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just Jarno

@jarnovandriel.bsky.social
552 followers 176 following 69 posts

A structured data fanboy who enjoys wikidata.org/wiki/Q1129653 Want to have a chat? Just schedule a call: calendly.com/jarnovandriel

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just Jarno @jarnovandriel.bsky.social · 05/06/2026
Schema.org now shows aggregated usage statistics for classes and properties, across millions of domains, based on data collected by Google. A feature that comes with an invitation to other crawlers and indexers to share their data with schema.org as well. blog.schema.org/2026/06/04/a...
blog.schema.org
New Dataset Reveals Trends in Schema.org Data Usage
Discover the latest dataset on Schema.org term usage, offering insights for developers and publishers on structured data adoption worldwide.
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just Jarno @jarnovandriel.bsky.social · 03/06/2026
Now this case study, by @jakehundley.bsky.social, into the effects of LocalBusiness markup on Search, Maps, and AI, is one I can get behind. Peer reviewed, comparable control groups, proper timelines, and statistical tests that made me learn something new. 💡💡💡 evergrowmarketing.com/how-schema-a...
evergrowmarketing.com
How Schema Markup Affects Rank and AI | Peer Reviewed Study
This expert-reviewed study evaluates the statistical impact of LocalBusiness schema on Google SERP rankings, Maps, and LLM recommendations.
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just Jarno @jarnovandriel.bsky.social · 26/03/2026
I'm already a big fan of @eikhart.com's LLM Utility Analysis framework. It feels as if Ramon ran a GREP command to get the info I accumulated over the last 25 years out of my brain, and turned it into something that's actually comprehensible and utilitarian. searchengineland.com/ai-search-pl...
searchengineland.com
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just Jarno @jarnovandriel.bsky.social · 03/03/2026
Turning websites in fully functioning knowledge graphs - without needing a stacks of diverse devs, or going broke on tokens. Now this seems promising!
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just Jarno @jarnovandriel.bsky.social · 05/08/2025
@jlwchambers.bsky.social from @withcandour.co.uk and I had a marvelous chat about SEO, Structured Data, and the evolution of the WWW (Jack's an end-boss host 🍻). 2 dudes hanging out, talking about tons of cool but also some heavy stuff, and ending with people. www.youtube.com/watch?v=x3oI...
youtube.com
How Structured Data & Schema Work for AI Search with Jarno van Driel
YouTube video by Candour Agency
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Jono Alderson @jono.id · 19/07/2025
What if the universe gave you everything you wanted… …so perfectly you never had to go anywhere again? The Hollow Universe is a story about convenience, control, and the slow death of discovery. www.jonoalderson.com/misc/the-hol...
jonoalderson.com
The hollow universe
The year is 2237. The universe is quiet. The worlds we used to visit are still there, but no one comes. They don’t know why. They don’t know what they did wrong.
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just Jarno @jarnovandriel.bsky.social · 24/06/2025
I can't wait to attend the Digital Olympus Event in Amsterdam on September 11. Last year's edition was truly memorable, and this year's edition has a great line-up once again. Will I see you there too? digitalolympus.net/digital-olym...
digitalolympus.net
Digital Olympus Event | Sep 11, 2025 | Amsterdam, Netherlands
A digital marketing conference in Amsterdam for top marketers ready to rethink old patterns. Join for strategies, learning and networking!
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Barry Schwartz @rustybrick.com · 12/06/2025
Google Search snippets with stock level colors 🚥 www.seroundtable.com/google-searc... #google #googleuserinterface #googlemerchantcenter #googleshopping
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just Jarno @jarnovandriel.bsky.social · 10/06/2025
Google adds support for Loyalty Program structured data markup! Yet another step closer to achieving parity between the schema.org vocabulary and Google Merchant Center specifications. developers.google.com/search/blog/...
developers.google.com
Adding markup support for loyalty programs  |  Google Search Central Blog  |  Google for Developers
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just Jarno @jarnovandriel.bsky.social · 20/05/2025
Are we looking at the future of how we interact with the web? Conversational web interfaces that allow people to achieve their goals, while websites stay in control of the information that's being served - without going broke in the process. The possibilities... news.microsoft.com/source/featu...
news.microsoft.com
Introducing NLWeb: Bringing conversational interfaces directly to the web - Source
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Aleyda Solis @aleyda.bsky.social · 13/04/2025
The April 2025 edition of #BrightonSEO took place earlier this week in Brighton. If you weren’t able to attend — or if you did but couldn’t catch all the presentations — here are some of the published decks for you to check out 👀 hub.seofomo.co/surveys/best...
