gergrobots.bsky.social
@gergrobots.bsky.social
91 followers 218 following 207 posts
Avid Exister. Committed to converting Oxygen to Carbon Dioxide, and influencing the world around me via touch, sound and farting.
Avid Exister. Committed to converting Oxygen to Carbon Dioxide, and influencing the world around me via touch, sound and farting.
![Zima means "winter" in many Slavic languages. It was launched nationally in the United States as Zima Clearmalt in 1993 after being test-marketed two years earlier in the cities of Nashville, Sacramento, and Syracuse. The lemon-lime flavored drink was part of the "clear craze" of the 1990s that produced products such as Crystal Pepsi and Tab Clear.[5] Early advertisements for Zima described it as a "truly unique alcohol beverage" and used the tagline "Zomething different".[6][7]
Zima offered an alternative to the then-successful wine cooler category. Coors spent $50 million marketing Zima in its first year, persuading nearly half of American alcohol drinkers to try it.[citation needed] Brandweek magazine reported that at Zima's peak in 1994, 1.2 million barrels of the beverage were sold. It was originally popular among young women. Coors made its first attempt at attracting young men to the brand in 1995 by marketing Zima Gold (an amber-colored beverage that promised a "taste of bourbon"). The drink was unpopular and disappeared from store shelves within the year.[5]](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:2dsnpbdcgv67n62ztkxejaou/bafkreidzxs75mdtthpml2jpjagyqn6b2mhikud4sxxvh4cibxuvebrr5fi)
