iiinova — where your digital self keeps evolving

Matt Heinz

@mattheinz.bsky.social

1.1K followers 211 following 74 posts

B2B GTM, predictable pipeline & growth, GTM orchestration, CMO advisory, speaker/moderator, occasional tomfoolery. What: Predictable growth through revenue responsible marketing. Why: To positively impact careers & lives by enabling work that matters.

Posts Replies Media

Matt Heinz @mattheinz.bsky.social · 20/04/2026

Confident. And Wrong! substack.com/@mattheinz/n...

Confident. And Wrong!

What two AI cautionary tales from the same week says about a real risk in B2B right now

Matt Heinz @mattheinz.bsky.social · 03/06/2025

Matt Heinz mattheinz.substack.com?r=2ewzj&utm_...

mattheinz.substack.com

Matt Heinz | Substack

Sharing B2B GTM and leadership lessons, mistakes, best practices, cautionary tales and other ideas/insights to help you positively impact careers and lives (starting with yourself!). Click to read Mat...

Matt Heinz @mattheinz.bsky.social · 21/12/2024

You’re A Loser—-And That’s A Great Start!

You're A Loser-And That's A Great Start! - Partners in EXCELLENCE

“WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there,…

Matt Heinz @mattheinz.bsky.social · 20/12/2024

Why More Leads Won’t Fix Your Revenue Problem (And What Will)

Revitalize Your Sales: Focus on Quality Conversations!

Discover why chasing more leads isn't the answer to your revenue challenges. Learn the human-centered approach that actually drives sales-marketing alignment and growth.

Matt Heinz @mattheinz.bsky.social · 19/12/2024

How to Truly Rest and Recharge Over the Holidays for a Strong Start in the New Year

How to Truly Rest and Recharge Over the Holidays for a Strong Start in the New Year

By Win Dean-Salyards, Senior Marketing Consultant at Heinz Marketing The holidays are coming up, and while we all know we need the break, actually taking it is another story. For many of us, the…

Matt Heinz @mattheinz.bsky.social · 19/12/2024

6 Questions to Find Out How Your Employees Are Really Doing

6 Questions to Find Out How Your Employees Are Really Doing

Do you know how your employees truly feel about their roles, work, and relationships? Asking the right questions in focused one-on-one settings is key to making sure you’re in tune with your people.…

Matt Heinz @mattheinz.bsky.social · 18/12/2024

Fix Your Sales: Stop Leads & Focus on Revenue Engine

Fix Your Sales: Stop Leads & Focus on Revenue Engine

Explore how aligning sales strategies with modern buying behaviors can drastically improve efficiency and increase revenue.

Matt Heinz @mattheinz.bsky.social · 16/12/2024

33 Ways to Prioritize Your Mental Health in the New Year

33 Ways to Prioritize Your Mental Health in the New Year

Put yourself first with these self-care ideas, mental health apps, and other formal supports recommended by ADDitude readers.

Matt Heinz @mattheinz.bsky.social · 16/12/2024

“If it’s out of your hands, it deserves freedom from your mind too.” — Ivan Nuru

Matt Heinz @mattheinz.bsky.social · 15/12/2024

Insights from Uncommon Thinkers: How these innovators found novel approaches in their fields

Insights from Uncommon Thinkers: How these innovators found novel approaches in their fields

This week on the GeekWire Podcast, we sit down with some of the Seattle region’s “Uncommon Thinkers” — inventors, scientists, technologists and entrepreneurs transforming industries and driving...

Matt Heinz @mattheinz.bsky.social · 14/12/2024

Red One was a surprisingly fun holiday movie, not gonna win any Academy Awards but was fun and engaging and funny and sweet. Recommended.

Matt Heinz @mattheinz.bsky.social · 14/12/2024

2025 and Beyond: Why B2B CMOs Need Agentic AI

2025 and Beyond: Why B2B CMOs Need Agentic AI | Heinz Marketing

Agentic AI in B2B marketing represents the next evolution of artificial intelligence, moving beyond the capabilities of generative AI

Matt Heinz @mattheinz.bsky.social · 13/12/2024

Some communities are glorified mailing lists. The difference is engagement.

Matt Heinz @mattheinz.bsky.social · 13/12/2024

Metrics Don’t Produce Revenue!

Metrics Don't Produce Revenue! - Partners in EXCELLENCE

Partners in EXCELLENCE

Matt Heinz @mattheinz.bsky.social · 12/12/2024

B2B Marketing Budget Benchmarks

B2B Marketing Budget Benchmarks

A tops-down view of where B2B tech companies spend $$

Matt Heinz @mattheinz.bsky.social · 09/12/2024

15 Times to use AI, and 5 Not to - by Ethan Mollick

15 Times to use AI, and 5 Not to

Notes on the Practical Wisdom of AI Use

Matt Heinz @mattheinz.bsky.social · 07/12/2024

Real or AI-Generated? You Guess [Quiz]

Real or AI-Generated? You Guess [Quiz]

Take this quiz and find out how good you are at spotting AI images, audio, and more. Scroll all the way down for the answers.