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just Jarno @jarnovandriel.bsky.social · 14/03/2025
Thanks @hellemans.me, although I don't think the message comes quite across without the slide about "Out of context keyword stuffing" leading up to it. 😁
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Mark Williams-Cook @markwilliamscook.com · 25/02/2025
Not like _that_, anyway.
Bart Simpson writing "LLMs aren't using schema" on a chalk board
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Sitebulb @sitebulb.com · 14/02/2025
Less than 2 weeks to go until Dave Ojeda, @crystalontheweb.bsky.social & @jarnovandriel.bsky.social join @patrickhathaway.bsky.social to discuss structured data in the age of AI. Sign up for this free webinar here: sitebulb.com/resources/guid...
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Arnout Hellemans @hellemans.me · 06/02/2025
Should be a good webinar on the Google exploit that @markwilliamscook.com found, register at omt.tips/exploit-webinar Today at 16:00 GMT.
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Larry Swanson @larry.bsky.social · 29/01/2025
Jans Aasman has built advanced #hybridAI systems for 17 years, using #knowledgeGraphs, symbolic #logic, and #machineLearning - and now #LLMs and #genAI - to build advanced AI systems for Fortune 500 companies. Fun convo. Hope you enjoy it, too. knowledgegraphinsights.com/jans-aasman/
knowledgegraphinsights.com
Jans Aasman: knowledge graphs in modern hybrid AI architectures
Jans Aasman builds advanced hybrid AI systems for Fortune 500 companies, combining knowledge graphs, LLMs, logic, and machine learning.
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Sitebulb @sitebulb.com · 25/01/2025
How does removing FAQ markup on pages with valid schema impact SEO? #seo
bit.ly
How does removing FAQ markup on pages with valid schema impact SEO?
In this week's #SPQuiz, one of our ecommerce customers conducted a test on the impact of removing valid FAQ markup on their category pages.
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Jono Alderson @jono.id · 06/01/2025
Proud to have FINALLY launched my first WordPress plugin. Automagically speed up your images and optimize their markup via your edge provider of choice (Cloudflare / Accelerated Domains / Imgix, etc). wordpress.org/plugins/edge...
wordpress.org
Edge Images
Routes images through edge providers (like Cloudflare or Accelerated Domains) for automatic optimization and transformation.
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just Jarno @jarnovandriel.bsky.social · 05/12/2024
I'm thrilled to announce that I'll be speaking about schema markup and EEAT at @brightonSEO UK this April. This week only you can apply for free single-day tickets to attend. Head to brightonseo.com/ballot and apply for your ticket for the world’s biggest search marketing conference. #brightonSEO
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just Jarno @jarnovandriel.bsky.social · 03/12/2024
Woohoo, I'm speaking at Friends of Search on March 13th, 2025! friendsofsearch.com/nl/speakers/... If you have even the slightest interest in schema markup, oh boy, do I have a current topic for you: The history, myths, and future of structured data markup. Will I see you there?
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CyberAndy @cyberandy.bsky.social · 28/11/2024
Is Schema still relevant in 2024? Here is my take www.linkedin.com/pulse/schema...
linkedin.com
Is Schema still relevant in 2024?
Wonderful debate here. Let’s set the record straight—if you’re still stuck thinking schema markup is just a checkbox for rich results, you’re not only missing the point but also losing the game.
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Dan Taylor @taylordanrw.bsky.social · 21/11/2024
I'm starting to add events to my 2025 speaking calendar. I've got a lot of data, opinions, and experience from years of working with Enterprise brands, and dabbling a lot in AI and the user journeys. I'd love to chat!
