iiinova — where your digital self keeps evolving

Reposted by Ian Truscott

Christopher Penn @cspenn.com · 18/03/2025

Just because fruit is low hanging doesn't mean it's edible or safe to eat.

Ian Truscott @iantruscott.me · 25/01/2025

Yep, I admit - I have bought both the print and kindle versions of the same book by mistake - Do the Work - Steven Pressfield - Kindle in 2016 and then last year the paperback 🤦‍♂️

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Ian Truscott @iantruscott.me · 19/01/2025

While you listen to some bluenote and wonder why the Q&A platform Blue-it never caught on?

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Ian Truscott @iantruscott.me · 19/01/2025

Thank you! - it's gorgeous! 🐘 🪶

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Ian Truscott @iantruscott.me · 19/01/2025

Nice! My wife loves this book and often re-reads it.

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Reposted by Ian Truscott

Rockstar CMO @rockstarcmo.com · 11/01/2025

🎙 D-R-O-P-P-E-D-! -> The Rose and Rockstar: Our virtual bar gets its own show - but what hasn't changed is that @robertrose.me shares a fantastic cocktail while he and @iantruscott.me take a little more time to chat about a marketing topic for the week.... rockstarcmo.com/1-the-rose-r...

rockstarcmo.com

1: The Rose & Rockstar: Connecting through Nostalgia and Tribes - Rockstar CMO®

Our virtual bar has a new name and its own show - welcome to The Rose and Rockstar - come enjoy a cocktail and a chat about marketing.

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Ian Truscott @iantruscott.me · 03/01/2025

I like what you did there, I forgot about commenting last year - it seems following the bets on print, and the zombie X didn't quite work out :-/ :-)

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Ian Truscott @iantruscott.me · 30/12/2024

Love tiny desk - discovered it during the pandemic - pretty much got me through it :-)

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Ian Truscott @iantruscott.me · 30/12/2024

Latest role/client, small team, more hands on, spend a lot of time deep in Hubspot. So with some downtime over the holidays, gave their education/certification a whirl. HS have always led with good content, training is the same. Yes, the product is getting expensive, but this is value for customers

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Ian Truscott @iantruscott.me · 24/12/2024

Some thoughts on gifts and reciprocation this week - with a nod to some of the gifts of content and research I've enjoyed receiving this year - iantruscott.com/tuesday-2c-g...

iantruscott.com

Tuesday 2¢ – Gifts and Reciprocation

T’is the night before Christmas, and time to think about B2B marketing gifts and, come on, be honest; what you might get in return!

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Ian Truscott @iantruscott.me · 21/12/2024

I think henceforth it will be known as... "to Jaguar" Sorry! You said "serious Q" - we do have a problem, that we marketers have ruined a lot of the good words for what you are describing.

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Ian Truscott @iantruscott.me · 21/12/2024

Seth's right, but good lord, I always spend too long thinking about tools before I start to do the work. A book? What will I write it with. A website? Let's try this doohickey...

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Ian Truscott @iantruscott.me · 20/12/2024

😆 Or... like working for an Enterprise CMS vendor and being forced to use the product... no.. no.. I'd be fine with Wordpress...

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Ian Truscott @iantruscott.me · 20/12/2024

I use WP and WPengine - and only had a glancing view of what was going on, didn't really impact me - then read this - sounds like you are familar with all of this... wow... www.inc.com/dfreedman/ma...

inc.com

Is Matt Mullenweg the Mad King of WordPress?

The WordPress co-founder's open-source empire dominates the web. His attack on competitor WP Engine may be putting it at risk.

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Ian Truscott @iantruscott.me · 18/12/2024

Nice share - the problem with describing Bluesky (or any platform we've got hopelessly optimistic about) as "like Twitter in 2009" -is it's not 2009. Not just the platform biz models, but everyone wanting their shot at being Gary V, the hustle on all sides - all that was being discovered back then.

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Ian Truscott @iantruscott.me · 18/12/2024

Maybe the notion of Santa Claus is creepy and they nailed it? Do you mean choosing Santa's voice for the chat?

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Ian Truscott @iantruscott.me · 18/12/2024

I should have tagged you @tomp.bsky.social - I forgot you were here on Bluesky. Nice work!

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Ian Truscott @iantruscott.me · 17/12/2024

LOL - I have a book that might help with that :-)

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Ian Truscott @iantruscott.me · 15/12/2024

I think I mean't @drewneisser.bsky.social is here, I really need an edit button.

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Ian Truscott @iantruscott.me · 13/12/2024

Oooh.... I like the "blook" idea - and the idea of "working out loud" - that I just discovered through that link. I use Notion for all my writing ideas, if I spiffy that up a bit, maybe I too could blook :-)

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Ian Truscott @iantruscott.me · 13/12/2024

I love the simple style, your process, and it's like you are writing a book live - is that the ultimate goal, aside from 10k words?

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Ian Truscott @iantruscott.me · 11/12/2024

I'm attending more webinars, to see what's up, but do they really need a business phone number to prove I am real boy?

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Reposted by Ian Truscott

Robert Rose @robertrose.me · 10/12/2024

Something I found myself saying today in a client meeting about the state of B2B marketing in 2024… we’ve spent the last ten years mindlessly following the “move fast and break things” mantra - and now we wonder why we spend all our waking hours fixing things that are broken…

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Ian Truscott @iantruscott.me · 09/12/2024

Thanks Tom! Haven't looked at Claude for a while, will do...

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Ian Truscott @iantruscott.me · 09/12/2024

Does anyone have recommendations on a Grammarly alternative, I've paid for it for 4 years, and I need an editor, but I am increasingly tired of fighting this pedant who doesn't get my voice and has little latitude - Any suggestions or turn the f'ing thing off and grammar be damned?

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Ian Truscott @iantruscott.me · 08/12/2024

Vanity metrics versus engagement - so easy to get suckered into creating popular content for the dopamine of likes, follows, hits (etc) - but it does not build the deep trust a buyer needs... good stuff here from Jay 👇

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Ian Truscott @iantruscott.me · 02/12/2024

Has Sinek stolen the word "why"? -- As we discussed on the Rockstar CMO podcast this week - in this article @robertrose.me shares how knowing your why is wrong - spoiler alert - "Most people outside your brand don’t care about your why" contentmarketinginstitute.com/articles/kno...

contentmarketinginstitute.com

Why ‘Know Your Why’ Is Wrong for Content — and How To Fix It

Your brand's "why" won't inspire great content unless you connect it to your customers' why. Try this 5-step process from the Content Marketing Institute to find that connection.

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Ian Truscott @iantruscott.me · 02/12/2024

Yes, I am afraid it's time we both faced the facts - we are 35. 🤫

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Ian Truscott @iantruscott.me · 01/12/2024

This episode of one of fav podcasts is worth a listen - behavioral physiology applied to SaaS websites - www.nudgepodcast.com/podcast/epis...

nudgepodcast.com

Listen to Nudge | Consumer Psychology Podcast

Listen to Nudge the dedicated consumer psychology podcast and hear from experts in consumer psychology.

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Ian Truscott @iantruscott.me · 29/11/2024

True, and it's a terrible time to try and get attention; a B2B black Friday deal isn't going to cut through all the consumer-focused shenanigans.

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Ian Truscott @iantruscott.me · 29/11/2024

This is worth a watch - Joe Pulizzi (not on here, I don't think) rattles through some of his classics on content marketing, including rationalizing channels, an interesting idea about AI for personas, rented land, print etc. etc., www.youtube.com/watch?v=01QD...