Matt Heinz @mattheinz.bsky.social · 07/12/2024

An Anxious Person’s Guide to Managing Anxiety buff.ly/3OENswK

An Anxious Person’s Guide to Managing Anxiety

There’s plenty to be anxious about right now, including violent global conflicts, inequality and financial concerns, the rise of AI, and a U.S. presidential election. But many of us have to keep…

Matt Heinz @mattheinz.bsky.social · 06/12/2024

There are some amazing B2B GTM roles available at GreatPeopleNowHiring.com

Matt Heinz @mattheinz.bsky.social · 06/12/2024

Pricing Roadmap: How to Be Strategic Instead of Reactive buff.ly/3ZADaUF

Pricing Roadmap: How to Be Strategic Instead of Reactive

Could this template help your company make more this year?

Matt Heinz @mattheinz.bsky.social · 06/12/2024

Friday sunrise

Matt Heinz @mattheinz.bsky.social · 06/12/2024

Why Most Companies Get Their Ideal Customer Profile Wrong (And How to Fix It) via @brianjcarroll.com

Why Most Companies Get Their Ideal Customer Profile Wrong (And How to Fix It)

Define your ideal customer profile to stop wasting resources and boost deal sizes. Learn how focusing on the right customers increases profitability.

Reposted by Matt Heinz

The Wall Street Journal @wsj.com · 05/12/2024

As Taylor Swift’s Eras Tour comes to a close, here are eight ways Swiftmania is likely to change concerts forever 🔗 on.wsj.com/3P1BrBX

Matt Heinz @mattheinz.bsky.social · 05/12/2024

A few words on the "Founder's Folly":

Matt Heinz on LinkedIn: I call it the Early Adopter Mirage. I've also heard it described as…

I call it the Early Adopter Mirage. I've also heard it described as Founders Folly. We see this all the time especially in tech. Companies use deep technical…

Matt Heinz @mattheinz.bsky.social · 05/12/2024

How’s that for an eclectic top five artists list?

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Matt Heinz @mattheinz.bsky.social · 05/12/2024

The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]

If one tiny change could boost CVR by 20%, would you do it? I chat with the CRO strategist behind this layout test. We talk social proof, page layout, and more.

Matt Heinz @mattheinz.bsky.social · 04/12/2024

Our customers aren't cells in a spreadsheet. They're real humans, interacting with others to make decisions. Robots will take over more and more work, faster than we expect, but the opportunity and rewards for humanizing go-to-market are going to accelerate moving forward. (3/3)

Matt Heinz @mattheinz.bsky.social · 04/12/2024

How do you get your message through? How do you break through the clutter? Online and offline? Earn and keep their attention? Just because we can get more quickly/efficiently to the right tactic or headline doesn't mean our prospects are listening, receiving or engaging it. (2/3)

Matt Heinz @mattheinz.bsky.social · 04/12/2024

AI should be terrifying and inspiring for marketers. Terrifying initially as it might imply that robots will replace them. Inspiring because once these tools become commonplace they will inundate your customers with information, with a force multiplier to the overload we already face today. (1/3)

Matt Heinz @mattheinz.bsky.social · 04/12/2024

The Holiday Hustle: Why B2B Marketers Shouldn't Hit Snooze in Q4

The Holiday Hustle: Why B2B Marketers Shouldn't Hit Snooze in Q4 - B2B Marketing Blog

There’s a shift occurring; in our businesses, homes, and media. You all see the signs. Things are changing all around us… The Holiday season is upon us! 🎅❄️☃️🎆 I love this time of year,…

Matt Heinz @mattheinz.bsky.social · 04/12/2024

Philanthropy vet launches startup to help people ‘get smart’ about climate investing and giving

Philanthropy vet launches startup to help people ‘get smart’ about climate investing and giving

A Seattle leader in climate investing is launching a startup to educate, motivate and psychologically support environmentally-focused philanthropists and investors.

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Matt Heinz @mattheinz.bsky.social · 03/12/2024

Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know

AI can improve your marketing funnel by personalizing marketing, deepening customer intimacy, and improving the effectiveness of marketing programs.

Matt Heinz @mattheinz.bsky.social · 03/12/2024

The Human Cost of Inefficient Prospecting

The Human Cost of Inefficient Prospecting

Inefficient sales processes cause more than just lost revenue. Constant frustration and pressure also contribute to sales rep turnover and burnout. Learn how to reduce sales rep stress.

