November,2025.- In this Roastbrief interview, Tamara Conyngham, Strategy Partner at Lucky Generals, shares her perspective on joining one of the

Irn-Bru’s “This is not a soft drink” is the Thinkboxes winner for September/October.

The idea for Asda’s “Grinch” campaign began with a simple truth: everyone’s feeling the pinch right now. Christmas only amplifies that pressure.

Nathan Crawford has joined Lucky Generals as executive design director at a particularly interesting moment for the industry. Across adland, design seems to have found new relevance and weight…

Insights from New York Climate Week and The UN General Assembly from Lameya Chaudhury

Campaign asks adland what their hopes are for 2025’s festive ads.

Shelley Smoler is a Chief Creative Officer who’s spent her career proving that creativity isn’t just about selling things, it’s about shifting the way people see them. She started out in South Africa,...

Lucky Generals’ new design director, Nathan Crawford, helped create Wolves’ tribute to fallen footballer Diogo Jota. He reflects on how design and creativity united a community for a moment of unforge...

Little Black Book, Lucky Generals’ new head of content about why we need better – not more – content, building a team of internet-natives, the brands succeeding by treating their socials as entertainm...

It was the first time I had withdrawn from writing an awards entry. Two years later, we won an IPA Effectiveness Award with our first submitted paper. Here’s what we learned from the experience.

Little Black Book, Shelley Smoler, chief creative officer, and Damien Le Castrec, chief strategy officer, speak to LBB’s Zhenya Tsenzharyk about creative risk-taking, trusting audiences’ attention, an...