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Jacob Long

@jacob-long.com
909 followers 303 following 1.5K posts

Assistant Professor of Communication at the University of South Carolina | PhD from Ohio State | political communication, public opinion, some other stuff You might know me from my jtools, interactions, and panelr #rstats packages jacob-long.com

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Jacob Long @jacob-long.com · 03/10/2026
came across this baseball card with four guys, all of whom had rather interesting names
1995 Topps quad prospects card: Brad Clontz, Steve Phoenix, Scott Gentile, & Bucky Buckles1995 Topps quad prospects card: Brad Clontz, Steve Phoenix, Scott Gentile, & Bucky Buckles
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Jacob Long @jacob-long.com · 18/09/2026
Saw this scary lady in the front yard.
spiderspider
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Reposted by Jacob Long
Kieran Healy @kjhealy.co · 02/09/2026
Assignment with =
It isn't wrong, but we just don't do it.
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Jacob Long @jacob-long.com · 04/09/2026
And to make sure our results wouldn't be too confined to some particular kind of generative output or type of person, we used 12 different photo subjects, 6 men + 6 women with racial diversity among them. Results were consistent across these variations.
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Jacob Long @jacob-long.com · 04/09/2026
The appeal of these apps that produce AI-generated headshots is that it lets you use your casual photos to make a professional-looking one. To compare whether there's a reputational tradeoff in generating a headshot, we used professional photos as the comparison.
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Jacob Long @jacob-long.com · 04/09/2026
It's a factorial design, so we can decompose the disclosure effect vs. effect of generated appearance. There's a penalty for AI use in perceptions of the photo itself, but not of the person in the photo. And the quality increase of the AI photos exceeds the penalty.
A research graphic shows two matched pairs of headshots. Each row places a real photograph on the left and an AI-generated version of the same person on the right. A findings panel reports that AI generation modestly raised photo-quality ratings and AI disclosure lowered them, with no reliable average effects on social attractiveness or trustworthiness. The preregistered experiment included 817 U.S. adults.
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Jacob Long @jacob-long.com · 04/09/2026
New pub alert: Collaboration with our PhD students @ USC. We were interested in the practice of making a headshot of yourself via generative AI. It's you in the photo, but it's not a photo of you. People like the AI photos better, but don't like that they're AI. cyberpsychology.eu/article/view...
A research graphic shows matched headshots of the same woman: a real photograph on the left and an AI-generated version on the right. It reports that AI-generated photos received higher quality ratings, but labeling a photo as AI-generated reduced perceived quality. The preregistered experiment included 817 U.S. adults.
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Jacob Long @jacob-long.com · 05/05/2026
Google letting me know my personal info is on shithub
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Jacob Long @jacob-long.com · 13/02/2026
I caved and bought a hobby at the local shop. And it looks like this pull will pay me back with room to spare!
Roman Anthony team border variation baseball card
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Jacob Long @jacob-long.com · 12/02/2026
I did my pre-order along with Stadium Club so they're holding onto it until the 18th 😭
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Reposted by Jacob Long
Com-👻Boo!👻-ter Crimes 🦇☠️💾✨️ @esquiring.bsky.social · 11/02/2026
Donnie, from Donnie Darko, with a speech bubble.
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Jacob Long @jacob-long.com · 28/01/2026
Now you're seeing it!! Look at their second half run differential!
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Jacob Long @jacob-long.com · 19/01/2026
Been trying to compile notes of thanks received for my R packages and just noticed that one person complimented me on the package's "well-written vinaigrettes" 😂
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Jacob Long @jacob-long.com · 09/12/2025
I remember when he said that
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Jacob Long @jacob-long.com · 09/12/2025
No doubt that communication faculty publish less than peers in those other fields, although one wonders how much of that comes from limited opportunity in our journals! (probably not the major factor is my guess)
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Jacob Long @jacob-long.com · 09/12/2025
Well I don't have a strong view on the right amount of publications without more thought, TBH. I can say in the US, there are >2x communication students compared to political science. Roughly equal amounts compared to psych. Faculty to student ratios likely lower in comm. though.
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Jacob Long @jacob-long.com · 09/12/2025
# of articles published by leading social science journals in 2024: Journal of Comm. 36 Comm. Research 38 JMCQ 37 AJPS 90 APSR 127 Psych. Sci. 94 JPSP 102 Communication flagships... what we doin
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Jacob Long @jacob-long.com · 07/12/2025
(This is not to badmouth South Carolina, which has some good ones. And I don't know whether it's a good expenditure of money anyway) Fun feature of these things is when there's a yearly cap and you don't know if it will run out before your acceptance
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Jacob Long @jacob-long.com · 07/12/2025
Yeah I am probably wrongly assuming that my uni's agreements (which largely only cover hybrid journals where you don't *have* to pay to publish) are as good as it gets. In fact now I check and see that my alma mater has some pretty author-friendly agreements
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Jacob Long @jacob-long.com · 07/12/2025
Currently deliberating spending a grand of my own money to get a paper into a decent OA journal that doesn't charge quite so much. Wonder what the ROI for a journal pub is...
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Jacob Long @jacob-long.com · 07/12/2025
How are my fellow comm researchers affording these $2K-$4K open access fees 🤔
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Jacob Long @jacob-long.com · 04/12/2025
Hello, fellow kids
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Jacob Long @jacob-long.com · 02/12/2025
aw shucks, we probably don't even have software to do a fancy pants model like that
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Jacob Long @jacob-long.com · 02/12/2025
Pirates who ripped their early 2000s DVD releases are the only ones making the show available in something like its original state
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Jacob Long @jacob-long.com · 02/12/2025
Even affects stuff that isn't exactly "high art." This summer I decided I wanted to watch old eps of Roseanne. All official channels have really bastardized it: it's cropped (lot of weird compositions as a result), scenes are chopped up to cut time for syndication, and it has a horrific AI upscale
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Jacob Long @jacob-long.com · 02/12/2025
free bonus
cat
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Jacob Long @jacob-long.com · 02/12/2025
Hello [testing my dad's old Canon FD 50mm f1.8 on my Fuji X-mount]
cat
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Jacob Long @jacob-long.com · 14/11/2025
Had a visitor today
lizardlizardlizard
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Jacob Long @jacob-long.com · 12/11/2025
Old version of the textbook I use has the meme on the cover
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Jacob Long @jacob-long.com · 10/11/2025
maybe it's time for me to try teaching R to undergrads again
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Jacob Long @jacob-long.com · 01/11/2025
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Jacob Long @jacob-long.com · 31/10/2025
Picking an undergraduate methods textbook has me once again feeling that "I need to write a textbook" itch...
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Jacob Long @jacob-long.com · 30/10/2025
hits like crack
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Jacob Long @jacob-long.com · 14/10/2025
TIL that the "journey" part of the word "journeyman" has nothing to do with travel. I always associated it with veteran athletes who often bounced from team to team on short-term deals (you might say journeyed!). But turns out "journey" is just anglicized French for "entire day"
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Jacob Long @jacob-long.com · 14/10/2025
To clarify, for the first position we seek "environmental, risk, or science communication" focus!
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Jacob Long @jacob-long.com · 14/10/2025
We are hiring for several positions this cycle: Assistant Prof in Sci Comm, Assistant Prof in Health Comm, Open-Rank in AI. I think this is a great place to work. More info here: sc.edu/study/colleg...
sc.edu
Employment Opportunities - College of Information and Communications | University of South Carolina
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Jacob Long @jacob-long.com · 07/10/2025
FWIW, this is T&F submission tracker so IDK if it says "with editor" while editor is waiting for reviewers to agree to review. Last time I submitted something through them it went from "with editor" to "out for review" in 9 days
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Jacob Long @jacob-long.com · 07/10/2025
What's your threshold for how long a journal submission can stay "with editor" after initial submission before you start asking questions?
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Jacob Long @jacob-long.com · 30/09/2025
I saw some cardinals looking sad on my fence as it rained. That means their franchise has no direction at the moment
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Reposted by Jacob Long
Ariel Edwards-Levy @aedwardslevy.bsky.social · 30/09/2025
The buff vs. crying dog meme