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just Jarno @jarnovandriel.bsky.social · 19/11/2024
wordlift.io/blog/en/how-...
wordlift.io
Optimizing Product Variants in eCommerce for Better Search Rankings
Learn how to optimize product variants in eCommerce to improve search rankings, enhance visibility, and drive more conversions.
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just Jarno @jarnovandriel.bsky.social · 14/11/2024
For those looking for a tool to visualize their JSON-LD markup, you should give Ziggy Shtrosberg's SEO Schema visualizer (v3.0) a try: chromewebstore.google.com/detail/seo-s... It's one of few tools that's able to visually render the Knowledge Graph I built for invisiblegraph.com/semantic-sto...
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Mark Williams-Cook @markwilliamscook.com · 12/11/2024
go.bsky.app/B9ox7Ab
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Majestic @majestic.com · 12/11/2024
In last week's podcast, Jarno van Driel (@jarnovandriel.bsky.social) shared that a structured JSON-LD template sets the foundation for entity homepages and guides developers, content creators, and management to ensure consistent, interlinked information. maj.to/3Uwm8UK
maj.to
Key SEO Tactics for Entity Optimisation (Live Podcast)
Key SEO Tactics for Entity Optimisation with Jarno Van Driel, Andrea Volpini, Ulrika Viberg and Jason Barnard, hosted by David Bain.
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just Jarno @jarnovandriel.bsky.social · 12/11/2024
The 2024 Web Almanac is out, including a new Structured Data chapter that delves into the key developments in 2023-2024: almanac.httparchive.org/en/2024/stru...
almanac.httparchive.org
Structured data | 2024 | The Web Almanac by HTTP Archive
Structured data chapter of the 2024 Web Almanac covering adoption and year on year change of RDFa, Opne Graph, Twitter, JSON-LD, Microdata, Facebook, Dublin Core, Microformats and microformats2 struct...
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Majestic @majestic.com · 01/11/2024
From structured data to knowledge graphs, Ulrika Viberg, @jarnovandriel.bsky.social, Andrea Volpini and Jason Barnard will join us live on November 6th to share insights and strategies for optimizing your content for better results in 2024 and beyond! maj.to/3Uwm8UK
maj.to
Key SEO Tactics for Entity Optimisation (Live Podcast)
Key SEO Tactics for Entity Optimisation with Jarno Van Driel, Andrea Volpini, Ulrika Viberg and Jason Barnard, hosted by David Bain.
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just Jarno @jarnovandriel.bsky.social · 18/09/2024
Schema.org v28.0 has been released, taking the vocabulary 1 step closer to achieving parity between the vocabulary and Merchant Center specifications with the new schema.org/MemberProgram and schema.org/MemberProgra... classes.
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just Jarno @jarnovandriel.bsky.social · 11/07/2024
Are you wondering what the future of e-commerce marketing will look like? WordLift's latest article draws a clear picture: On- and offline, multi-channel, cooperative data modeling and curation will become an inevitable part of the road to success. wordlift.io/blog/en/digi...
wordlift.io
How Digital Product Passports & AI are Revolutionizing E-commerce
Discover the key steps for implementing digital product passports with GS1 Digital Link and PKG. Enhance traceability, compliance, and customer trust with our guide.
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just Jarno @jarnovandriel.bsky.social · 12/06/2024
We're good to go folks - Product variant markup now generates Rich Results, including: - aggregate rating (reviews) - price range - item availability It's safe to start making the switch from schema.org/Product to schema.org/ProductGroup, you won't lose your Rich Results. cc @rustybrick.com
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just Jarno @jarnovandriel.bsky.social · 06/06/2024
After 11 years schema.org's UI is getting a refresh! 1-dot-schemaorgtest-425516.uc.r.appspot.com If you've got any feedback, now's the time to say it. github.com/schemaorg/sc...
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Anton Shulke @antonshulke.bsky.social · 27/03/2024
Live today! The Knowledge Panel Show Special: Perfect Content With @dixonjones.bsky.social @zaraaltair.bsky.social @dustinwstout.bsky.social inlinks.com/knowledge-pa...
