iiinova — where your digital self keeps evolving

Rockstar CMO @rockstarcmo.com · 11/01/2025

🎙 D-R-O-P-P-E-D-! -> The Rose and Rockstar: Our virtual bar gets its own show - but what hasn't changed is that @robertrose.me shares a fantastic cocktail while he and @iantruscott.me take a little more time to chat about a marketing topic for the week.... rockstarcmo.com/1-the-rose-r...

rockstarcmo.com

1: The Rose & Rockstar: Connecting through Nostalgia and Tribes - Rockstar CMO®

Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.

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Rockstar CMO @rockstarcmo.com · 31/12/2024

Latest newsletter - did you know Bono loves an OKR? beat.beehiiv.com/p/new-years-...

beat.beehiiv.com

New Years Day

Yes, Bono loves OKRs

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Rockstar CMO @rockstarcmo.com · 17/12/2024

This week's newsletter - a bit of D Train and differentiation - You're the One for Me! beat.beehiiv.com/p/you-re-the...

beat.beehiiv.com

You're the One for Me

Personas and finding the one for you...

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Rockstar CMO @rockstarcmo.com · 15/12/2024

This dropped yesterday - two chats with our friends at The Content Advisory (or is it? 🤔 ), Cathy McKnight (not here, I don't think) and @robertrose.me. Plus, the JOY of posting a link directly to the show notes and all the good stuff instead of algorithm shenanigans. rockstarcmo.com/248-the-5-ds...

rockstarcmo.com

248: The 5 D’s of Personas and Valuable Friction Episode - Rockstar CMO®

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer's journey.

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Rockstar CMO @rockstarcmo.com · 29/11/2024

This week in the newsletter - he's got a brand new car that looks like a Jaguar... and what B2B marketers can learn from all of this - beat.beehiiv.com/p/buck-rogers

beat.beehiiv.com

Buck Rogers

He’s got a brand new car // Looks like a Jaguar

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Rockstar CMO @rockstarcmo.com · 19/11/2024

Our email newsletter dropped yesterday - it's weekly, hosted on @beehiiv.bsky.social and written by @iantruscott.bsky.social - the subject line is always a song title (email best practice be damned!) - Guess what the topic is this week? beat.beehiiv.com/p/mr-bluesky

Rockstar CMO @rockstarcmo.com · 16/11/2024

Hello Houston! What better way to introduce ourselves than sharing our latest podcast drop? It's been 245 episodes, almost 5 years and while we are not rockstars, we intend to inspire the rockstar marketer in you.... rockstarcmo.com/244-the-four...

rockstarcmo.com

244: The Four Takes on Privacy and Relevancy Episode - Rockstar CMO®

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

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