Buff dog is labeled "A good methodology statement for a survey conducted online" and contains a partial excerpt from Pew's ATP methodology statement.

Sad dog is labeled "A bad methodology statement for a survey conducted online" and reads simply "The survey was conducted online." (You would think this is an exaggeration of how oversimplified bad methodology statements are, but it is not.)
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Jacob Long @jacob-long.com · 26/09/2025
Awesome!
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Jacob Long @jacob-long.com · 26/09/2025
Something that becomes clear whenever I'm engaged in the peer review process (either as author or reviewer), I care a lot less about capital-T Theory than most of my peers. Something I must have inherited from the political science side of my education...
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Jacob Long @jacob-long.com · 25/09/2025
Jump scare as I started peer reviewing this paper
Screen shot from macOS Preview app, showing "Page 5 of 112"
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Jacob Long @jacob-long.com · 22/09/2025
I'm out here trying to rally troops to do a good old fashioned mail (-to-web) survey!
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Jacob Long @jacob-long.com · 10/09/2025
"63% rate of likely AI-generated responses" on mTurk www.tandfonline.com/doi/full/10....
Screenshot of study abstract
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Jacob Long @jacob-long.com · 07/09/2025
I feel that Google Gemini should know that Google has in fact released the Pixel 10 series of phones, maybe especially when I ask it a question about said phones using a Pixel 10 Pro XL
Screenshot of Google Gemini claiming the Pixel 10 series of phones is unreleased
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Jacob Long @jacob-long.com · 30/08/2025
Look at my son
cat
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Jacob Long @jacob-long.com · 16/08/2025
Saw a spider hanging from my magnolia tree yesterday... #photography 📷
spiderspiderspiderspider
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