forget Individual Climate Targets, We Need Collective Goals
Two new pieces of research suggest that we need to reconsider the terminology around “1.5°C-aligned” and “net-zero” pledges.
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Amy Westervelt @amywestervelt.bsky.social · 11/02/2025
Chevron is leaving California so it doesn’t have to pay for all of its abandoned wells and oil fields, and possibly to avoid more suits like the one it lost last year where it was ordered to pay tens of millions to a guy who got cancer living atop a mountain of drilling waste they never disclosed.
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Creatives for Climate @creatives4climate.bsky.social · 11/02/2025
📣 World first action...what happened? 👉 Adfree Cities and the New Weather Institute have reported WPP to the international corporate watchdog, the OECD over its work for major polluters. Read more at: www.creativesforclimate.community/c/inspiring-... #BreakingNews #Advertising #PR #FossilFuels
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Senator Sheldon Whitehouse @whitehouse.senate.gov · 10/02/2025
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 11/02/2025
Time to make polluters (and their service providers!) PAY💰 Major #greenwashing complaint lodged against WPP for its work representing clients such as Shell, BP and Saudi Aramco. Great work @adfreecities.bsky.social www.desmog.com/2025/02/10/a...
desmog.com
Ad Firms Make Oil Companies Look Green. Here’s Six Ways They Greenwash Themselves.
Imagine spending countless hours producing a catchy ad campaign that’s now blanketing the internet. Views are bubbling up like champagne fizz. The creative team is high-fiving each other down the hall...
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 11/02/2025
🔈 New research by @desmog.bsky.social reveals how ‘the big 6 agency holding groups’ cast themselves as climate champions while representing oil and gas clients. A masterclass in dissecting greenwashing. Grateful to be quoted for our work @creatives4climate.bsky.social www.desmog.com/2025/02/10/a...
desmog.com
Ad Firms Make Oil Companies Look Green. Here’s Six Ways They Greenwash Themselves.
Imagine spending countless hours producing a catchy ad campaign that’s now blanketing the internet. Views are bubbling up like champagne fizz. The creative team is high-fiving each other down the hall...
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Dr. Jonathan Foley @globalecoguy.bsky.social · 26/09/2024
The term “regenerative” has no scientific meaning, and no clear definition, which makes it a magnet for greenwashing & nonsense. Be careful when you encounter this term. Ask questions. Look for peer-reviewed evidence. Be skeptical. The idea is appealing, but set your bullshit filters to maximum.
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Ketan Joshi @ketanjoshi.co · 22/01/2025
For all of the PR / lobbying news junkies - new @caadcoalition.bsky.social report into how Edelman ridiculously uses something called the "trust barometer" as a tool of deception to ultimately serve its fossil fuel clients caad.info/analysis/bri...
caad.info
Climate Action Against Disinformation | An Untrustworthy Barometer: Edelman Polling Promotes Clients’ Standing in Society
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Amy Westervelt @amywestervelt.bsky.social · 08/02/2025
A simple fact a lot of folks have forgotten is that elites have always seen democracy as a problem. As @steventdennis.bsky.social pointed out, if they had the votes to do all this stuff, they would have a long time ago, these aren’t new ideas, they’re just not afraid to force them thru anymore.
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Tolmeia Gregory @tolmeia.bsky.social · 06/02/2025
When people ask me how I’m able to not give up despite it all, it’s pretty great to be able to point at what wins are happening. Oh, didn’t you hear? A movement blocked an oil project in court last week. Oh, you didn’t know the movement was made up of ordinary people who also decided not to give up?
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 09/02/2025
Look: I have very limited time. For my family, inner circle, climate peers, and then, the general public. And then, the trolls. Just as in real life, I am conscious as to who I give my energy to on this 'positive platform.' I left X long ago for the trash talk. I won't stand it here either.
media.tenor.com
a man in a suit and tie is asking if that trash talk
ALT: a man in a suit and tie is asking if that trash talk
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Lucy von Sturmer @lucyvonsturmer.bsky.social · 09/02/2025
Whats up BlueSky? It's my first, tweet. If I'm joining another platform it's only to be unapologetically honest, so my first secret out of the bag is: I'm here to take on the bro-ligarchy and support the wider ecosystem working to dismantle deep rooted interests protecting corporate interests. 👋
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Creatives for Climate @creatives4climate.bsky.social · 09/02/2025
Hi! We've joined BlueSky 👋 (Better late to the party, than never). Expect commentary and tips on all things creative climate communications; how to to transition mindsets, skill-sets, services AND client portfolios 🛢️⛽ away from polluters, and towards solutions! About us: www.creativesforclimate.co
creativesforclimate.co
Creatives for Climate
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