iiinova — where your digital self keeps evolving

Katrina

@katrinawatson.com

Human. Writer. Developer. Product leader. (Not necessarily in that order). Sometimes writes about product, design, business and tech, but this feed is mainly just a brain dump of whatever is on my mind.

Posts Replies Media

Katrina @katrinawatson.com · 03/03/2026

Accidently had my phone in do not disturb for a few hours this morning and made me realise just how disruptive and draining notifications can be. It’s inspired me to review my notifications, turn most off and leverage dnd mode more.

140

Katrina @katrinawatson.com · 03/03/2026

Saw Pendulum live in Brisbane last night and it was so good! Still feeling the high from it today. Something about their music just speaks straight to my core and I can’t get enough of it.

020

Katrina @katrinawatson.com · 24/09/2025

Me every time I buy a new domain.

media.tenor.com

a woman in a red jumpsuit says oops i did it again

ALT: a woman in a red jumpsuit says oops i did it again

030

Katrina @katrinawatson.com · 29/08/2025

Managed to get a bunch of folks to do the soda pop dance when doing my monthly product update today. Highlight of my week. Might need to add it to my LinkedIn…

010

Katrina @katrinawatson.com · 21/08/2025

Took me a while, but feel like I finally found my voice when rewriting my latest post for the fourth time. Heres my take, on how I approach planing launches to reduce negative impacts. Aka how OpenAI could have not screwed up the GPT-5 launch open.substack.com/pub/katrinaw...

open.substack.com

The 10-Step Launch Checklist I Wish OpenAI Used

How to Launch Products Without Losing Users

020

Katrina @katrinawatson.com · 21/08/2025

I have way too many email subscriptions and I know I should unsubscribe and setup filters but that’s a lot of work. I’ve tried so many apps that haven’t worked. I setup Superhuman last week and this is the first time in my life I’ve actually felt on top of my emails and can hit inbox zero everyday.

120

Katrina @katrinawatson.com · 19/08/2025

Working in really small teams has always been my favourite way to work. This article is a good look into what the future of work might look like for product and tech companies.

030

Katrina @katrinawatson.com · 15/08/2025

Been playing with some vibe coding. Every project I build gets a bit better, but I wanted to remember how I felt when I did the very first one, so I wrote a post about it… open.substack.com/pub/katrinaw...

open.substack.com

Building an App with AI: Hope, Hype, and What Finally Worked

My first adventure into vibe coding — from hitting walls with Replit to finding flow with Claude

020

Katrina @katrinawatson.com · 10/08/2025

Watched KPop Demon Hunters last night. Wasn’t sure if this was my vibe, but absolutely loved it. Still thinking about it 24 hours later.

000

Katrina @katrinawatson.com · 10/08/2025

My favourite way to start Sundays. Yoga, cold brew and writing from an empty cafe.

110

Katrina @katrinawatson.com · 04/08/2025

I really want to use Bluesky more. But so many product folks are still only over at X. Looking to build a new feed over here. If you’re in product, tech or design, I’d love to connect.

271

Katrina @katrinawatson.com · 03/08/2025

This week I did 2 things that scared me. And it felt damn great afterwards. So here I am, trying something else that I’ve been putting off, and setting up a Bluesky account. You can also find me at wakeupexcited.substack.com

wakeupexcited.substack.com

Wake Up Excited | Katrina Watson | Substack

A newsletter for product managers, creatives and entrepreneurs about using business, technology and design to have a positive impact. Click to read Wake Up Excited, by Katrina Watson, a Substack publi...

030