iiinova — where your digital self keeps evolving

Lisa Raehsler @lisarockssem.bsky.social · 07/10/2026

Your competitor's one-star reviews are an ad copy brief GIFT! 🎁 Brittany Sager uses LLMs to mine Google reviews and Reddit threads for real complaints, then puts your fix front and center in the #ppcads. Watch the full ep from my podcast AI Ads & Beyond 💫 buff.ly/zndaGLj

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Lisa Raehsler @lisarockssem.bsky.social · 25/09/2026

Nothing looks wrong in your PPC account. Benchmarks reached, targets in range. Then sales says the leads are getting worse. Four ways the ad platforms betray you, from my @heroconf.com San Diego talk: buff.ly/Nmq5d2M

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Lisa Raehsler @lisarockssem.bsky.social · 08/09/2026

New book. Good Enough to Replace You: What to Do When Google Ads AI Takes Over. The AI doesn't have to be better than you to cost you your job. It only has to be good enough that the person approving your results can't tell the difference. Releases tomorrow, preorder open now. buff.ly/5uYCEQr

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Lisa Raehsler @lisarockssem.bsky.social · 17/08/2026

❓ How does AI know what you want to buy before you've even started looking? 🛍️ I narrated my chapter, AI in Advertising and Marketing, for AI Everywhere, Volume 1, out now. Learn how to get the audiobook: bit.ly/4qmCy0N Happy listening!

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Lisa Raehsler @lisarockssem.bsky.social · 12/08/2026

For 20 years, paid search ran on keywords. Now its ending. People stopped typing short keywords and started having conversations. AI search trained them to. Now Google and OpenAI read intent from the language itself. Read my full breakdown: bit.ly/4ch1qkC

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Lisa Raehsler @lisarockssem.bsky.social · 03/08/2026

Wrote a full guide to Google Ads bidding strategy for @sejournal.bsky.social: how the auction works, what every Smart Bidding option does, when each one fits your goal. Also included the Aug 17 change: budget-limited campaigns start hitting targets instead of beating them. 👇️ bit.ly/4w0VvHC

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Lisa Raehsler @lisarockssem.bsky.social · 31/07/2026

PPC and paid social are a franken-monster right now. AI bolted on, manual work still here, reporting missing. Check out my podcast I Ads and Beyond, subscribe video or audio: 🎥 bit.ly/3Tr3MXx 🎧 apple.co/4fGTp9x

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Lisa Raehsler @lisarockssem.bsky.social · 23/07/2026

Your sales calls are the keyword research your ad account is missing. I interviewed Joel Miller who ran 30 hours of calls through a custom GPT. It graded each call and flagged 6 recurring problems. Latest episode of of my podcast, AI Ads and Beyond. Watch full video: bit.ly/44FisF1

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Lisa Raehsler @lisarockssem.bsky.social · 16/07/2026

Nothing looks wrong in your ad account. 👀 That's the problem. Campaigns hit every benchmark, but conversions cost more. I'm speaking on this at @heroconf.com San Diego this Sept: "When Ad Platforms Betray You." My 6th, across two conference ownerships. Get My Speaker Discount: bit.ly/4576u7b

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Lisa Raehsler @lisarockssem.bsky.social · 23/06/2026

Most B2B lead gen ads accounts don't have enough conversion data for AI optimization to work. @SophieLogan rates auto-applied recommendations a zero. Hear what she's doing to get Google Ads results on my latest podcast episode Ai Ads & Beyond. Full vid: bit.ly/4xLgDU4 #ppc

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Lisa Raehsler @lisarockssem.bsky.social · 11/06/2026

Meta's Ads AI backgrounds looked promising until one of Akvile's shoe clients got sandals on a snowy background. Real budgets, real clients, real consequences. Akvile DeFazio is an expert on Meta Ads and a guest on my podcast, Ai Ads & Beyond. Watch the full episode. bit.ly/4enyEPF #paidmedia

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Lisa Raehsler @lisarockssem.bsky.social · 08/06/2026

Meta Ads auto-enables AI features - and sometimes re-enables them after you turn them off! I interview Akvile DeFazio on my podcast Ai Ads & Beyond where she breaks down what to keep, what to cancel, and why you're still the one responsible for ad results. youtu.be/mI-8DnmAm7k #paidmedia #metaads

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Lisa Raehsler @lisarockssem.bsky.social · 20/05/2026

Your Google Ads budget may be funding the wrong campaigns! Not the campaigns driving the best customers. Just the easy conversions for Google’s AI. In my new @sejournal.bsky.social article: • Smart Bidding budgets • PMax + brand demand • attribution growth mistakes Read here: bit.ly/4nCy70i

