iiinova — where your digital self keeps evolving

I can totally see a use for JEV here, but were they to do comparisons of LLM versus human selections - it would be stark, surely. This is a worry.

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Matt Wright 🤞 @honed.co · 18h

That's reassuring, thanks Marie

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Matt Wright 🤞 @honed.co · 22h

How to get Glasto Tickets?: - Use as many machines as you can (that varies the queue IDs) - Try to get as many people you know to help (syndicates are powerful, but be careful joining one with unknown people) - Don't refresh tabs, that's old-school - No need to run on separate browsers

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Glenn Gabe @glenngabe.bsky.social · 03/10/2026

Great breakdown from Marie. Like I said yesterday, with all of the doc updates, and Google presentations from the past year, I feel like we are going to see a very big update from Google. And check the "Deceptive authorship" info that Marie covers. BEWARE. www.mariehaynes.com/main-content/

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Matt Wright 🤞 @honed.co · 03/10/2026

What about authors using pseudo names, or people who prefer not to use their real headshot. Man this feels tough on basic internet freedoms.

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Matt Wright 🤞 @honed.co · 03/10/2026

Wil definitely mentions this, and the caution of working with low tier publishers and influencers. But how does that translate well to SMEs with budget constraints?

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Matt Wright 🤞 @honed.co · 03/10/2026

I came to learn, the hard way, that mentions and links, they are not able to be produced without the necessaries there to do so organically, etal, content/offerings that customers desire.

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Matt Wright 🤞 @honed.co · 03/10/2026

Agency thirst for factory line production destroyed the tactic, the client was never able to receive the work open heartedly. Ultimately, ways to mitigate failure in what felt like the right direction failed, mostly because of the thirst for agency commerce.

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Matt Wright 🤞 @honed.co · 03/10/2026

I was scaling, and things weren't perfectly rolled out. But in agency world, the rationale was locked. But the reality was a disconnect with strategy and client connection.

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Matt Wright 🤞 @honed.co · 03/10/2026

... It's 2018 again, and I'm stood with five travel influencers at the biggest London Travel show. All of them are there to do writeups on a big travel company, and yet in my SEO head I know they are merely operating link (now mention) farms.

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Matt Wright 🤞 @honed.co · 03/10/2026

I get scared when mentions become a core metric. It does gives us hope that there is an aspect of GEO work that is effective and worth scaling, but... www.seerinteractive.com/insights/ai-...

seerinteractive.com

Re-imagining AI Visibility KPIs in a Query Fan Out world

Wil Reynolds shares essential AI visibility KPIs for generative engine optimization campaigns. The old KPIs don't work and are too rooted in search.

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Lily Ray 😏 @lilyray.nyc · 02/10/2026

Google is now showing a lot more AI Overviews for branded queries (h/t Chris Long and DemandSphere) which means a few things (if it sticks):

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Matt Wright 🤞 @honed.co · 02/10/2026

I do agree that some can over hype tactics of SEO and GEO. But that's all they are, tactics. Not a strategy right.

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Matt Wright 🤞 @honed.co · 02/10/2026

Take a look at this chat I had with Jeremy Howard. He proposed LLMs.txt. It's really telling as to the purpose of LLMs.txt, what it is, and is not: bsky.app/profile/howa...

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Matt Wright 🤞 @honed.co · 02/10/2026

I can't see this kind of 'bot doc' ever being ignored by the bots. Users however, definitely!... For poor UX!! If it's a decent array of items, then it should be 'bot evergreen'. Interestingly, for Nectiv it forms only 50% of the citation in ChatGPT... and the about page is hot on it's heals!

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Matt Wright 🤞 @honed.co · 02/10/2026

Hello ChatGPT Ad platform...

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Matt Wright 🤞 @honed.co · 02/10/2026

Ahh! Chris is on Bluesky. Apologies. I've just looked at the comments on his post on X, a lot of weird Grok ads and AI Grok comment slop. My god X is chaotic. x.com/chris_nectiv...

x.com

Chris Long (@chris_nectiv) on X

SEO, I'm going to repeat this again. CREATE AN AI INSTRUCTIONS PAGE NOW!!! It can dramatically influence the AI Overviews appearing for branded searches.