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just Jarno @jarnovandriel.bsky.social · 19/03/2024
Web Data Commons latest data suggests that a whopping 50% of the open web contains semantic metadata! Impressive stats for a presentation but wouldn't you prefer to know how to use structured data markup such that it drives results instead of hurting them? inlinks.com/insight/stuf...
inlinks.com
Stuffing pages with all of schema.org = a strategy-killing tactic
How much schema markup should you add to a page? Are there any justifications for embedding so much schema.org’s validator causes a browser to go: Aw, Snap!
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just Jarno @jarnovandriel.bsky.social · 20/02/2024
Google adds support for Product variant schema markup! developers.google.com/search/blog/... Something I wrote about in an article on Search Engine Journal - 2 months ago - so you could prepare yourself. www.searchenginejournal.com/google-searc... Now let the rat races begin!
developers.google.com
Adding structured data support for Product Variants  |  Google Search Central Blog  |  Google for Developers
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just Jarno @jarnovandriel.bsky.social · 02/02/2024
Ever wanted to explore a knowledge graph? Here you go: linkeddata.uriburner.com/sparql?query... Kingsley Idehen turned my story, about the presumed influence of schemaorg markup on EEAT, into a wonderful method to navigate its topics and their related content. invisiblegraph.com/semantic-sto...
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just Jarno @jarnovandriel.bsky.social · 31/01/2024
Does Structured Data markup influence EEAT? Well if you publish so much markup it breaks schema.org's validator & the Rich Result Test, than… …you get what my short story unfolds! 🦹‍ Grab a drink, a snack, & headphones, and enjoy the show on The Invisible Graph invisiblegraph.com/semantic-sto...
invisiblegraph.com
Does Structured Data Markup influence EEAT? - The Invisible Graph
Yes, Structured Data Markup = E-E-A-T fairy dust, or so the popular answer goes. Complete nonsense, because magic does not compute! The real story is...
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just Jarno @jarnovandriel.bsky.social · 26/01/2024
Woohoo! classyschema.org now had a dark mode. Custom T-shirt prints on the horizon!
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Barry Schwartz @rustybrick.com · 18/01/2024
Google to change search results in Europe to show more third-party comparison sites and less Google vertical search units - here is what it may look like www.seroundtable.com/google-europ... #google #europe #legal #search
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just Jarno @jarnovandriel.bsky.social · 15/01/2024
Did you know that Google's Rich Result Test sometimes can be more granular than their Feature guide? A post over at schemaorgs Github uncovered that feature guide statements like *“aren't supported”* or *“use instead”* are not always that straightforward: github.com/schemaorg/sc...
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just Jarno @jarnovandriel.bsky.social · 12/01/2024
And yet again this shows that the comments received via the 'feedback' button in Google's feature guide documentation get taken into account. Onwards to a world where crawlers no longer run into unresolvable URIs/IRIs (or at least a lot less).
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just Jarno @jarnovandriel.bsky.social · 10/01/2024
Schema.org v24.0 has been released: schema.org/docs/release... An update those who work on structured data markup for the medical industry should pay attention to as this update finally fixes some long standing issues surrounding schema.org/Physician.
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Barry Schwartz @rustybrick.com · 09/01/2024
Google product structured data now supports suggestedAge property www.seroundtable.com/google-produ... #google #structureddata #googlerichresults #googlemerchantcenter #googleshopping #products #seo #googleseo
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just Jarno @jarnovandriel.bsky.social · 11/12/2023
Product variants and Google search have not always been the greatest friends, change is on the way though. www.searchenginejournal.com/google-searc... Time to prepare yourself for what's coming...
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just Jarno @jarnovandriel.bsky.social · 22/11/2023
I got the chance to join @larry.bsky.social as a guest in one of his podcasts. A series that tends to invite well seasoned digital professionals who share a lot of valuable insights based on experience. Never did I imagine I would get to join such an eclectic group of people.
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just Jarno @jarnovandriel.bsky.social · 01/11/2023
One more week before I'm off to #TakeItOffline #TIOSofia Yet again it looks like it will be an unforgettable unconference. The list of attendees is starting to become ridiculous. Come on over as well: takeitoffline.co.uk/bulgaria - you won't regret it.
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