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Lisa Raehsler @lisarockssem.bsky.social · 11/05/2026

John Williams rates PPC advertising skills at 2 out of 10. His reasoning is hard to argue with. In this ep of my pod, AI Ads and Beyond, we talk about what's driving PPC skills gaps, how AI brings to the surface. Plus, what separates a *lever-puller from a *coach. Full vid: youtu.be/ZYUpfzx9ChE

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Lisa Raehsler @lisarockssem.bsky.social · 04/05/2026

Platform AI doesn't know what $3,000 a month means to a small business. It recommends budget increases, new tests, and AI copy without context. Jeremy Yang on why skepticism matters. Watch full episode: bit.ly/4n7qVJr #ppc

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Lisa Raehsler @lisarockssem.bsky.social · 01/05/2026

For the nerdy mom or grad in your life 🎓📚 The print edition of AI Everywhere, Volume 1 is now on Amazon. A thoughtful gift for someone curious about how AI is shaping life and work. I’m proud to be a co-author with my chapter on AI in advertising and marketing. bit.ly/4elH8s6

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Lisa Raehsler @lisarockssem.bsky.social · 27/04/2026

AI raises the floor for small business. It doesn't raise the ceiling with unlimited potential. Bigger advertisers have more data. That means AI works better for them. So where do small businesses win? Offer, tracking, + human judgment. Watch the full episode with Jeremy Yang bit.ly/4ugoQgN

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Lisa Raehsler @lisarockssem.bsky.social · 17/04/2026

"When an AI chatbot recommends a different brand, nearly half of active users say they'll try it." Now, will *advertising* in the AI Chatbots will be seen as a recommendation? 🤔 (Source: EMARKETER, Chart of the Day)

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Lisa Raehsler @lisarockssem.bsky.social · 15/04/2026

The remarketing memo nobody sent: Your audience lists are no longer targeting. They’re signals training Google’s AI. That means many “remarketing” campaigns are actually expanded prospecting by default. If you haven’t checked your settings, this matters 👇 bit.ly/4sF8ddt

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Lisa Raehsler @lisarockssem.bsky.social · 07/04/2026

Campaigns are easier to launch, but harder to challenge. AI handles execution, but who is questioning the decisions behind your spend? ❓❓❓ I break down in-house vs hybrid teams and what drives accountability. Read it here on @sejournal.bsky.social -- www.searchenginejournal.com/building-an-...

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Lisa Raehsler @lisarockssem.bsky.social · 26/03/2026

Excited to be named one of Top 50 Most Influential PPC Experts globally, coming in at #18.✨ Grateful to be recognized alongside people pushing for better and more ethical PPC advertising. Full list: www.ppcsurvey.com/top-50-most-... PPC industry report: www.ppcsurvey.com/the-state-of...

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Lisa Raehsler @lisarockssem.bsky.social · 18/03/2026

Most advertisers are using AI recommendations AS IS. 🤯 Why would a machine understand your business better than you? Use AI for ideas, not final ads. Review + refine based on your goals and customers. Full conversation with Lorraine Ball on her pod, More Than a Few Words: bit.ly/4aFxrCN

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Lisa Raehsler @lisarockssem.bsky.social · 02/03/2026

The 10 Best PPC Ad Networks 🔥 But “best” depends on what aligns with your goal? Reach? Conversions? In my @sejournal.bsky.social article I break down Google, Microsoft, Meta, LinkedIn, Amazon, TikTok & more. Plus how each platform’s machine learning impacts performance. 👉 bit.ly/3ZUfoT5

Screenshot of a Search Engine Journal article titled “The 10 Best PPC Ad Networks.” The article compares major advertising platforms including Google, Microsoft, Meta, LinkedIn, Amazon, TikTok, Reddit, Pinterest, X, and Apple Search Ads, focusing on reach, audience demographics, ad formats, and AI-driven performance features.

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Lisa Raehsler @lisarockssem.bsky.social · 25/02/2026

AI ads are here! 🥳 From Super Bowl warnings to OpenAI confirming ads in ChatGPT, we’ve entered the trust era of AI advertising. Search taught us this: when trust drops, performance drops. Here’s what advertisers should really be watching 👇 bit.ly/4aWbrCr

Marketer reviewing analytics and AI-generated recommendations on a desktop screen, symbolizing trust and performance in digital advertising.