Matt Heinz @mattheinz.bsky.social · 29/11/2024

The 30 Elements of Consumer Value: A Hierarchy

The 30 Elements of Consumer Value: A Hierarchy

What consumers truly value can be difficult to pin down and psychologically complicated. But universal building blocks of value do exist, creating opportunities for companies to improve their…

Matt Heinz @mattheinz.bsky.social · 29/11/2024

2025 Content Strategy Starts Here: December Planning Checklist

2025 Content Strategy Starts Here: December Planning Checklist

By Brittany Lieu, Marketing Consultant at Heinz Marketing Failing to plan is planning to fail. As we close out 2024, this simple truth holds more weight than ever. While many are winding down for…

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Matt Heinz @mattheinz.bsky.social · 28/11/2024

Optimism bias

Sketchplanations - Simplifying complex ideas in sketches

Optimism bias is a tendency to believe that things will turn out well in spite of past evidence or circumstances. It can be extremely helpful. It allows us to attempt things that many may deem…

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Matt Heinz @mattheinz.bsky.social · 28/11/2024

Tight Budgets, Big Impact: How to Justify the Cost of Investing in New RevTech

Tight Budgets, Big Impact: How to Justify the Cost of Investing in New RevTech | 6sense

Convincing leadership to invest in new sales tools during budget constraints can be challenging. Learn how to prove that the right tools are worth the investment even when budgets are tight.

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Matt Heinz @mattheinz.bsky.social · 27/11/2024

In tough times, people close to us too often suffer in silence. Here is a chance to help someone and their family, right now. Please check out Lisa's story and consider joining me in helping her family: www.linkedin.com/posts/matthe...

Matt Heinz @mattheinz.bsky.social · 27/11/2024

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

B2B Newsletter Marketing: How It Differs From Email Promotions & What Brands Can Learn from Independent Producers

B2B newsletters are still largely the domain of independent operators. Learn how you can adapt B2B newsletters to your brand — and why you should.

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Matt Heinz @mattheinz.bsky.social · 27/11/2024

“Humans are creatures of habit. If you quit when things get tough, it gets that much easier to quit the next time. On the other hand, if you force yourself to push through it, the grit begins to grow in you.” — Travis Bradberry

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Matt Heinz @mattheinz.bsky.social · 26/11/2024

It's Time to Reconsider Your First Meeting with Prospects

It's Time to Reconsider Your First Meeting with Prospects

By the time a first call happens, buyers have done a ton of research and typically know what a company offers, making a formal brand introduction redundant.

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Matt Heinz @mattheinz.bsky.social · 26/11/2024

Future-Proofing Your 2025: KPIs and Metrics to Guide Your B2B Planning

Make Buyer Intent Work for Your B2B Strategy

This blog explains how B2B marketers can use buyer intent data to improve their outreach strategies. It covers how to find high-value prospects, segment the audience, and automate marketing…

Matt Heinz @mattheinz.bsky.social · 25/11/2024

Not so gentle reminder to pick up the phone and call your customers and prospects this week. Schedules are lighter, they're more likely to pick up. Leave voicemails too, it's like a free email open for those with voice-to-text VM systems.

Matt Heinz @mattheinz.bsky.social · 25/11/2024

For those switching from Twitter to Bluesky, consider deleting your Twitter content but NOT your Twitter account. You probably don't want someone else taking over your Twitter handle and posting as if they were you.

Reposted by Matt Heinz

Chris Brogan @chrisbrogan.bsky.social · 25/11/2024

Lots of people worry about what to say. I think most people want to feel heard. Become an amazing listener. It's more rewarding.

Matt Heinz @mattheinz.bsky.social · 25/11/2024

Until People Are Interested In The Questions, The Answers Are Irrelevant

Until People Are Interested In The Questions, The Answers Are Irrelevant - Partners in EXCELLENCE

Partners in EXCELLENCE

Matt Heinz @mattheinz.bsky.social · 25/11/2024

An ethicist’s take: Is it OK to lie to an AI chatbot during a job interview?

An ethicist’s take: Is it OK to lie to an AI chatbot during a job interview?

Image via DALL-E via the prompt: "A person on a computer, interacting with a chatbot." If you’re secure in your job, you may not have encountered just yet

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Matt Heinz @mattheinz.bsky.social · 25/11/2024

“The truth is that there is no actual stress or anxiety in the world; it's your thoughts that create these false beliefs. You can't package stress, touch it, or see it. There are only people engaged in stressful thinking.” — Wayne Dyer

Reposted by Matt Heinz

Jay Acunzo @jayacunzo.com · 25/11/2024

Reach can be bought. Resonance cannot.