Reposted by Jan-Philip Steinmann
📢 New paper!
How can we recruit hard-to-reach ethnoreligious minorities for survey research?
We examine the opportunities — and challenges — of using targeted Facebook & Instagram ads, based on our recruitment of young Muslims in Germany. 📱🔎
#SurveyResearch #Migration
doi.org
Opportunities and challenges of using targeted advertisements on social media to sample ethnoreligious minorities: the example of recruiting young Muslims in Germany via Facebook and Instagram
Targeted ads on social media allow researchers to recruit hard-to-reach or small populations such as ethnoreligious minorities. Seeking to guide researchers in dealing with the corresponding opport...