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Lisa Raehsler @lisarockssem.bsky.social · 23/02/2026

Ad automation creates “same same” marketing. Same visuals. Same hooks. Same structure. AI can create ads fast, but the speed doesn’t create differentiation. Listen to the full conversation with I had with Lorraine Ball on her pod, More Than a Few Words: bit.ly/4aFxrCN

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Lisa Raehsler @lisarockssem.bsky.social · 09/02/2026

AI does not think in channels. It thinks in signals. Most PPC budgets are still split by platform, even though AI optimizes around buyer intent. My new article on @sejournal.bsky.social is live breaking down a signal-based budget model built around intent, discovery, and trust. bit.ly/4qsamIf

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Lisa Raehsler @lisarockssem.bsky.social · 02/02/2026

AI can scale PPC fast. But it can quietly erode judgment, signal quality, and differentiation. The real cost doesn’t show up as failure. It shows up as slow decay.

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Lisa Raehsler @lisarockssem.bsky.social · 12/12/2025

AI search is changing everything about paid visibility. ChatGPT, Google AI Mode, and Copilot are all testing ad placements inside the answers themselves. Ads signal strength and conversational intent are the new battlegrounds.😳 New breakdown here ⬇️ bit.ly/3MDI1Ao

Illustration representing ads appearing inside AI-powered search experiences, highlighting how artificial intelligence is changing digital advertising visibility and placement. by Lisa Raehsler

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Lisa Raehsler @lisarockssem.bsky.social · 17/11/2025

The State of PPC survey is live. If my work in AI driven PPC and Google Ads has helped you this year, I would be grateful 🙏 for your vote. It takes less < 10 min and offers early access to the industry report, prizes 🎁 and a tree 🌳planted for each response. www.ppcsurvey.com

banner that says I made the top 100 most influential ppc experts and vote on the ppcsurvey.com

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Lisa Raehsler @lisarockssem.bsky.social · 10/11/2025

Search behavior isn’t what it used to be. People talk to Google now. They ask questions, not keywords. This week on The Paid Media Mix, I break down how AI is reshaping PPC and what advertisers can do to stay relevant. Read it here → bit.ly/3JPGQgh

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Lisa Raehsler @lisarockssem.bsky.social · 21/10/2025

I just dropped a new post for The Paid Media Mix breaking down 3 frameworks I use to make AI work smarter in Google Ads. Includes real prompts, client results, and takeaways from Hero Conf. bit.ly/3L0qJwM Let’s stop wasting budget and start scaling what works.

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Lisa Raehsler @lisarockssem.bsky.social · 11/08/2025

Eye-opening conversation with Crissy Connor on The Visibility Impact Podcast about why running paid media solo can waste budget and deliver poor results. #ppc bit.ly/45xlRG1

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Lisa Raehsler @lisarockssem.bsky.social · 24/07/2025

Mid-funnel is where paid media wins or stalls. Many campaigns go quiet as buyers are starting to compare. In SEJ, I break down 3 AI-powered ways to build mid-funnel traction: ✅ Predictive segmentation ✅ Consideration-focused creative ✅ Smart remarketing Full article: buff.ly/tmjV1hF

Search Engine Journal article screenshot showing ‘Mid-Funnel Prospects: AI PPC Strategies for Business Growth’ by Lisa Raehsler. Covers AI-driven audience segmentation, dynamic creative testing, and remarketing strategies for Google Ads

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Lisa Raehsler @lisarockssem.bsky.social · 30/06/2025

Been thinking about writing this for a long time because many advertisers treat social video and PPC video the same. They are not! Different platforms, intents, and formats require different creative strategies. I break it down in my latest on @sejournal.bsky.social 👇

screenshot of article on search engine journal entitled "the strategy gap: social video is not ppc video" by author lisa raehsler

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Lisa Raehsler @lisarockssem.bsky.social · 20/06/2025

Fabulous Friday Reads ⭐️ Event ads don’t get enough credit. Webinar or launch coming up? Run it like an event, not a line item. I share how to make them count in an article for @sejournal.bsky.social‬ “How To Use Paid Search & Social Ads For Promoting Events” Red carpet optional. 👉 bit.ly/4jYmaPe

Red carpet scene with people in the background, symbolizing a special event or spotlight moment used to highlight the theme of promoting events with paid ads

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Lisa Raehsler @lisarockssem.bsky.social · 16/06/2025

AI is a tool and my thinking partner. Not to hand over strategy, but to ask questions, find mistakes, move faster. The best results come when I bring my experience and AI together. 🎧 Clip from my chat on The Unscripted SEO Interview Podcast: bit.ly/45VzT5Q #AIinMarketing #DigitalAds #PPCstrategy

