Reposted by Gabriele Paolacci
Big takeaways:
1️⃣ Moralization is emotional, not rational — changing harm perceptions alone won't do it.
2️⃣ Moralized attitudes can shift, but need sustained, cumulative information.
3️⃣ Moral conviction is acquired more easily than it's lost.
Full paper: tinyurl.com/cutbothways 8/8
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