AI is a primary focus in Salesforce’s 10th edition of the State of Marketing, but integration, data fragmentation, and skills gaps suggest the transformation remains uneven.

AI is a primary focus in Salesforce’s 10th edition of the State of Marketing, but integration, data fragmentation, and skills gaps suggest the transformation remains uneven.

Turn every URL into an intelligent experience agent that adapts in real time to create personalized, revenue-driving experiences with AI CRO.

Last year Twilio created a new role - Head of Marketing Innovation and AI, a job taken on by Piyush Sagar Mishra who explains what his team are up to.

A new study reveals how generational tensions between Gen Z and Baby Boomers in Sales are hurting productivity, and how AI might be the unexpected key to bridging the divide.

What is the career path for marketing operations professionals? Some think it’s a GTM Engineer. But Mike Rizzo thinks it’s something bigger and more important: GTM Product Manager.

HubSpot's new deep research connector for ChatGPT is getting a lot of attention, good and bad. Here's how it works and what it means for companies of all sizes, particularly Small to Medium-sized Busi...

HubSpot is back with a number of AI innovations and platform updates. Nicolas Holland, SVP and Head of AI at HubSpot, discusses some of these updates, including a new Knowledge Base Agent and a Journe...

Kyle Skibbe, VP of Product Management, and Jason Telmos, VP of Product Marketing, talk through 6sense’s Intelligent Workflows to proivde GTM teams with a single source of truth to work with

Bela Stepanova is the new Chief Product Officer (CPO) at Apollo.io, and she's on a mission to change how we think about how AI can drive product innovation. Stepanova shared her views on what companie...

My perspective on this week's big AI push from Adobe.

Why do we keep talking about the need to personalize B2B brand websites but don’t follow through? Because we haven’t been able to prove how important the website truly is to the business. Time for re-...

The TikTok ban deadline is fast approaching. But even if the social media platform does get a reprieve, it’s still a wake-up call for marketers. Trish Riswick, Social Media Strategist and Team Lead at...

Closer links between Canva and Hubspot should offer a lot of benefits.

The rise of a new(ish) breed of influencer marketing.