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Matt Wright 🤞 @honed.co · 02/10/2026

The most basic of GEO tactics. Great spot from @sarataher.bsky.social

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Matt Wright 🤞 @honed.co · 02/10/2026

... "A chilling reminder that peace does not collapse through the malice of the many, but through the ease with which leaders convince the fearful that survival demands war." www.facebook.com/p/History-Af...

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Matt Wright 🤞 @honed.co · 02/10/2026

"All you have to do is tell them they are being attacked and denounce the pacifists for lack of patriotism and exposing the country to danger." Hermann Göring

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Matt Wright 🤞 @honed.co · 02/10/2026

The latest comedy from Dom Jolly, Mugwuffing, is well worth a watch! www.instagram.com/p/DdyblkBOHvm/

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Matt Wright 🤞 @honed.co · 01/10/2026

"Not trying is failing" 💪

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Matt Wright 🤞 @honed.co · 01/10/2026

If you want more credibility in Google reviews, then reviews need to get more granular - just like restaurant reviews, but for other sectors.

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Matt Wright 🤞 @honed.co · 01/10/2026

A great build from Owen Thomas www.windfall.scot @infobeautiful.bsky.social

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Dare Obasanjo @carnage4life.bsky.social · 06/09/2026

Geoffrey Hinton admitted he was wrong that AI would replace radiologists. Healthcare demand is elastic, so cheaper/faster scan reading creates more scans, and radiologists do more than interpret images. What many people fail to consider is AI automating tasks is not the same as eliminating the job

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Matt Wright 🤞 @honed.co · 30/09/2026

It can still be small wins, but when it attaches to the brand product, the magic starts.

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Matt Wright 🤞 @honed.co · 30/09/2026

If it was me running a team like that, then I would play the long game - I would ask them what is it that they would like to prove out there?... What interests them enough to solve as an idea e.g. do fanout citations more clicks? Then go out and prove something, through collaboration and synthesis.

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Matt Wright 🤞 @honed.co · 30/09/2026

Do you want to quickly check if ChatGPT is crawling an instance on your site? Great spot from @chris-green.net: use a passage prompt to enquire...

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Matt Wright 🤞 @honed.co · 29/09/2026

Google on how to automate the forensic investigation of “AI Slop”, with Scaled Abuse Forensics Examiner (SAFE): "A modular, hierarchical architecture comprising a root agent and specialised sub-agents, each tasked with a specific domain of synthetic forensics." storage.googleapis.com/gweb-researc...

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Matt Wright 🤞 @honed.co · 25/09/2026

If you monetise your website through ads then you should block AI Training bots, says Cloudflare. "Training replaces [visitors] with an answer [that] agents fetch... with nobody there to see the ads!" blog.cloudflare.com/accountable-...

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Preeti Gupta @ilovechoclates.bsky.social · 24/09/2026

New reporting is in town in GSC: multimodal search performance report. According to Google, the data includes "searches with Lens, Circle to Search on Android, image uploads to Google Search..." and more I already see something on one of my sites. It is available globally now.

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John Mueller @johnmu.com · 24/09/2026

If you have an image-heavy website, Search Console now reports on "multimodal" queries like when you take a photo w/Lens. No, you don't see the photo :-), but you can see which of your pages showed up & how often. I think it's pretty cool, but I am biased :-). developers.google.com/search/blog/...

developers.google.com

Announcing web multimodal Search performance reporting in Search Console | Google Search Central Blog | Google for Developers

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Glenn Gabe @glenngabe.bsky.social · 24/09/2026

Check it out now. It showed up this morning. Very cool addition in GSC -> Multimodal Search Type Filter In Google Search Console Performance Report And if you focus on health & medical, check it out soon. You might see a lot of clicks and impressions there. :) www.seroundtable.com/google-searc...

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Matt Wright 🤞 @honed.co · 23/09/2026

I keep seeing bursts of ultra (commodity content esq.) longtail searches in GSC, as well as increases in unattributed conversions at the same rate.

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Matt Wright 🤞 @honed.co · 23/09/2026

What I find fascinating in GEO is that ranks which had meant no search traffic - now [can] equate to lucrative ChatGPT (e.t.c.) citations via fanouts... in other words hyper-relevant, but previously 'objectiveless' search ranks suddenly have this mindblowing functionality.

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