Share on FacebookShare on TwitterShare on LinkedInShare on Email In a couple of podcast episodes, […]

AI is changing persona research by providing quicker, more affordable insights and helping marketers understand their audience without expensive surveys. Continue reading...

New to me and maybe to you? Click here to read this on the web. Welcome to Issue 179 of Total Annarchy, a fortnightly newsletter by me, Ann Handley,…

Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.

If you want to be viciously mediocre as a content creator in 2025, I have the prescription for you. This includes: Don't Own Your Own Business Create Content on Th…

T’is the night before Christmas, and time to think about B2B marketing gifts and, come on, be honest; what you might get in return!

In episode 744, Rob Walling is joined by Tracy Osborn and Einar Vollset to give their hot takes on some recent news. They cover the recent rise of Bluesky, kicking off a 4-figure bet between Tracy and...

Bluesky isn’t the problem. It’s the tech industry’s unwillingness to learn from its own social media mistakes.

Many sites saw their organic traffic decline in 2024, in big part due to the rise of AI-generated search results. Many queries no longer lead to

This week’s 2 cents is on finding your why and brand purpose. I don’t mention Patagonia….. OK, maybe once…. but I think I got away with it. Like many marketing trends, broad…

What does it mean to have a strategy? In this episode, Drew Neisser hosts , author of No Bullsht Strategy*, for a candid discussion on stripping away the jargon and getting to the heart of what makes ...

Notes on the Practical Wisdom of AI Use

This week we strapped on a Motorola pager and stole a briefcase off our dad in order to look businessy enough to chat to the Batman of the B2B world, LinkedIn legend and co-founder of Evidenza, Peter ...

Your brand's "why" won't inspire great content unless you connect it to your customers' why. Try this 5-step process from the Content Marketing Institute to find that connection.

Listen to Nudge the dedicated consumer psychology podcast and hear from experts in consumer psychology.

YouTube video by This Old Marketing w/ Joe Pulizzi & Robert Rose

He’s got a brand new car // Looks like a Jaguar

Marketing efficiency is more crucial than ever as budgets shrink. Focus on core goals, cut unnecessary tasks and embrace AI strategically to maximize ROI.

Jaguar's bizarre new campaign marks a complete overhaul of its positioning, when instead it should have celebrated and updated what once made it great.

The new breed of CMO is composable. What does that mean? Here's what.

Yep, I went there.

Kinda dared myself into writing this after making a joke on LinkedIn.