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Lisa Raehsler @lisarockssem.bsky.social · 03/06/2025

The best ads aren’t just AI-driven. They need real strategy behind them. Here’s the magic mix: - Platform-native AI - External AI tools - Human brain connecting the dots Quick clip from Marketing in the Age of AI with Emanuel Rose Full ep: bit.ly/4l8DwtR

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Lisa Raehsler @lisarockssem.bsky.social · 27/05/2025

What if your ‘high-performing’ campaign is really underperforming? On my Substack, I dig into how surface metrics like CTR are outdated and what to measure instead. Stuff like 👉 Predictive modeling, EVS & CLV, Real ROI signals Read breakdown →🔗 bit.ly/3Frk0JI

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Lisa Raehsler @lisarockssem.bsky.social · 21/05/2025

I’m headed to San Diego this September to speak at @heroconf.com‬ + @brightonseo.com and you could come too, for free! 🎟️ The free ticket entry opens Wednesday at noon PT and runs for just 48 hours. Hope to see you there! bit.ly/4dqZVzz

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Lisa Raehsler @lisarockssem.bsky.social · 13/05/2025

Ad budgets are tight, but cutting back = missed opportunity. 💡 Lower CPCs 👀 More buyer attention 🔄 Less competition Dive into my chat w/ Amy Wilkinson on why staying visible wins. bit.ly/3SjBNpb

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Lisa Raehsler @lisarockssem.bsky.social · 12/05/2025

Are your ads wasting budget in high-CPC, low-converting locations? This AI prompt helps you find and fix geographic inefficiencies fast. Adaptable across platforms like Google Ads, Microsoft Ads, and Meta. Here 👉 : bit.ly/43bmK5G #PPC #AdStrategy #DigitalMarketing

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Lisa Raehsler @lisarockssem.bsky.social · 01/05/2025

For marketing leads: Still running SEO and PPC in separate silos? Oof. We’re in an AI-first world now where alignment isn’t optional, it’s survival. Had a real convo about it and how strategy shifts. 🧠 I broke it down. Fast, no fluff. Just the good stuff. 🧩 Read it here: bit.ly/4lVN6kF

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Lisa Raehsler @lisarockssem.bsky.social · 25/04/2025

Your customer list is the key to acquiring new customers. 🔑 Ad platforms match it to known users and build lookalike lists that work. Learn more in this short clip on the Unscripted SEO podcast with @seoarcade.bsky.social . 🎧 Listen to full episode: bit.ly/3EEP4Fk #DigitalAdvertising #ppc

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Lisa Raehsler @lisarockssem.bsky.social · 02/04/2025

💥 Your digital ads don’t need to fail because the economy slows. Most brands pause. The smart ones adapt. I’m sharing 5 ad strategies I’m using with clients right now: like shifting to value-based messaging and high-intent targeting. bit.ly/42qGXoR 👉While you're there, subscribe for more.

woman with head down on a table and empty pocketbook. main image for Keeping Digital Ads Profitable in a Slow Economy a substack article by lisa raehsler

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Lisa Raehsler @lisarockssem.bsky.social · 27/03/2025

🔑 Thinking about PPC? If you wait until you need results immediately, it’s too late. Start planning NOW! - Align PPC with business goals - Integrate Channels with PPC - Use scalable PPC setups - Track & analyze early Learn more on Neil Wilkins Podcast: bit.ly/4iJlNID

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Lisa Raehsler @lisarockssem.bsky.social · 19/03/2025

🔍 Consumers now expect AI-driven personalizations as the baseline experience! Businesses that fail to deliver will likely lose customers. 📊 My latest article breaks down 4 ways for trust-driven AI that simplifies decision-making across any industry. bit.ly/3XUNFkj

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Lisa Raehsler @lisarockssem.bsky.social · 18/03/2025

Kickstart Your Ad Copy 🚀 Google Ads AI missing the mark with generic ads? Try external AI first: 1️⃣ Set clear strategy 2️⃣ Generate targeted ad copy 3️⃣ Input into Google Ads for smart refinement & better results over time. #AI #GoogleAds #MarketingTips

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Lisa Raehsler @lisarockssem.bsky.social · 10/03/2025

I was fed up spending hours reviewing Google Ads search term reports looking for crazy, irrelevant keywords. So I created this AI prompt to do it in seconds. 🪄 It groups similar poor-performing terms, calculates savings, and prioritizes what to exclude. Exact prompt 👉 : bit.ly/41FOIpo

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