Over the coming weeks it will start testing ads in its ChatGPT AI-powered chatbot in the U.K., Brazil, Japan, South Korea and Mexico.

In the latest episode, we discuss the role brands play in shaping the digital advertising ecosystem and whether they should hold big tech platforms to account.

Entropy’s OOH measurement recommendation is becoming reality as better quality data for MMM models is made more accessible.

The creator economy doesn't exist in one place. Traackr and Creator IQ can serve as a foundation, but one partner can do all of it.

It was always going to happen. ChatGPT is getting ads. A prediction we’ll make now: we’re about to get another media incrementality problem.

This blog lists Entropy's 5 most read marketing articles of 2025 including the topics of marketing measurement and digital attribution.

This blog summarises the key points from a recent Entropy & ISBA webinar looking at how to measure ROI of influencer marketing activity

This blog lists Entropy's 5 most read articles of 2024, including the hot topics of retail media, marketing measurement and influencer impact

Measuring influencer ROI may be new territory for many brands, but are they missing a trick by failing to see creators as a brand building channel?

This blog looks at how you can utilise MMM to better understand all the drivers of your Black Friday activity - or any promo campaign

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